酒店的经营理念-酒店经营理念
酒店经营理念
HYATT CORPORATION
凯悦集团
Our People Philosophy
我们的人员哲学
It is our philosophy that it is the people of Hyatt International Hotels & Resorts who make the Hyatt experience an exceptional one. Guided by our Corporate Values, we strive to equip and empower our people to develop careers, not jobs, with Hyatt International Hotels & Resorts.
我们的哲学观点是，正是凯悦集团的人员使凯悦拥有了卓越的阅历。在集团价值观的引导下，我们努力帮助员工发展职业生涯，而不仅仅只是工作。
Innovation and an entrepreneurial spirit are the foundation for the way we conduct business. Our goal is to attract and retain a workforce that is motivated to
provide a level of service, which is excellent, innovative and customer-driven, and reflects the local cultures where we do business. We believe we can accomplish this by being a
改革创新和创业精神是我们经营的基础。我们的目标是吸引并保留一支提供优质服务的生力军，他们富于创新精神，以顾客为中心并能充分反映当地文化。我们相信信息灵通的工作，充满激情的员工是我们实现目标的有利保证。
Hyatt International Hotels & Resorts strives to provide a fair and ethical work environment for all its employees of all Hyatt International Hotels & Resorts world wide. Our people are our principle asset and it is their commitment to the Values of Hyatt International Hotels & Resorts that sets us apart from our competitors.
凯悦公司努力在世界各地给员工提供一个公正合乎道德标准的工作环境。我们的员工是我们的基本资产，他们对
凯悦集团价值观的认可使我们与众不同。
STARWOOD HOTELS & RESORTS WORLDWIDE, INC.
喜达屋国际酒店集团
Business Strategy
经营策略
The Companys primary business objective is to maximize earnings and cash flow by increasing the profitability of the Companys existing portfolio; selectively acquiring interests in additional assets; increasing the number of the Companys hotel management contracts and franchise agreements; acquiring, developing and selling VOIs; and maximizing the value of its owned real estate properties, including selectively disposing of 1non-core hotels and
喜达屋集团最终经营目的在于利润和现金流量的最大化。为了达到这个目的，集团采取的措施是：增加集团现有
资产组合的盈利；有选择性的通过购入新资产获得利润；增加饭店经营
合同和特许经营协议的数目；购入、开发，销售VOI ；使自己拥有的房地产实现价值最大化，包括有选择性的出售一些有可能获得高额利润的非支柱饭店和纪念性质的资产。为了增加收入，喜达屋集团计划通过它对全球资产进行平衡有效配置，扩大客源市场和其它资源，并利用规模经济来节省开支。北美、欧洲经济的萎靡不振，加上南美、中东和世界其它地区政治经济环境的不利因素，以及这些因素对这些地区和世界其它地区旅游市场的影响，使我们的财政政策的制定以及经营策略的执行更具有挑战性。
Growth Opportunities .
发展良机
Management has identified several growth opportunities with a goal of enhancing the Companys operating performance and profitability, including:
为了增强集团的运作能力和增加利润，领导层已经从错综复杂的现实环境中找到多次的发展机会，这其中包括：Continuing to expand the Companys role as a third-party manager of hotels and resorts. This allows Starwood to expand the presence of its lodging brands and gain additional cash flow generally with modest capital commitment;
继续强化集团作为饭店和度假村的第三方管理者的职能，这样可以扩展喜达屋膳宿品牌的影响力和市场力度，并且可以较少的投入获取较少的现金量。
Franchising the Sheraton, Westin, Four Points by Sheraton and Luxury Collection brands to selected third-party operators, thereby expanding the Companys market presence, enhancing the exposure of its hotel brands and providing additional income through franchise fees;
将喜来登、寰鼎、福朋和至尊精选等品牌特许给经过挑选的第三方经营者
