The integrity of e-commerce

The integrity of e-commerce

Use of electronic commerce transactions will inevitably related to credit

and payment issues. E-commerce "paperless" and "no address" on the parties

involved in the transaction, the higher credit requirements in the

transition of Chinese society, traditional moral principles of social

value system constraint is increasingly weakened, based on the rule of

law based on the contractual society "is far from being formed. the concept

of credit is very weak in the eyes of many people, therefore, to give

e-commerce closely matching the means of payment has brought a lot of

adverse effects domestic e-commerce transactions, their means of payment

is Tuyangjiehe. Mixed-use credit card, debit card, debit card, postal

remittance and cash on delivery payment methods, and some are even using

the online inquiry, online methods of trading, although some banks began

to online payments and open on-line banking and other aspects of the

experimental work, but in the Chinese credit system is still imperfect,

the power of banks alone is difficult to solve this problem. Moreover,

due to poor trust between people, very few people are willing to rush

through the network in the form of their own credit card numbers and other

personal information to tell businesses, because all too easy to occur

can not imagine a serious problem. did happen in reality such a situation,

some personal information such as credit card numbers online to tell the

enterprise, some unscrupulous companies receivable payment plan to go,

wait until consumers find it was too late. Majority of enterprises engaged

in e-commerce, have opted for cash on delivery so that a more reliable

way to solve the problem of distrust between the payment of the purchase

price, but the ultimate goal of e-commerce activities is to fast,

convenient, secure transactions, and rationalize the use of funds and the

flow of goods. If we still follow the traditional transaction methods,

the use of cash paid to the implementation of online transactions, is bound

to restrict the scale of operation of the enterprise e-commerce, and

contrary to the original intention of the e-commerce activities. Acts of

dishonesty in the e-commerce part of the general performance in the

following aspects: 1 the quality of the goods distortion Consumer use of

e-commerce website online shopping, have a safe, convenient, and many

other advantages, but based on consumer feedback through the online

purchase of goods is often less than the consumer's psychological

expectations, there is the phenomenon of shoddy. For example,

the author frequently on Taobao shopping, goods often see on the website

picture style is very attractive, very beautiful picture production, but

wait until after the purchase of goods delivered to their own hands when

it found the picture difference between the kind and website even, feeling very worth it. Goods distortion, is the phenomenon of the existence of

e-commerce online shopping is a very serious dishonesty. Two. Goods

missing Consumer complaints of online shopping, consumers online payment,

but can not receive the goods a few complaints, this set v. phenomenon

can be divided into the following specific circumstances: ①󰀀 logistics

aspects of a problem, the seller could not be goods; ② buyer malicious

lie to the goods; ③ seller fraud. 3. Huge liabilities of Commerce Website

Site loss of reason be regarded as acts of dishonesty because currently

many large B2B, B2C e-commerce site with credit mode of operation, to

ensure repayment of supplier firms, once the site of bankruptcy will

claims huge losses. 4. Credit Card Fraud E-commerce payment and settlement,

you need the close cooperation of the electronic financial system, and

security issues are ignored, consumer credit card can be stolen. 5

Commerce sites to make false credit speculation The seller of some of the

website, to improve their credit rating false Credit speculation, and

trading platform in coordination with the regulatory authorities are not

closely related, allowing consumers to lodge complaints. As the site

itself is a regulator, this phenomenon is flattering.

Two

Deep-level inquiry of the integrity of the two

Chinese e-commerce

Network media information asymmetry

Attention and study of this phenomenon of information asymmetry as early

as the 1970s, 20 by the University of Cambridge Professor James Morris

((James Mirleees) and Columbia University Professor William Vickrey

network, Liam of Vicke two economists , after more than 30 years, the

theory of asymmetric information in economic activities more and more