《新航标职业英语：综合英语(基础级)1(修订版)》电子教案Unit1：第1次课

新职业英语第二版职业综合英语1教案unit1（1）新职业英语第二版职业综合英语1 Unit1教案1授课时间班周星期第节班周星期第节班周星期第节课次 4 学时数 2授课形式（请打√）纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit1 Organization: Reading A: Google教学目的Ss can identify the logos of some famous international companies.Ss have a general understanding of Reading A教学重点1. Background information about Google Company2.Words and expressions relevant to “Google”3.Global reading of passage A教学难点 1. Learning for words and expressions2. Understanding of the passage A使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT;教学方法Case teaching; Group discussion;参考资料English for Careers (Book1) (1st Edition)教学基本内容及设计Unit 1. Reading A: GoogleI. Warm-up (15’)Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France) Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo?Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.Eg. Household appliance: TCL, Sony, Panasonic, Philips…Computers: Lenovo, Apple, IBM, Sony…Sportswear: Li-Ning, Adidas, Nike, Reebok…II. Reading A1.Global reading (25’)(1) Listen to the passage and read the new words(2) information collectionWhat do you know about "google"?What search engine do you often use to find information about something on the Internet?(Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.)Periods and events about google according to the events.Google began as Larry Page’s research project.Page and Sergey set up the company and registered the /doc/3c13833228.html,.The search engine grew quickly and it began to sell advertising on the website.Google has acquired /doc/3c13833228.html, and continues toadd new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.2.While reading(50’)(teacher explain the structure of the text and key words and expressions) Achieve (vt.)Achieve + n. (sth good)e.g. After 10 years of hard work, he finally achievede.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to: to be likely to do somethinge.g. 1. Women tend to live longer than men.2. When I’m tired, I tend to make mistakes.stay away frome.g. I want you to stay away from my home.excel (at/in)v. to be very good at doing somethinge.g. 1. The school excels in sports.2. She has always excelled at foreign languages.in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of people课后作业/思考题Review what we have learned this periodTask 2 Correct the following statements according to the passage教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。

Unit 1 OrganizationTeaching objectives:1) Grasp the main idea and structure of the text;2) Master the key language points and grammatical structures in the text;3) Reading strategy and methodsTeaching contents:Reading A & BTeaching focuses:1) the main idea of the reading A & B;2) the key language points and grammatical structures in the text;3) How to make a company introduction?Teaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1GreetingsStep 2 Warming-up1) ask Ss a question: What is a logo?2) ask Ss to look at the logos in Task 1 and give the names of the countries;3) ask Ss to brainstorm as many companies as possible, then invite several Ssto present their answers.Step 3Reading A1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1 on P53) Intensive Reading①As the world's most popular Internet search engine, Google is one of the greatestexamples of online success.Search engine 搜索引擎browser 浏览器Online 线上的；在线online/internet/ e-banking 网上银行go online 上网② Trying to find a better way for web users to search for relevant pages, Page had anidea that this could be achieved by examining the relationships between web pages.relevant a. closely connected with the subject you are discussing or the situationyou are thinking aboutbe relevant to 与....有关e.g. What experience do you have that is relevant to thisposition?achieve v. to succeed in reaching a particular goal or standard by making an effortfor a long time achievement n. 成绩，成就e.g. After 10 years of hard work, he finally achieved success in his business.③ The technique appeared to be successful.appeared to be/do to give the impression of being or doing somethinge.g. 1. She appeared to be in her late thirties.2. They appeared not to know what was happening.④ After a few years of growth fuel ed by eager investor s, Google went public. Many Google employee s became instant millionaires.fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power 刺激，给.....提供燃料e.g. 1. His words fueled her anger still more.2. The stored oil could fuel the nation for six months.eager adj. 渴望的；热切的；热心的be eager to do sthinvestor invest v. invest in 投资to invest in government bonds投资于政府公债go public (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant a. happening immediately; (of food) that can be made quickly and easilye.g. 1. She took an instant dislike to me.2. instant coffee / instant noodles⑤ Google has recently acquire d which is the Internet’s largest video-sharing website and continues to add new feature s every day including tool bars, email, and advertising.acquire v. to gain possession of; to gain something by one's own efforts, ability or behaviore.g. 1. The company has just acquired some new properties.2. She has acquired a good knowledge of English.feature n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh's(梵高) paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.⑥In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.in addition to as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to to be likely to do something or to happen in a particular way because this is what often or usually happense.g. 1. Women tend to live longer than men.2. When I'm tired, I tend to make mistakes.stay away from not to go near a particular person or placee.g. I want you to stay away from my home.typical a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel v. to be very good at doing something excel (in/at)e.g. 1. The school excels in sports.2. She has always excelled at foreign languages.⑦Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become abillion-dollar company and one of the best-known trademark s in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today.in terms of from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of sb) an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.4）Exercises5) Making a company introductionStep 4 Reading B1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1on P73) Language pointsprofile n. 轮廓，外形；简介‘概况objective n. 目标 a. 目标的，客观的manufacture v. manufacturera range of 一系列，一套look to 展望，盼望base be based on 根据，以....为基础on the basis of 根据，基于.....provide for 提供，供应be responsible for 对....负有责任take the responsibility for 承担责任up to 达到，到达4) Exercise (Task 2)Step 5 Homework1) To finish the Language Lab on P122) To preview Listening & speaking、writing etc.Unit 1 OrganizationTeaching objectives:1) Improve students' Listening, Speaking and Writing abilities;2) Listening strategy and methods;3) Conduct a series of listening, speaking and writing activities related to thetheme of the unit.4) Master the basic sentence patternsTeaching contents:Listening & Speaking, Writing & Self-study RoomTeaching focuses:1) Listening strategy and methods ;2) the writing of envelopes;3) basic sentence patternsTeaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer Teaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1Greetings and revisionStep 2 Listening & Speaking1) Listening (Task1-5)Ask Ss to listen the materials carefully and finish the exercises, then check the answers2) Speaking (Task6)① Introduce some useful expressions about introduction to the Ss② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing1) Teach Ss the writing of envelopes2) Ask Ss to finish the exercises(Task1-4)3) Check the answersStep 4 Mini-project1) Divide the whole class into several groups2) Ask Ss to complete it after class3) Ask some groups to present their workStep 5 Self-study Room1) Basic sentence patternsS+vi.S+vi. Time flies.S+vi.+adverbial birds sing beautifully.S+vi.+prep.phrase they went on holiday.S+vi.+infinitive we stopped to have a rest.S+vi.+participle she’ll go swimming.S+vt.+os+vt.+n/pron. We like English.S+vt.+infinitive she wants to help him.S+vt.+wh-infinitive I don’t know what to do.S+vt.+gerund they enjoy living here.S+vt.+clause I like (that) he is right.S+lv.+ps+lv.+n/pron. The compass is mine.S+lv.+adv. The power is off.S+lv.+adj. The secretary is efficient.S+lv.+prep.phrase he looks in good health.S+lv.+participle the experiment is interesting.S+vt.+Io.+DoS+vt.+n./pron.+n I set him a boxS+vt.+n./pron.+to/for-phrase I brought Mary a book .S+Vt.+O+Co.S+vt.+n./pron.+adj. Do I make myself clear?S+vt.+n./pron.+prep.phrase she alaways keeps everything in good order S+vt.+n./pron.+infinitive we want you to go there.S+vt.+n./pron.+participle we listened to him singing.S+vt.+n./pron.+wh-infinitive the supervisor shows me what to do next. S+vt.+n./pron.+clause tom told me that the film was great.2) Ask students to finish Task 1-2, then check the answers.Step 6 Homework1) To finish exercise book of unit one2) To preview Unit 2。

Book1 Unit 1 Nice to meet you!（第一课时教学设计）一、学情分析本单元是新生入学的第一单元，教学重点是活用招呼用语、相互了解个人基本信息、制作个人名片、学习不同职业的表达与描述以及练习发音。

就学习英语而言，职业学校的许多学生是胆大心粗，能说不会写或写不到位。

因此，教师在教学过程中应充分利用学生的特点开展相应活动。

我们可以利用学生胆大、敢说的特点，充分利用头脑风暴法采集相关素材，开展如招呼用语集锦、刨根问底探隐私、名片栏目大荟萃等活动。

教学中名片栏目的设计、描述不同职业、圆润的发音是本单元难点。

圆润的发音要靠长期的示范与坚持来实现。

名片中各栏目的设计可以集体讨论商定，个人名片设计则可以体现个性化、专业化，并决出最佳名片设计奖，教师还可以请学生一起收集生活中的名片，探讨名片的基本要素和个性特色。

职业的描述教师可以借助体态语、道具、图片、视频等来推进，还可以设计相应的练习强化学生的认知。

本单元设计分为4个课时：第一课时 lead-in + listening and speaking第二课时 reading and writing第三课时 language in use + vocabulary consolidation第四课时 unit task + pronunciation practice第一课时 Lead-in + Listening & Speaking二、教材分析1．教学内容本课时系教材《英语1》（基础模块高教版）第一单元的第一课时，包括Lead-in & Listening and speaking两部分，具体内容为：招呼用语，听懂并掌握询问和提供个人信息的词汇、句型。

2．教学重点、难点⑴教学重点招呼用语，听懂并掌握询问和提供个人信息的词汇、句型⑵教学难点个人信息的词汇、句型三、教学目标1.知识目标⑴掌握与个人信息相关的词汇，如name, first name; last name; name card; telephone number; age; address; e-mail address; job (engineer; manager; secretary; teacher; student; doctor; nurse; singer; fans); position(boss);⑵掌握提供或询问个人信息时所使用的句型，如：1) about greeting:Good morning.Hi.Nice to meet you.2) about personal informationWhat’s you name?Where are you from?Which company are you from?2.能力目标⑴学生能听懂关于询问和提供个人信息的对话。

English for Careers 1Unit Focusrelevant achieve appear to fuel go public instant acquire feature in addition to tend tostay away from typical excel (at/in) in terms of serve as Teaching proceduresThis unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly.Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.Hour 1:Course introduction 45 minutesWarming-up Task 1 10 minutes Objective: Ss can identify the logos of some famous international companies. Steps:• Ss read Warming-up Task 1.• Get Ss to look at the logos.• Go through the pronunciation of any problematic word.• Ask Ss to give the names of the countries.• Give the answers.Suggested answers:Car Companies: Japan USASupermarket Companies: USA FranceMobile Phone Companies: P. R. China FinlandTask 2 10 minutes Objective: Ss brainstorm the names of some famous organizations of the given products.Steps:• Ss read Warming-up Task 2.• Ask Ss to brainstorm as many companies as possible.• Invite three students to present their answers.• Add some more companies if necessary.New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.Have you ever heard of Goole?2.Do you know how to use Goole?• Comment briefly on their work.Hours 2-3:Reading A 45 minutes Language points 35 minutes Paragraph 2relevant: a. closely connected with the subject you are discussing or the situation you are thinking aboute.g. What experience do you have that is relevant to this position?achieve: v. to succeed in reaching a particular goal or standard by making an effort for a long timee.g. After 10 years of hard work, he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year. appear to be/do: to give the impression of being or doing somethinge.g. She appeared to be foolish.They appeared not to know what was happening.Paragraph 3fuel: v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or powere.g. His words fueled her anger still more.The stored oil could fuel the nation for six months.go public: (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant: a. happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesParagraph 4acquire: v. to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh’s paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.Paragraph 5in addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas. tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m t ired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. I want you to stay away from my home.typical: a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel (at/in): v. to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.Paragraph 6in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Task 1 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individually.• Check the answers.Suggested Answers:•Task 2 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Suggested Answers:Language lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions from Reading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.KeyKey: 1. B 2. G 3. F 4. A 5. I 6. C 7. H 8. E 9. J 10. DTask 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers1. entrepreneur2. link3. acquired4. tend to5. relevant6. stay away from7. excel8. popularity9. features 10. fueledTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key: with; search engine; into; links; relevantTask 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. The wheels appear to be going backwards when a car is speeding.2. Everyone appears to be talking about Google Earth these days.3. No one appeared to have noticed his sadness.Model 21. Most people don’t like the idea that humans might be cloned som eday.2. But you are trying to cover up the fact that we don’t have enough money.3. We have to accept the fact that the goods have been damaged.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. All this cannot be achieved overnight.2. The gym tends to get very busy at around 6 o’clock in the afternoon.3. This area is not safe at the moment, so it’s better to stay away from it.4. They are one of the top five supermarkets in the area in terms of sales.5. This room has to serve as both bedroom and living room.6. The production department is responsible for monitoring the progress of this project.7. The manager was involved in a research on marketing activities last month.8. Many big companies now use websites to promote their products and services. Hours 4-5:Listening 45 minutes Task 1 5 minutes Objective:Ss can accurately write down the missing information.Script:W: Good morning. Can I help you?M: Good morning. I’d like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M: Yes.W: What’s your name, please?M: It’s Ralph Sayers.W: How do you spell it?M: My first name’s Ralph, R-A-L-P-H.W: And your last name?M: Sayers, that’s S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies.W: J-O-D, JOD?M: That’s right.W: Thank you. Please have a seat. I’ll call Mr.Sapir and tell him you’re here.M: Thanks a lot.Key: First name: Ralph; Last name: Sayers;Company: JOD TechnologiesTask 2 10 minutes Objective:Ss can accurately match the people with their job titles.Script:M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: I’ve come to see your sales manager,Mr. Walker. He’s arranged a meeting for tomorrow. By the way, where is his office? M1: Don’t worry. Come with me and I’ll get someone to take you there.M2: That’ll be great.M1: Mary, could you come here for a minute? ... Mary, I’d like you to meet Mr.Brown from the Head Office. He is the production manager.Mr. Brown, this is Mary, my new secretary.W: It’s a pleasure to meet you, Mr. Brown.M2: Nice to meet you, too, Mary.M1: Mary, will you please show Mr. Brown to the Sales Department? He’ll have a talk with Mr. Walker.W: No problem. This way please, Mr. Brown.M2: Thank you. And see you later, Mr. White.M1: See you.Key Key:Task 3 10 minutes Objective: Ss can decide whether the statements are true or false.Script:W: Good morning. How can I help you?M: Good morning. I’m looking for the Human Resources Department. I’m here for a job interview.W: Oh, I see. Would you please fill in our Visitor’s Form? Here it is.M: Sure. Thank you. Oh, I don’t know who to see, so I’ll just put HR here. Is that OK? W: Yes, that’s fine.M: Here you are. By the way, could you please tell me where the HR Department is? W: It’s on the 30th floor, the second door on your right. And the lift is over there. M: Thank you very much. It’s so kind of you.W: You’re welcome. Have a nice day.M: You, too.KeyKey:1. T2. F doesn’t know who to see3. F on the 30th floor4. F where, lift, 30th floorTask 4 10 minutes Objective: Ss can understand the conversation and choose the best answer.Script:M: Good afternoon. Green Travels. How can I help you?W: Yes. I’m calling about your ad in yesterday’s newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewis’s Beach? There you can swim in the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But I’d like to visit you first and see if I have some other choices.Could you tell me where your company is located?M: Of course. We are on the corner of High Street and Church Road. A red building.You can’t miss it. We are on the fifth floor and in the third office on the right when you get out of the lift.W: Thank you very much. Goodbye.M: See you then. Bye.Q1: Who is the woman calling?Q2: What color is the building of the man’s company?Q3: Where is the man’s office in the building?Key: 1. D 2. C 3. ATask 5 10 minutes Objective:Ss can find specific information from listening to a passage related to the theme.Script & Key:Ladies and gentlemen:My name is David Truman and I am the chairman of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. First of all, let me introduce our company, SFC, to you.Simply put, SFC is one company with two lines of business—power and water, and our history dates back to over 100 years ago. Today we are one of the 50 largest companies in the UK. More than 20,000 of our employees build and manage power and water facilities in England, Scotland and Wales.With this information as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us?Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to introduce themselves to their partners and ask questions about him/her with the useful expressions.Steps:• Ss read Task 6.• Ss work in pairs to introduce themselves to their partners.• Ss complete the chart.Key: (Omitted)Hours 6-7:Reading B 45 minutes New words 5 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Fast reading 20 minutes Objective:Ss can comprehend Reading B.Steps:• Ss read the passage.• Provide help if needed.Task 1 10 minutes Objective:Ss can decide whether the following statements are true or false according to the passage.Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.KeyKey: 1. F 2. T 3. T 4. F 5. FTask 2 10 minutes Objective:Ss can comprehend the specific information taken from the given text. Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:Writing 45 minutes Task 1 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:Task 2 15 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:1. West Palm Beach.2. Liu Fang.3. Michael Ryan.4. Crescent Finance Company, 502 North Olive Avenue, West Palm Beach, Florida 33402, U.S.A.5. Manager of Human Resources.6. China National Machinery Import & Export Corp., 36 Jianshe Road, Beijing 100065, P. R. China.Task 3 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.•Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Notes: “c/o” is the short form for “care of”. The person who is in care of the letter is not allowed to read the letter but can only pass it on to theintended recipient.Key:1. “c/o” on the envelope stands for “care of”.2. Jane Ashby will receive this letter.3. Craig Moor will open and read this letter.Task 4 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Hour 8:Mini-Project 40 minutesObjective:Ss can know how to design a web page.Steps:• Grouping. Divide the class into groups. There are several ways: Ss pick up their own partners; Teachers group fast learners with slow learners; Ss find their partners by drawing lots.• Defining the project. Go through the project with the class and clarify requir ements. You are advised to do it after Ss study Reading B.• Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. As Ss get used to the mini-project, they will become more experienced. Remind them that different Ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.• Presentation. Ss present their evidence for completion. In this project, they need to show a written “About Us” page of a company’s website. Ask them to hand in their。

Unit 1 People and JobsBackground1.Preparations to apply for a job1.Get familiar with the job responsibilities you are applying for and get some basic knowledge about the company.2.Read the requirements for the candidates carefully on the want ad to see if you are qualified.3. Present a good resume, writing an English version if necesary. Write an application letter if necessary.4. Prepare in advance for some questions the interviewers probably ask.5. Pay attention to your appearance and manners and body language when having an interview.6. Be confident.2. Job titlesSales assistant 销售助理 Marketing consultant 市场顾问Sales representative 销售代表 Insurance agent 保险代理人Project manager 项目经理 Product manager 产品经理Director of operations 运营总监 Telemarketer 电话销售员Regional manager 区域经理 Customer representative 客户代表Hardware engineer 硬件工程师 Director of human resources 人力资源总监Bell boy 门童 Carpenter 木匠Auditor审计员 Architect建筑师Archaeologist 考古学家 Designer 设计师Computer programmer程序员 Life guard 救生员Mechanic 机械师，机修工 Interpreter口译员Operator 接线员 Sculptor 雕刻家Porter 守门人，行李夫 Researcher 研究员Seaman 海员 Editor 编辑。

Unit1Automobiles Background1. World Famous Car Manufacturers:The first car manufacturers in the world were the German Mercedes-Benz (1881), and the French Peugeot (1891) and Panhard & Levassor (1889) . Now there are many manufacturers worldwide, and among them, some of the greatest and most successful are:(1) Audi (奥迪): Audi is a German car manufacturer that has been in the market since 1899 and isheadquartered in Ingolstadt, Bavaria, Germany.(2) BMW (宝马): BMW (Bavarian Motor W orks) is a German automobile manufacturing company that hasbeen in the market since 1916.(3) Buick (别克): David Dunbar Buick founded the Buick automobile company in 1903. It is situated inDetroit, Michigan, USA and has markets in the United States, Canada, China, Qatar, Kuwait, Israel, and other countries and regions.(4) Cadillac (凯迪拉克): Cadillac was founded by Henry M. Leland in 1902 in Detroit, Michigan, USA.General Motors (GM) is the parent company and owner of Cadillac.(5) Ferrari (法拉利): In 1947, Enzo Ferrari founded his auto company which has been manufacturing sportscars. Its biggest success story has been Formula One (一级方程式赛车).(6) Ford Motor Company (福特汽车公司): Ford Motor Company was founded by Henry Ford on June 16,1903. It produces mainstream/performance vehicles and automotive parts. It is situated in Dearborn, Michigan, USA.(7) General Motors Corp. (通用汽车公司): General Motors Corp. was founded by William C. Durant in1908. It is the world’s second largest automaker. It is situated in Detroit, Michigan, USA. GM is serving worldwide.(8) Honda Motor Co., Ltd. (本田汽车公司): Honda Motor Co., Ltd. was founded by Soichiro Honda (本田宗一郎) on September 24, 1948 and it is situated in Minato, Tokyo, Japan. It produces cars, trucks, motorcycles, scooters, A TVs, electrical generators, robots, marine equipment, jets and jet engines, and lawn and garden equipment. Honda and Accura are its car brands.(9) Mercedes-Benz (梅赛德斯—奔驰): Mercedes-Benz was founded by Karl Benz in 1881. It is situated inStuttgart, Germany. It produces cars, trucks, buses and engines.(10) Toyota (丰田): Toyota was founded by Kiichiro Toyota (丰田喜一郎) in 1937. It is situated in Aichi,Nagoya, Tokyo, Japan, and Ann Arbor, Michigan, USA. It also manufactures robots.2. Non-renewable fuels (非可再生燃料):There are four fundamental non-renewable fuels. They are: oil and petroleum products [known more simply as gasoline (汽油), propane (丙烷), and diesel fuel (柴油燃料)], natural gas, uranium (nuclear energy, 铀) and coal.The only liquid non-renewable commercial fuel is petroleum (also called crude oil, 原油). Natural gas and propane gas are in gaseous forms and the only solid non-renewable fuel is coal. All fossil fuels are known to be non-renewable, but not all non-renewable fuels are fossil fuels. Non-renewable fuel is something not only uncommon, but also scarce, which makes it valuable. Natural gas is perhaps the most precious—it can be burnt—and the end result would be what we all long for-clean air.Suggested Teaching PlanGetting ReadyHave the students think about the question—what kinds of vehicles do you most often see on the road? Give some hints if necessary. (1 min.)A (3 min.)a. Focus the students’ at tention on the pictures and have them get familiar with the names of the vehicles.b. Have the students work in pairs and match the names of the vehicles with the pictures.c. Give the students the names of the Chinese equivalents of these vehicles.B (6 min.)a. Have the students work in pairs and discuss the questions. Then have them share their ideas with another pair.b. Have some of the students answer these questions. Encourage them to share their ideas with the wholeText A1. Have the students listen to the recording and practice reading the new words and expressions. (10min.)2. Have the students listen to the recording with their textbooks closed, and have them focus onimproving their listening skills. (5 min.)3. Have the students listen to the recording again, skim the text and elicit the main ideas, especiallyfrom the subtitles, that the text tells us of the effects the automobile has on the world. (5 min.)4. Have the students read the text carefully and search for specific information. (20 min.)a. Have the students answer the questions in Exercise A.b. Upon finishing reading the entire passage, have the students complete the statements about the mainideas in Exercise B.5. Help the students have a deep understanding of the text by explaining the language points. If timepermits, have the students practice using them by composing new sentences. (25 min.)6. After an in-depth reading, have the students list some other effects aside from the effects alreadymentioned in Text A that the automobile has on the world by answering the question in Exercise C.(5 min.)7. The students should have a basic knowledge of the effects the automobile has on the world. Write asummary of the text and have the students memorize the two paragraphs in Exercise D. (10 min.)Language PointsParagraph 11. The development of the automobile introduced sweeping changes in employment patterns, socialinteraction, infrastructure and goods distribution.(1) sweeping a. wide in range or effect 影响大的；彻底的；广泛的sweeping changes that mean job cuts in every department意味着每个部门都要裁员的全面变更sweeping proposals内容广泛的建议(2) interaction n. reciprocal action or influence 交流，交往；互动the degree of interaction between teacher and student师生之间交流的程度superficial interactions with other people和其他人泛泛的交往(3) infrastructure n. the basic systems and structures that a country or organization needs in order towork properly, for example, transport, communications and banking systems 基础设施（如运输、通信和银行体系等）；基础结构the country’s econom ic infrastructure国家的经济基础设施improvements in the country’s infrastructure国家基础设施的改善Paragraph 22. However, the effects of the automobile on everyday life have become a subject of controversy.(1) effect on…对……的影响Inflation is having a disastrous effect on the economy.通货膨胀正给经济带来灾难性的影响。

《综合英语（第一册）》电子教案Unit1CollegelifeUnit1 College lifePeriod: 2Teaching Content: Unit1 College life （1）Listening and Speaking ,Reading Text AAims of Teaching1. To improve the listening and speaking abilities of Ss’2. To improve Ss’ reading ability.Main points in teaching1. Understand the main ideas of Text A and master the useful sentence structures, words and expressions.2. Develop ss’ basic language skills by listening and speaking.Difficult points in teachingUnderstanding of some difficult sentencesTeaching procedures:The first periodStep1 Lead-in1.This is the first class of the new semester. I haven’t met my students before, so it is the first time that we’ve met each other. First, I’ll break the ice by introducing myself to the students. Then, I’ll ask them what kind of college life they hope for? What’s their impression on the college? What are they going to do after graduation? hoping that they can learn a lot and practice what they have learned into practice so that they can lay a very good foundation for their future professional careers, and they can enjoy their college life.2.Some requirements for ss1) Each student will be required to make a report at thebeginning of class2) All students are divided into 10 learning groups, with 4 students a group and a group reader will be chosen by themselves3. Tips on how to learn English well at collegeStep2 Listening1. Activity 1 Sound Recognition2. Activity 2 Conversation3. Activity 3 PassageQuestions and Answers1. Q: What is the weather like in Britain?A: It is cool in summer and warm in winter.2. Q: When do the winds bring cool air to Britain?A: In summer.3. Q: Why isn’t there much difference between the summer and winter weather?A: Because the winds from the west blow Britain all the year.4. Q: In which part of Britain is there less rain?A: In the east.5. Q: What is the passage mainly talk about?A: The weather in Britain.Step3 SpeakingThis activity mainly focuses on going over some useful expressions, and how to use them in a real dialog1. Activity 1A: Good morning, Wang Xiaoping.B: Good morning, Huang Linwei.A: How are you this week?B: Just fine. Thank you. And you?A: I’m fine, too. Thank you.A: Hello, Jane.B: Hello, David.A: How are you doing these days?B: Fine, thanks. How about you?A: I’m fine, too. Thank you.B: Is Grace well now?A: She is very well. She is now in China.B: That’s good.The second periodStep4: DiscussionWhat kind of college students do you expect to be?S1:Before I entered the college, I had a dream that I could become the top student in my class. When I woke up, I was determined that I should try my best to make my dream come true. So now I study very hard, and I am sure that my dream will come true some day.S2:After I came to the college, I think that I should develop myself in every field. First, I should study well, and then I should take most of the students’ activities if I am free. I hope that I can become the chairma n of the students’ union of our college, because I can have more chances for practice. In that way, I can learn much more.S3:I hope that I can study well at college. For example, I can read a lot of books, learn a lot from my teachers and classmates, pass every examination and become one of the top students in my class.S4:I hope that I can fully develop myself. First, I can learn as much as I can and pass all the examinations easily. Then, I can make a lot of friends on and off campus so that I can easily get a job after my graduation.Step 5: Fast reading1 Ask ss to read Text A as fast as they can and get the general idea of the passage. Then finish the “reading comprehension” on p82. Close books and concentrate on the recording of Text A3. Read the text aloudStep6 Homework1. Recite the new words on Text A and understand Text A2. Finish off Exs on p10-13。

Unit 1 Glad to meet you!（第四课时教学设计）一、教材分析1．教学内容本课时系教材《英语基础教程1》第一单元的第四课时，教学内容包括Vocabulary practice中的V ocabulary practice部分和Supplementary reading，具体内容为：词汇练习和拓展阅读。

本课时内容是对本单元所学知识（特别是词汇）的总结和回顾，有助于学生进一步掌握关键词汇，对单元知识产生清晰的认识。

同时，拓展阅读的教学有助于帮助学生延伸课堂知识，教师可以侧重于训练学生阅读能力。

2．教学重点、难点⑴教学重点对本单元重点词汇、短语的提高性学习；对阅读文段的学习和理解；⑵教学难点对阅读文段的理解；二、教学目标1.知识目标⑴掌握与见面礼节、个人信息（含名片）相关的词汇、短语；⑵理解、读懂阅读文段；2.能力目标⑴学生能流利使用关于见面礼节、个人信息（含名片）的词汇、短语；⑵能根据要求从文段获取相关信息，并理解其蕴含的文化差异；3.情感目标学生能认识到不同的国家具有不同的礼仪、礼节、风俗习惯，并理解到良好的礼仪对于个人的重要性。

三、教学步骤Step One Lead-in1.The teacher plays the video for students. Ask the students to take some notes while they arewatching the video.e.g. T:Do you know how to offer or accept a name card? Let’s watch a video clip about howto use your name card.（设计意图：建议授课老师播放如《金正昆谈礼仪之名片礼仪》等关于名片礼仪的视频，既激发学生的学习兴趣，也利于突出本单元的主题。

）2. The students exchange their name cards with each other.（设计意图:职场情境模拟，教师也可参与名片互换环节。

新职业英语第二版职业综合英语1 Unit1教案1授课时间班周星期第节班周星期第节班周星期第节课次 4 学时数 2授课形式（请打√）纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit1 Organization: Reading A: Google教学目的Ss can identify the logos of some famous international companies.Ss have a general understanding of Reading A教学重点1. Background information about Google Company2.Words and expressions relevant to “Google”3.Global reading of passage A教学难点 1. Learning for words and expressions2. Understanding of the passage A使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT;教学方法Case teaching; Group discussion;参考资料English for Careers (Book1) (1st Edition)教学基本内容及设计Unit 1. Reading A: GoogleI. Warm-up (15’)Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France)Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo?Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.Eg. Household appliance: TCL, Sony, Panasonic, Philips…Computers: Lenovo, Apple, IBM, Sony…Sportswear: Li-Ning, Adidas, Nike, Reebok…II. Reading A1.Global reading (25’)(1) Listen to the passage and read the new words(2) information collectionWhat do you know about "google"?What search engine do you often use to find information about something on the Internet?(Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.)Periods and events about google according to the events.Google began as Larry Page’s research project.Page and Sergey set up the company and registered the .The search engine grew quickly and it began to sell advertising on the website.Google has acquired and continues to add new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.2.While reading(50’)(teacher explain the structure of the text and key words and expressions) Achieve (vt.)Achieve + n. (sth good)e.g. After 10 years of hard work, he finally achievede.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to: to be likely to do somethinge.g. 1. Women tend to live longer than men.2. When I’m tired, I tend to make mistakes.stay away frome.g. I want you to stay away from my home.excel (at/in)v. to be very good at doing somethinge.g. 1. The school excels in sports.2. She has always excelled at foreign languages.in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of people课后作业/思考题Review what we have learned this periodTask 2 Correct the following statements according to the passage教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。

Unit 1 OrganizationTeaching Objectives 1.To require students think what organization is.2.To help students master the key language points and grammaticalstructures in the text.3.To enrich students’ English for careers.4.To improve students’ listenin g, speaking, reading and writing skills.Teaching focus prehension of reading A.2.Master the key language points and grammatical structures in thetext.3.Listening and writing skills.Teaching procedures Step1. Warming-upStudents read warming-up Task1.Get students to look at the logos.Go through the pronunciation of any problematic word.Ask students to give the names of the countries.Give the answers.Step2. Background InformationWhat is a logo?Company introductionStep3. Language pointsStep4 Reading A explanationa.Students read the passage and find out important events in thedifferent periods of Google’s history on page 5.b.Ask students to divide this text into several parts and sum up themain ideas.c.Teachers explain the text in details one paragraph by one paragraph and give the translationStep5 Reading BStep6 Listening & SpeakingStep 7 WritingHow to write an envelope?Step8 Mini-projectWork in groups. Set up a company and design the "about us" page foryour company's website. The page should include your company'sname, logo, profile, management and products.Step9 Basic Sentence PatternsTime allotment8hoursStep1. Warming-upStudents read warming-up Task1.Get students to look at the logos.Go through the pronunciation of any problematic word.Ask students to give the names of the countries.Give the answers.Step2. Background InformationWhat is a logo?① A logo is a graphical element that, together with its logo type, forms a trademark orcommercial brand.② A logo’s design is for immediate recognition.③The logo is one aspect of a company’s commercial brand, or economic or academic entity.④Its shapes, colors, fonts, and images usually are different from others’ in a similar market.Company introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.Step3. Language pointsonline: adj.●online shopping●an online ticket booking systemrelevant: adj.a closely connected with the subject you are discussing or the situation you are thinkingabout.e.g. Do you have the relevant experience?achieve: v.to succeed in reaching a particular goal or standard by making an effort for a long time.e.g. After 10 years of hard work, he finally achieved success in his business.fuel: n./v. nuclear fuele.g. His words fueled her anger still more.The area's rich natural resources have long fueled the Russian economy.instant: a.happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesacquire: v.to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n.something important, interesting or typical of a place or thinge.g. Each room in this building has its own special features.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.In addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges andbananas.tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m tired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. Children have been told to stay away from the beach.excel (in/at ): v.to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.in terms of : from the point of view of ; with regard to; concerninge.g. In terms of environmental protection , this project is excellent.popularity n.the quality of being liked or supported by a lot of peoplee.g. Ever since football was invented, its popularity has become increasingly higher.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Step4 Reading A explanation⑴Students read the passage and find out important events in the different periods ofGoogle’s history on page 5.⑵Ask students to divide this text into several parts and sum up the main ideas.⑶Teachers explain the text in details one paragraph by one paragraph and give thetranslation.Step5 Reading B⑴In this part, it will give students some brief introduction to the company’s organization chart, including all departments and their functions.⑵Enlarge students’ vocabulary.Step6 Listening & SpeakingListen to the tape and practice the listening skills from page 8 to page 9.Step 7 WritingTask2 Read Sample 1 and answer the questions below.1) To which city is the letter going?2) Who wrote this letter?3) Who is the recipient of the letter?4) What is the recipient’s address?5) What’s the business title of the recipient?6) What is the sender’s address?Task3 Read Sample 2 and complete the following sentences.1)“c/o” on the envelope stands for___________.2) ________________ will receive this letter.3)___________________ will open and read this letter.Writing PracticeWrite an envelope for your letter to Tom Jones, who works for Green Technological as Sales Ma for manager. The company is in New York, at No.135 on West 20th Street. The zip code is 10011.Step8 Mini-projectWork in groups. Set up a company and design the "about us" page for your company's website. The page should include your company's name, logo, profile, management and products.Grouping. Divide the class into groups.Defining the project.Timing and cooperation.Presentation.Notes: the project should be done as homeworkStep9 Basic Sentence PatternsS + Vi.a. Times flies.b. Birds sing beautifully.c. They went on holidayd. She'll go swimming.S + Vt. +Oa. We like Englishb. She wants to help him.c. I don't know what to do.d. I think he is right.S+ Lv. +Pa. The compass is mine.b. The secretary is efficient.c. The power is off.d .He looks in good health.e. He gets excited.f. The experiment is interesting.S+ Vt. +lo.+ Do.a. I sent him a fax.b. I sent a fax to him.c. I bought Mary a book.d. I bought a book for Mary.S +Vt.+ O + Co.a. Do I make myself clear?b. She always keeps everything in good order.c. We want you to go there.d. We listened to him singing.e. The supervisor shows me what to do next.f. Tom told me that the film was great.ⅤAssignmentsLanguage Lab from page12 to page13 based on the reading A and reading B. Ⅵ Feedback From Students。