沪安电缆解说词

激情沪安演绎品牌之旅

——无锡市沪安电线电缆有限公司形象专题片

Passionful Hu’an Performs Its Tour of Brand

——Publicity Video of Wuxi Hu’an Cable & Wire Co. Ltd.

片头：

电网、信息网，四通八达；承载着希望、传播着光明；架能源之桥，建信息之链，沪安电缆，让沟通无极限。

Electric networks and information networks extend in all directions, they transfer hope and spread

bright. By building the bridge of energy sources and the chain of information, Hu’an Cable makes

communication infinite.

片名：激情沪安演绎品牌之旅 Passionful Hu’an Performs Its Tour of Brand

无锡市沪安电线电缆有限公司，国家经贸委城农网建设与改造推荐合格企业，从一家名不见经传的企业，在短短的十几年内便跻身于国内行业著名品牌之列，电线电缆产品年产量达10多亿元。产业的发展带动了企业规模的迅速扩大，沪安电缆现拥有员工1000多人、占地面积30万平方米，总资产超5亿元。

Wuxi Hu’an Cable & Wire Co. Ltd. is the commended qualified enterprise by State Economic and

Trade Commission for the construction and alteration of urban and country electric networks.

During ten years, the formal unknown company has edged herself into the rank of named brands

in domestic cable trade, created an annual production value over 1 billion yuan. Industrial develop

drives the enlargement of enterprise scale, Hu’an Cable is owning over 1000 employees, covering

an area of 3 million sq.m, and holding assets more than 500 million yuan.

立足市场，品牌是企业的生命。对于品牌的建设，沪安电缆紧紧抓住的是品牌的核心“价值”二字。正是沪安电缆在几十年的经营中紧紧抓住了“客户价值”，并不断地改进和提高实现“客户价值”的能力和基础，保证了沪安电缆的永续发展。

Based upon market, brand is the life of enterprise. To set up brand, what Hu’an firmly seizing for

decades of years is key value, with ceaseless amelioration and increase, it insures the constant

develop of Hu’an Cable. 实现客户价值，作为一个工业产品来说，最重要的是怎样拥有自己的核心竞争力，怎样在众多的电缆企业中保持领先的地位？怎样创建沪安电缆的技术、特色、优势、服务与文化？这都是沪安电缆的决策者从企业创立以来就精心打造的基础。

For an industrial product, to realize client value, the most important thing is how to hold its key

competitive ability, how to keep advanced among numerous cable enterprises, how to create the

technique, characteristic, superiority, service and culture of Hu’an Cable. All above is the basis

that elaborately established by policy makers of Hu’an since the enterprise founded.

戴志祥，一个在经济浪潮中劈波斩浪而成长起来的年轻企业家。几十年的艰辛和磨难，沉淀了深刻的思想，融聚了智慧与力量，也掌握了经营的玄机，这成为了企业走向辉煌的良好根基。

Dai Zhixiang, a young enterpriser rose from slipping through the economic tidal waves. Hardships

and crucifixion for decades of years have deposited profound thinking, agglomerated wisdom and

strength, and also mastered the mysterious principles of marketing, all these became the footstones

for the road leading to success.

技术，创建品牌之魂。

Technique, soul of establishing brand

犹如灵魂之于肉体，品牌永远离不开产品的支撑。戴总常说，品牌是做出来的，不是吹出来；做任何事，起点一要高，眼光一定要远。企业建立伊始，沪安就将自己定位在国内规模化的专业电缆企业。从生产场地、生产设备、检测设备以及人员的配备，都保持着与国内的领先水平同步发展。

What soul is to body, brand is to the support of products. President Dai usually said that, only

most work and least talk, higher start and further foresight can set up brand. Since established,

being a domestic large scale professional cable enterprise is the position of Hu’an. Her plants,

machines, testing equipments and talents are all synchronizing with the world advanced level.

沪安设立了自己的电缆研究机构，并不惜重金聘请电缆行业的海内外专家来公司指导新产品的开发研制和设计工作，以保证每年有十多项的新品供用户使用。

Hu’an has set up her own institution of cable, and pay dear for inviting experts at home and

abroad to direct the research and design of new products, so to assure over ten new products

annually.

目前沪安电缆已形成有裸电线、电力电缆、电气装备电缆、控制电缆四大类100多个品种的产品，还生产填补亚洲空自的航空用中频低耗橡皮绝缘电缆、低烟无卤(低卤)、抗水树、光电复合、阻燃、耐火、防水、防鼠防蚁、耐油、耐高温及辐照交联等科技含量较高的特种电缆。所有产品都严格按ISO9001质量标准体系控制生产。

At present, Hu’an has formed 4 large species including bare wire, power cable, electric cable and

control cable, over 100 types of products, like aerial intermediate-frequent & low-cost rubber

insulated cable that fill in the gap of Asia, special technical cable such as low smoke & no/low

bitten, WTR, photoelectricity complex, flame–retardant, refractory, water-proof, oil-proof, high

temperature resistant and Irradiated XLPE, etc.

特色和优势，品牌不败的法码

Characteristics and advantages, poise of unbeaten brand

所谓特色，也就是差异竞争，有差异就得不断的创新。沪安电缆除了产品技术的创新以外，在管理、营销上也通过不断创新来满足客户价值，以保持企业的强势品牌。

What is called characteristics is competition of differences, only ceaseless innovation can keep

difference. Besides technical innovation of products, Hu’an also satisfies her clients with ceaseless

innovation on management and marketing to keep strong brand of enterprise.

在管理上，沪安人认为电缆行业是一个规模化生产的企业，只有通过集约管理，才能控制各环节的浪费，降低生产成本、提高产品质量和生产效率，从而与消费者共享科技管理所带来的利益，也就是说，沪安人主张“技术进一步，价格让一步”。

On management, Hu’an people think cable industry is of scale production, only intensive

management can control the wastes of all sectors, depress costs and improve quality and efficiency,

so to share the benefits of scientific management with clients. That is “improve in technique and