Pharmasim 总结内容与要求
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Pharmasim 报告内容与要求
Pharmasim
o 1 Executive Summary
o 2 Objectives
o 3 Company
o 4 Competitors
o 5 Customers
o 6 Overall Strategy
o 7 Value Proposition
o 8 Product
o 9 Price
o 10 Promotion
10.1 Channels
10.2 Customers
10.3 Advertising
o 11 Distribution
o 12 Overall Learning Experience
Sections of report:
1. Executive summary: Summarize your objectives, strategy, key outcomes
and overall learning.
2. Explain the objectives that you set for yourself. These are based on
the information provided by the case but explain how your viewed them and
which ones you focused on, etc.
3. Explain the overall marketing strategy that you adopted and why.
Explain your decisions based on the context of the situation; as well as
sequential learning over periods. Explain how your strategy worked over
the course of simulation, any adaptation or changes to strategy, your
overall insights regarding the strategy adopted.
4. Explain the overall marketing mix (the marketing program) that you used
and why. In other words, which tools or combination of tools did you use
the most, how, why. Explain your insights about the marketing mix that
you used and its effects. Do not summarize per period.
5. Your overall learning from the marketing planning and implementation
experience: Including how this learning related to and/or extended the
overall course learning.