对外经贸研究生企业管理综合2003

对外经济贸易大学2003年硕士研究生入学考试企业管理综合试卷（试题代码：432）第一部分：管理专业英语Ⅰ. Carefully fill in each of the 10 blanks with a word most appropriate to the context.（10 points）In the report entitled “Build a well-off society in ( )all-round way and create a new situation in bu ilding socialism with Chinese characteristics” delivered by Jiang Zemin at the National Congress of the Communist Party of China, the theme of the congress was defined ( ) “to hold () the great banner of Deng Xiaoping Theory, fully act ( ) the important thought of “Three Represents,” carry () our cause ( ) the future, keep pace ( ) the times, build a well-off society in an all-round way, speed ( ) socialist modernization and work ( ) to create a new situation ( ) building socialism with Chinese characteristic.”Ⅱ. True/False Questions (please circle your choice) (30 points, each 1.5 points)1.How to allocate organizational resources to attain goals is part of the organizing process.TrueFalse2.A decentralized work place requires that managers invest in training and development to ensure that employees have the knowledge they need to make decisions that would otherwise be made by top managers only.TrueFalse3.Managers are more effective when they expose their perceptions to competing points of view. TrueFalse4.Maslow’s theory states that, once a need has been satisfied, it nonetheless continues to act as a source of motivation.TrueFalse5.MBO states that managers and subordinates must participate in setting subordinates’ goals. TrueFalse6.Job enrichment involves increasing the degree of responsibility a worker has over his or her job. TrueFalse7.An example of backward vertical integration is a car company’s decision to open company owned stores to sell its cars.TrueFalse8.Most decision-making that relates to the day-to-day running of an organization is non-programmed decision making.TrueFalse9.Boundary spanning refers to the process of relating to groups of people outside the organizationto secure valuable information.TrueFalse10.Decentralization refers to the degree to which authority is split up among major departments in an organization.TrueFalse11.Theory X managers believe that characteristics of the work setting determine worker satisfaction.TrueFalse12.The trait model of leadership focuses on identifying the personal characteristics that are responsible for effective leadership.TrueFalse13.A task force is formed to solve a problem in a certain time period.TrueFalse14.Good communication can help organizations improve responsiveness to customers.TrueFalse15.Wheel networks are often found in command groups with poled interdependence.TrueFalseanizational conflict is usually centered on competing interests among stakeholders.TrueFalse17.The rise of computer-based information systems has been associated with a flattening of the organizational hierarchy.TrueFalse18.JIT systems can decrease efficiency by increasing warehousing and storage costs.TrueFalse19.Process reengineering refers to the dramatic redesign of business processes.TrueFalse20.A major responsibility of top manages is to establish organizational goals.TrueFalseⅢ.Discussion Questions (30 points)1.Please explain the difference between “to do the right thing” and “to do the things right” with one specific example (10 points)2.Please define the following terms (total 20 points, each 5 points)(1) QFⅡscheme(2) IPO(3) OEM(4) TQM第二部分：管理专业知识Ⅰ、单项选择题（请在你认为正确的选择上画圈，30分，每题2分）1.在明茨伯格“管理者角色”的研究中，他提出管理者主要在三个领域发挥重要作用。

除了人际关系方面、决策制定方面之外，还包括A.经营管理方面。

B.政策决定方面。

C.信息传递方面。

D.生产运作方面。

2.下列哪种组织形式属于矩阵组织结构？A.按产品品种或产品系列划分的组织结构B.按职能划分和按产品（地区）划分相结合的组织结构C.按地区或区域集中经营划分的组织结构D.按客户划分的组织结构3.根据菲德勒的领导权变理论，领导环境对企业领导所采取的领导方式有很大的影响，其中领导环境受制于三个要素，除了任务结构、领导与下属之间的关系之外，还包括下列哪个要素？A.下属能力B.授权水平C.职位权力D.沟通能力4.营销观念最基本的要素是：A.生产优质产品B.建立分销渠道C.了解顾客需求D.确定促销策略5.下列产品中，哪一种最适宜采用密集型分销的渠道模式？A.汽车B.名牌服装C.成套设备D.软饮料6.企业进行市场细分的前提是：A.人口复杂化B.社会生活多样化C.竞争激烈化D.顾客需求异质化7.下列哪个要素不是绩效管理系统的一个特征？A.就经营计划进行正式沟通B.与绩效相关联的报酬C.运用正式面谈来确认员工的培训需求D.惩戒程序8.区分权责发生制和收付实现制的原因是由于：A.会计主体的确立B.持续经营假设的确立C.会计要素的划分D.会计期间假设的确立9.虚账户的结账是指将（）账户的余额结转到“本年利润”账户。

A.资产类B.负债类C.损益类D.所有者权益类10.在会计核算中，设置“预提费用”和“待摊费用”账户，是依据（）原则。

A.客观性B.历史成本C.权责发生制D.谨慎性11.测量某人已经习得的测试方法，称之谓：A.性格（personality）测试B.才能（aptitude）测试C.成就(achievement)测试D.智力(intelligent)测试12.确定培训计划的第一个步骤是：A.培训评估B.培训需求分析C.岗上培训D.工作指导培训13.会计处理方法前后期应当保持一致，不得随意变更，是（）要求。

A.重要性原则B.客观性原则C.可比性原则D.一致性原则14.某家用电器生产企业欲推出一种新型的便携式VCD机，并将目标市场定为那些不与父母一起居住的单身青年，他们没有太大的经济负担，追求时尚和健康，该企业在进行目标市场选择时考虑的主要影响因素是（）。