2017--2018学年译林版必修四Unit 1 Advertising Task-Project学案
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1 Unit 1 Advertising Task-Project学案
Task
Language focus
1. (Page 13) As you know, sales of our Snowman ice cream have multiplied since we gave it a
new package.
▶ *multiply vi. & vt. 成倍/迅速增加；乘（以） (multiplies, multiplied, multiplied, multiplying )
*multiply A by B 用……乘……
*multiply A and B (together) 将……相乘
(1) Within the last decade, his fortune has multiplied (several times) (他的财富已增加了好几
倍).
(2) Smoking multiplies the risk of lung cancer. （抽烟会大大增加肺癌的风险。）
(3) 3乘以4等于12。 3 multiplied by 4 is/ makes/equals 12.
=Multiply 3 and 4 together and you get 12.
【词汇拓展】（根据词缀猜词义）
multitask多任务 multi-purpose 多用途的
multiracial 多种族的 multicultural多文化的
2. (Page 17) Our sandwiches are a bargain at only ¥ 5 each.
▶ *bargain n. 便宜货；协议 vi. 讨价还价 bargain with sb. (about/over sth.)
(1) This typewriter is a real bargain at such a low price. 这台打印机价格如此低，真便宜。
(2) Finally the two sides struck a bargain over salary increase. 最终双方就加薪达成了协议。
(3) When shopping in small local shops, don’t be afraid to bargain with the shop keepers (害怕同店主砍价).
3. (Page 17) Introducing Wild & Fancy!
▶ fancy adj. 精致的；绚丽的；奢华的 fancy goods
精致小商品
n. 空想，幻想；爱好，迷恋 girlish fancies 少女的幻想
vt. ( fancies, fancied, fancied) 想象；猜想；想要
* fancy sth./doing sth.
(1) Do you fancy going out this weekend (这个周末想外出)?
(2) I can’t fancy his doing such a thing (他竟会干出这种事).
Project
Language focus
1. (Page 18 Line 4-5) It is important to figure out exactly what you want to tell the audience
and what you are trying to get them to do.
▶ *figure out
(1) Have you figured out how much the trip will cost? 计算出
(2) I find it hard to figure out how to deal with the present situation. 弄清楚，弄懂，弄明白
(3) The present situation is very complex, so I think it will take some time to _____ its reality. 2 A. make up B. figure out C. look through D. put off
【短语辨析】
work out 锻炼；计算；理解；制定；发展 make out 理解；辨认
pick out 挑选；辨认 bring out 使显现；阐明
▶ *get sb. to do get sth. done get sb./sth. doing
【即时训练】
(1) The sudden wind got the fallen leaves flying in circles (使地上的落叶旋转起来).
(2) It was suggested that you get your homework done before going out (外出前把作业做完).
(3) It never occurred to me (我没想到) that I succeeded in getting him to work hard (让他努
力) towards his goals.
2. (Page 18 Line 10) The people you want to reach are your target audience.
▶ *reach 使收听/观看到
(1) Through television we are able to reach a wider audience (为更加广泛的观众所熟悉).
(2) The sales campaign reached a target audience of 12,000 women (以女性为对象，涉及1.2万人).
▶ *target n. 目标；靶子 vt. 瞄准；以……为目标 （targeted, targeted, targeting）
(1) a target audience 目标观众 aim at a target 瞄准靶子
set/ achieve /meet a target 制定/达到/完成/目标
(2) 它是一家以单身汉为读者群的新杂志。
It is a new magazine targeted at/targeting single men.
(3) 这家公司因用狗做药物试验而成为动物保护团体批评的对象。
The company has been targeted by animal rights groups for its use of dogs in drugs trials.
3. (Page 18 Lines 10-11) In order to determine your audience, you will need to do a little
research and analysis in advance.
▶ *determine vt. 确定，查明；决定；裁决
【用法提示】
*determine sth./wh- to do/ that … *determine to do sth.
*determined adj. 下定决心的，坚定的 be determined to do
*determination n. 决心 a man of determination
【即时训练】
(1) We have conducted a survey to determine the cause of the accident (查明事故的原因).
(2) The American government determined to declare war against Japan (决定对日本宣战).
(3) He has determined that his son should receive a good education (他的儿子应受良好教育).
(4) 你已决定好如何过五一节吗？Have you determined how to spend May/Labour Day?
(5) ______ to pass the exam, he begins to study harder.
A. Being determined B. Determined C. Determine D. To determine 3 (6) _____ that he is not qualified for the present job, he intends to go to an evening class
A. Being concerned B. Concerning C. Concerned D. Having concerned
4. (Page 18 Lines 17-18) It is important to always try to appeal to the audience in order to get
them to react in a certain way.
▶ *appeal vi. & n. 吸引；恳请，呼吁
【用法提示】
(1) 吸引 vi. appeal to sb.
n. have/hold great/little/no appeal for sb. 对某人有/没有……吸引力
(2) 呼吁，恳请 vi. appeal to sb. for sth.
appeal to sb. to do
n. make an appeal to sb. to do sth.
make an appeal to sb. for sth.
(3) 上诉，申诉 v. appeal to the high court 向高等法院上诉
*appealing adj. 有吸引力的
【即时训练】
(1) 这种音乐对我没有什么吸引力。（两种表达）
This kind of music hasn’t much appeal for me/doesn’t appeal to me.
(2) 警察呼吁公众保持冷静。（两种表达）
The police made an appeal to the public for calm/to keep calm.
