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专家解析英语四级考试历年阅读真题(二十四)

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在线学英语 体验请申请：www.rockyclass.com/ielts/xd.html 2洛基英语，中国在线英语教育领导品牌

Passage One Questions 21 to 25 are based on the following passage. Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip. Frito-Lay is the biggest snack maker in America, owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas. Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative (创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business. With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo (标识). The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion. The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive. 21. It is the belief of Frito-Lay’s head of global marking that ________. A) potato chips can hardly be used as a weapon to dominate the world market B) their company must find new ways to promote domestic sales C) the light golden color enhances the charm of their company’s potato chips D) people the world over enjoy eating their company’s potato chips(D) 22. What do we learn about Frito-Lay from Paragraph 2? A) Its products use to be popular among overseas consumers. B) Its expansion has caused fierce competition in the snack marker. C) It gives half of its annual profits to its parent company. D) It needs to turn to the word market for development.(D) 23. One of the assumptions on which Frito-Lay bases its development strategy is 在线学英语 体验请申请：www.rockyclass.com/ielts/xd.html that ________. A) consumers worldwide today are attracted by global brands B) local brands cannot compete successfully with American brands C) products suiting Chinese consumers’ needs bring more profits D) products identified as American will have promising market value(A) 24. Why did Riskey have the Frito-Lay logo redesigned? A) To suit changing tastes of young consumers. B) To promote the company’s strategy of globalization. C) To change the company’s long-held marketing image. D) To compete with other American chip producers.(B) 25. Frito-Lay’s executives claim that the promoting of American food in the international market ________. A) won’t affect the eating habits of the local people B) will lead to economic imperialism C) will be in the interest of the local people D) won’t spoil the taste of their chips(C)

这是一篇介绍某薯片公司海外发展战略的短文。文章开头以新颖的方式引出中心论题：先是对Lay公司出品的薯片本身做以描述，而后自然发出对这种食品能否风行全球的疑问(seems an unlikely weapon for global domination)，最后推出厂商代表对此疑问进行反驳(no corner of the world that can resist)，实现一种对比反差效果，使人对该公司印象深刻，同时也引起人们对公司代表因何如此信心十足的探究，为下文详加叙述铺平了道路。 第一段透露出几点信息，首先是文章内容范畴限定在薯片，第二是对薯片制造公司的介绍仅限于Lay公司。可见这是一篇商业推广性质的文章，目的是给Lay做广告宣传。第三是该公司的目标是征服全球。 为了回应第一段内容所引起的读者们的疑问，第二段马上对Lay公司进行了介绍：百事子公司，美国最大零食企业，百事公司一半以上的年利润由它带来(accounts for over half of the parent company)。这最后一种说法具有震撼效果，因为谁都知道百事是做碳酸饮料的企业，很少人能够想到其超过一半的利润竟然是薯片带来的。之后，文章对第一段中关于该企业把目标定在全球市场这一信息做出回应：原因是国内市场饱和(largely saturated)，需要开拓海外市场(has to look overseas)。 第三段详细介绍了该公司开拓海外市场的战略思想。共有两点，一是全球产品的经济总量是当地企业无法比拟的(offers economies of scale with which local brands cannot compete)，意即该公司的资金量巨大，当地企业无法与其竞争。二是21世纪的消费者们认同一种全球化概念，意即公司可以打全球牌，使消费者认为Lay薯片是一种全球共享的产品。之后文章对这一概念做了详细解释。先是对global做出定义：一个现代的、创新的、超越文化的世界(a modem, innovative world in which people are linked across cultures)，而后以中国为例，证明人们对全球化概念的认同程度。 接下来的一段说到Lay公司的具体行动——采用新的公司标示，并称该标示将与“难以抗拒的诱惑”这一公司形象一起，共同促进其全球策略开展。 最后一段，为了不使全球化战略显得过于霸道、势利，否认经济帝国主义的

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专业英语四级(短文听力)模拟试卷24(题后含答案及解析)

专业英语四级(短文听力)模拟试卷24(题后含答案及解析)

专业英语四级（短文听力）模拟试卷24(题后含答案及解析)题型有：1.3 billion to keep the dream alive for needy families across the country. What is it that makes the United Negro College Fund so important to America’s families? (15/16) As well as raising funds and giving technical support to member colleges and universities, it creates hope and opportunity by providing financial assistance to deserving students. Consider the contributions of just a few of the distinguished graduates who have realized the benefits: civil rights activist Dr. Martin Luther King, Jr. ; opera diva Leontyne Price; Olympic track star Edwin Moses; and filmmaker Spike Lee.10．Why do most parents feel embarrassed when their children graduate from high school?A．Because they can’t afford their children’s college tuition.B．Because they can’t offer their children emotional support.C．Because they can’t look after their children.D．Because they can’t give their children birthday gifts.正确答案：A解析：细节题。

专家解析大学英语四级考试历年阅读真题（十四）2

专家解析大学英语四级考试历年阅读真题（十四）2

21. The author thinks that the conclusions of any research about people’s state of mind are ________. A) surprising B) confusing C) illogical D) questionable(D) 22. What does the author mean when he says, “we can’t turn the clock back” (Line 1, Para. 3)? A) It’s impossible to slow down the pace of change. B) The social reality children are facing cannot be changed. C) Lessons learned from the past should not be forgotten. D) It’s impossible to forget the past.(B) 23. According to an analysis, compared with normal children today, children treated as mentally ill 50 years ago ________. A) were less isolated physically B) were probably less self-centered C) probably suffered less from anxiety D) were considered less individualistic(C) 24. The first and most important thing parents should do to help their children is ________. A) to provide them with a safer environment B) to lower their expectations for them C) to get them more involved socially D) to set a good model for them to follow(C) 25. What conclusion can be drawn from the passage? A) Anxiety, though unavoidable, can be coped with. B) Children’s anxiety has been enormously exaggerated. C) Children’s anxiety can be eliminated with more parental care. D) Anxiety, if properly controlled, may help children become mature.(C)。

专业英语四级(语法与词汇)模拟试卷245(题后含答案及解析)

专业英语四级(语法与词汇)模拟试卷245(题后含答案及解析)

专业英语四级（语法与词汇）模拟试卷245(题后含答案及解析) 题型有： 3. LANGUAGE KNOWLEDGEPART III LANGUAGE KNOWLEDGEThere are twenty sentences in this section. Beneath each sentence there are four words, phrases or statements marked [A], [B], [C] and [D]. Choose one word, phrase or statement that best completes the sentence.1．It is believed that young children are able to learn any language if they are_____it.A．involved inB．indulged inC．disposed ofD．exposed to正确答案：D解析：考查常用短语。

involve sb．in sth．意指“使某人参与某活动或陷入某情况”；indulge in sth．指“让自己尽情享受某事物”；dispose of sb．／sth．指“去除，舍弃某人／某物”；expose sb．to sth．指“使某人面临某事物或接触某事物”。

选D。

知识模块：语法与词汇2．The authorities have offered a large _____ for information leading to the leaker’s arrest.A．awardB．compensationC．prizeD．reward正确答案：D解析：考查名词的含义。

D．reward表示“酬劳，报酬，奖赏”，一般指因为做了某一件事或提供了某种服务而应得的报答或酬谢，在本句中，reward表示给提供消息的人的报酬或奖赏。

英语专四阅读模拟题(24)

英语专四阅读模拟题(24)

英语专四阅读模拟题(24)Let children learn to judge their own work. A child learning to talk does not learn by being corrected all the time; if corrected too much, he will stop talking. He notices a thousand times a day the difference between the languages he uses and the language those around him use. Bit by bit, he makes the necessary changes to make his language like other people. In the same way, when children learn to do all the other things they learn to do without being taught-to walk, run, climb, whistle, ride a bicycle-compare those performances with those of more skilled people, and slowly make the needed changes. But in school we never give a child a chance to find out his own mistakes for himself, let alone correct them. We do itall for him. We act as if we thought that he would never notice a mistake unless it was pointed out to him, or correct it unless he was made to. Soon he becomes dependent on the teacher. Let him do it himself. Let him work out, with the help of other children if he wants it, what this word says, what answer is to that problem, whether this is a good way of saying or doing this or not.If it is a matter of right answers, as it may be in mathematics or science, give him the answer book. Let him correct his own papers. Why should we teachers waste time on such routine work? Our job should be to help the child when he tells us that he can’t find the way to get the right answer. Let’s end this nonsense of grades, exams, marks, Let us throw them all out, and let the children learn what all educated persons must some day learn, how to measure their own understanding, how to know what they know or do not know.Let them get on with this job in the way that seems sensible to them. With our help as school teachers if they ask for it. The idea that there is a body of knowledge to be learnt at school and used for the rest of one’s life is nonsense in a world as complicated and rapidly changing as ours. Anxious parents and teachers say, “But suppose they fail to learn something essential they will need to get in the world?” Don’t worry! If it is essential, they will go out into the world and learn it.1.What does the author think is the best way for children to learn things?A.by copying what other people do.B.by making mistakes and having them corrected.C.by listening to explanations from skilled people.D.by asking a great many questions.2.What does the author think teachers do which they should not do?A.They give children correct answers.B.They point out children’s mi stakes to them.C.They allow children to mark their own work.D.They encourage children to mark to copy from one another.3.The passage suggests that learning to speak and learning toride a bicycle are___.A.not really important skills.B.more important than other skills.C.basically different from learning adult skills.D.basically the same as learning other skills.4.Exams, grades, and marks should be abolished becausechildren’s progress should only be estimated by___.cated persons.B.the children themselves.C.teachers.D.parents.5.The author fears that children will grow up into adults while being___.A.too independent of others.B.too critical of themselves.C.incapable to think for themselves.D.incapable to use basic skills.。