新编商务英语精读2练习答案
Unit 1
Reading I
Pre-reading:
1. Brainstorming: (Key for reference)
Exercises
2. Choose the best answer to complete the following sentences.
1. d
2. b
3. a
4. d
5. c
1.Give the English word for the meaning provided.
1.strategy
2.endorse
3.contract
4.reinforce
5.implement
6. giant
7.contribute
8.impose
9.logo 10.track 1.revenue 12.capitalise
2.Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.
1.contracted out
2. to be named after
3. at the heart of
4. capitalized on
5. fair share of
6. close to
7. cashed in
8. in turn
9. reinforces 10. Endorsed 11. be retained 12. dreams of
2.Rewrite the following sentences and replace the italicized words with
appropriate words or phrases from the text.
1.She capitalized on Tom‟s mistake in judgment and won the game.
2.The conqueror imposed the acceptance of the conditions of peace on the defeated
enemy.
3.Our shop contracted with a local clothing firm for 100 jackets a week.
4.His proposal has long been accepted ,yet so far it has not been put into practice.
5.The committee‟s report fully endorses the government‟s proposals.
6.Although he was quite well off, Allan didn‟t contribute money to a social welfare
projects.
7.The child was named after its father.
Word study
1.
a.The county council has not yet given its consent to the imposition of any traffic
regulations.
b.The government is said to have imposed a heavy tax on the import of luxuries.
c.Teachers should try to avoid imposing their own beliefs on their students.
2.
a. Local people were praised for their calm response to the crisis.
b. Being able to praise yourself will give you power and control over your own life.
c. The police deserve a lot of praise for the way they handled the situation.
3.
a.The dull boom of the cannons could be heard in the distance during the war.
b.Service industry has been booming in that industrial country since the late
1970s.
c.The impact of the property boom was first felt in the financial markets.
4.
a. Many young people have been contributing their time and energy to various kinds
of social welfare projects.
b. The government‟s new policy contributed greatly to the commercial growth to the
country.
c. Henry wrote on some journals, appealing for contributions to cancer research.
5.
a.He tried to implement his plan in a hurry and people were reluctant to accept it.
b. At the end of the day most departments have to be left alone to implement
policies.
c.The two sides agreed upon an immediate implementation of the peace plan as
soon as it was signed.
Post reading:
2) The following are marketing strategies often adopted by some companies:
a)to advertise the fine quality of a product and the benefit of using the product
b)to increase advertising expenditures to match competition
c)to reduce price or provide price protection
d)to package in different sizes to meet different needs
e)to provide special services, superior delivery, broader distribution
f)to use unique distribution channels
