英语广告翻译实例
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创译原则在商务英语广告翻译中的应用我们先看几则成功的广告翻译实例:1)Every time a good time1分分秒秒欢聚欢笑(麦当劳)。2)Good to the last drop1滴滴香浓,意犹未尽(Maxwell咖啡)。3)Elegance is an attitude1优雅态度,真我性格(浪琴表)。 曾经作为“麦当劳”公司招牌广告的例1),其原文“Every time a good time”使用了押尾韵“time”的修辞技巧,但在译文中并未以相同的形式再现,而是通过“叠词(分分秒秒)”和“对仗(欢聚欢笑)”的手法将原文的意境渲染得淋漓尽致,堪称是妙译的典范。再看例2)和3),这两则广告中译文的共同特点是:都是以“对偶的四字结构”的句式再现原文的思想内容。汉语里的四字结构可以说取之不尽,且常常因其“言简意赅”、“寓意深长”而被一些广告文化人用于广告写作和翻译上。然而,像这样的四字结构在英语里鲜见少有,为达到简短精练的表达效果,英文广告经常使用短语代替整句,或大量使用简单句、不完整句、无动词句、省略句等。例2)是深受Maxwell咖啡爱好者喜爱的一则广告,原文“Good to the last drop!”以省略主语和主要动词的句式来抓住受众的注意力,达到了促人思索、令人玩味的效果。令人叫绝的是,其译文“滴滴香浓,意犹未尽”不但体现了原文的思想精髓,“意犹未尽”四个字所引发的遐思更是胜出原文“to the last drop(直至最后一滴)”一畴。例3)是一则“Longines表”的广告,“Elegance is an attitude”这个简单的陈述句表达了无尽的思想和意蕴,若将其对等地译为“优雅是一种态度”,则广告味尽失,而一个对偶的四字结构句式———“优雅态度真我性格”无形中便提升了该广告的品位,使之与推销的产品“Longines表”的品位不谋而合。同样地,在商务广告翻译的汉译英实践中,亦不乏体现创译原则作指导思想的例子。如“先科VCD”的广告语“世界看中国,中国有先科”相应的英译文是:“As she boasts Advanced Science, China attracts global eyes1”。此广告原文系“工整的对偶,节奏感强,并含有顶针修辞手段,突出了产品的先进性和巨大魅力。相应的译句是个表因果关系的复杂句,虽然失去了原句的辞格,但因为用作主语的“中国”在原因状语从句中给拟人化了,谓语动词生动形象,加上“Science”与“eyes”有点押韵,可以说整个译句在创译平台上充分传达了原句的逻辑意义,与原句功能对等,可与原句媲美”(谭卫国2003-2:64)。还有一则大家熟知的茅台酒的广告语:“茅台一开,满室生香;国酒茅台,渊源流长”,对外经济贸易大学的丁衡祁教授提供的译文如下: Maotai-a vintage liquorA V IP treat which diffuses the finest aroma A national favor that won 1915 diploma(O riginated in 135 B1C1)我们可以看到,在翻译这条广告语的时候,译者作了“创译”处理,采取意译。其一,译文加上标题“Maotai-a vintage liquor(茅台———陈年佳酿)”这一形式是对原文主旨的突出;其二,译文主体部分为大致对称的两行,主语“A V IP treat(贵宾待遇)”与“A national favor(国宴用酒首选)”表达的是同一层意思,即茅台酒,译者这般措辞巧妙地避免了原文中“茅台”一词的重复;其三,译文增添了两个新信息:“won 1915 diplo2ma”和“Originated in 135 B1C”。他们其实是将“渊源流长”一词的具体化,指出该酒早在1915年就已经得过大奖,同时注明它源自公元前135年。而且,“diploma(获奖证书)”与“aroma(芳香)”相互押韵。因此,通过从不同的角度对原文进行多层次的“剖析”,译者运用适当的“变通”手段,使译文收到了既“达意”又“传神”的效果。可以说,这篇译文在风格上与原文迥异,但原文的主旨和思想内容在译文中得到了充分的体现,二者看似“貌离”,实则“神和”。三、结束语如前所述,商务英语广告翻译的目的是使目的语受众通过转换的语言信息认识和了解某种商品和服务,以便赢得译入语国家或地区潜在的消费群。这就要求我们在进行此类广告翻译活动时应当充分考虑产品或服务销售对象的语言习惯、文化积淀与心理定式。根据以往人们从广告翻译实践中探索出来的策略经验,我们可以归纳出商务英语广告翻译标准的四个要素———促销力、创意、美感和文化适宜性。这四大标准中的“创意”标准正好与翻译的创译原则不谋而合。(责任编校:刘铁钢) 某香水的广告“Her smile could heat up a nation. Her fragrance captured a country.”译成“迷魂牵魂笑貌,倾国倾城芳香”,有效地迎合了女性消费者的爱美心理,与读者达到了审美体验的完整融合。优美的语言可以激发起消费者对产品的美好感受,然后使她们联想这款香水的魅力和无限吸引力,从而激励她们去购买。又如,某茶叶广告:“开汤审评,清香四溢,滋味鲜醇,回味甘甜,余香犹存”译文“Being fragrant, refreshing and mellow, your tea presents a lingering after-taste of mild mellowness.”,一系列的形容词增添了读者对茶的美感体验,具有强烈的美感功能,能激起消费者想马上去尝试的冲动。 1.1对事物认识的文化差异 一个关于“亚洲四小龙”的例子。众所周知,在西方神话传说中,dragon(龙)不是人们心中的吉祥动物,而是表示邪恶的怪物(http://www.hi138.com/)。在中世纪,dragon是罪恶的象征,圣经故事中恶魔撒旦(Satan)就被认为是thegreatdragon。由此可知,dragon在英语国家人中所引起的联想与中国人的“龙”完全不同。于是,被西方人称为“亚洲四小龙”的东亚韩国、中国台湾、中国香港和新加坡四个经济较为发达的国家和地区,将其翻译成英语FourAsianDragons就恐怕有失妥当。因此有人将其翻译成FourAsianTigers,这不失为一种较好的文化信息的对等。因为tiger(老虎)在西方人心中是一种强悍的动物,至少不会让人联想到某种可怕的动物。再者,tiger一词收在1993年版的《牛津英语词典增补本第二卷》(OxfordEnglishDictionaryAdditionsSeriesⅡ)中的释义:AnicknameforanyoneofthemoresuccessfulsmallereconomiesofEastAsia,esp.thoseofHongKong,Singapore,Taiwan,andSouthKorea.(任何一个在经济上较为成功的东亚小国或地区,尤其指香港、新加坡、台湾和韩国。)所以说,将“亚洲四小龙”翻译成FourAsianTigers在文化信息方面基本达到了对等(英语论文/外语翻译论文 http://www.hi138.com/)。 1.2颜色的文化差异 不同文化的人对颜色的认识尽管有相似之处,但他们对各种颜色的感觉有可能不同,甚至截然相反,其原因在于国家所处的地理位置、历史文化背景和风俗习惯不同。 例如,蓝色在英语国家有忧郁的含义,美国有“蓝色星期一”(blueMonday),指心情不好的星期一。bluesky在英语中意思是“没有价值”。另外,埃及人和比利时人视蓝色为倒霉的颜色。然而,蓝色在中国人心中一般不会引起“忧郁”或“倒霉”的联想。 当然世界知名品牌“蓝鸟”汽车是一个特例,它并不是“伤心的鸟”的汽车。bluebird是产于北美的蓝色鸣鸟,其文化含义是“幸福”,所以,当英语国家人驾驶BlueBird牌的汽车,心中的文化取向则是“幸福”。而驾驶BlueBird牌汽车的中国人就恐怕不知道身在“福”中了,而只感到驾驶世界名牌汽车是一种身价的体现和财富的象征。 1.3数字的文化差异 在中国的传统文化中,“九”因为与“久”同音,所以“九”经常用来表示“长久”的意思。例如,我国历史中,皇帝都崇拜“九”,希望其天下长治久安。因此,我国便有“999”药品。英语中的nine没有这种含义。但不要把用“666”作商标的商品出口到英国,因为“666”在《圣经》里象征魔鬼。 上海生产的“三枪”牌内衣,是名牌产品,翻译成英语ThreeGuns。如果将ThreeGuns牌内衣出口到日本、哥伦比亚及北非地区,会受到消费者的欢迎,因为“三”在这些国家表示“积极”的意思。但是,在乍得、贝宁等地,则不能将“三枪”翻译成ThreeGuns,因为在乍得像“三”这样的奇数表示“消极”的意思,在贝宁“三”含有“巫术”的意思。
经典广告词中英文翻译经典广告词中英文翻译1.Good to the last drop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)2.Obey your thirst.服从你的渴望。
(雪碧)3.The new digital era.数码新时代。
(索尼影碟机)4.We lead.Others copy.我们领先,他人仿效。
(理光复印机)5.Impossible made possible.使不可能变为可能。
(佳能打印机)6.Take time to indulge.尽情享受吧!(雀巢冰激凌)7.The relentless pursuit of perfection.不懈追求完美。
(凌志轿车)8.Poetry in motion,dancing close to me.动态的诗,向我舞近。
(丰田汽车)9.Come to where the flavor is.Marlboro Country.光临风韵之境——万宝路世界。
(万宝路香烟)10.To me,the past is black and white,but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
(轩尼诗酒)11. Just do it. 只管去做。
(耐克运动鞋)12. Ask for more. 渴望无限。
(百事流行鞋)13. The taste is great. 味道好极了。
(雀巢咖啡)14. Feel the new space. 感受新境界。
(三星电子)15. Intelligence everywhere.智慧演绎,无处不在。
(摩托罗拉手机)16. The choice of a new generation.新一代的选择。
(百事可乐)17. We integrate, you communicate.我们集大成,您超越自我。
(三菱电工)18. Take TOSHIBA, take the world.拥有东芝,拥有世界。
英文广告词范文(精选12篇)英文范文篇1Life down, the world is more exciting.Poetic home textiles, but happy.Comfortable health, wisdom, love home.Silk Tai Lake snow, Jiangnan love.Free dance, free life.Grand textile, magnificent.Enjoy life, the natural Xin and music.Small home of the warm, everyone's happy.Spiritual magician, Xin Le and home textiles.Heart belongs to, from "diffuse life."Xin Erle, let the world slow down for you.Xin life, heart moved.Xin with the romantic, fun to enjoy nature.Xin has enjoyed, in which music.A dream, a life.Original life art, rich Anna Art Home Textiles.Silk really enjoy, I love my life.英文广告词范文篇2Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has been able to have a successful career, and become the king of theleague, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperation is not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win the game. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.英文广告词范文篇3"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then, China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.英文广告词范文篇41.M&Ms melt in your mouth, not in your hand. 只溶在口,不溶在手。
英文广告词范文(精选15篇)英文范文篇1Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has been able to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperation is not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win thegame. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.英文广告词范文篇2People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of a person you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own more desirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always morerespect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friends from the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is a friend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of each organ as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of thepossibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponents of the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.英文广告词范文篇3People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of aperson you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own more desirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always more respect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friends from the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is afriend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of each organ as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of the possibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponents of the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.英文广告词范文篇4"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then, China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.英文广告词范文篇5Iamtheimpossible.我是不可能的Iamtheideatooboldtobechained,toopowerfultobetamed.我的种想法太大胆而被束缚,太强大而难以驾驭Iamthebigbang.我像是宇宙大爆炸一样I’mchangingthegame-forallyouworriers,doubters,preventers.我改变着游戏规则-对于你们所有的担心的人,犹豫的人,以及阻止的人Iamtheideathathastobeborn,therevolutionthathastobewon,t hestorythathasjustbegun.我的想法已经出生,必须赢得革命,故事才刚刚开始。
1、愿我们这个成为您集邮的最佳选择; 成为“广聚八方邮友, 深结四海情意”的集邮乐园。
We hope that the centre will be the best selection of your philately and a philatelic garden –“making all friends, attracting all philatelists”from all corners.2、“片纸能容天下事, 方寸之间结友谊。
”Paper contains everying ; stamp conveys friendship.3、身在35,000英尺的纽约上空,巴黎的浪漫仍系心中⋯⋯惟你的劳力士可两地兼容(Rolex 一劳力士)You're at 35,000 feet. Yourhead is in New York. Your heart is in Paris. Your Rolex can be inboth places at once.4、不要用这种眼光看我,我不过是为你们多加了两排座位!Don’t look at me this way. I just have a longer figure (more humps) than the others.(玉柴汽车加长型)5、美女话西施,美酒推灵芝。
As the Emperor’s favorite, Xishi was the most beautifui of women, so is Lingzhi Liquor the most beautiful wines. (张裕特制灵芝酒)6、“京华白雪豪”是精选早春绿茶加优质茉莉鲜花精制而成。
芽叶肥壮,汤色明亮,滋味甘爽,香气鲜灵持久,是茉莉花茶中的极品,更是天然保健饮料。
‘Jinghua Baixue Hao’ is prepared from selected spring green tea scented with fresh jasmine flower. It has fat and bold buds, bright lliquid ,and brisk taste, fresh and heavy flavor. It is a super-quality jasmine tea and naturalhealth-keeping beverage.Great care is taken to ensure the perfection of ‘Jinghua Baixue Hao’. It selects the finest spring green tea scented with fresh jasmine flower. The tender leaves are collected before they reach full maturity, thus the freshness brings the sweet aftertaste and lingering fragrance, which will satisfy both the connoisseur and newcomers.7、贵州茅台酒43%(V/V)系贵州茅台酒的科学方法精制而成的白酒。
经典英文广告例文广告已深入到社会生活的各个方面它用富有感情色彩的语言来吸引受众、感染受众,不仅使人们其了解商品、信任其商品,同时也成为一种社会文化。
下面是橙子带来经典英文广告例文,欢迎阅读! 经典英文广告语大全 1.We lead. others copy. 我们领先,他人仿效。
(理光复印机)2.Impossible made possible. 使不可能变为可能。
(佳能打印机)3.Take time to indulge. 尽情享受吧!(雀巢冰激凌)4.Poetry in motion, dancing close to me. 动态的诗,向我舞近。
(丰田汽车)e to where the flavour is. marlboro country.光临风韵之境——万宝路世界。
(万宝路香烟)6.To me, the past is black and white, but the future is always color.....对我而言,过去平淡无奇;而未来,却多姿多彩(轩尼诗酒)7.Just do it. 只管去做。
(耐克运动鞋)8.Ask for more. 渴望无限。
(百事流行鞋)9.The taste is great. 味道好极了。
(雀巢咖啡)10.Feel the new space. 感受新境界。
(三星电子)1 / 311.Intelligence everywhere. 智慧演绎,无处不在。
(摩托罗拉手机)12.The choice of a new generation. 新一代的选择。
(百事可乐)13.We integrate, you communicate. 我们集大成,您超越自我。
(三菱电工)简单的英文经典广告词 1.Time is what you make of it.(Swatch) 天长地久。
(斯沃奇手表)2.Make yourself heard.(Ericsson) 理解就是沟通。
常用产品广告语中英翻译的总结产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world典雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the people's convenience方便商品 convenience goods方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全a complete range of specifications; complete in specifications花样繁多 a wide selection of colours and designs货色齐全 goods of every des cription are available.客商第一,信誉第一 clients first, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良,疗效显著,誉满全球,欢迎选购excellent quality, evident effect, good reputation over the world, orders are wel come.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods 让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in colour色泽光润 bright luster色泽艳丽 beautiful in colour深受顾客欢迎We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public式样美观 aesthetic appearance; attractive fashion式样新颖大方 modern and elegant in fashion式样雅致 elegant in style式样众多 in many styles适合男女老幼四季穿着 suitable for men and women of all ages in all seasons外型大方 elegant shape享有声誉 to win a high admiration新品迭出 new varieties are introduced one after another行销世界 to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料,尺寸齐全,品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外 to enjoy high reputation at home and abroad在国际市场上享有盛誉to enjoy high reputation in the international market造型美观 attractive appearance; handsome apprearance质量第一,用户至上 quality first, consumers first种类繁多 wide varieties。
英语广告语译文集锦1.Time is what you make of it.(Swatch) 天长地久。
(斯沃奇手表)& nbsp;2.Make yourself heard.(Ericsson) 理解就是沟通。
(爱立信)3.Engineered to move the human spirit.(Mercedes-Benz) 人类精神的动力。
(梅塞德斯-奔驰)4.Start Ahead.(Rejoice) 成功之路,从头开始。
(飘柔)5.A diamond lasts forever.(De Bierres) 钻石恒久远,一颗永流传。
(第比尔斯)6.Fresh-up with Seven-up.(Seven-up) 提神醒脑,喝七喜。
(七喜)7.Intel Inside.(Intel Pentium) 给电脑一颗奔腾的“芯”。
(英特尔奔腾)8.Connecting People.(Nokia) 科技以人为本。
(诺基亚)9.For the Road Ahead.(Honda) 康庄大道。
(本田)10.Let us make things better.(Philips) 让我们做的更好。
(飞利浦)11.Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。
(可口可乐)12.Generation Next.(Pepsi) 新的一代。
(百事)13.The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。
(凌志汽车)munication unlimited.(Motorola) 沟通无极限。
(摩托罗拉)15.Feast your eyes.(P ond’s Cucumber Eye Treat ment) 滋润心灵的窗户。
(庞氏眼贴片)16.Focus on life.(Olympus) 瞄准生活。
(奥林巴斯)17.Behind that healthy smile,there ’s a Crest kid.(Crest toothpaste)健康笑容来自佳洁士。
英语广告翻译实例
例1
龙岩咸脆花生,引进国外先进生产技术与设备,畅销日本、韩国及东南亚。
国内常用引进先进技术生产来增强广告吸引力和说服力,但这对欧美等英语国家的受众来说毫无吸引力。
他们所推崇的是食品的口味,成分是否天然、无污染、有益健康等。
在广告文案中一味强调生产技术与设备如何如何先进(而且还是从国外即这些国家引进的),最终只是“无的放矢”,完全没有击中要害。
这就是社会文化差异造成的语用失误。
英、汉广告各自依托和反映的文化存在巨大差异,即中国人与英美人的广告文化共享性差,因而带有明显汉文化痕迹的译文难为英美读者接受。
因此需对广告背后的文化,特别是背后的文化差异进行剖析,借助译入语的文化优势,进行补偿性的翻译。
在语篇层面上我们尽可能地保留原文的立意、构思与表现手法,力求再现原文的创意美;在词句层面上我们应侧重传译其效果,不必囿于原文的表达法。
前文所提到的所有广告英语的语言特性都应考虑到并适时采用,但又并非只是机械地对等翻译。
请看龙岩咸脆花生广告的不同翻译版本:
张春柏. 商务英语写作.第2册[M]. 北京:高等教育出版社,2001:325.
此版本多处采用了我们之前讨论过的广告英语修辞手法。
标题句采用仿拟,模仿英语国家读者熟悉的美国著名诗人Patric Henry的名言:“Give me Liberty, or give me death”. 同时Peanuts 又和Nuts 押韵,儿童在要求得不到满足的情况下往往会一发疯。
这种直白的语气,非常贴近真实生活,不仅容易吸引读者注意,而且容易印入他们的脑海,甚至能博得父母亲们的会心一笑。
“Crack”一词在这里的使用,又巧妙地体现了双关的修辞手段。
因为Crack除了用于“Crack a nut"——砸开坚果、使坚果裂开的意思以外,还可表示解决难题、揭示秘密等。
除此以外,文案中还多次出现了自创的词语拼缀,在不影响意思表达的前提下使行文更为凝练简洁。
张春柏. 商务英语写作.第2册[M]. 北京:高等教育出版社,2001:325.。