全国高职高专商务英语写作比赛教师课件

Return
11
EXPORT-IMPORT PROCEDURE
5. If credit terms and conditions conform to sales contract, Seller prepares goods and documentation, and arranges delivery of goods to carrier.
Chapter Seven Payment
1
Main Content
Revision Objective General Introduction to Payment Terms of Payment付款条件 Urging Establishment of L/C催开信用证 L/C Amendment & Extension信用证的修改
与展期 Exercises
2
Objectives
Upon completion of this chapter, the students will: understand the flow chart of L/C. be able to urge the opening of the relative L/C. be able to check the L/C. be able to make the amendment by business letter
(可撤销信用证与不可撤销信用证) Sight Credit / Term Credit
(即期信用证与远期信用证)
7
L/C
an irrevocable L/C
8
Return
17 28 39 4 10 5 11 6
9
EXPORT-IMPORT PROCEDURE

高等职业学校商务英语专业教学标准解读——课程体系与核心课程
课程设置 基础阶段——语言基础能力训练，提高语言实际运用能力。 专业阶段——国际商务一线业务所需的基础理论知识，培养基本实践能力和操作技能。 循序渐进 语言基础，商务提升 语言不断线
高等职业学校商务英语专业教学标准解读——课程体系与核心课程
高等职业学校商务英语专业教学标准解读——课程体系与核心课程
实践教学体系 商务英语专业实践教学是专业教学的重要组成部分，实践教学学时不应低于教学总学时的 50％。其中，校内专业实践累计不少于4周，毕业顶岗实习不少于16周。 校内实践 （语言实践、商务实践、综合实践） 校外实践 （社会实践、顶岗实习、毕业实践报告） 实践课程重要性 全方位、时空覆盖 突出语言实践
高等职业学校商务英语专业教学标准解读——教学评价、考核
形成性考核和终结性考核综合使用，考虑不同课程、不同学习阶段 多元评价（评价主体多元化、评价过程多元化、评价内容多元化） 切实落实双证书制度 形成性考核 多元评估 双证书
高等职业学校商务英语专业教学标准解读——教学管理
教学管理人员 学校应设立商务英语专业教学管理机构，应配备不少于两名本科以上学历并具有商务英语专业知识结构的专职教学管理工作人员。 教学文件 学校应建立以下完整系统的专业教学文件：专业建设与发展规划及其分年度实施计划、教学管理制度、教学质量监控制度、学籍管理制度、成绩考核制度、专业人才培养方案、课程教学大纲、学期进程计划及课表、实践教学计划及大纲、顶岗实习计划及大纲、使用教材目录等。 规范化管理是提高教学质量的基础。通过制度、系统、流程的规范化来保证人才培养的质量，但要注重这些制度、系统、流程自身的科学性与可操作性，避免僵化和低效。
高等职业学校商务英语专业教学标准解读——教学方法、手段与教学组织建议

Mr David Cook at Dinner
on Monday,7 August,at 7.30 p.m at the International Club
R.S.V.P. TEL:1234567
2020/10/13
27
樂意赴約
David Cook accepts with pleasure Mr and Mrs Robert Brown‘s kind invitation for dinner on Monday 7 August,
Very truly yours:
(簽字處)
Echo
Encl.Price List
2020/c1c0/.1o3ur Branch Offices
22
改良式
The Foxconn Company Shenzhen,China TEL: Fax: Cable:6789 E-MAIL:
Your ref:C9246
Foxconn Company, 105 M inzhi Road Shenzhen , China
2020/10/13
10
信內地址
5.給某公司,但注明一位具体人收閱和經辦.
用“ATTN” OR “ATT”表示,置于收信人名 稱地址之下
Foxconn Company, 105 M inzhi Road Shenzhen , China ATTN: Mr.Smith
Our ref:b0234
Date:April 24,2001
The Hill Company 108 Chestnut Street Newyork,U.S.A.
Gentlemen:
Subj:Sales of Washing Machine

Logical rigor Maintain logical rigor to ensure that each part of the content supports each other.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.

Terms: Letter of Credit at sight.
Please confirm the order, so that we may open the relevant L/C without delay.
编辑课件
13
2. Orders: exercises II
订单要求：
茶壶 茶托 茶盘 茶杯
Price CIF Sydney FOB Sydney
Packing: In cotton cloth bales In wooden cases Be wrapped in bags and packed in standard export cardboard cartons
Shipment: Prompt shipment from Tianjin Payment: 100% by confirmed, irrevocable L/C by draft of
telegraphic transfer cash against document
and we hope they will
be acceptable to you.
2. You can make inquiries concerning our financial standing/status to our bank.
商务英语应用写作教学课件 下载-样章.ppt
CHAPTER 5
BUSINESS LETTER (I)
EILEEN
编辑课件
1
1. The Process of Doing Business
A
Inquiry Enquiry
Replies to inquiry
B

If possible, tell the reader where you learnt of his company or its products.
商务英语写作>>Unit Three Enq外ui语rie教s 学与研究出版社 6
写作规则
在发出询问时，确保将自己的意思表达清晰以 避免获得错误的信息。通常情况询问包括以下几个 部分：商品名、质量、数量、价格条款、支付条款、 装运时间、包装方式，等等。如果可能的话，告诉 对方你是从哪里获得有关其公司及产品信息的。
我们对你方货品展览室里 陈列的男式衬衫很感兴趣。
外语教学与研究出版社 10
Patterns and Substitutions
2. Your advertisement in the latest issue of China Foreign Trade interests us, and we would like to receive full details of your commodities.
商务英语写作>>Unit Three Enq外ui语rie教s 学与研究出版社 2
Procedures of business transaction
Inquiry
Offer
Counter-offer
Acceptance
Sign the contract
外语教学与研究出版社 3
What is an inquiry?
我们对贵方在最新一期《中国对外贸易》上 所刊登的广告很感兴趣，并希望得知该商品 的详细情况。
外语教学与研究出版社 11
Patterns and Substitutions
3. Please send us five copies of your latest catalogues at your earliest convenience.

order required. Background checks. • Crucial importance of long-term relationship
Invoice payment terms
Net monthly account Payment due on last day of the
• sample; • description; • trademark or brand • specification, grade or standard
2) Key points in negotiation
• sample prior to purchase order • use pre-shipment inspection; set it up as a payment
的部分损失。
平安险责任范围
4、在装卸转船过程中，被保险货物一件或数 件落海所造成的全部损失或部分损失。
5、运输工具遭自然灾害或意外事故，在避难 港卸货所引起被保险货物的全部损失或部分损失。
• Shipping marks usu. designed by seller; explicit provision if not
Payment
1) Following issues
• amount and payer; • timing; • steps necessary before payment • methods of payment. Draft, check, promissory note
平安险（Free from Particular Average， 简称F.P.A.）=Institute C Clause
这一名称在我国保险行业中沿用甚久，其英文原 意是指单独海损不负责赔偿。根据国际保险界对 单独海损的解释，它是指保险标的物在海上运输 途中遭受保险范围内的风险直接造成的船舶或货 物的灭失或损害。因此，平安险的原来保障范围 只赔全部损失。但在长期实践的过程中对平安险 的责任范围进行了补充和修订，当前平安险的责 任范围已经超出只赔全损的限制。

1. Clarity 清楚/concreteness具体 2. Correctness准确 3. Conciseness简明 4. Completeness完整 5. Courteousness礼貌
I. Clarity
Clarity is achieved by using the right word in the right place. This involves organizing short, familiar and conversational words into effective sentences and paragraphs. It is also helpful to use example, illustrations, and other visual aids when necessary.
II. Detailed Principles
1. Be clear
Be clear means to make sure the reader will get the message you are sending.
(1) Be clear in your mind about the purpose of the written document.
(2) You need to think about your use of language.
A. use simple words and phrases.
B. use simple paragraphs which focus on one topic or point.
C. use pictures, diagrams, lists and examples to clarify what you