Idea ofcognitiveradio
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2021浙江高考英语试题及答案解析英语试题选择题部分第一部分听力(共两节,满分30分)做题时,先将答案标在试卷上。
录音内容结束后,你将有两分钟的时间将试卷上的答案转涂到答题纸上。
第一节(共5小题:每小题1.5分,满分7.5分)听下面5段对话。
每段对话后有一个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。
听完每段对话后,你都有10秒钟的时间来回答有关小题和阅读下一小题。
每段对话仅读一遍。
例:How much is the shirt?A. £19. 15.B. £9. 18.C. £9. 15.答案是C。
1. What will the speakers do tonight?A. Visit Mary.B. Go out of town.C. Host a dinner.2. How does the woman go to work this week?A. By car.B. By bike.C. On foot.3. What time does Dave's meeting start?A. At 8:30.B. At 9:00.C. At 10:00.4. What is Helen going to do?A. Buy some books.B. Study in the library.C. Attend a history class.5. What is the woman's feeling now?A. Relief.B. Regret.C. Embarrassment.其次节(共15小题;每小题1.5分,满分22.5分)听下面5段对话或独白。
每段对话或独白后有几个小题,从题中所给的A、B、C三个选项中选出最佳选项,并标在试卷的相应位置。
听每段对话或独白前,你将有时间阅读各个小题,每小题5秒钟;听完后,各小题将给出5秒钟的作答时间。
1 Introduction1.1BackgroundWith the development of economy and blossom of marketing, advertising as a good approach to disseminate information and publicize products has penetrated into every aspect of people’s life. No matter you are at home watching TV, walking down the street, turning on the computer to surf the internet, listening to the radio at drive or even reading newspapers quietly, you are exposed to different kinds of advertisements.Also as a language phenomenon, advertisements have aroused great interests of linguists to do researches from different perspectives. Former researches are mainly focused on external forms of advertisements, analyzing the characteristics, functions and translations from lexical, syntactic or semantic angles. Metaphor as an important and widely used device to construct advertisements discourse has also been elaborated, but mostly is regarded as a figure of speech, an ornamental device in rhetorical style to make the discourse more vivid. Instead, We can analyze the metaphor from the angle of language principle to find something that we’ve never noticed.1.2 SignificanceBased on the theories of linguistics and advertising, this chapter summarizes the different language principles and basic features of automobile advertising language, and analyzes the main principles of automobile advertising language in language application.2 Literature Review2.1 Studies AbroadHall, The American scholar defines the context as "the information that surrounds an event; It is inextricably bound up. "He further points out that anything can be given high, medium or low context features. We can know from his points that different from Asia, Africa and Latin America, people of the United States, Britain, Germany and other regions of the living area is relatively loose, so the communication information must be passed through clear language to make the communication proceed smoothly.Judith Williamson emphasizes the importance of context in the research of advertising language, He believes that the understanding of advertising language is not only a simple decoding, but rather an appropriate contact with the audience. He regards advertising language as the verbal behavior, and thinks that only when it meets certain conditions can the advertising effect be achieved. So we can infer that in the advertisement, the advertiser need to follow certain context principles to make up for these cultural differences.Samovar and Porter defined context as the form of cultural adaptation to a certain background or environment. They concluded that language and context are interrelated. The use of language is restricted by the context in a certain context.According to Channell's explanation about fuzzy language research theory and research method, We can divide the vague language into nouns, verbs, adjectives, adverbs and quantitative words according to their part of speech. I collect my English car advertisements and find that because automobile English advertisements are more inclined to advertise the main body of the car, so the use of the fuzzy language is always noun and adjective.The principle of cooperation was proposed by the pragmatist Grice in 1967. He supposed that when people communicate with each other, the two sides need to follow a certain principle. One of the most important functions of advertising is to provide the good’s information as much as possible to the consumer. The spread of advertising is purposeful, and at the same time mutually beneficial and win-win. The mutual benefit nature decide the advertising language must follow the principles of cooperation.The six politeness principles put forward by Leech have a clearer understanding of the pragmatic functions of advertising Indirect Directives. They are Tact maxim, Generosity maxim, Approbation maxim, Modesty maxim, Agreement maxim, and maxim.In the late nineteenth Century, German philosopher and mathematician Gottlob put first forward the topic of Pragmatic Presupposition in the book Meaning and Referential . Frege then make the conclusion that when people make judgments through statements, there is always a clear presupposition. In my opinion, pragmatic presupposition is the knowledge shared by both sides, or is the background knowledge of discourse.Sperber and Wilson proposed the relevance theory which based on the relevance principle of Grice.They think that the communication of language is a progress from expressing to reasoning. Pragmatic presupposition, as a common language phenomenon in interpersonal communication, have relation with the beliefs, attitudes and intentions of conversationalists in the sensitive context.2.2 Studies at HomeZhenyu Suo thinks that the proper expression of utterance meaning is realized in different contexts. Without proper context, neither hearers nor speakers can understand each other 's intentions.Ling Jin proposed that the application of fuzzy language in English auto advertising language can ease the mood, improve the credibility of the product, enhance the flexibility of the language and reduce the unnecessary responsibility for the content of theadvertisement.Lu Li believes that using fuzzy language in English advertisements can ensure the accuracy of advertisements, enhance the appeal of advertisements, improve the courtesy function of advertisements and improve the flexibility of advertisements.“Ford has better idea”is a car advertisement of Ford. Ford advertisers clever use of the "better" which is a vague adjective. The actual expression they want to express is that they will always have the attitude to produce their cars better and better.Yupin Lin believes that quality maxim, quantity maxim, relevance maxim, and manner maxim are all principles of cooperation. For example, V olvo's 960’s advertisement What distinguishes the leader from the follows?—independent thinking. This advertisement used the form of the interrogative sentence and gave the answer after the question. Through related questions and answers, consumers understand the uniqueness of products and know the unique quality of V olvo automobile: independent space. This is a case of the successful application of relevance maxim in automobile advertising.From the aspect of pragmatics, Jiaying Gong supposed that advertisers are using the language principle to send "Purchase Request" to consumers. Urging them to execute instructions and implement purchase behavior.HuiHui Chen supposed that relevance theory can provide a new perspective for the study of pragmatic presupposition. CaiXia Xu further subdivides pragmatic presupposition into existence presupposition, factual presupposition, concept presupposition, state presupposition and behavioral presupposition. Buick - your key to a better life and a better world. Nissan: Life is a ad journey, enjoy the ride. This car advertisement used concept presupposition and state presupposition .There is no direct complement information on the Nissan’s car, but the reader can get the information that Nissan’s car will make your trip wonderful. In this way, advertisers use language presupposition to fully consider consumer psychology to motivate consumers' interests toachieve the ultimate goal of promoting product sales.3 Context principle3.1 The Definition of Context PrincipleContext principle is firstly found in Fiege’s "F oundations for Arithmetic",and it becomes an important principle about analytical philosophy. Judith Williamson further emphasizes the importance of context in the research of advertising language, He believes that we need to follow certain principles to make up for these context differences. He regards advertising language as the verbal behavior, and thinks that only when it meets certain conditions can the advertising effect be achieved.Hall, The American scholar defines the context as "the information that surrounds an event; It is inextricably bound up. He further points out that anything can be given high, medium or low context features. English advertising language need use the low-context language principle because the westerners always lived in a relatively loose environment. The understanding of advertising language is not only a simple decoding, but rather an appropriate contact with the audience. We need to follow context principles to make up for these differences. The use of language is restricted by the context in a certain context.Advertisements producers elaborately create the advertisements with explicit purpose. They intelligently choose proper words and organize them so that these advertising languages could attract people’s attention.3.2 Context Principle in English Car AdvertisementsExample1:A New Era of Transportation BRINGS FUNCTION——AL DESIGN (Chrysler)Chrysler, one of the three largest automobile companies in the United States, did not forget to reflect its own atmosphere and majesty when designing its advertising. We can see the designer’s self-confidence in era of transportation. He believed that his product is good enough to open a new era in traffic. At the same time, we can also intuitively see the car’s main functional design. This new design concept can undoubtedly become the highlight of this car. With the gradual improvement of consumer tastes. People are more naturally interested in various humanized functions of the car based on the appearance of the car. Chrysler's proposed design of this function has captured the eye of consumers. This advertisement uses such a straightforward and concise language to present the new features of the product to consumers, stimulating consumers' desire to shopping. Example2:Not all cars are created equal.——MitsubishiAt first glance, the AD seems difficult to understand. But the trick is that advertisers take advantage of the well-known American declaration of independence, “All men are created equal”, and Japanese advertisers change men to cars. These changes reflect the the context principle. Using a cognitive environment with readers and consumers to guide them to their true purpose: Japanese cars are superior to cars that made in other countries. In the period of advertising design, some advertisements will make good use of the context principle, using the familiar social and cultural knowledge, in order to arouse people's associations and resonance.4 Fuzzy language principle4.1 The Definition of Fuzzy Language PrincipleHedges are an important part of the study of fuzzy linguistics. Lakeoff first proposed the concept of a fuzzy hedge. He defined hedges as the word or phrase“whose job is to make things fuzzier ”. According to Channell's explanation about fuzzy language research theory and research method, We can divide the vague language into nouns, verbs, adjectives, adverbs and quantitative words according to their part of speech. Becauseautomobile English advertisements are more inclined to advertise the main body of the car, the use of the fuzzy language is always noun and adjective.李璐believes that using fuzzy language in English advertisements can ensure the accuracy of advertisements.金玲further proposed that the application of fuzzy language in English auto advertising language can ease the mood, improve the credibility of the product, enhance the flexibility of the language, avoid excessive product publicity to reduce the unnecessary responsibility for the content of the advertisement.The principle of fuzzy has also been used by many advertisers in recent years. Words or appellations appear to be real for the first time you see them, but if you analyzed for some times, you would find that it becomes empty and meaningless, these words and appellations actually are vague. The most common vague words in an advertisement are: the best, the better, seems like, almost, and so on. Advertisers always use these words to get the effect of fuzzy language principle in English car advertisements.4.2 Fuzzy Language Principle in English Car AdvertisementsThere also a large number of vague words used in automobile advertising, such as: Example1:Sometimes beauty is more than skin deep.——VolvoV olvo’s advertisement used the fuzzy word “beauty” describes both the fine appearance of their car and the good performance of the interior which just caters to the consumer psychology.Example2:There is room for up to five adults.——CR-VCR-V’s advertisement used the fuzzy word “up to” not only avoids the absolutization of transmitted information but also reduces it’s responsibility for self-responsibility. This advertisement let consumers have the illusion that this kind of car’s space is big enough for their use.Example3:A more powerful, yet more efficient engine.——BMW 7 SeriesIt is an advertisement for a BMW 7 Series. This advertisement used one comparativeadjective“more”, but the object of comparison does not exist. People can’t give an exact figure about how much the BM7 Series engine’s horsepower is through this advertisement. Because the advertiser used the fuzzy expression “more powerful” and “more efficient”. The advertiser did not give a exact figure of how powerful and efficient the engine is, but the consumer did not aware of that. The reason for using vague expression is that in the real world, people's understanding of horsepower and efficiency is ambiguous. The use of fuzzy language principle in advertising is only a reflection of the fuzzy reality in this world. The length of the text is crucial. Advertisement which involves too much words will not only distract people’s attention, but also reduce the motivation of consumer to buy. Therefore, the use of fuzzy language principle can just solve this problem.。
2021年浙江省高考英语试卷(7月)学校:___________姓名:___________班级:___________考号:___________一、短对话1.What will the speakers do tonight?A.Visit Mary. B.Go out of town. C.Host a dinner.2.How does the woman go to work this week?A.By car. B.By bike. C.On foot.3.What time does Dave's meeting start?A.At 8:30. B.At 9:00. C.At 10:00.4.What is Helen going to do?A.Buy some books. B.Study in the library. C.Attend a history class. 5.What is the woman's feeling now?A.Relief. B.Regret. C.Embarrassment.二、长对话听下面一段较长对话,回答以下小题。
6.What is Tom busy doing?A.Raising money. B.Writing a lab report. C.Giving classes to children. 7.Who might be able to help Tom this week?A.Mike. B.Cathy. C.Jane.听下面一段较长对话,回答以下小题。
8.Why is Jack leaving early?A.To avoid getting stuck in traffic.B.To enjoy the scenery on the way.C.To buy some gifts for his family.9.What does Judy often do at the railway station?A.Read books. B.Call some friends. C.Look around the shops. 10.What are the speakers mainly talking about?A.What to do next year.B.Where to go for vacations.C.How to pass the waiting time.听下面一段较长对话,回答以下小题。
【必刷题】2024六年级英语下册听力主旨大意专项专题训练(含答案)试题部分一、选择题:1. Listen to the following passage and choose the main idea of the story.A. A boy learns to ride a bike.B. A girl goes shopping with her mother.C. A family has a picnic in the park.2. Listen to the dialogue and select the main topic.A. Two friends are talking about their hobbies.B. Two students are discussing their homework.C. Two classmates are planning a birthday party.3. Listen to the passage and choose the best .A. How to Keep HealthyB. My Favourite SportC. A Visit to the Zoo4. Listen to the following news report and select the main idea.A. A new school will be built in the town.B. The town is holding a cultural festival.C. A famous scientist visited our school.5. Listen to the story and choose the main theme.A. The importance of teamworkB. The adventures of a brave knightC. A magical journey to a mysterious island6. Listen to the conversation and pick out the main topic.A. Two friends are discussing their plans for the summer vacation.B. Two classmates are talking about their favourite books.C. Two brothers are arguing about whose turn it is to wash the dishes.7. Listen to the passage and select the main idea.A. How to plant a treeB. The benefits of readingC. A day in the life of a doctor8. Listen to the radio programme and choose the main topic.A. The history of the Great WallB. Tips for saving moneyC. The importance of exercise9. Listen to the following speech and pick out the main idea.A. The influence of music on our livesB. How to bee a good public speakerC. The advantages of learning a second language10. Listen to the story and choose the main theme.A. The power of imaginationB. A journey to the centre of the earthC. A mystery solved a group of friends二、判断题:1. The main idea of the passage is about a girl who savesa cat from a tree. ( )2. The dialogue is mainly about two friends planning a surprise party for their teacher. ( )3. The passage is about the different seasons in a year. ( )4. The news report is about a new library opening in the city. ( )5. The story is mainly about a boy who learns the importance of hard work. ( )三、填空题:1. In the story, the main character is a young girl named ________.2. The passage mainly discusses the ________ of different types of transportation.3. The dialogue between the two friends is about their________ to the zoo.4. The main idea of the news report is the ________ of a new museum.5. The speaker in the audio clip emphasizes the ________ of eating healthy food.6. The story's theme revolves around the ________ of honesty and courage.7. The listening material is about the ________ of a famous scientist.8. The radio programme highlights the ________ of environmental protection.9. The passage describes the ________ of a traditional festival in our country.10. The main point of the speech is the ________ of exercise for a healthy lifestyle.11. The dialogue is about two students ________ their plans for the weekend.12. The story teaches us the importance of ________ and never giving up.13. The news report is about the ________ of a new munity center.14. The passage explains the ________ of different layers of the Earth.15. The main character in the story is a ________ who goes on a magical adventure.16. The listening material discusses the ________ of different cultures around the world.17. The radio programme is about the ________ of technology in our daily lives.18. The passage is about the ________ of a historical event that happened in our city.19. The dialogue is between two friends ________ their favorite books.20. The story's moral is about the ________ of kindness and passion.四、简答题:1. What is the main idea of the passage about the solar system?2. Describe the main event in the story about a lost pet.3. What is the speaker trying to convince the audience of in the speech?4. What is the news report mainly about regarding the local park?5. What is the central theme of the dialogue between the two classmates?6. According to the passage, what are the benefits of learning a new language?7. What is the main message of the story about a child's first day of school?8. What is the main topic of the radio programme about healthy eating habits?9. What is the passage trying to teach us about the importance of recycling?10. What is the central theme of the story about a young inventor?本套试题答案如下一、选择题:1. C2. A3. B4. A5. C6. A7. B8. C9. A10. B二、判断题:1. ×2. ×3. √4. ×5. √三、填空题:1. Alice2. advantages3. trip4. opening5. importance6. values7. achievements8. significance9. customs10. benefits11. discussing12. perseverance13. construction14. structure15. wizard16. diversity17. impact18. significance19. discussing20. power四、简答题:1. The main idea of the passage is to explain the order of the planets in the solar system and their basic characteristics.2. The main event is the search for the lost pet and how it is eventually found and returned to its owner.3. The speaker is trying to convince the audience of the importance of regular exercise for good health.4. The news report is mainly about the uping renovations and new facilities being added to the local park.5. The central theme of the dialogue is the excitement and nerves about an uping school trip.6. The benefits include improved cognitive skills, better career opportunities, and a deeper understanding of different cultures.7. The main message is about overing fears and making new friends on the first day of school.8. The main topic is about choosing nutritious foods and the benefits of a balanced diet.9. The passage is trying to teach us about the environmental benefits of recycling and how it can reduce waste.10. The central theme is about the importance of creativity, perseverance, and the impact of innovation on society.。