英语演讲选修课chapter 3 Aalysis

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chapter 3 Analysis
Analyzing the audience
1. Audience-centeredness 以听众为中心
2. The psychology of audience 听众的心理
3. Demographic audience analysis 听众分析统计
4. Situational audience analysis 听众分析的具体情形
5. Adapting to the audience 适应听众

1. Audience-centeredness
 Audience-centeredness: keeping the audience foremost in mind at every step of speech
preparation and presentation.

Questions to be asked when preparing
 To whom am I speaking?
 What do I want them to know, believe, or do as a result of my speech?
 What is the most effective way of composing and presenting my speech to accomplish
that aim?(how)

2. The psychology of audiences
 Question: what do you do when you listen to a speech?
 two messages: speaker, filter, listener
 people hear what they want to hear and disregard the rest.

 Question: what do people want to hear?
 Meaningful
 Egocentrism: The tendency of people to be concerned above all with their own values,
beliefs, and well-being.
 Listeners typically approach speeches with one question uppermost in mind: “Why is this
important to me?”

What do these psychological principles mean to you as a speaker?
 Listeners: what they already know

 Speakers: relate the message to
Two steps of demographic audience analysis
⑴identifying the general demographic features of your audience
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⑵ assessing the importance of those features to a particular speaking situation
Demographic Audience Analysis
 Age
 Gender
 Sexual orientation
 Racial, ethnic and cultural background
 Religion

4. Situational audience analysis:
 Situational factors
Size
Physical setting
Disposition toward the topic
Disposition toward the speaker

Disposition toward the topic
 Interest
 Knowledge
 Attitude

Disposition toward the speaker
 keep in mind that your listeners will always have some set of attitudes toward you as a
speaker.
 Estimating what those attitudes are and how they will affect your speech is a crucial part
of situational audience analysis.

Summary
 audience-centered. They know that the aim of speechmaking is to gain a desired
response from listeners. When working on your speeches, keep three questions in mind:
(1)To whom am I speaking?
(2)What do I want them to know, believe, or do as a result of my speech?
(3)What is the most effective way of composing and presenting my speech to accomplish that
aim?

 Psychology of audience.
People hear what they want to hear.
Egocentric
Why is this important to me?