如何编写经营计划

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CIDA – INC China Beef Industry Development Project 加拿大国际发展署-中国肉牛项目 How to Write

a Business Plan 怎样写经营计划 February 2003 2003年2月 Agriteam Canada, Alberta Agriculture Food and Rural Development, Alta Exports International, Canada Livestock Services 加拿大农业咨询、阿尔伯塔农业食品和农村发展、阿达国际专家、加拿大家畜服务Business Planning – Part 8经营计划—第八部分 How to Write a Business Plan怎样写经营计划 I Executive Summary 执行概述 ............................................................................................................... A. Organization 组织 ......................................................................................................................... B. Mission 使命 .............................................................................................................................. C. Objectives目标 ............................................................................................................................... D. Reasons for Success 成功理由 ....................................................................................................... E. Expected Results期望的结果 ............................................................................................................. F. Financing财务/筹资 ........................................................................................................................... G. Risks风险 ....................................................................................................................................... II Introduction to the Business业务介绍 ................................................................................................... A. The Business and History业务和历史 ........................................................................................... B. Products and Services 产品和服务 ................................................................................................. C. The Business Setting 业务设定 ..................................................................................................... D. Business Objective and Expected Results 经营目标和期望结果 .................................................. III Market Assessment and Marketing Plan市场估价和销售计划 ........................................................ A. Market Analysis市场分析 .............................................................................................................. B. Competitive Analysis竞争分析...................................................................................................... C. Market Strategy市场战略 .............................................................................................................. IV Production Plan生产计划 ................................................................................................................. 9 A. Production Plans:生产计划 ............................................................................................................. V Management Systems and Human Resources管理体系和人力资源 .................................................... A. Management Team管理组 ............................................................................................................. B. Organizational Structure and Management Systems组织结构和管理体系 .................................. C. Personnel人员 ................................................................................................................................ VI Financial Analysis财务分析 .............................................................................................................. A. Income收入 .................................................................................................................................... B. Production Costs生产成本 ............................................................................................................. C. Debt Servicing and Repayment还本付息和支付 .......................................................................... D. Profit and Loss Forecasts 利润和损失预测 .................................................................................... E. Cash Flow Forecasts 现金流量预测 ................................................................................................... F. Breakeven Analysis收支平衡分析 .................................................................................................... VII Risk Analysis and Strategy风险分析和战略 ....................................................................................