英语演讲选修课chapter 3 Aalysis
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chapter 3 Analysis
Analyzing the audience
1. Audience-centeredness 以听众为中心
2. The psychology of audience 听众的心理
3. Demographic audience analysis 听众分析统计
4. Situational audience analysis 听众分析的具体情形
5. Adapting to the audience 适应听众
1. Audience-centeredness
Audience-centeredness: keeping the audience foremost in mind at every step of speech
preparation and presentation.
Questions to be asked when preparing
To whom am I speaking?
What do I want them to know, believe, or do as a result of my speech?
What is the most effective way of composing and presenting my speech to accomplish
that aim?(how)
2. The psychology of audiences
Question: what do you do when you listen to a speech?
two messages: speaker, filter, listener
people hear what they want to hear and disregard the rest.
Question: what do people want to hear?
Meaningful
Egocentrism: The tendency of people to be concerned above all with their own values,
beliefs, and well-being.
Listeners typically approach speeches with one question uppermost in mind: “Why is this
important to me?”
What do these psychological principles mean to you as a speaker?
Listeners: what they already know
Speakers: relate the message to
Two steps of demographic audience analysis
⑴identifying the general demographic features of your audience
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⑵ assessing the importance of those features to a particular speaking situation
Demographic Audience Analysis
Age
Gender
Sexual orientation
Racial, ethnic and cultural background
Religion
4. Situational audience analysis:
Situational factors
Size
Physical setting
Disposition toward the topic
Disposition toward the speaker
Disposition toward the topic
Interest
Knowledge
Attitude
Disposition toward the speaker
keep in mind that your listeners will always have some set of attitudes toward you as a
speaker.
Estimating what those attitudes are and how they will affect your speech is a crucial part
of situational audience analysis.
Summary
audience-centered. They know that the aim of speechmaking is to gain a desired
response from listeners. When working on your speeches, keep three questions in mind:
(1)To whom am I speaking?
(2)What do I want them to know, believe, or do as a result of my speech?
(3)What is the most effective way of composing and presenting my speech to accomplish that
aim?
Psychology of audience.
People hear what they want to hear.
Egocentric
Why is this important to me?