电子商务在医药行业中的应用项目可行性研究报告

电子商务在医药行业中的应用项目可行性研究报告

内容摘要：本文分别介绍了电子商务和医药电子商务的涵义。分析了我国医药行业的现状，提出了医药电子商务是基于第三方的虚拟市场的发展模式，阐述了在电子商务模式下，利用先进技术搭建合法的系统平台，实现商品的统一编号、自动报价、交易透明等功能；以期整合医药企业内部资源，优化供应链管理，提升企业形象，规范我国药品生产、流通和销售行为。更一步从国家法律环境、网上交易的诚信度以及硬件条件的角度分析了我国目前发展医药电子商务所面临的种种挑战。电子商务在医药行业中的发展是必然的，它将在对传统的药品零售业进行价值链改造过程中发挥不可替代的作用，必将给百姓带来真正的实惠和便利。本文重点研究了我国医药电子商务在发展中遇到的种种问题，并根据我国医药行业实施电子商务的现状出发更一步对此做出对策以及如何做好医药电子商务网站这几方面，对我国医药电子商务的发展进行了论述和探讨。

关键词：虚拟市场 医药行业 电子商务 网站

目 录 前言 ·················································································································································· 1 一、电子商务 ································································································································· 1 （一）电子商务的概述 ········································································································· 1 （二）电子商务的作用 ········································································································· 2 二、医药电子商务 ························································································································· 2 （一）将医药行业引入电子商务的必要性 ········································································ 2 （二）医药电子商务的简介 ································································································· 3 （三）基于第三方的医药电子商务模式 ············································································ 3 1.医药电子商务虚拟市场的形成 ·················································································· 3 2.医药电子商务虚拟市场条件 ······················································································ 4 3.虚拟平台性的功能 ······································································································· 4 （四）电子商务在医药行业中的作用 ················································································ 5 1.整合企业内部价值链 ·································································································· 5 2.整合医药供应商资源 ·································································································· 5 3.整合物流资源 ··············································································································· 5 4.整合服务资源 ··············································································································· 5 三、我国医药电子商务在发展中遇到的问题 ··········································································· 6 （一）医药流通体制滞后 ····································································································· 6

（二）药品物流配送缓慢 ····································································································· 6 （三）电子商务意识淡薄 ····································································································· 6 （四）电子商务实施条件差 ································································································· 7 （五）电子货币支付困难 ····································································································· 7 四、我国医药行业实施电子商务的现状及对策 ······································································· 7 （一）医药行业实施电子商务的现状 ················································································ 7 （二）医药行业实施电子商务的对策 ················································································ 8 五、如何拉动医药电子商务网站的发展 ················································································ 10 （一）全面开花，各家有各家的招 ················································································· 11 （二）怎样做好医药网站 ·································································································· 12 参考文献： ·································································································································· 14

试探电子商务在医药行业中的应用 前言 随着人们生活水平的提高，当今人类越来越重视自己的生命健康问题，但是仍然有很多因为没有钱治疗、没有钱买药，更重要的是将钱浪费在了复杂的检查流程上面和昂贵的药品上面。 医药行业直接关系到人们的健康和生命安全，但是由于我国现存生产、流通领域等环节的种种不合理因素，极大地导致了药品生产经营秩序混乱，药品购销中出现了严重的行贿、索贿、回扣等不正之风，这种现象虽然富了一些医务工作者，然而却使患者背上沉重的药费负担。只规范市场行为是不够的，必须通过先进的手段，增强医药市场透明度和监管力度，大力加强行业的信息化建设，将政府、市场、消费者联系在一起，最终实现医药流通市场的健康发展。 如果我们国家把握并做好电子商务在医药行业中的应用将会给老百姓带来极大的利益。

一、 电子商务 （一）电子商务的概述 电子商务，Electronic Commerce，通常是指是在全球各地广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方在不谋面地情况下进行的各种商贸活动，实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。笔者在“中国网络营销网” 相关文章中看到，电子商务涵盖的范围很广，一般可分为企业对企业(Business-to-Business)，或企业对消费者(Business-to-Consumer)两种。另外还有消费者间(Consumer-to-Consumer)这种大