Pharmasim 总结内容与要求

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Pharmasim 报告内容与要求

 Pharmasim

o 1 Executive Summary

o 2 Objectives

o 3 Company

o 4 Competitors

o 5 Customers

o 6 Overall Strategy

o 7 Value Proposition

o 8 Product

o 9 Price

o 10 Promotion

 10.1 Channels

 10.2 Customers

 10.3 Advertising

o 11 Distribution

o 12 Overall Learning Experience

Sections of report:

1. Executive summary: Summarize your objectives, strategy, key outcomes

and overall learning.

2. Explain the objectives that you set for yourself. These are based on

the information provided by the case but explain how your viewed them and

which ones you focused on, etc.

3. Explain the overall marketing strategy that you adopted and why.

Explain your decisions based on the context of the situation; as well as

sequential learning over periods. Explain how your strategy worked over

the course of simulation, any adaptation or changes to strategy, your

overall insights regarding the strategy adopted.

4. Explain the overall marketing mix (the marketing program) that you used

and why. In other words, which tools or combination of tools did you use

the most, how, why. Explain your insights about the marketing mix that

you used and its effects. Do not summarize per period.

5. Your overall learning from the marketing planning and implementation

experience: Including how this learning related to and/or extended the

overall course learning.