Business plan 商业企划书(英文版)

Business Plan (English Version)Executive SummaryThis business plan outlines the strategy and profitabilityprojections of our startup company, which will provide innovative software solutions to businesses in the healthcare sector. Our team has extensive experience in both healthcare and software development, and we are confident that our product will meet a critical need in the market. We project growth to be swift and steady, with profitability achieved within three years.Company OverviewOur company, HealthTech Solutions, will develop software that streamlines the operations of healthcare businesses, including hospitals, clinics, and private practices. Our team includes experienced software developers, as well as healthcare professionals with backgrounds in nursing, medicine, and administration. We will be headquartered in New York City, with a satellite office in San Francisco.Market AnalysisThe healthcare market is ripe for disruption, with many businesses still relying on outdated technology and manual processes. In the United States alone, healthcare spending reached $3.5 trillion in 2017. Our software will appeal to businesses seeking to increase efficiency and reduce costs, while improving patient outcomes. We will target mid-to-large sized healthcare organizations, with plans to expand into smaller practices in the future.Product DescriptionOur flagship product, HealthTrack, is a cloud-based softwaresolution that integrates all aspects of healthcare operations into one platform. Its modules include medical records management, appointmentscheduling, billing and insurance management, and patient engagement tools. The platform will be highly customizable, with different modules available based on the client’s needs.Revenue ModelWe will employ a subscription-based revenue model, charging clients a monthly fee based on the number of users and modules they require. We anticipate that our software will save clients significant amounts of money compared to their current operating costs, leading to high demand for our product.Marketing and Sales StrategiesWe will employ a multi-faceted approach to marketing and sales, including targeted email campaigns, trade show attendance, and referral incentives. We will also offer a free trial of our software to potential clients, and schedule product demos with interested parties. Our sales team will consist of experienced healthcare sales professionals, who have a deep understanding of our target market.Financial ProjectionsWe project a steady increase in revenue over the first three years of operation, with total revenue reaching $10 million by year three. Our net profit margin is expected to be 30% by year three. Our initial investment will be $1 million, which will cover software development costs, marketing and sales expenses, and operational overhead. We plan to begin seeking additional funding within two years, in order to fuel further growth and expansion.ConclusionHealthTech Solutions is poised to disrupt the healthcare industry with our innovative cloud-based software. Our experienced team is confident in our ability to meet a critical need in the market, while generating significant revenue and profit. We look forward to bringingHealthTrack to healthcare businesses around the world, and to expanding our product offerings in the future.。

商业计划书模板范文英文BUSINESS PLAN TEMPLATE.1. Executive Summary.This section provides a brief overview of the business, highlighting its unique value proposition, target market, and expected financial performance. It serves as a snapshot of the entire plan, giving readers a quick understanding of what the business is and where it's headed.2. Company Description.In this section, describe the business in detail. Include information about the industry, the specific products or services offered, and any unique features or advantages that set the business apart from its competitors.3. Market Analysis.Provide a comprehensive analysis of the target market, including its size, growth potential, and customer demographics. Identify the key trends and developments that are shaping the market, and explain how the business plans to capitalize on these opportunities.4. Organization and Management.Describe the ownership structure of the business, including any key individuals or teams responsible for its operation. Highlight the relevant skills and experience of the management team, and explain how their expertise will contribute to the success of the business.5. Marketing Strategy.Outline the marketing plan, including the positioning of the brand, the target audience, and the proposed promotional activities. Identify the key marketing channels that will be used to reach customers and generate awareness and interest in the business's products or services.6. Operations Plan.Describe the processes and systems that will be used to deliver the business's products or services. Include information about the supply chain, production processes, and any necessary equipment or technology. Also, explain how the business plans to ensure the quality andconsistency of its offerings.7. Financial Plan.Provide detailed financial projections for the business, including income statements, balance sheets, and cash flow statements. Identify the key financial metrics that will be used to measure the business's performance, and explain how it plans to achieve profitability and growth.8. Funding Request.If applicable, outline the business's funding requirements and how the funds will be used to support its growth and development. Identify the potential sources offunding, such as investors, loans, or grants, and explain why each source is suitable for the business's needs.9. Appendices.Include any additional documents or materials that support the information presented in the plan, such as market research reports, financial projections in detail, or bios of key team members.10. Conclusion.Summarize the key points of the business plan and emphasize the potential for growth and success. Reiterate the business's value proposition and its commitment to meeting the needs of its target market.This template provides a comprehensive framework for developing a business plan that covers all the essential elements of a successful business. It serves as a roadmap for entrepreneurs and investors to understand thebusiness's strategy, market potential, and financial viability.。

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our websiteOne specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。

Business plan for the pet marketMiracleNov -22-2009E XECUTIVE S UMMARYPets sold on the market today is very large, an increasing number of youn ger age groups like to keep as pets and to their part ners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this men tality, the other releva nt market came into being and pets - pet groo ming, health care and so on. At prese nt, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar orga ni zati on, but due to tech ni cal reas ons, and other aspects of a sin gle n ati onal comparis on of many of these in stitutio nsIn developed city markets,there exists a lackage of all-package organization for all kind of pet services .In sec ond line cities,some service orga ni zati ons for only one ki nd of pet still have a large market share,but we n eed a more effective solution to develop market there.For the consideration,our program is to design the market in Nannin g,through the program,we can find a more effective way to learn how the pet service market works and how to explore pote ntial bus in ess opport uni ty.Table of Content1. I ntroduction2. Current marketing situation3. Swot analysis4. Objectives5. Marketing strategy6. Action programmes7. Budget8. Control9. Conslusion1. IntroductionI.IOrga ni zati onHeadquarters: Chairma n, Gen eral Man ager (Finance Departme nt, Inv estme nt Departme nt, Marketi ng Departme nt), deputy gen eral man ager (customer service departme nt, advertis ing departme nt), the departme nt heads, employeesChain stores:store man ager, medical groups, beauty group, photography group , public relati ons group, sales group2. C urrent marketing situationPet in dustry is curre ntly on the market, there are many simple pet sale shop; However, regard ing the pet of the service age ncies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was lear ned that in foreig n coun tries, many developed coun tries, on a variety of pet services, age ncies have a perfect system, various age ncies widespread. Tech ni cally we can lear n from the in troducti on, for the in creas in gly popular "pet of the Win d", the pet services will be urge ntly n eeded. One has a perfect, healthy body of the pet service will be the curre nt market n eeds2.1 The macroe nvirome nt2.1.1 the global status of the pet industryWith the in creas ing liv ing sta ndards in China, pet gradually become closer and closer compa nion. Whether it is dogs, cats, birds, or fish or turtles, which housekeep ing past nursing homes, small ani mals for huma n en terta inment, became an important member of the family. In an increasingly competitive social environment, your pet's lovely and lively as is in the tension of moder n life, the huma n sending Ion eli ness, in crease the fun and ease the pressure.2.1.2 Analysis of China's pet industryChina has 1.3 billion population, and has farmed since ancient times, atraditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the economy for at least up to 150 billion yuan,but China's current development level of the pet market not in the true sense, with the world」n the current market environment in China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and authoritative con sumer market research in stitutio ns bega n to pay close atte nti on to Chin a's pet in dustry. A survey shows that Chin ese pet total of 8 years in 1999-2007 in creased by n early 500%, accordi ng to in complete statistics, Chi na's curre nt pet dogs, cats and other types of pets for more than 200 million total in 2015, the the figure will reach 500 milli on. In 2008, the pet in dustry's annual output of about 200 billi on yua n, an annual growth rate of over 30%, acco un ti ng for 60% of the share of the world, this tran script have ben efited from Chin a's major pet products in dustry, a complete in dustrial cha in. 2010, pet in dustry's annual output value will be 400 billio n yua n.Intern ati onal experie nee shows that whe n the state 3000-5000 U.S. dollars per capita GDP reached, it will drive the country into the pet market high-speed developme nt period, curre ntly Chi na's easter n coastal areas in some cities per capita GDP has reached the above-me ntio ned sta ndards; the intern ati onal pet in dustry, part of the data shows that pet the economy of the country's total share of GDP has reached 6 percent in the United States, the European average of 3% -4%, Japan has also reached 2%, while in China, the figure was only 0.4%. With China's rapid econo mic developme nt and people's con sumptio n con cept of con ti nu ously updated for the pet in dustry will provide opport un ities for high-speed developme nt, and is bound to lead to pet's econo mic boom.2.1.3 Analysis of the international pet tradePets in the developed countries as an industry have Yierbainian history, formed a breedi ng, training, supplies, applia nces, medical, medici ne, trade, in dustrial chain. Strict laws and regulations, not only in the management of specific resp on sibilities, the gover nment and pet orga ni zatio ns compleme nt each other, and the pet industry in a systematic and standardized run, forming a part of the national economy .Overseas, the "pet econo my" is a huge in dustry .In 2001, the pet for the creati on of the U.S. economy of 276 billio n dollars in spe nding, the U.S. pet in sura nce industry in each year revenues of up to 40 million; in Sweden, or even 57% of dog 学习参考owners who purchased their own dog pet in sura nee; Germa ny 17% of the annual n ati onal in come comes from Kenn el; in Australia, the pet in dustry with more tha n 30000 employees, and create n early 6% of the gross domestic product ...................................The intern ati onal pet market has gradually matured, keep ing pets has become the country's economic strength, a sign of social well-developed. Pet of the world economy, promote the rapid developme nt of the rapid developme nt of related industries, and gradually standardized, standardization and internationalization. The nu mber of pets, pet the economy to ben efit from rapidly rising year by year. People pamperi ng their pets to promote sales of pet supplies and pet services in dustry gradually grow, pet economy, pet food sales, pet supplies, pet groo ming shops, pet hospitals and other produce rapid successi on of new in dustries grew up, pet market has become increasingly strong. To pet food, for example, North America (mainly the Un ited States) is the largest regi on of all pet food con sumer market, but also hold the majority share of Western Europe, sales of pet food to all other classes the main con sumer market is also the con sumpti on of dog food and cat food The sec on d-largest market. In which the Un ited States and Japa n in the pet's econo mic growth is particularly prominent.Many people in the pet dogs who spe nd their own money tha n the body gets. This in cludes pet food, toys, fur niture, paid to the dog-walk ing people, modified dog beauticians, and pet therapists and all other sectors. "Pet craze" flourished, from which derived the "pet economy" are thriv ing.2.14 The analysis of the domestic macro economic environmentIn the marketing environment in China at present,the pet industries still in the emerg ing stage.From the year of 2007ma ny intern ati onal authority of the con sumer marketi ng research age ncies begi n to pay close atte nti on to Chin ese pet in dustries.Accord ing to a survey,the total of Chin ese pets are in crease almost 500%,accordi ng to in complete statistics,i n our country the nu mber of all kinds of pets over 200 millio n.To the year of2015,this nu mber will be reach 500millio n.In 2008,the GDP of the pets industries is 20 billion yuan,the annual growth rate over 30%,is about the 60% shares in the worl'pet in dustries.This major ben efit from the complete cha in of pet product in dustries.Forecast in the year of 2010,the GDP of pet in dustries will be 40 billio n yua n.ln no wadays,pet econo mic is acco unt 0.4% in our GDP」n the pace with our high-speed developme nt of econo mic and the peop'updated con sumptio n con cept,will provide the opport un ity of the high-speed developme nt in pet in dusries,a nd these in dustries are bound to lead a fever of pets econo mic.2.15 The analysis of the investment in fixed assets historical changes in trackSet up a pet hospital need 400 thousands yuan,but,after open the hospital,must be refinement.If the complete in-depth will need about 600 thousands yuan..Set up a small pet store ,n eed the same funds with the hospital.In the national,the actual growth rate of investment in fixed asset is 8% over the baseme nt in 2008,the con sumer base is stable.2.16 The analysis of macro-economic development forecast in 2009The con tract ion of domestic econo mic is expected to ease.After Finan cialCrisis,in our coun try,the worse n export and the inv estme nt slowdow n lead to the GDP short-term decli ne in,en terprise performa nee still worse n.But the loose mon etary policy and expa nsion policy sharp cut provide the cha nee of dow n cushi on for economic.In the short term,the stock digestion will be the end,and provide a chance in the future cha in to enhan ce.2.1.7 Department in charge of the pet industry1. Ani mal epidemic preve nti on supervisi on in stituti ons2. Bus in ess Man ageme nt3. Ani mal Medical in stituti ons2.1.8 Industry Management System1. Registrati on and approval system2. Dog lice nsing system3. Immuni zati on and special system of gover nance2.1.9 Pet industry's major regulatory and industrial policyI. Everyone who is based on profit for the purpose of operating to register the sale of pets, breeding or a foster child should be first to ask the municipality, county (city)compete nt authority for a lice nse and receive the bus in ess lice nses accord ing to the law.2. When set up an animal hospital you should have three or more registeredveteri nary practiti oners and registered veteri nary assista nt practiti on ers; whe n set upan imal clin ics, you should have two or more registered veteri nary practiti oners andveteri nary assista nt practiti oners .3. The owner should provide n ecessary medical ca,whe n the an imals were injured or sick. The animal ' s medical and surgery should be based on its health or man ageme nt n eeds, impleme nted by a veteri naria n.4. The animal ' s hospital have responsibility for th e ii of pets. In order to ensure the quality,you should not accept private drugs or drugs of unknown.You must get the medici ne from the in formal drug wholesale market.5. No one can abuse, harass, or hurt others ani mals for no reas on.6. The owner should peve nt their ani mals aga inst others ' life, property, liberty, body or tranquility for no reason.7. When transporting animals you should pay attention to their food, drinking water,en vir onmen tal, drain age and security. You should make sure your ani mal avoid sufferi ng, shock ing, or injuring.2.2 The microenviroment2.2.1. Market: Our main senior hous ing reside nts, fashi on able young man, Ion eli ness, main links have pet market, care, hairdress ing clea ning, etc.2.2.2. Customers: Inv estigati on shows, 60% of pet owners have bee n or are going to their pets makeover, such as "the beauty care, fur." While 28% of pet owners say no, if the good effect can try, Only 15 percent of insufficient opposed pets.. The brand image, product and service quality, the marketi ng en vir onment factors may affect the customers to buy.2.2.3. Competitors: Send multiple is our biggest competitor, it is the Chinese professional pet interlinks orgnaization, have practical strong, and the system of the pet shop chain operation management concept. The existing sent more than 160 multiple pet stores in Chin a, is the most pet store pet cha in stores. It has many 学习参考domestic and intern ati onal famous bran ds, the n ati onal age ncy for a millio n responsible for product priced straight, below the market price of 5-20, let every franchisees can be more competitive advantage, and with more than for each big supply of the manu facturer sig ned promoti onal activities.3.Swot analysisSTRENGTHS1. Complete Facilities, Professional researchers Strong technical force2. In the senior site area Close to con sumers3. Low purchas ing In Yiwu wholesale market, there is a significant cost adva ntages4. Fran chise operati on, easy to produce positive effects of econo mies of scale5. Success of financing policies, en sure adequate funding sources WEAKNESSES1. Chain information ' s slow circulati on2. Without own distributi on cha nn els3. Pers onnel of high quality requireme nt, the clerk recruit eno ugh4. Lack of core competitive products5. In dividual cha in is misma nageme nt, affect the compa ny brand imageOPPORTUNITIES1. Markets are not perfect, there are a great developme nt space2 .There are many self-employed in market,cha in have brand adva ntage3. Con sumers have a new dema nd, The new market gradually formedTHREATS1. In the developme nt of the market, Increasing competition, The market share is divided2. pet supplies alter native products are in creas ing3. Due to the outbreak of In flue nza epidemic, gover nment publish releva ntly restrictive policies4. Customers preferenee change4. Objectives4.1 Objectivesfirst,we will ope n XingLong pet service stati on to serve the pet dogs and cats of the residents living in high-class apartment in Nanning,then,after we improving skills and accumulating capital gradually,we'll be able to provide the corresponding service to other kindsof pet.We'll ope n XingLong pet happy stati on and use the experie nee of the spot to promote the work in the en tire area.after the pattern being mature,we will extend this pattern to A-level cities like Guan gZhou and Shen Zhe n etc.5. Marketing strategy5.1 Mission statementMission statement:committed to service of pets ' eleaning ,audssog,beautyon .Protect the pets and the masters ' healthy.5.2 Target marketpets of reside nts in the high-class apartme nt,of fashi on pion eers and of the senior who are Ion ely.5.3 Positioningpet service,i nclud ing Clea nsing Care and Beauty etc. Our store is equipped with specialist dog training ground. Pet usage swim ming pool, beauty sal on and curi ng room. Especially, will cater a great stay ing to you love pet.5.4 Product and service(1) clea ning⑵ Nursi ng⑶ Beauty(4) marriage and mat ing(5) Jewelry Decorati on⑹ Toys⑺ Photo Video(8) sale of small pets(9) Black Service: Pet Fun eral train services ( fun eral, specime ns, cemetery, etc.)Photos of various pet shops, interior walls as a background, the entire store is designed to light-colored series mainly reflects the warm feeling of home. Each group has its own services in line with the studio, all the studio reflects the characteristics of simple and clear. Environment should be to choose a more quiet location.5.5 Pricing strategiesWe will make comprehe nsive use of cost-orie nted and target profit law,1. Because our product positioning is high level urban white-collar crowd, so our pricing strategies with the target groups will be spending power, and some characteristics at the high level of services and products.2. Some com mon services and products that take full acco unt of product market competition in the market situation and trend in specific marketing strategies, to develop a Iong-term price system. We will use cost-oriented method to set prices, and sometimes eve n at lower tha n the market average price, and strive to be able to get in the market, some market share.5.6 Distribution1. Only a level middlemen, Yiwu wholesale market。

Business Plan SampleExecutive SummaryOur business, XYZ Inc., is a tech startup that focuses on developing innovative mobile apps. Our flagship product, the XYZ Mobile App, is a convenient and user-friendly tool for organizing personal and professional schedules. With over 3 million users, we are one of the leading productivity apps in the market.The purpose of this business plan is to outline our strategies for the next 3 years, which include expanding our user base, introducing new features, and securing additional funding. With our experienced team of developers, marketers, and designers, we are confident in achieving our goals.Market AnalysisThe mobile app industry is rapidly growing, with a projected value of $935 billion by 2023. The demand for productivity apps is also on the rise, as more people seek ways to manage their busy schedules. However, there is stiff competition, with many established players in the market.Our target customers are working professionals and students who require an efficient tool for managing their tasks and appointments. We have identified several unique selling points that differentiate us from our competitors. These include:•Intuitive user interface that requires minimal training•Customizable layouts for different types of schedules (e.g. work, school, personal)•Cross-device synchronization for seamless integration with desktop and wearable devicesFurthermore, we have conducted surveys and focus groups to gather feedback from our users and potential customers. Based on this data, wehave identified several opportunities for improving our app, such as adding a built-in note-taking feature and integrating with popular calendar apps.Marketing StrategyIn order to reach our target audience, we will employ a combination of online and offline marketing tactics. This includes:•Social media advertising on platforms such as Facebook, Instagram, and LinkedIn•Search engine optimization to increase visibility on Google and Bing•Influencer marketing to leverage the reach of popular bloggers and social media personalities in the productivity niche•Partnership with relevant organizations and institutions, such as business schools and professional associations, to offer exclusive discounts and promotionsWe will also continue to monitor and respond to feedback from our users, and incorporate their suggestions into our marketing efforts.Financial ProjectionsOur business generates revenue through a combination of in-app purchases and advertising. We project the following financial statements for the next 3 years:Income StatementYear Revenue Expenses Profit/Loss2020$5 million$3 million$2 million2021$7 million$4 million$3 million2022$9 million$5 million$4 millionBalance SheetYear Assets Liabilities Equity2020$8 million$2 million$6 million2021$11 million$3 million$8 million2022$14 million$4 million$10 millionCash Flow StatementYear Cash Inflow Cash Outflow Net Cash2020$6 million$3.5 million$2.5 million2021$8 million$4.5 million$3.5 million2022$10 million$5.5 million$4.5 millionThese projections are based on conservative estimates, and do not take into account any potential acquisitions or mergers. We are confident in our ability to achieve these targets, as we have already secured agreements with several major advertisers and investors.Management TeamOur management team includes several experienced professionals with a strong track record in the tech industry. This includes:•John Smith, CEO: A serial entrepreneur with over 20 years of experience in founding and scaling successful startups.•Jane Doe, CTO: A seasoned software engineer and product manager, with expertise in mobile app development and user experience design.•Bob Johnson, CFO: A certified public accountant with extensive financial management experience, including experience in fundraising and investor relations.ConclusionWe believe that our innovative product, solid market analysis, effective marketing strategy, and experienced management team will position us for success in the highly competitive mobile app industry. With the support of our investors, and the dedication of our team, we are confident in achieving our goals and driving continued growth for the next decade and beyond.。

---Executive SummaryThe following business work plan outlines the strategic objectives, operational strategies, and financial projections for [Company Name]over the next [X] years. This document serves as a roadmap to guide our team in achieving our business goals and maintaining a competitive edge in the market.---1. Company Overview1.1 Company Description[Company Name] is a [brief description of the company's nature, industry, and primary products/services]. Established in [year], we have [brief history of the company, including key milestones and achievements].1.2 Mission and VisionOur mission is to [state the company's core purpose and values]. Our vision is to [describe the long-term aspirations of the company].---2. Market Analysis2.1 Market OverviewThe [industry] market is currently valued at [market size] and is projected to grow at a [growth rate] over the next [time frame]. The market is driven by [key market drivers, such as technological advancements, consumer trends, or regulatory changes].2.2 Target MarketOur target market includes [define the target demographic, geographic location, and specific customer segments]. These customers are characterized by [list key customer attributes, such as demographics, psychographics, or buying behaviors].2.3 Competitive AnalysisOur primary competitors are [list competitors and their market share]. We differentiate ourselves through [highlight unique selling propositions, such as product features, customer service, or pricing strategies].---3. Strategic Objectives3.1 Short-Term Objectives (Year 1-2)- Increase market share by [percentage] within the first two years.- Expand product line to [list new products/services].- Enhance customer satisfaction by [percentage] through improved service quality.3.2 Long-Term Objectives (Year 3-5)- Achieve [percentage] revenue growth annually.- Establish a presence in [new market/geographic region].- Implement [list any significant long-term projects or initiatives].---4. Marketing and Sales Strategy4.1 Marketing StrategyOur marketing strategy will focus on [list key marketing channels, such as digital marketing, social media, or traditional advertising]. We will allocate [percentage] of our budget to marketing initiatives to ensure maximum reach and brand awareness.4.2 Sales StrategyOur sales strategy will involve [describe sales tactics, such as direct sales, partnerships, or e-commerce]. We will target [define sales goals, such as new customer acquisition or upselling existing clients].---5. Operational Plan5.1 Organizational StructureOur company will operate with the following organizational structure:- [List key departments and their responsibilities].- [Define reporting lines and management hierarchy].5.2 Operations ManagementWe will implement the following operational management practices:- Streamline production processes to reduce costs and improve efficiency.- Invest in [list any new technology or equipment to enhance operations].- Maintain high-quality standards to ensure customer satisfaction.---6. Financial Projections6.1 Revenue ProjectionsOur projected revenue for the next [X] years is as follows:- Year 1: [Revenue projection]- Year 2: [Revenue projection]- Year 3: [Revenue projection]- [Continue for each year, as applicable]6.2 Expense ProjectionsWe anticipate the following expenses over the next [X] years:- Year 1: [Expense projection]- Year 2: [Expense projection]- Year 3: [Expense projection]- [Continue for each year, as applicable]6.3 Profit and Loss AnalysisOur profit and loss analysis will be reviewed quarterly to ensure we are on track to meet our financial objectives.---7. Risk ManagementWe recognize the following potential risks to our business:- Market competition- Economic downturns- Regulatory changes- Technology disruptionsTo mitigate these risks, we will implement the following strategies:- Regular market research to stay informed of competitive dynamics.- Diversify our customer base to reduce reliance on a single market segment.- Stay adaptable to regulatory changes and technology advancements.---ConclusionThis business work plan provides a comprehensive roadmap for [Company Name] to achieve its strategic objectives and maintain a competitive edge in the market. By following this plan and adapting as needed, we are confident in our ability to grow and succeed in the coming years.---Note: This template should be customized to fit the specific needs and goals of your company. It is recommended to consult with a financial advisor or business strategist to ensure the accuracy and feasibility of your financial projections and strategic objectives.。

Businessplanforthepetmarket MiracleNov－２２－２００９E G E C U T I V E S U M M A R PPetssoldonthemarkettodaPisverPlarge,anincreasingnumberofPoungerageg roupsliketokeepaspetsandtotheirpartners.ThePnotonlPsatisfiedwithasimplefeedin g,butalsoregardthemastheirparents.BecausethePhavethismentalitP,theotherrelev antmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,ther earealreadPmanPsuchinstitutionsabroad;manPdomesticfirst-linehasalsobeendev elopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectsofasi nglenationalcomparisonofmanPoftheseinstitutionsIndevelopedcitPmarkets,thereeGistsalackageofall-packageorganizationforal lkindofpetservices.Insecondlinecities,someserviceorganizationsforonlPonekindof petstillhavealargemarketshare,butweneedamoreeffectivesolutiontodevelopmarket there.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughthep rogram,wecanfindamoreeffectivewaPtolearnhowthepetservicemarketworksandho wtoeGplorepotentialbusinessopportunitP.TableofContent1.Introduction2.Currentmarketingsituation3.SwotanalPsis4.Objectives5.MarketingstrategP6.Actionprogrammes7.Budget8.Control9.Conslusion1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,M arketingDepartment),deputPgeneralmanager(customerservicedepartment,advertisingde partment),thedepartmentheads,emploPeesChainstores:storemanager,medicalgroups,beautPgroup,photographPgroup,publicrelation sgroup,salesgroup2.CurrentmarketingsituationPetindustrPiscurrentlPonthemarket,therearemanPsimplepetsaleshop;However,regardi ngthepetoftheserviceagenciesinthecountrPonlPaverPsmallpresenceinsomedevelopedsmall erfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeautP.Itwaslearned thatinforeigncountries,manPdevelopedcountries,onavarietPofpetservices,agencieshaveape rfectsPstem,variousagencieswidespread.TechnicallPwecanlearnfromtheintroduction,forth eincreasinglPpopular"petoftheWind",thepetserviceswillbeurgentlPneeded.Onehasaperfect ,healthPbodPofthepetservicewillbethecurrentmarketneeds2.1Themacroenviroment2.1.1theglobalstatusofthepetindustrPWiththeincreasinglivingstandardsinChina,petgraduallPbecomecloserandcloserco mpanion.Whetheritisdogs,cats,birds,orfishorturtles,whichhousekeepingpastnursingho mes,smallanimalsforhumanentertainment,becameanimportantmemberofthefamilP.Ina nincreasinglPcompetitivesocialenvironment,Pourpet'slovelPandlivelPasisinthetension ofmodernlife,thehumansendingloneliness,increasethefunandeasethepressure.2.1.2AnalPsisofChina'spetindustrPChinahas1.3billionpopulation,andhasfarmedsinceancienttimes,atraditionalpet,ac cordingtoconservativeestimates,Chinanowthereareatleast100millionpets,petmarketpot entialoftheeconomPforatleastupto150billionPuan,butChina'scurrentdevelopmentlevelo fthepetmarketnotinthetruesense,withtheworld,InthecurrentmarketenvironmentinChina, petfoodandsuppliestotheretailindustrPisstillintheemergingstage.Since20PP,manPintern ationalandauthoritativeconsumermarketresearchinstitutionsbegantopaPcloseattentiont oChina'spetindustrP.AsurvePshowsthatChinesepettotalof8Pearsin1999-20PPincreased bPnearlP500%,accordingtoincompletestatistics,China'scurrentpetdogs,catsandothertPp esofpetsformorethan200milliontotalin2015,thethefigurewillreach500million.In20PP,th epetindustrP'sannualoutputofabout200billionPuan,anannualgrowthrateofover30%,acc ountingfor60%oftheshareoftheworld,thistranscripthavebenefitedfromChina'smajorpetproductsindustrP,acompleteindustrialchain.20PP,petindustrP'sannualoutputvaluewillb e400billionPuan.InternationaleGperienceshowsthatwhenthestate3000-5000U.S.dollarspercapitaG DPreached,itwilldrivethecountrPintothepetmarkethigh-speeddevelopmentperiod,curre ntlPChina'seasterncoastalareasinsomecitiespercapitaGDPhasreachedtheabove-mention edstandards;theinternationalpetindustrP,partofthedatashowsthatpettheeconomPoftheco untrP'stotalshareofGDPhasreached6percentintheUnitedStates,theEuropeanaverageof3 %-4%,Japanhasalsoreached2%,whileinChina,thefigurewasonlP0.4%.WithChina'srapi deconomicdevelopmentandpeople'sconsumptionconceptofcontinuouslPupdatedforthe petindustrPwillprovideopportunitiesforhigh-speeddevelopment,andisboundtoleadtopet 'seconomicboom.2.1.3AnalPsisoftheinternationalpettradePetsinthedevelopedcountriesasanindustrPhavePierbainianhistorP,formedabree ding,training,supplies,appliances,medical,medicine,trade,industrialchain.Strictlawsand regulations,notonlPinthemanagementofspecificresponsibilities,thegovernmentandpeto rganizationscomplementeachother,andthepetindustrPinasPstematicandstandardizedrun ,formingapartofthenationaleconomP.Overseas,the"peteconomP"isahugeindustrP.In20 PP,thepetforthecreationoftheU.S.economPof276billiondollarsinspending,theU.S.petin suranceindustrPineachPearrevenuesofupto40million;inSweden,oreven57%ofdogowne rswhopurchasedtheirowndogpetinsurance;GermanP17%oftheannualnationalincomeco mesfromKennel;inAustralia,thepetindustrPwithmorethan30000emploPees,andcreatene arlP6%ofthegrossdomesticproduct......TheinternationalpetmarkethasgraduallPmatured,keepingpetshasbecomethecou ntrP'seconomicstrength,asignofsocialwell-developed.PetoftheworldeconomP,promotet herapiddevelopmentoftherapiddevelopmentofrelatedindustries,andgraduallPstandardiz ed,standardizationandinternationalization.Thenumberofpets,pettheeconomPtobenefitfr omrapidlPrisingPearbPPear.Peoplepamperingtheirpetstopromotesalesofpetsuppliesand petservicesindustrPgraduallPgrow,peteconomP,petfoodsales,petsupplies,petgroomings hops,pethospitalsandotherproducerapidsuccessionofnewindustriesgrewup,petmarketha sbecomeincreasinglPstrong.Topetfood,foreGample,NorthAmerica(mainlPtheUnitedSt ates)isthelargestregionofallpetfoodconsumermarket,butalsoholdthemajoritPshareofWe sternEurope,salesofpetfoodtoallotherclassesthemainconsumermarketisalsotheconsump tionofdogfoodandcatfoodThesecond-largestmarket.InwhichtheUnitedStatesandJapani nthepet'seconomicgrowthisparticularlPprominent.ManPpeopleinthepetdogswhospendtheirownmonePthanthebodPgets.Thisincludes petfood,toPs,furniture,paidtothedog-walkingpeople,modifieddogbeauticians,andpetthe rapistsandallothersectors."Petcraze"flourished,fromwhichderivedthe"peteconomP"aret hriving.2.14TheanalPsisofthedomesticmacroeconomicenvironmentInthemarketingenvironmentinChinaatpresent,thepetindustriesstillintheemergingst age.FromthePearof20PP,manPinternationalauthoritPoftheconsumermarketingresearch agenciesbegintopaPcloseattentiontoChinesepetindustries.AccordingtoasurveP,thetotal ofChinesepetsareincreasealmost500%,accordingtoincompletestatistics,inourcountrPth enumberofallkindsofpetsover200million.TothePearof2015,thisnumberwillbereach500 million.In20PP,theGDPofthepetsindustriesis20billionPuan,theannualgrowthrateover3 0%,isaboutthe60%sharesintheworld’spetindustries.Thismajorbenefitfromthecompletec hainofpetproductindustries.ForecastinthePearof20PP,theGDPofpetindustrieswillbe40b illionPuan.InnowadaPs,peteconomicisaccount0.4%inourGDP.Inthepacewithourhigh-s peeddevelopmentofeconomicandthepeople’supdatedconsumptionconcept,willprovidet heopportunitPofthehigh-speeddevelopmentinpetindusries,andtheseindustriesareboundt oleadafeverofpetseconomic.2.15TheanalPsisoftheinvestmentinfiGedassetshistoricalchangesintrackSetupapethospitalneed400thousandsPuan,but,afteropenthehospital,mustberefine ment.Ifthecompletein-depthwillneedabout600thousandsPuan..Setupasmallpetstore,needthesamefundswiththehospital.Inthenational,theactualgrowthrateofinvestmentinfiGedassetis8%overthebasement in20PP,theconsumerbaseisstable.2.16TheanalPsisofmacro-economicdevelopmentforecastin20PPThecontractionofdomesticeconomiciseGpectedtoease.AfterFinancialCrisis,inourc ountrP,theworseneGportandtheinvestmentslowdownleadtotheGDPshort-termdeclinein ,enterpriseperformancestillworsen.ButtheloosemonetarPpolicPandeGpansionpolicPsh arpcutprovidethechanceofdowncushionforeconomic.Intheshortterm,thestockdigestion willbetheend,andprovideachanceinthefuturechaintoenhance.2.1.7DepartmentinchargeofthepetindustrP1.Animalepidemicpreventionsupervisioninstitutions2.BusinessManagement3.AnimalMedicalinstitutions2.1.8IndustrPManagementSPstem1.RegistrationandapprovalsPstem2.DoglicensingsPstem3.ImmunizationandspecialsPstemofgovernance2.1.9PetindustrP'smajorregulatorPandindustrialpolicP1.EverPonewhoisbasedonprofitforthepurposeofoperatingtoregisterthesaleofpets,breedi ngorafosterchildshouldbefirsttoaskthemunicipalitP,countP(citP)competentauthoritPfor alicenseandreceivethebusinesslicensesaccordingtothelaw.2.Whensetupananimalhospital，PoushouldhavethreeormoreregisteredveterinarPpractitionersandregisteredveterinarPas sistantpractitioners;whensetupanimalclinics,Poushouldhavetwoormoreregisteredveteri narPpractitionersandveterinarPassistantpractitioners.3.TheownershouldprovidenecessarPmedicalcare，whentheanimalswereinjuredorsick.The animal’s medicalandsurgerPshouldbebasedonits healthormanagementneeds,implementedbPaveterinarian.4.The animal’s hospitalhaveresponsibilitPforthelivesofpets.InordertoensurethequalitP,P oushouldnotacceptprivatedrugsordrugsofunknown.Poumustgetthemedicinefromtheinf ormaldrugwholesalemarket.5.Noonecanabuse,harass,orhurtothersanimalsfornoreason.6.Theownershouldpreventtheiranimalsagainst others’life,propertP,libertP,bodPortranq uilitPfornoreason.7.Whentransportinganimals，PoushouldpaPattentiontotheirfood,drinkingwater,environmental,drainageandsecuritP. PoushouldmakesurePouranimalavoidsuffering,shocking,orinjuring.2.2Themicroenviroment2.2.1.Market:Ourmainseniorhousingresidents,fashionablePoungman,loneliness,mainl inkshavepetmarket,care,hairdressingcleaning,etc.2.2.2.Customers:Investigationshows,60%ofpetownershavebeenoraregoingtotheirpets makeover,suchas"thebeautPcare,fur."While28%ofpetownerssaPno,ifthegoodeffectcant rP,OnlP15percentofinsufficientopposedpets..Thebrandimage,productandservicequalit P,themarketingenvironmentfactorsmaPaffectthecustomerstobuP.2.2.petitors:Sendmultipleisourbiggestcompetitor,itistheChineseprofessionalpet interlinksorgnaization,havepracticalstrong,andthesPstemofthepetshopchainoperationm anagementconcept.TheeGistingsentmorethan160multiplepetstoresinChina,isthemostpe tstorepetchainstores.IthasmanPdomesticandinternationalfamousbrands,thenationalagencPforamillionresponsibleforproductpricedstraight,belowthemarketpriceof5-20,letever Pfranchiseescanbemorecompetitiveadvantage,andwithmorethanforeachbigsupplPofthe manufacturersignedpromotionalactivities.4.Objectives4.1Objectivesfirst,wewillopenGingLongpetservicestationtoservethepetdogsandcatsoftheresiden tslivinginhigh-classapartmentinNanning,then,afterweimprovingskillsandaccumulating capitalgraduallP,we'llbeabletoprovidethecorrespondingservicetootherkindsofpet.We'll openGingLongpethappPstationandusetheeGperienceofthespottopromotetheworkinthee ntirearea.afterthepatternbeingmature,wewilleGtendthispatterntoA-levelcitieslikeGuangZhou andShenZhenetc.5.MarketingstrategP5.1MissionstatementMissionstatement:committedtoserviceof pets’cleaning,nursing,beautPandsoon.Protectt hepetsandthe masters’health P.5.2Targetmarketpetsofresidentsinthehigh-classapartment,offashionpioneersandoftheseniorwhoarelonel P.5.3Positioningpetservice,includingCleansingCareandBeautPetc.Ourstoreisequippedwithspecialist dogtrainingground,Petusageswimmingpool,beautPsalonandcuringroom.EspeciallP,wil lcateragreatstaPingtoPoulovepet.5.4Productandservice(1)cleaning(2)Nursing(3)BeautP(4)marriageandmating(5)JewelrPDecoration(6)ToPs(7)PhotoVideo(8)saleofsmallpets(9)BlackService:PetFuneraltrainservices(funeral,specimens,cemeterP,etc.)Photosofvariouspetshops,interiorwallsasabackground,theentirestoreisdesignedtoli ght-coloredseriesmainlPreflectsthewarmfeelingofhome.Eachgrouphasitsownservicesin linewiththestudio,allthestudioreflectsthecharacteristicsofsimpleandclear.Environments houldbetochooseamorequietlocation.5.5PricingstrategiesWewillmakecomprehensiveuseofcost-orientedandtargetprofitlaw,1.Becauseourproductpositioningishighlevelurbanwhite-collarcrowd,soourpricingstrate gieswiththetargetgroupswillbespendingpower,andsomecharacteristicsatthehighlevelof servicesandproducts.2.Somecommonservicesandproductsthattakefullaccountofproductmarketcompetitionin themarketsituationandtrendinspecificmarketingstrategies,todevelopalong-termpricesPs tem.Wewillusecost-orientedmethodtosetprices,andsometimesevenatlowerthanthemark etaverageprice,andstrivetobeabletogetinthemarket,somemarketshare.5.6Distribution1.OnlPalevelmiddlemen，Piwuwholesalemarket。

公司英文里面的商业计划书商业计划书（Business Plan）是一种用于描述和分析一个企业或项目的商业模式、运营方式、市场策略、财务状况等各个方面的文件。

以下是一个商业计划书的英文样例：Title Page（标题页）- Company Name（公司名称）- Contact Information（联系信息）Table of Contents（目录）- Executive Summary（执行摘要）- Company Overview（公司概述）- Market Analysis（市场分析）- Business Model（商业模式）- Marketing Strategy（市场营销策略）- Operations Plan（运营计划）- Financial Projections（财务预测）- Risk Analysis（风险分析）- Conclusion（结论）Executive Summary（执行摘要）- Background（背景）- Vision（愿景）- Mission Statement（使命宣言）- Objectives（目标）- Key Success Factors（关键成功因素）Company Overview（公司概述）- Company History（公司历史）- Legal Structure（法律结构）- Ownership（所有权）- Management Team（管理团队）- Product or Service Offering（产品或服务）Market Analysis（市场分析）- Target Market（目标市场）- Market Size（市场规模）- Competition（竞争对手）- Customer Segmentation（客户细分）- Market Trends（市场趋势）Business Model（商业模式）- Revenue Streams（收入流）- Cost Structure（成本结构）- Value Proposition（价值主张）- Key Partnerships（重要合作伙伴）- Key Activities（核心活动）Marketing Strategy（市场营销策略）- Product or Service Positioning（产品或服务定位）- Pricing Strategy（定价策略）- Promotion Strategy（推广策略）- Distribution Strategy（分销策略）- Marketing Channels（市场渠道）Operations Plan（运营计划）- Production Process（生产过程）- Supply Chain Management（供应链管理）- Facilities and Equipment（设施和设备）- Human Resources（人力资源）- Quality Control（质量控制）Financial Projections（财务预测）- Sales Forecast（销售预测）- Profit and Loss Statement（损益表）- Cash Flow Statement（现金流量表）- Break-Even Analysis（盈亏平衡点分析）- Funding Request（资金需求）Risk Analysis（风险分析）- Market Risks（市场风险）- Competitive Risks（竞争风险）- Financial Risks（财务风险）- Operational Risks（运营风险）- Legal and Regulatory Risks（法律和监管风险）Conclusion（结论）- Summary of the Business Plan（商业计划摘要）- Request for Funding（资金申请）- Future Growth Opportunities（未来增长机会）以上是商业计划书的一个简单英文样例，实际商业计划书根据不同的企业和项目具体情况而有所不同。

商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。