商务英语课程教案

《商务英语》授课教案《商务英语》授课教案Task AssignmentLearning MaterialsDiscussi on:1・ What information should be included in a product presentation?2. How to make an effective product presentation in a very formal way?ModelA Prospect on Promoting Online Educational Facilities[Dexter 一a teaching consultant, Lucky, Ella and Fiona 一audience from public community]Hello, every on e! Tm Dexter, a teaching con suitant from New Century Teaching Groups ・Based on Shanghai Industry and Commerce Foreign Languages Colleges, our New Century Education and Research Network (NCERN) is offering a completely new form of education for our students, through computers and internet technology. Students are not waiting for formal classes to begin to get information or become knowledgeable about a subject. They are no longer passively learning from the teachers, but acquiring knowledge of their in terest through the network ・ This form of educati on has greatly in spired the student.And here I present you those major functions of our Online Educational and Training Center.If you want to exchange latest information of your majors, you can visit the site of . Maybe you will learn a lot from others there in addition・ China laid・off workers also get a good chanee to improve their level of study. Long-distance education has brought them a bright future ・And through increasing number of students are using the NCERN to acquire the latest information of their majors. The in ternet has become an effective channel between school authority and students・ In that way, our prospect on studying within an online educational facilities becomes into reality.For further information, you can con tact me by email or cell phone ・Dexter@ or139********** respectively.The rest time will be left for Q&A. Any questions for reference?Lucky: Whafs the long-distance education on earth?Dexter:OK! Thafs the question basic of the Basics・ It's a teaching method that enables a teacher to carry out the real-time teaching far away with the help of the network andtelecommunication technology. You can even share the teaching of the professors in our College outside Shanghai. Sound great?Lucky: Of course, thafs nice..・Ella: I have a questio n. For those students who can not study on a fixed schedule, how to meet their teaching semesters and credit courses?Dexter:Well, with online education, our long-distance teaching facilities are just created to suits those students with unfixed studying hours・ It just provides them with enough flexibility. Fiona: How about the communication and interactions between teachers and students? Or how to solve this problem?Dexter:The same as in the classroom, teachers and students can communicate with Ianguages and images promptly. This is called the net school.Fiona: Can I acquire the same degree as the students in the school if I can complete my studies? Dexter:Yes, it can save time and money, so it5s especially appropriate for adult further education ・Ella: Bring me to listen to a lesson next time, and I want to experience the advantages, too. (all laughing)Dexter:Do you want to join us?Ella: I am almost convinced by your remarks・ Haha..・How to Create a Product PresentationOutline of the Product PresentationThe following is a basic outline for a product presentation・ You will note that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your point will be drowned out in detail・1) Introduction ・ This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation・ This is where you want to hook your audienee and tell them what is in it for them・ If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides)2) Agenda ・ An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation・ It avoids people asking questions early in the presentation about material you will be covering later. (1 slide)3) Company Information ・ This is a way to establish credibility and to make the audience feel comfortable with your company ・ Ways to do this in elude customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones・ Don't spend too much time on this, you don*t want your audienee falling asleep・ In fact, in my more recent presentations I have moved this to the back, after I have the audience's attentio n.4) Positioning ・ Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides)5) Product description ・ Clearly describe your product in terms that your audience will understand・ It may be helpful to have a chart with the product components・ You want to give the audience a frame of referenee for the features and benefits that they are going to see・ You also want them to know how your product fits into their existing environment・ Show how the product in terfaces with other products or systems they may be using ・(1・2 slides)6) Clearly articulated benefits as they relate to your target audience - You can use a features and benefits list or just walk through the features and benefits・ Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the product, but your audience should have them clearly called out and they must relate to their needs・(1・ 5 slides)7) Examples/successes - At this point in the presentation your audience should be familiar with your product and why it is different and better. In order to drive this point home use examples of how your product is being used and how customers have benefited from the product. (1-3 slides)8) Closing argument - This is your opportunity for a 'call to action*. You want summarize your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation・Other Important PointsUse ExamplesUse examples whenever possible・ Examples help to illustrate your points and provide a frame of referenee for those people in your audience that don't already have one・SimplifyKeep slides as simple as possible・ Lots of text on a slide makes it difficult to read and it loses its impact. Make sure the slides will be readable from the back of the room・ If you are not giving the presentation, you may feel compelled to add more text to the slides - provide speaker's notes in stead ・If you are using PowerPoint, don't get carried away with colors and many different transitions・Pick a format and stick with it so that you don't draw attention away from your subject.One of the most effective presentations that I ever saw was done with a single clip art picture in the middle of each slide・ The picture makes a point without drawing attention away from the speaker.Easy-to-Read FontsA san-serif font (a font that does not have the little lines at the top and bottom, as in the headings of this document) is easier to read for bullets on slides・StyleA presentation that uses the default PowerPoint fonts and lots of different primary colors looks like a presentation that was slapped together with little thought Not everyone is a graphic artist, but you can learn some basic principles and apply them to your slides・ Below are a few key points, but be sure to read Robin William's The Non-Designer's Design Book for more tips.Use a presentation template and then use the colors from the template (or ones in the same family) for all charts and graphs・Use alignment carefully・ If your template is left or right aligned, use that alignment throughout the presentation・Remove harsh lines. Powerpoint always puts a dark line around any box that you draw・These lines make the drawings look crude and harsh・ By removing the lines your eye focuses more on the content of the box rather than the boxes themselves・ Additional lines and arrows don't have to be dark either, try making them thicker and lighter so that they don*t drawattention away from the point of the slide・Provide Speaker's NotesIn order to keep the bullets on your slides concise; you may want to consider providing speaker notes to people that may be giving your presentation・ If you do provide speakers notes, keep them short and concise and use bullets to make it easy to read・ Remember that the more text you put on the speaker's notes, the less likely the speaker is to read it before the presentation. I can't tell you how many times I have seen a presentation where the speaker says, 1 think this slide is trying to say...*・ Both the speaker and the marketing group that provides the presentation look bad・If you are using PowerPoint, print the slides with the speaker's notes so that the presenter does not get the notes out of sync with the presentation・Provide HandoutsYou will probably handout copies of the slides・ It is always nice to print the slides in a format where there is room for the audience to take notes・You may want to use handouts in addition to providing copies of the slides・ Often, to keep slides simple, you may compromise the ability for the viewer to use it as a referenee later or you may have charts or back-up information that has too much detail to include in your presentation・ In these cases it may help to include handouts and refer to them during your prese ntation ・Use Themes for Group PresentationsIf there are a group of people presenting it is helpful to use a theme and weave it throughout all the presentations. This provides a sense of cohesiveness to the entire presentation・A good agenda is an important part of group presentations. You want to introduce all the speakers and let the audience know the topic each speaker will be discussing・Mark ConfidentialIf the presentation is confidential, don't forget to mark it confidential. Slides often get copied at customer sites and can easily end up in your competitors' hands.When You are the PresenterPractice your presentation. No one ever has the time to do it, but even if you are used to winging presentations, the following are the benefits of practice:1) Your pitch will be more powerful, polished, and professional2) You are more likely to accomplish your objective3) You look betterThere is nothing worse then watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing it. The slides are to support your presentation. I will often give the presentation to a practice audience within the company first before giving it to an external audienee. You will get some great suggestions from people who have a slightly different perspective・ This is especially true if you can give your pitch to a different department. I have found that giving a product presentation to the engineering group will provide some great insights ・ Before you give your presentation to a practice audience, be sure to go over the "Points to Consider** above with your audienee so that they understand your objective, target audience, and that target audience's perspective・Additionally you should add slides that talk specifically to your audience・ Identify the issues and problems that they are dealing with or tell them about how their competition is doing something・Then show them how your product will provide them with a competitive advantage ・Other helpful hints:Use gestures to make things visual and clear.Use an expressive voice to emphasize points and show your enthusiasm for your product.Always stand, even when you are talking to a small audience・ Standing projects more energy ・Use highlights or colors on charts to emphasize an important point. (Though don't over use this, and don't use red unless you want to set off alarms.)Use controversy ・ It is sometimes useful to start your presentation with a con troversial statement to grab your audience, attention.Use metaphors to help with visualization.Make sure you have a smooth verbal transition between slides for a very polished presentation. (This is where the practice really pays off.)。

商务英语口语教案一、教学目标1. 知识目标：（1）掌握商务英语口语的基本表达方式；（2）了解商务场景中的常用词汇和短语；（3）熟悉商务英语口语的交流技巧。

2. 能力目标：（1）能够用英语进行商务场景的简单交流；（2）能够运用所学知识进行商务洽谈和沟通；（3）提高商务英语听说能力和口语表达能力。

3. 情感目标：（1）激发学生学习商务英语的兴趣；（2）培养学生的团队合作意识和沟通能力；（3）提高学生对商务英语口语应用的自信心。

二、教学内容1. 商务英语口语的基本表达方式；2. 商务场景中的常用词汇和短语；3. 商务英语口语的交流技巧；4. 商务洽谈和沟通的基本技巧；5. 商务英语口语应用实例。

三、教学方法1. 情境教学法：通过模拟商务场景，让学生在实际情境中学习和应用商务英语口语；2. 互动教学法：采用小组讨论、角色扮演等形式，引导学生积极参与课堂互动，提高口语表达能力；3. 任务型教学法：设计商务英语口语任务，让学生在完成任务的过程中巩固所学知识；4. 视听教学法：利用多媒体教学资源，为学生提供真实的商务英语口语材料，增强学生的听说能力。

四、教学步骤1. 导入：介绍商务英语口语的重要性，激发学生的学习兴趣；2. 讲解：讲解商务英语口语的基本表达方式和商务场景中的常用词汇短语；3. 实践：分组进行商务场景的角色扮演，让学生在实际情境中运用所学知识；4. 互动：组织小组讨论，让学生分享学习心得和经验，互相交流；5. 总结：对本节课的内容进行回顾和总结，布置课后作业。

五、课后作业1. 复习本节课所学的商务英语口语表达方式和词汇短语；2. 结合所学知识，模拟商务场景进行口语练习；3. 收集商务英语口语的相关资料，进行拓展学习；六、教学评价1. 平时成绩：观察学生在课堂上的参与程度、口语表达能力和任务完成情况，给予相应的评价。

2. 课后作业：检查学生完成的课后作业，评估其复习和应用所学知识的能力。

3. 口语测试：组织商务英语口语测试，评估学生在实际场景中的口语表达水平。

课程名称:商务英语教案(1)QUOTATIONS, OFFERS ANDCOUNTER-OFFERSLearning ObjectivesAfter learning this chapter, the students should be familiar with1.How to make offers and counter-offers2.How to write business messages in a proper way3.Making suggestions of other opportunities to do business General ideasAn offer of goods is usually made either by way of advertisements, circulars and letters or in reply to enquiries. This is the first step in business negotiation.In response to an enquiry, quotations may be sent. A satisfactory quotation will include the following:a. An expression of thanks for the enquiry.b. Details of prices, discounts and terms of paymentc. A statement or clear indication of what the pricescover(e.g. freight and insurance, etc.).d. An undertaking as to date of delivery or time of shipment.e. The period for which the quotation is valid.It will conclude with an expression of hope that the quotation will be accepted.A firm offer is a promise to sell goods at a stated price,usually within a stated period of time. It must be clear, definite, complete and final.In making a firm offer, mention should be made of the time of shipment and the mode of payment desired; in addition, an exact description of the goods should be given and, if possible, pattern or sample sent.It is to be noted that unlike a quotation, a firm offer , although not a, contractual obligation cannot be withdrawn by the seller within its validity. It is the buyer’s option to accept or reject or counter-offer during the validity period. If the buyer accepts, then it is a contractual obligation. So no reputable seller would risk his reputation by withdrawing his offer before the stated or agreed time.When a buyer rejects a quotation or other offer, he should write and thank the seller for his trouble and explain the reason for rejection. Not to do so would show a lack of courtesy.The letter of rejection should cover the following points. It should:a. Thank the seller for his offer.b. Express regret at inability to accept.c. Make a counter-offer if, in the circumstances, it is appropriate.d. Suggest other opportunities to do business together.Business terms1.specific enquiry 具体询盘2.firm offer 实盘3.contractual obligation 合同规定的义务4.validity period 有效期5.financial standing 资信状况6.business status 业务状况7.allowance 折扣，限额8.specialize in9.in compliance with 10.confidential11.individual items 12.counter-offer 还盘Useful Expressions1.To acquaint you with the light industrial goods we handle, we aresending you, by separate airmail, several pamphlets for your reference.2.We regret to inform you that we are not in a position to cover yourneed for the said goods. Once our supplies are replenished, we shall be only too pleased to revert to this matter.3.As the goods of your specifications are in short supply, we intend tofurnish you with our (commodity) as a substitute, which is of good quality and very close to your specifications but will be offered at a more favourable price.4.We do not see any advantage in your quotations, and would like toknow whether you have any better value to offer.5.We desire to call your attention to our special offer. Your will readilyunderstand that this offer is good only for acceptance reaching us before the end of January 19‥. In view of the heavy demand for line,we advise you to send orders as soon as possible.6.As requested by you some time ago, we take pleasure in making youthe following offer, which is subject to your acceptance within 7 days.7.We regret that it is impossible to accept your counter-offer, even tomeet you halfway; the price of raw material has advanced 20% and we shall shortly be issuing an advanced price-list.8.Although we are anxious to open up business with you, we regret thatit is impossible for us to allow the reduction asked for, because we have already cut our prices to the lowest point after closely examining our cost calculations.9.We enclose our order, but must point out that the falling market herewill leave us little or no margin of profit. We must ask you for a better price in respect of future supplies.10.W hile thanking you for your order, we have to explain that supplies ofraw materials are becoming more and more difficult to obtain, and we have no alternative but to decline your order.Translation1．我方相信我方的产品价格具有竞争力，将会受到欧洲客户的欢迎。

商务英语项目化教学优秀教案教案标题：商务英语项目化教学优秀教案教案目标：通过项目化教学的方式，提高学生在商务英语领域的语言能力和实际运用能力，培养学生的团队合作和解决问题的能力，使学生能够在商务环境中自信地运用英语进行交流和沟通。

教学内容：商务英语项目化教学的教学内容可以包括但不限于以下方面：1. 商务英语基础知识：商务英语词汇、商务英语语法、商务英语写作等。

2. 商务沟通技巧：商务会议的主持和参与、商务谈判的技巧、商务演讲等。

3. 商务文化和礼仪：商务礼仪、跨文化沟通等。

教学步骤：1. 引入阶段：- 引入商务英语项目化教学的概念和目标，激发学生的学习兴趣。

- 通过展示商务英语实际应用场景的案例，引发学生对商务英语学习的需求和动机。

2. 项目设计阶段：- 将学生分成小组，每个小组负责一个商务英语项目，如模拟商务会议、商务谈判等。

- 指导学生进行项目需求分析和项目计划制定，明确项目目标和任务分工。

3. 学习阶段：- 提供商务英语相关的教材和资源，引导学生进行自主学习。

- 定期组织商务英语知识和技能的讲解和练习，帮助学生掌握必要的语言和技巧。

4. 实践阶段：- 学生根据项目计划进行实践活动，如模拟商务会议、商务谈判等。

- 教师充当指导者的角色，提供必要的指导和反馈，帮助学生解决问题和改进表现。

5. 总结阶段：- 学生小组进行项目成果展示和总结，分享项目经验和心得体会。

- 教师对学生的表现进行评价和反馈，鼓励学生的努力并提出改进建议。

教学评估：教学评估可以包括但不限于以下方式：1. 项目成果评估：评估学生的项目成果，包括商务英语语言能力、沟通能力和解决问题能力等方面。

2. 学生自评和互评：学生对自己和小组成员的表现进行自我评价和互评，提供改进建议。

3. 教师评估和反馈：教师对学生的表现进行评估和反馈，鼓励学生的努力并提供进一步指导。

教学资源：为了支持商务英语项目化教学，可以准备以下教学资源：1. 商务英语教材和参考书籍。