时尚杂志风格PPT

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THE SOCIAL MEDIA OF COMPANY
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b. 由以上分析可见，杂志的品牌广告的类型跟杂志的定位很重要。《VOGUE服饰与美容》定位于 高端时尚潮流，目标受众为时尚女性，因此很多大品牌在《VOGUE服饰与美容》上投放广告。
c. 潮流版位和目录附近的版位是众多品牌广告的聚集地。我们发现杂志中往往是前三分之一广告很
多，后面广告则越来越少，此外潮流板块的产品类型种类多，而美容单元的种类少。因此可初步了 解到靠前版位价格高昂的原因——可以首当其冲进入消费者的眼睛。
<<VOGUE服饰与美容>>
杂志简介
壹
历史背景 杂志概况
贰 叁 肆 伍
中国市场
版位分析
总结
第 壹 部 分
杂志背景简介
2005年9月，《Vogue服饰与美容》由康泰纳仕公司与人民画报社合作出版。短短的一
年时间，《Vogue服饰与美容》用极具视觉冲击力的高品质的视觉图片来呈现时尚潮流，受 到了广大读者、设计师乃至整个时尚行业的推崇。同时，中国版《VOGUE》已被行业内推举 为全球最有影响力和时尚权威性的版本之一。 《VOGUE》杂志在进入中国之前，已经拥有15个不同国家及地区的版本。美国版《VOGUE》 杂志诞生于1892年, 其出版商康泰纳仕公司随后推出了英国版(1916年) 和法国版(1921年)。 自 1892年第一期 《VOGUE》在美国诞生以来，VOGUE这一品牌就被奉为世界的Fashion Bible。 《VOGUE》具有显著的权威地位，是全球杂志品牌的领导者，《VOGUE》更是流行时尚的 风向标，她对相关时尚产业的扶持作用是无与伦比的。
在过去的十年里，她为诸多著名的地区性以及国际性的英语出版
物撰稿，包括亚洲地区的《南华早报》、《Asiaweek》, 《Asia Times》, 国际性报纸《the Independent》，《the International

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of people of a country
A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad.
Fashion is a term commonly used to describe a style of clothing worn by most of people of a country. A fashion usually remains popular for about 1-3 years and then is replaced by yet another fashion. Even though there are a lot of changes in fashion, most people do not easily except the changes.
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Fashion is a term commonly used to describe a style of clothing worn by most of people of a country
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Fashion is a term commonly used to describe a style of clothing worn by most of people of a country
A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad.

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In a broad sense, architecture is the study of architecture and its environment. Architecture is a discipline that spans engineering and humanities.
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I love you more than I've ever loved any woman. And I've waited longer for you than I've waited for any woman.I love you more than I've ever loved any woman. And I've waited longer for you than I've waited for any woman.
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