WellbeingGuard 2013
WellbeingGuard
对全球蜜蜂现状及新西兰
蜂蜜趋势分析
WellbeingGuard
目录
English Version (2)
The current situation of honey products (2)
1.Bee population decreases (2)
2.Less bee, less honey products (2)
Manuka Honey (3)
1.What is it? (3)
2.The benefits of Manuka Honey (3)
Question (4)
Chinese Version (5)
蜂蜜产品现状 (5)
1. 蜂蜜数量下降 (5)
2. 少蜂，少蜂蜜产品 (5)
麦卢卡蜂蜜 (6)
1. 什么是麦卢卡蜂蜜 (6)
2. 麦卢卡蜂蜜的好处 (6)
问题..................................................................................................... 错误!未定义书签。Reference/参考文献 . (7)
English Version
Honey brings humanbeings huge greats healthy benefits. While what would be the result, especially to Manuka Honey, when bee population in the world drops? To find the answer to this question, following report is created by WellbeingGuard.
The current situation of honey products
1. Bee population decreases
Medias respectively reported that bee population in the world is at crisis. TVNZ One News is one of the channels of New Zealand’s national broadcaster (TVNZ, n.d.). TVNZ One News (2013) reported on January 13, the number of New Zealand’s wild bee has been gradually decreasing since 2000. Moreover, Gerry Hadden is an author and journalist for American’s National Public Radio (PRI's The World, n.b.). On March 27, Hadden (as sited in PRI's The World, 2013) reported that the bee population in Europe is in decrease and there is a huge decline in the queen production in Scotland. Furthermore, Metro is one of UK’s morning newspapers (Metro, n.d.). Smith (as sited in Metro, 2013) reported on Aepril 18 that beekeepers in Britain are at the “crisis point”. All these news clearly claimed that the number of bee population is in decrease.
2. Less bee, less honey products
What is the influence of bee population in decrease? The prior question is how honeybees make honey. The Animal Planet (n.d.) discovers that the procedures of honey-making procedure start from visiting flowers to gather nectar. Pollen grains are transferred from one flower to another during the process of gathering nectar and then nectar works with enzyme to make honey (The Animal Planet, n.d.). According to the discovery of the Animal Planet, it concludes that less bee fly out to collect nectar results less honey. The decrease in bee population in the world causes the available less honey products.
What is the influence of less honey products in the market? NetMBA (2010) teaches that at the same quantity demand of goods, when the quantity supply of the goods drops, shortage exists and the price of the goods increases. Based on NetMBA theory, when honey haves less quantity supply than quantity demand, there is a shortage of the honey on the market. Consequently, the price of honey increases. Less quantity supply in honey increases honey’s price.
Manuka Honey
1. What is it?
Manuka Honey comes from “Manuka Trees”, Manuka flower and Kanuka flower. These two kinds of flowers are unique in New Zealand.
2. The benefits of Manuka Honey
Benefits of Honey (2013, para3) states following benefits of Manuka Honey;
“UMF Manuka, also known as "Medihoney" in some pharmacies, is the preferred honey for wound dressing and other special therapeutic uses and studies are showing Manuka with high levels of UMF could be very effective in helping relieve stomach ulcer symptoms and gastritis, and sore throats, and when applied topically, in assisting the natural cure of skin ulcers, wounds, burns, boils, cracked skin. That is also why many skincare products also contain UMF manuka as a special ingredient and promise positive benefits from their regular application on the skin. Another reason why Manuka honey, which is available in most Kiwi homes, is favoured by so many honey fans is that it has a higher than normal conductivity, which is an indirect measurement of mineral content of a honey - about 4 times that of normal flower honeys. UMF is not found in the nectar of all Manuka flowers, which are known as Leptospermum scoparium and belong to the the Tea Tree bushes found in New Zealand's coastal areas. (To be more accurate here, Manuka is also found in Tasmania, but it has been so successfully marketed and branded by New Zealand producers that most people see it an exclusively Kiwi product.) Some Manuka bushes do not produce honey
