Unit 1 Introduction to Business Writing 课件

3. Features
1. It has its unique language style and jargons (行话) 2. It is full of business terminology (术语) and ( ) abbreviations and abbreviated phrases 3. There is a close relation between BEC and international trade
I. Introduction
1.Definition
Business English correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business, as well as in domestic trade, of course.
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP
十三种贸易术语： 十三种贸易术语：
⑴EXW —Ex Work工厂交货 ⑵FAC —Free Carrier 货交承运人 ⑶FAS —Free Alongside Ship船边交货 ⑷FOB —Free on Board船上交货 ⑸CFR —Cost and Freight成本加运费 ⑹CIF —Cost Insurance and Freight成本保险加运费 CIF Freight ⑺CPT —Carriage Paid --- to运费付至--⑻CIP —Carriage and Insurance Paid to---运费保险付至--⑼DAF —Delivered at Frontier边境交货 ⑽DES —Delivered Ex Ship目的港船上交货 ⑾DEQ —Delivered Ex QUAY（ duty paid）目的港码头交货 ⑿DDU —Delivered duty unpaid未完税交货 ⒀DDP —Delivered duty paid完税后交货

Compare the following sentences:
Uncourteous We request early reply. Courteous We appreciate your early reply. We are sorry we didn’t make ourselves clear.


Academic writing : a. colorful words b. complicated structures Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information
We regret you have misunderstood us.
Writing Features

Academic writing vs. business writing Plain writing style Euphemistic writing tone
Academic writing vs. business writing
1. Consideration

Give consideration to the business partner’s varied wishes, demand, interest and difficulties. Emphasize the “You ”attitude rather than the “ I ” or “ We ” attitude.
non-discriminatory : chairperson, To Whom it May Concern discriminatory: chairman, Dear Gentlemen

工商管理英语 Business English
CASE 2
• 中文摘要：绩效管理作为企业的一项基础工作，在人力资源管理中具有极为重要的地位，
对企业和员工而言，均发挥着重要的作用。在现代企业中，绩效管理不但对企业具有诊断作 用、检测作用、导向作用、竞争作用等，还对企业中的个人具有激励作用、规范作用、发展 作用、控制作用、沟通作用等。本文就包头市浩瀚酒业公司绩效管理全过程进行存在的问题 做了一些粗浅的研究，并相应的提出了应对方法。
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Unit Seven Consumer Behavior
Part A Consumer Behavior: Overview Part B Consumer behavior :Emerging Trends
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Unit Eight E-commerce
Part A E-commerce and Internet Marketing Part B Issues in E-commerce
Business English
工商管理英语 • The Structure of This Course
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Unit One Unit Two
Introduction to Business Macroeconomics
Part A Introduction to Business Part B Why Business is Important Part A Macroeconomics: Overview Part B The Economics of Global Competition
Technical Terms
• • • • • • • • • • • Business administration System Organization Stakeholder Owner Creditor Employee Suppliers Customer Marketing Accounting Finance Information systems • • • • • • • • • • • • • 工商管理 系统 组织 受益人 所有人 债权人 雇员 供应商 顾客 市场营销 核算 财务 信息系统

Business writing (example): no complicated expressions
We are having trouble with the five computers you recently installed. As a result, we’re returning them to you today and requesting our money back — as you agreed today on the telephone. You asked for a brief documentation of the problems we’re having, so you can tell your suppliers. Here are the main problems we had.
Unit 1 Overview of Business English Writing
Tasks
1. Writing Principles 2. Writing Features 3. Writing Process 4. Exercises
Writing Principles
1. Consideration 2. Completeness 3. Correctness 4. Concreteness 5. Conciseness 6. Clarity 7. Courtesy
Concrete a 10% reduction on April 10 80%
5. Conciseness
Conciseness means the message is expressed with brevity without sacrificing clarity or courtesy. Avoid wordy language and redundancy, or repetition.