乔布斯如何做到吸引人的演讲的
作者：Carmine Gallo
苹果公司在三十年里不断创新，它给我们带来了全新体验的计算机并改变了我们聆听音乐的方式。而极具人格魅力的公司创始人史蒂夫〃乔布斯将公司提升到了一个新的高度。任何观看过乔布斯演讲的人都会认同，他是美国最为杰出的公司演讲者之一。乔布期从很早以前就知道，一个领导人必须是该公司的品牌发言人。
作为一个专栏作家和记者，我花了大量的时间来观看乔布斯的演讲。他真是
棒极了。无伦是发布像
iPod那样的电子玩意，
还是酒吧三明治，最主
要的目的就是要赢得
客户。以下是我从乔布
斯演讲中总结出的五个重点，看看他是如何通过演讲技巧来做到这一切的。
*传达“利益”概念
乔布斯在演讲中不是在推销商品实物，他传达的是一种体验信息。乔布斯不像大部分的技术人员，在演讲中充斥着那些令人麻木的数据统计，而是在向听众兜售他们能从新产品中得到何种“利益”！举例来说，在发布30G iPod时，他这样说明这个产品对用户的意义——用户可以随身携带7500首歌曲、25000张照片、或者是长达75小时的视频。而在介绍第一台Intel Mac时，他向用户解释，双核芯片使新的Macbook Pro比旧款Powerbook G4快上四倍，是“令人尖叫”的产品。他强调这是苹果制造的最薄的笔记本电脑，同时还有很多今人惊奇的新特性，如更亮的宽屏幕、内置摄像头方便用户进行视频会议。事实上这不是在谈论技术，而在说技术可以为你带来什么！
*练习再练习
在产品发布的期间，乔布斯会无视其他任何事情。他不断的温习和演练手中的资料。商业周刊06年2月6号的文章中写道，“乔布斯在发布新产品时，就像一位老朋友在你的客厅中向你展示一项他的发明！而背后的事实是，这样的亲和力是建立在无数次的排练上的。”文章中还写道，乔布斯常常要花四个小
时来做准备，因为他要了解演讲中的每一张幻灯片和每一处展示细节。
*图形化
在乔布斯演讲时，通常条条杠杠的文字内容很少
出现。每一张幻灯片都尽量用图形来表达。如当他谈
论计算机内部的新芯片时，背景就会在产品边上配上
一张色彩丰富的芯片图片。对！就是这么简单、明了。
苹果公司的演讲不是用主流的PowerPoint软件来创作的。但事实上，用
PowerPoint也能像它一样做成图形化的效果。关键在你制作时候，一定要具有尽量用图片来取代条条杠杠文字这样的观念。曾有一个公司的副总，计划通过一份包含80多张大量信息的幻灯对其客户做演讲，而这一切都要被压缩在短短的40分钟里。可想而知，他的客户如何能接受。我建议他用图形方式来表达他的信息。于是，他对幻灯进行了修改，将内容缩减至10多张图片丰富的内容。结果，第二天，报纸就报道了投资人和分析师对他的演讲反响强烈，公司股票也随后上扬17%。这结果正是从乔布斯的图形化表达中所吸收到的。
*激情无限
乔布斯具有一种充满感染力的激情。当发布videio iPod时，他说，“这是我们所制造过的最棒的音乐播放器”“它具有无与伦比的屏幕！”“色彩极为出色！”“视频效果令人惊叹不已！”而我在指导一些客户演讲时，常常不得不让他们暂停下来，提醒他们，要对自己所表达内容注入激情。他们通常能领会我的意思，但不一会儿又会失去激情，重新被带回到“演讲状
态”中。而在乔布斯的演讲中，时刻能感受到这种激情。
没有比80年代中期，乔布斯劝说史考利加入苹果更具煸动性的例子了。
“你是愿意一辈子都卖苏打水，还是与我一同改变世界？”结果这位百事公司的官员选择了后者。尽管他最终以失败收场，但从这件事上，我们能看出乔布斯的使命感——这种从苹果公司创立至今一直延续着的使命感。
*and one more thing...
在每场演讲快结束时，乔布斯会补充道，
“and one more thing...”。然后，它可能会是一件
新产品，一种新功能或者一个乐团节目秀。这个
举动使乔布斯的演讲变得更像是一场盛会：有一个冲击力的开场，中段是产品演示，一个精炼总结，最后还有“one more thing...”这样一个安可！
史蒂夫乔布斯2005年6月在斯坦福大学毕业典礼上的演讲 'You've got to find what you love,' Jobs says This is the text of the Commencement address by Steve Jobs, CEO of Apple Com puter and of Pixar Animation Studios, delivered on June 12, 2005. I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. 你必须要找到你所爱的东西 很荣幸和大家一道参加这所世界上最好的一座大学的毕业典礼。我大学没毕业，说实话，这是我第一次离大学毕业典礼这么近。今天我想给大家讲三个我自己的故事，不讲别的，也不讲大道理，就讲三 The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? 第一个故事讲的是点与点之间的关系。我在里德学院（Reed College）只读了六个月就退学了，此后便在学校里旁听，又过了大约一年半，我彻底离开。那么，我为什么退学呢？ It started before I was born. My biological mother was a young, unwed college gra duate student, and she decided to put me up for adoption. She felt very strongly t hat I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. 这得从我出生前讲起。我的生母是一名年轻的未婚在校研究生，她决定将我送给别人收养。她非常希望收养我的是有大学学历的人，所以把一切都安排好了，我一出生就交给一对律师夫妇收养。没想到我落地的霎那间，那对夫妇却决定收养一名女孩。So my parents, who were on a waiting list, g ot a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that
Stay Hungry. Stay Foolish. I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. The first story is about connecting the dots. It dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting. It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5￠deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna
乔布斯《求知若饥，虚心若愚》励志演讲稿今天，很荣幸来到这所世界上最好的学校之一的着名学校，参加毕业典礼。我从来没从大学毕业过，说实话，这是我离大学毕业最近的一刻。今天，我只说3个故事，不谈大道理，3个故事就好。 第1个故事，是关于人生中的点点滴滴如何串连在一起。 我在锐意得学院待了6个月就办休学了。到我退学前，一共休学了18个月。那么，我为什么休学?这得从我出生前讲起。 我的亲生母亲当时是个研究生，年轻的未婚妈妈，她决定让别人收养我。她强烈觉得，应该让已经毕业的人收养我，所以我出生时，她就准备让一对律师夫妇收养我。但是这对夫妻到了最后一刻反悔了，他们想收养女孩。所以我必须等待收养名单上的另一对夫妻，也就是我后来的养父母。有一天半夜，他们接到一个电话，“有一名意外出生的男孩，你们要认养他吗”，他们回答“当然要”。但是我的生母发现，我的养母从来没有大学毕业过，我现在的爸爸则连高中毕业文凭也没有，所以她拒绝在送养文件上做最后签字。直到几个月后，我的养父母保证将来一定会让我上大学，我生母的态度才软化。 2019年后，我上大学了。但是当时我无知地选了一所学费几乎跟斯坦福的一样贵的大学，我那工人阶级的父母将所有积蓄都花在我的学费上。6个月后，我看不出念这个学院的价值何在。那时候，我不知道这辈子要干什么，也不知道念大学能对我有什么帮助，只知道 1 / 7
我为了念这个书，花光了我父母这辈子所有积蓄。所以，我决定休学，相信船到桥头自然直。 当时这个决定看来相当可怕，可是现在看来，那是我这辈子做过的最棒的决定之一。 我休学之后，我再也不用上我没兴趣的必修课了，我把时间拿去听那些我有兴趣的课。这一点也不浪漫。我没有宿舍，所以我睡在友人家里的地板上，靠着回收空可乐罐的5分钱退费买吃的。每个星期天晚上，我得走7里路，绕过大半个镇去印度教的Hare Krishna神庙吃顿好料，我喜欢Hare Krishna神庙的好吃的。 我追随着我的好奇心和直觉，我的大部分投入，后来都成了无价之宝。举个例子。当时锐意得学院有着大概是全国最好的书写教育，校园里的每一张海报上每一个抽屉标签上，都是美丽的手写字。因为我休学了，可以不照正常选课程序来，所以我跑去上书写课。我学了serif 与sanserif体，学到在不同字母组合间变更字间距，学到活字印刷伟大的地方。书写的美好、历史感、艺术感是科学所不具备的，我觉得这很迷人。 我没预期过学这些东西能在我的生活中起些什么实际作用，不过2019年后，当我在设计第1台麦金塔电脑时，我想起了过去所学的东西，把这些东西都设计进了麦金塔，这是第1台能印刷出漂亮东西的电脑。如果我没能沉溺于这样一门课，麦金塔可能就不会有多重字体和等比例间距字体。Windows抄袭了麦金塔的使用方式。因此，如2 / 7
乔布斯精彩演讲的八大要素 有说服力的演讲底稿包含9个常见的要素。亲爱的读者，在你打开演示程序之前，不妨考虑将这些构成要素纳入演讲底稿中去，不管是将它们插入你的keynote软件，还是powerpoint 软件，抑或其他任何设计软件都可以。这其中某些概念我们将在以后更详细地探讨，但现在，请暂时记住它们。精悍的标题你想带给观众的最伟大的想法是什么？注意，标题应当简短易记，并以主谓宾的语序出现。当乔布斯推出iphone手机时，他大声宣布：“今天，苹果重新发明了手机！”这就是他的标题。标题的作用是紧紧地抓住听众的注意力，使人们集中精力听演讲。阅读《今日美国》，你一定会有所收获。下面是这份美国最流行的日报所采用的一些标题的例子：“超薄苹果！超强功能！”“苹果发布‘雪豹’新操作系统”“苹果ipod瘦身”激情声明“公共演讲之父”亚里士多德相信成功的演讲者都有一种“精神病态”，对演讲主题充满激情，一般的沟通者则很少对他们的话题表现出兴奋感。乔布斯几乎每一次做演讲时，都表现出令人眩晕的兴奋感。他以前的雇员，甚至包括一些专职记者都声称，乔布斯旺盛的精力和热情令人神往，让人禁不住为之倾心、着迷。读者朋友，请花几分钟的时间填空，作为对演讲激情所作的声明：“我非常兴奋，因为此产品（公司、精神、功能等）。”请作出关于激情的声明，不要怕难为情，大方地和听众分享你的活力
和激情。“3”条关键信息现在你已经确定了你的标题，也作出了声明，下面请写出3条你希望在场的听众接收到的信息，要做到使他们不用翻看笔记就能很容易地回想起信息的内容。虽然场景5将就这个问题进一步展开深入地论述，但是亲爱的读者朋友们，请现在就记住，你的听众靠短时记忆能记住的只有3~4个要点。每个关键信息都必须有充分的素材来支持。隐喻和类比当你确定了关键信息和支持点以后，接下来应确定使用何种修辞手法，令你的叙述更有吸引力。根据亚里士多德的意见，隐喻是“迄今为止最有意义的手法”。隐喻也是一种比喻—用一个词或短语，以特征上存在某一类似之处的一个事物来指代另一事物。隐喻之隐喻性的实现基于隐喻创造者的经验和隐喻接受者的经验的相互融合。隐喻是市场营销、广告和公关宣传活动中常用的一种很有说服力的工具。乔布斯在交谈和演示中经常运用隐喻。在某次有名的采访中，乔布斯说：“电脑是我们所能想到的最出色的工具，苹果电脑就相当于21世纪人类的自行车。”专业营销人员喜欢运用跟体育相关的隐喻—“我们都为同一个团队效力”、“这不是一场分组对抗赛，这是实战”、“我们的工作已经做得非常成功，让我们继续保持下去”。虽然用体育作比喻很有效果，但是在演讲中，尽量挑战自我，标新立异，超越观众对你的期望，会收到更好的效果。我从卡巴斯基反病毒软件的广告中发现了一个新颖而有趣的隐喻。该公司刊登了整页的广告（其中之一是在《今日美国》上），画面上是一位身着盔甲的中世纪士兵，他垂
乔布斯演讲的15个秘诀--CEO经验之谈 数十年来，乔布斯（Steve Jobs）已经把产品演示变成了艺术。 沟通问题专家卡尔米·加洛(Carmine Gallo)研究他，发现了15个秘诀，下面我们就一起来分享—— 1、模拟电影的策划 乔布斯的演讲具有大片的所有元素——英雄和反派、配角、震撼的视觉效果。 并且和电影导演一样，他用图板来串联情节。 当你走向电脑，打开幻灯片，进行头脑风暴、速记或写白板的之前，请记住，你是讲故事的主角，幻灯片是辅助。 2、聚焦利益点 听众们会问自己：“我为什么要关注？”乔布斯非常清楚要销售的是隐藏在每个新产品或特性后面的利益点。为什么要买iPhone的3G？因为“它一半的价格两倍的速度”。“时光胶囊”的伟大之处在哪儿？你所有无可替代的照片、视频、文档如果曾丢失，也会被自动保护且易被检索。苹果的网站也保持对利益点的聚焦，例如“爱上Mac的十大理由”。 没人关心你的产品或服务，他们只关心你的产品或服务如何改善他们的生活。 3、销售梦想而非产品 乔布斯不卖电脑，他销售世界更美好的前景。真正的福音是以救世主般的热忱去创造新体验。2001年，乔布斯推出iPod时说：“用我们自己微小的方式，让世界变的更美好”大部分人把iPod看成一个音乐播放器的时候，他看成是丰 富人们生活的工具。当然有伟大的产品很重要。但是激情、热情、目标感比实际的产品更能让你和你的公司脱颖而出。
4、简短友好的标题 你能用140个字节描述您的产品或服务吗？乔布斯为每个产品设计的标题 或描述可以简洁到发在Twitter微博上。例如2008年元月，乔布斯推出苹果笔记本电脑时，就简单地描述为：“世界上最薄的笔记本”——掷地有声！在演示中或苹果网站上充满细节描述，但是给每个产品定位都只用一句话！ 5、树立反派 经典故事中，英雄都会激战反派。乔布斯就善于这么做，1984年苹果眼中的反派就是“蓝色巨人”IBM。在他向销售团队介绍1984年那则著名的电视广告前，他说IBM决意统治整个行业，苹果就是唯一的拦路虎，这让团队群情激昂。品牌专家马丁·林德斯特姆说，伟大的品牌和宗教有共通之处：征服共同敌人的梦想。 树立一个反派吧，好让消费者聚集在英雄——你的产品周围。 6、提纲挈领 每次演示开始，乔布斯都会介绍演讲提纲。2009年9月9月，音乐盛典，他告诉观众他主要介绍三款产品：iPhone、iTunes、iPod。整个过程，他会做出口头引导，如“iPhone是我今天介绍的第一款产品，现在我们把目光投向第二个iTunes”以帮助听众跟上节奏。 7、简洁的视觉化幻灯片 苹果的产品简单易用，因为他们删除了繁琐之处。乔布斯的每次演讲也应用同样的设计理念。他的演讲没有要点，取而代之的照片或图片。当平均每页幻灯片有40个单词时，在乔布斯的10页幻灯片中找到7个词都很难。文字和图
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: ―We have a n unexpected baby boy; do you want him?‖ They said: ―Of course.‖ My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ sa vings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required cl asses that didn’t interest me, and begin dropping in on the ones that looked interesting.
苹果CEO乔布斯在斯坦福大学的演讲稿[中英]苹果计算机公司CEO史蒂夫·乔布斯6.14在斯坦福大学对即将毕业的大学生们进行演讲时说，从大学里辍学是他这一生做出的最为明智的一个选择，因为它逼迫他学会了创新。乔布斯对操场上挤的满满的毕业生、校友和家长们说：“你的时间有限，所以最好别把它浪费在模仿别人这种事上。”--同样地，如果还在学校的话，似乎不应该去模仿退学的牛人们。 'You've got to find what you love,' Jobs says This is the text of the Commencement[k?'mensm(?)nt]address by Steve Jobs, CEO of Apple Computer and of Pixar Animation [?n?'me??(?)n]Studios, delivered on June 12, 2005. 你必须要找到你所爱的东西 I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. 很荣幸和大家一道参加这所世界上最好的一座大学的毕业典礼。我大学没毕业，说实话，这是我第一次离大学毕业典礼这么近。今天我想给大家讲三个我自己的故事，不讲别的，也不讲大道理，就讲三个故事。 The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? 第一个故事讲的是点与点之间的关系。我在里德学院(Reed College)只读了六个月就退学了，此后便在学校里旁听，又过了大约一年半，我彻底离开。那么，我为什么退学呢? It started before I was born. My biological [ba??(?)'l?d??k(?)l]mother was a young, unwed [?n'wed] college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped [p?pt] out
关于乔布斯的演讲稿 关于乔布斯的演讲稿 关于乔布斯的演讲稿Steve Jobs is the CEO of Apple Computer, a leader in the field of personal puting hih he o-founded in 1976, and Pixar, the Aadem-Aard-inning animation studio he o-founded in 1986. His innovative idea of hat a personal puter should be led him to revolutionize the onsumer puter hardare and softare industr. When Jobs as tent one, he and a friend, Steve Wozniak, built a personal puter that the alled the Apple. The Apple hanged people's idea of hat a puter should be. Thanks to the Apple, people's image of puters hanged from being a giganti and insrutable maof vauum tubes onl used b big busineand the government to a small box used b ordinar people. No pan has done more to demoratize the puter and make it user-friendl than Apple Computer. Steve Jobs softare design for the Maintosh introdued the indos interf-ae and the mouse hih set a ne standard for graphial interf-ae appliations and interf-ae interation. Jobs as an unlikel andidate to have bee the prototpe of Ameria's puter industr entrepreneur. While still in high shool, Jobs attended letures at the Helett-Pakard in Palo Alto. He as also hired as a summer emploee for Helett-Pakard. Another emploee at Helett-Pakard as Stephen Wozniak a reent
2007乔布斯首款iPhone发布会演讲稿 Thank you for coming.We’re going to make some history together today.So,welcome to Mac-world.You know,it was just a year ago that I was up here and announced that we were going to switch to Intel processors.A huge,heart transplant to Intel microprocessors.And I said that we would do it over the coming 12 months.We did it in seven months,and it was the—it’s been the smoothest and most successful transition that we’ve ever seen in the history of our industry.And it was because we made a beautiful,seamless version of OSX for Intel processors.And our team created Rosetta software which lets you run Power-PC apps on top of OSX on Intel processors.Our hardware team got to cranking out a new Mac with Intel processors every month,and we completed this transition in seven months.But we didn’t do this alone.We did this with the help of a lot of folks.Our new colleagues at Intel really helped us.Thank you very much.Our third-party developers rapidly moving their apps to universal versions to run at native speeds on Intel processors.Thank you very much.And most of all,our users.The minute you saw these lightning-fast machines,you bought‘em.And we’ve had an extremely successful year,and I want to thank our users very much. Now,as many as you know,our retail stores have for a while been
向乔布斯学演讲乔布斯演讲的19个秘诀 乔布斯在美国公共广播公司（PBS）的节目《书呆子的胜利—微软发家史》中表示：“当我23岁的时候，我的身价已经超过100万美元；当我24岁的时候，我的身价已经超过1 000万美元；当我25岁的时候，我的身价已经超过一个亿（美元）—这时候，金钱对我来说已经不重要了，因为我从来不是为了钱而奋斗。”乔布斯一语道破天机，区别了两种截然不同的人生—是成为一位非同寻常的演讲大师，还是浑浑噩噩地度过一生？乔布斯曾经表示，成为“坟墓里最富有的人”对他而言毫无意义，他希望“在每天晚上睡觉前对自己说，我们做了一件很了不起的事，这才是我的快乐和人生意义之所在”。伟大的演讲大师之所以充满****，是因为他们尊重内心的想法。他们的语言成为释放****的舞台，进而唤起听众的热情。现在把乔布斯的演讲秘诀与您分享： 1、穿着得体 乔布斯可以穿黑色圆领衫、蓝色牛仔裤、跑鞋，很简单，这是因为他已经赢得了穿着随心的权利。对大多数演讲者来说，最好穿得比观众更正式点。先别急着把套装扔了！ 2、模拟电影的策划 乔布斯的演讲具有大片的所有元素--英雄和反派、配角、震撼的视觉效果。并且和电影导演一样，他用图板来串联情
节。当你走向电脑，打开幻灯片，进行头脑风暴、速记或写白板的之前，请记住，你是讲故事的主角，幻灯片是辅助。 3、挖掘数据的意义 每次苹果的演讲，都会大量运用数据。2009年9月9日，苹果副总裁菲尔·席勒说iPod已经卖了2.2亿台，这意味着73%的市场份额，他进一步说这个给了对手一个猛击，甚至将微软的股价拉下1%。席勒得到了乔布斯的真传用大量数据连接观众。 4、提纲挈领 每次演示开始，乔布斯都会介绍演讲提纲。2009年9月9月，音乐盛典，他告诉观众他主要介绍三款产品：iPhone、iTunes、iPod。整个过程，他会做出口头引导，如“iPhone 是我今天介绍的第一款产品，现在我们把目光投向第二个iTunes”以帮助听众跟上节奏。 5、分享舞台 乔布斯几乎就是苹果的代名词，可是他的演讲很少是独角戏。他乐于和商业伙伴、音乐家、员工一起分享舞台。2008年10月，乔布斯邀请苹果首席设计大师乔纳森·艾维，给观众展示苹果如何给电脑制作铝制框架。乔布斯可以自己传送信息，但他也给独特的角色和观点提供舞台。 6、主题定为明确 乔布斯会对每个产品进行定位，为此设置一个主题。举
名人演讲>>乔布斯演讲总结自己的一生 这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。 I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. 我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话,今天也许是在我的生命中离大学毕业最近的一天了。今天我想向你们讲述我生活中的三个故事。不是什么 大不了的事情,只是三个故事而已。 The first story is about connecting the dots. 第一个故事是关于“因”和“果”。 I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? 我在Reed大学读了六个月之后就退学了,但是在十八个月以后——我真正的作出退学决定之前,我还经常去学校。我为什么要退学呢？ It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that whe n I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. 故事从我出生的时候讲起。我的亲生母亲是一个年轻的,没有结婚的大学毕业生。她决定让别人收养我, 她十分 想让我被大学毕业生收养。所以在我出生的时候，她已经做好了一切的准备工作，能使得我被一个律师和他的妻子所收养。但是她没有料到,当我出生之后,律师夫妇突然决定他们想要一个女孩。所以我的生养父母（他们还 在我亲生父母的观察名单上）突然在半夜接到了一个电话:“我们现在这儿有一个不小心生出来的男婴,你们想要他吗？”他们回答道:“当然！”但是我亲生母亲随后发现，我的养母从来没有上过大学,我的父亲甚至从没有读过高中。她拒绝签这个收养合同。但是在几个月以后,我的父母答应她一定要让我上大学,那个时候她才同意。 And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After
乔布斯斯坦福大学英文演讲稿篇一：乔布斯在斯坦福大学的演讲稿(中英) 名人演讲>>乔布斯演讲总结自己的一生 这是苹果公司和Pixar动画工作室的CEO Steve Jobs 于XX年6月12号在斯坦福大学的毕业典礼上面的演讲稿。 I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. 我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话,今天也许是在我的生命中离大学毕业最近的一天了。今天我想向你们讲述我生活中的三个故事。不是什么大不了的事情,只是三个故事而已。 The first story is about connecting the dots. 第一个故事是关于“因”和“果”。 I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out
现代的快节奏，要求演讲者的演说要简短有力，而不是洋洋洒洒没完没了。如若那样，只会招来听众的反感。下面是为大家收集关于乔布斯经典演讲稿，欢迎借鉴参考。 如何把生命中的点点滴滴串连起来 I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? 我在Reed大学读了六个月之后就退学了,但是在十八个月以后——我真正的作出退学决定之前,我还经常去学校。我为什么要退学呢? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. 故事从我出生的时候讲起。我的亲生母亲是一个年轻的,没有结婚的大学毕业生。她决定让别人收养我, 她十分想让我被大学毕业生收养。所以在我出生的时候，她已经做好了一切的准备工作，能使得我被一个律师和他的妻子所收养。但是她没有料到,当我出生之后,律师夫妇突然决定他们想要一个女孩。 So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. 所以我的生养父母(他们还在我亲生父母的观察名单上)突然在半夜接到了一个电话:“我们现在这儿有一个不小心生出来的男婴,你们想要他吗?”他们回答道:“当然!”但是我亲生母亲随后发现，我的养母从来没有上过大学,我的父亲甚至从没有读过高中。她拒绝签这个收养合同。只是在几个月以后,我的父母答应她一定要让我上大学,那个时候她才同意。 And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. 在十七岁那年,我真的上了大学。但是我很愚蠢的选择了一个几乎和你们斯坦福大学一样贵的学校, 我父母还处于蓝领阶层，他们几乎把所有积蓄都花在了我的学费上面。在六个月后, 我已经看不到其中的价值所在。我不知道我想要在生命中做什么,我也不知道大学能帮助我找到怎样的答案。