外文翻译---网站设计风格与色彩

附录 附录1：英文原文 Website Design Style and Colors With the increasing popularity of the network, network is affecting people’s lives with an unprecedented impact and more and more people began to use network, in working, communication, learning activities, etc. When people get access to the Internet, a virtual world, through the browser, a wide range of web page get in their eyes, so how to design an innovative new, beautifully designed, well-structured website to attract a large number of people has become site designers’ increasingly concern. Part One:Website Design Style “Style” refers to the comprehensive feelings the overall image gives to browsers. The “overall image” includes CI (logo, colors, fonts, and slogans), page layout, navigation, interactivity, text, tone, content value and many other factors. Style is humane. Whether colors, technology, text, layout, or interactivity, as long as browsers can clearly recognize that they are unique to this website, this formed the site's “style.” General requirements: pure and simple, clear theme, appropriate content and reasonable arrangements, a certain sense of art, beautiful, practical, normal relevant links, to reflect the website's basic functions. We can design a unique style for a website from the following aspects. 1.Website Logo (LOGO) LOGO, a website's symbol, can be Chinese, English letters and also can be a symbols, and patterns. Logo design originality should come from the name and content of the website. The representative figures, animals, plants for example, can be used as design blueprints and then be cartooned or beautified; professional website can be represented by the representative thing in that field. The most common and most simple way is to use the English name of a website as its site logo with different fonts, letters’ deformation and the combination of letters. This can easily make a good logo of your own. 2. Website Colors Website gives people the first impression from the visual impact, for different colors’ collocations have different effects, and they may affect the mood of visitors. Color collocation is the key to embody the style. "Standard colors" refers to those can reflect the image and extending connotations of the website, which mainly used in the website logos, titles, main menus and the main blocks of color and giving the overall feeling of unity. As for the other colors, they can also be used only as decorations and foil but can not be the leading role. For example, IBM's deep blue and KFC’s red strips. Generally speaking, a website has not more than three kinds of standard colors or it may be too dazzling. Three series of colors suitable for website standard colors are: blue, yellow / orange, black / gray / white. In general background page of white and black is easiest to done and the most convenient to match with other colors; bright colors and dark tie are most likely highlight the picture, such as black and white, red and black, yellow and purple; and the approximate color match can give a kind of soft feeling, such as ink blue and light blue, dark green and light green. It’s best to give a predominant color to homepage and don’t get it too brightly colored. 3. Design of Website Fonts Like the standard color, standard font refers to unique fonts used for logos, titles, and main menus. Generally, website default font is Times New Roman. In order to reflect the site's "specialty" and unique style, special font can be selected according to our needs. Producers according to website content may choose a more appropriate font. It must be specially explained that the use of non-default fonts can only appear in the form of pictures, because it is likely that there are no special fonts installed in visitors’ computers. What he sees may only be unrecognizable codes, and then the painful design comes to nothing. 4. Using of Refined and Effective Language Acceleration of the pace of modern life, people often have no time to read long articles. To save time and obtain the maximum amount of information in the unit time, people need refined information that is information essence, which using information language to express its contents. The so-called information language is the following formula: information equals basic fact plus data description and experts’ opinions. Information language abandons all advertisement words and phrases, literary polishing words and don’t welcome all the exaggerated descriptions on meaning and importance. Also it