2018-2019学年高中英语牛津译林版必修四课件：Unit 1 Section Ⅵ Languag

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译林牛津版高中英语必修4课件 Unit 1 Section Two Reading 1 课件

Homework:
1 Finish the article on Page 95. 2 List the difficult language points on your notebook.
What have we learned today?
We learned something about advertisements.
We should hold a proper attitude towards advertisements and keep our mind clear.
language . • Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth? • Be aware of the skilful methods. • Try not to 4. fall _____ for the trick. • Mean to teach us. • Help us 5._____ lead better lives.
Para.1 brief introduction of ads Para2 What is an ad? Para3 untrue claims about products Para4 Para5 public service ads the advice on ads
Step 5
T or F questions
6. Which of the following topics will be talked about in a public service advertisement ____? D A. A new car factory that will be built in China next year. B. A good harvest of oranges is expected this year. C. Tea will take the place of coffee. D. A paper bag will make your home cleaner.

译林牛津版高中英语必修4课件 Unit 1 Reading 课件

Fast reading Answer the questions in C2.
1. Where are advertiseFra bibliotekents ...?
L7
In newspapers and magazines, on the Internet,radio and television.
2. What is the major distinction between CAs and PSAs? L10-L12 A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
Keys: 1. product 2. commercial 3. public service advertisements 4. truth 5. skilful methods 6. cures 7. freshest 8. cooks 9. public 10. nationwide
Guessing True for False T 1. Most people are not aware of how many ads are around them. F 2. Advertisements are always meant to promote a product or service.

译林牛津版高中英语必修四Unit1Reading1课件(共25张PPT)

Skimming & Scanning
1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.
Skimming & Scanning
2. What does PSA stand for? Public service advertisements.
persuade others to believe in your ads.
Have fun but surf safe!
What have we learnt in this class?
Advertisements Reading Strategy How to make a good slogan.
Next time, remember to think before buying something so that you will not be cheated. When 8 comes to advertisements, we must all use our intelligence and not be a slave to them.
live our lives.
F
6. An ad warning people against smoking is an example of PSA. T
Cloze II
Read the passage again, filling each blank with one word.
Advertisements, 1 often use clever language and attractive pictures, play an important part in our lives. There are 2 main types of advertisements — commercial advertisements and public service advertisements.

译林牛津版高中英语必修四Unit1Welcome课件%28共17张PPT%29

Poster 2
This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
Brainstorming Advertisments are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Look at the following ads, guess what kind of product or service is being advertised.
1.Advertisements are a good way to sell products or services.
2.They are also a good way to make people aware of the needs of others and the dangers around them.
BALTICA beer
commercial advertisements
commercial advertisements

译林牛津版高中英语必修四Unit1Reading1课件(共44张PPT)

3.丰田汽车有路就有丰田车 Where there is a way, there is a TOYOTA.
4.百事流行鞋渴望无限。
Ask for more.
7.佳能打印机使不可能变为可能。 Impossible made possible.
8.雀巢咖啡味道好极了。 The taste is great.
to educate people about health, safety, or
any other problem that affects public
welfare. (Line11-12) free & for public welfare
Sharp contrast! (强烈对比)
What is another distinction between CAs and PSAs?
Flyer(传单)advertising
Billboard(广告牌)advertising
A human billboard
Have you figured out those basic facts in your revision?
Where can we see or hear those slogans? Newspapers, magazines, the Internet, radio and television are the most common places to find them. (Line7-8)
If you have no access to (没有接触……的机会) the media (媒体) and just walk down the street, can you escape from ads?

2018-2019学年高中英语牛津译林版必修四课件：Unit 1 Section Ⅳ Languag

Ⅱ.拓展词汇根据词性和汉语提示，写出下列单词。 1． amazed adj.大为惊奇→amazing adj.令人惊诧的→amaze vt.使大为惊奇
senior 2．
adj.(高中或大学)毕业年级的；级别(或地位)高的 n.高年级学生，
毕业班学生；上司；年纪较长的人；级别较高的人→junior adj.初级的，资历较浅的 n.资历较浅的人 3． design vt.& n．设计→designer n．设计者，设计师
8．People who stay more than two years in the job receive a special bonus ． 9．I'm amazed at his speed of working. 10．He designed a new plan for the project.
The students majoringy people used our product last year. 去年有四倍之多的人使用了我们的产品。倍数＋as...＋ as...结构。 science are four times as many as those who major in arts. 专业是理科的学生是专业为文科的学生的四倍。
Unit 1 Advertising Section Ⅳ Language points(Ⅱ)
(Word power，Grammar and usage & Task)
[语言基础自测]
Ⅰ.单词拼写根据汉语或首字母提示，写出下列单词。 1．Her latest purchase (购买的东西)was a long black coat. 2．Within the last 10 years，both sales and profits have multiplied 加)． 3．He can update (提供最新信息)us on the latest developments. 4． This chapter will consider several important aspects process. (方面)of the teaching (成倍增

译林牛津版高中英语必修四 Unit1Reading (共32张PPT)

4. Why should we follow the advice in PSAs?
A. Because they use attractive pictures and clever language. B. Because they educate us to make an effective decision.
Reading strategy：Expository
writing
Introduction of the subject
Examples and facts that develop or support the idea
Conclusions
This text
Para.1
Introduction
1. The second paragraph tells us the following EXCEPT_________. A. the definition of advertisements B. the places to find advertisements C. the functions of advertisements D. the shortcomings of advertisements
Similarities
types Places found Methods used
Differences
Purpose Believervice Do not tell people the complete truth. Cost Examples
• newspapers
CAs
• magazines • the internet Attractive pictures & • radio clever • television language

译林牛津版高中英语必修四Unit1Reading1(共28张PPT)

* Do you think people are easily persuaded into buying new products? Why?
* Have you ever been cheated by the ads?
Classical advertising slogans
Nike
Just do it.
How to read expository (说明文) writing?
*Reading Strategy
How to read expository writing?
* Introduction of the subject
Structure
* Examples and facts that develop or support the idea
飘柔
Start Ahead.
摩托罗拉 Communication unlimited.
……
* Guessing (Prediction)
What may be talked about in
the article “Advertisements”?
the definition ? the types? the history? the development? the advantages? the disadvantages? the suggestions? ……
2.Does an advertisement tell people the complete truth?
Not necessarily.
3.Where are advertisements most commonly found?
Newspapers, magazines, the Internet, radio and television.

高中英语必修Ⅳ牛津译林版Unit1第1课时课件(共43张)

YL ·英语
必修4
教学目标分析课前自主导学
教学方案设计
菜
单
YL ·英语
必修4
教学目标分析
【美文阅读】生活中的广告可以说是无处不在，你是否因为广告而购买产品？是否因为广告而改变自己的想法、观念或习惯
课前自主导学
呢？读一读这两则广告，看它们对你是否有影响吧！
give a thought to what sensitive animals think and feel
教学方案设计
when they come to the end of their frightening journey and see ， hear ， and smell the slaughterhouse( 屠宰场 ) ． Try switching to a healthy vegetarian diet and save lives every
课前自主导学
教学方案设计
shows no emotion...
菜
单
YL ·英语
必修4
The victim is killed
教学目标分析
and his head cut off... His flesh is eaten.
It's Still Going On!
Right now，this exact situation is reality for
课前自主导学
菜
单
YL ·英语
必修4
Nonviolence can begin at breakfast ， with what we

译林牛津版高中英语必修四Unit1Reading课件(共18张PPT)

Step5 Homework
1. 请以约30词概括文章大意。 2. 然后约120词就“广告的利与弊”这一主题发表看法，
包括如下要点： 1）广告无处不在; 2) 广告有何利与弊； 3）我们对广告应采取什么样的态度；
Thank you
Group B: Advertising has a negative effect on our lives.
Debate
What are the advantages and disadvantages of advertisements?
for customers(消费者） for producers（生产者）/companies for products（产品） for society
Debate
Advantages: useful a. increase sales of products/services b. keep price low c. make products cheaper through the
development of mass market d. introduce new products e. build a good image of a brand f. to help consumers choose among all the
• 高中牛津英语模块4 Unit 1 Advertisements
Step1 :lead-in
Commercial advertisement
Public service advertisement
Listening
Task: Listen to the tape and then answer the questions of part A.

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在确定了受众后，就该决定你了源自。想让他们知道什么或思考什么了。
3.When planning a public welfare campaign，you may want to ask yourself... 在设计一个公益广告宣传活动时，你可能想要问自己…… When planning 为状语从句的省略。
Ⅳ.选词填空选用上述短语的适当形式填空。 1．I can't figure out why he quit his job. to the consumers?
2．What message are you trying to get across 3．The crash resulted in 4．Bright colours appeal to
[寻规律、巧记忆] adj.en→vt. brighten 使变亮 deepen 加深 thicken 使变厚 A(原形)—B(过去式)—C(过去分词) arise—arose—arisen bear—bore—born begin—began—begun
Ⅲ.补全短语根据提示补全下列短语。 1．figure out 2．appeal to 3．get something across 4．depend on 5．due to 6．result in 7．die from 弄清楚，弄懂；计算出吸引，引起兴趣；呼吁把……表达清楚依赖，依靠因为，由于导致……结果死于……
When very young，she began to learn to play the piano. 她很小的时候就开始学习弹钢琴。
5． If you urge (力劝)someone to do something， you try hard to persuade him to do it. 6．I'm determined to finish the work on time. 7．There is a poster advertising the new film. 8．People may react badly to certain food. 9．An analysis of sales figures(销售额)shows clear regional variations. speaking，I would 10．My parents want me to be a businessman. Personally like to be a teacher.
Ⅴ.经典句式仿写背教材原句 1.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. 重要的是，你得确切弄清楚想要告诉受众什么、想让他们做什么。 It＋is＋adj.＋to do sth.中 it 为形式主语，不定式为真正的主语。记句式结构仿写促落实 In many families it is necessary to put a limit on the time the children can watch TV. 大多数家庭对孩子看电视的时间加以限制是必要的。
the death of 14 passengers. small children. smoking.
5．The chance is that one smoker in four will die from
[寻规律、巧记忆] vi.＋in＋sth.→动词短语 participate in sth.参与某事 join in 参加，加入 result in 导致，造成 be＋adj.＋about→动词短语 be careful about 当心…… be mad about 对……入迷 be particular about 对……讲究
Ⅱ.拓展词汇根据词性和汉语提示写出下列单词。 1． determine vt.确定，查明；决定；裁决→determined adj.坚决的，有决心的→determination n．决心 2． react vi.做出反应，回应→reaction n．反应，回应 3． personally adv.个别地；就本人而言；本人，亲自→personal adj.个人的，私人的→person n．人 4． poisonous adj.有毒的→poison n．有毒物；毒药 5 ． shock vt. 使震惊，使惊愕 n. 震惊，惊愕→shocking adj. 令人震惊的 →shocked adj.(人)感到震惊的
2.After you have decided who your audience is，it is time to decide what you want the audience to know or think about. It is time(for sb.)to It's time for us to follow do sth.“是(某人) 该做某事的时候 his tips. 是我们该听他的建议的时候了。
Unit 1 Advertising Section Ⅵ Language points(Ⅲ)(Project)
[语言基础自测]
Ⅰ.单词拼写根据汉语或首字母提示，写出下列单词。 1．The role of the news madia (媒体)in forming public opinion is very important. 2．Cars without security devices are an easy target (目标)for the thief. 3．He let me buy a packet (小包)of gum for him. 4．We made an appeal (恳求)to the villagers for money to build the bridge.