第三册Unit 5 Getting th

Reference for TeachingⅠ.异域风情On AdvertisingAdvertising began in the signs that merchants once put over their doors to tell the public,with symbols or pictures,exactly what was for sale inside.Posters,pamphlets and handbills began appearing in England after the invention,in about 1450 of movable types in Germany.The first newspapers appeared in England in the 17th century and in the New World at the beginning of the 18th.Advertising soon became part of these newspapers as it became part of the magazines that followed in the early 19th century.Advertising agencies began to emerge in the United States in the 1840s.They were actually space brokers,selling space in newspapers and magazines.In fact,the generally accepted definition of advertising was “keeping your name before the public”.Modern advertising began in the Chicago agency Lord & Thoms(now Foote,Cone & Belding)in 1904.It was there that Albert Lasker,known as “the father of modern advertising”,and a copywriter named John E.Kennedy coined the de finition “Salesmanship”in print.For the first time the idea of persuasion and the comparision to the role of a personal salesperson was brought to advertising.This led to further concepts such as the consumer benefit,putting forth not simply a feature of the product but the benefit it would bring to the prospect when used.This redefinition of advertising,along with the introduction of radio in the United States in the 1920s,gave the industry a wave that carried it through the Great Depression and the United States began broadcasting in major cities.This was the start of the big advertising development in which advertising expenditures increased tenfold between 1950 and 1980.Ⅱ.知识归纳1.advertising广告advertising是广告的总称，指广告设计或广告行为，无复数形式。

Writin‎g Three Thank-You Letter‎sAlex Haley1 It was 1943, during‎World War II, and I was a young U. S. coastg‎u ardsm‎a n. My ship, the USS Murzim‎, had been under way for severa‎l days. Most of her holds contai‎n ed thousa‎n ds of carton‎s of canned‎or dried foods. The other holds were loaded‎with five-hundre‎d-pound bombs packed‎delica‎t ely in padded‎racks. Our destin‎a tion was a big base on the island‎of Tulagi‎in the South Pacifi‎c.写三封感谢信‎亚利克斯·黑利那是在二战期‎间的1943‎年，我是个年轻的‎美国海岸警卫‎队队员。

我们的船，美国军舰军市‎一号已出海多‎日。

多数船舱装着‎成千上万箱罐‎装或风干的食‎品。

其余的船舱装‎着不少五百磅‎重的炸弹，都小心翼翼地‎放在垫过的架‎子上。

我们的目的地‎是南太平洋图‎拉吉岛上一个‎规模很大的基‎地。

2 I was one of the Murzim‎'s severa‎l cooks and, quite the same as for folk ashore‎,this Thanks‎g iving‎mornin‎g had seen us busily‎prepar‎i ng a tradit‎i onal dinner‎featur‎i ng roast turkey‎.我是军市一号‎上的一个厨师‎，跟岸上的人一‎样，那个感恩节的‎上午，我们忙着在准‎备一道以烤火‎鸡为主的传统‎菜肴。

一、根据首字母填写单词(单词拼写)1. Sam has been a_________ manager of the engineering department to take the place of George. (根据首字母单词拼写)2. The flight has been d________ due to the terrible storm. (根据首字母单词拼写)3. Jenny has been a_________a scholarship at the University of Chicago. (根据首字母单词拼写)二、根据汉语意思填写单词(单词拼写)4. Marry has been ________(录取) into a key university(根据汉语提示单词拼写)5. To my disappointment, the delivery has been_________(推迟) due to the bad weather. (根据汉语提示单词拼写)6. This important agricultural festival takes place after all the crops have been________ (聚集，收集) in. （根据汉语提示单词拼写）三、根据中英文提示填写单词(单词拼写)7. It has been c________(确认) that the final exam will be put off. （根据中英文提示填空）8. The game has already been p________ (put off) three times due to the weather. （根据首字母单词拼写）四、完成句子9. 许多文章书写了关于互联网的神奇之处。

(现在完成时被动)Much ________ ________ ________about the ________ of the World Wide Web.10. 我们从上面可以看到，青草覆盖的平原被广阔的沼泽地所取代。

Unit5 Reading and Thinking课时内容Appreciate different forms of English poems主题语境：人与社会主题群：文学、艺术与体育子主题：诗歌语篇类型：音频、诗歌、说明文文本分析：【What】阅读语篇是一篇说明文，文章介绍了几种简单的英文诗歌形式，旨在让学生能够理解和欣赏英文诗歌的美，包括形式美、内容美、意义美，培养审美情趣，并从作品的意义中获得积极的人生态度和价值观念启示。

【Why】这一板块主要让学生了解几种简单的英文诗歌形式，学习具有代表性的相关诗作，掌握这几种诗歌形式的基本特点，体会诗歌的魅力，感悟诗人表达的思想感情，从而学会欣赏英文诗歌。

【How】阅读语篇的结构是典型的“总一分-总”模式。

文章第一段简要概括了诗歌这种文学体裁的价值、意义及特点，点明该语篇的核心内容是介绍几种简单的诗歌形式。

文章的第二至第五段则分别描述了童谣、清单诗、五行诗、俳句的特点，同时文段旁列举了相关诗作供学生学习和诵读。

第六段提及了唐诗英译，列举了我国唐代诗人王建的《望夫石》。

最后的段落则是鼓励学生模仿创作英文诗歌。

另外，文本所选取的诗歌作品融入了常见的诗歌主题，包括父母之爱、兄弟之情、自然之美、思念之情、人生之曲折等，体现了对学生的人文关怀与情感教育。

课时目标学完本课后，学生能够：1. 通过自主阅读文本，了解诗人创作诗歌的原因，掌握几种简单的英文诗歌形式及其基本特征。

2. 通过小组合作学习，梳理和概括不同诗歌的特点，辨别诗歌中的韵律及修辞手法。

3. 通过学习具有代表性的诗作，体会诗歌的魅力，感悟诗人表达的思想感情，从而学会赏析英文诗歌。

4. 通过小组合作，模仿阅读文本中的某一种诗歌形式进行创作。

重点难点重点如何引导学生掌握几种简单的英文诗歌形式及其基本特征与语言特点。

难点如何引导学生进行诗歌创作。

教学准备教师准备1.了解英文诗歌的相关知识。

2.音频、视频和播放设备。

The Third PeriodTeaching Aims:1.Review the words and expressions learnt in the last two periods.2.Review the Object plement.Teaching Important Points:1.The useful expressions learnt in this unit.2.The use of the Object plement.Teaching Difficult Point:Help the students master the Object plement,especially the difference between“to do”and“doing”used as the object plement.Teaching Methods:1.Review method to consolidate the useful expressions learnt in the last two periods.2.Practice to h elp the students master“the words about male and female”.3.More practice to help the students master the Object plement.4.Pair work or individual work to make every student work in class.Teaching Aids:1.the multimedia2.the balckboardTeaching Procedures:Step Ⅰ GreetingsGreet the whole class as usual.Step Ⅱ Revision’’d like to tell me what they are?S:I’d like to.I think they have many advantages.Ads can increase the product sales and reduce the price of the product....T:Very good.As we all know,a good ad always has a famous and successful slogan.Now,please tellus the slogans that you’ve collected before class.One student,one slogan.S1:The choice of a new generation.S2:Obey your thirst.S3:The taste is great....Step Ⅲ Word StudyT:Very good.Now we’re going to read a passage about Professor Stone,who is the leader of the department of an English newspaper in China.Now open your books.Turn to Page 42.Look at Exercise 3.plete the passage,using the words or phrases in the box.At the same time,you should pay attention to their proper form.First read it by yourselves.Then fill in the blanks.After a while,I’ll ask some of you to read the whole passage and check your answers.Do you understand?Ss:Yes.T:Now,begin.(Give the students three minutes to prepare it.Then check the answers.)Suggested answers:(1)in charge of(2)posted(3)broadcast(4)to get the message across(5)evidence(6)paigns(7)annoying(8)appeal to(9)taken into consideration(10)accurate(11)salesmen(12)associate withT:OK.Now let’s do another exercise to consolidate the words learnt in the last two periods.Look at Exercise 1 in Word Study choose the right words from the box to fill in the blanks,using their proper form.When you finish,you can discuss the answers with you partner.Then I’ll check the answers with you.Suggested answers:(1)blame(2)react(3)broadcast(4)posted(5)annoying(6)advertised(7)appeals(8)associate’ve all mastered these words well.Now look at Exercise 2.First do it by yourself and then check your words with your partner.Finally I’ll show the correct words on the screen.You can check your words.(After the students finish and check the words with their partners,teacher shows the following on the screen.)Male FemalehusbandwifegrandfathergrandmotherbrothersisterboygirluncleauntnephewniecebridegroombridechairmanchairwomangentlemanladysirmadamheroheroineactoractresshosthostesswaiterwaitresssalesmansaleswomangodgoddessStep Ⅵ GrammarT:Today we’’ll ask some of you to translate each sentence into Chinese.Meanwhile,you should pay attention to the functions and forms of the underlined parts.(Show the following on the screen.)1.He asked us to go climbing with him.2.I will let you know the result of the examination as soon as possible.3.Can I help you choose a suit?4.I can hear someone singing now.5.The salesgirl caught that man stealing.6.We ordered him away.7.I found the story of Gandhi’s life extremely interesting.8.When you talk,you have to at least make yourself understood.9.The cold kept me in bed for three days.10.Their father prefers them to be at home.(Teacher asks some students to translate the sentences into Chinese.One student,one sentence.After that,teacher says the following.)T:Well,now please tell me the functions of the underlined parts.Ss:They are all used as object plements.T:Then what are used as the object plements in these sentences?Ss:The infinitive,the v.-ing form,the noun,the adjective,the past participle,the prepositional phrase and the adverb.T:Quite right.Now please pay attention to the second and the third sentences.You should remember“let”should be used with an infinitive without“to”,while “help”can be used with an infinitive with o r without “to”.That is to say “to know” is impossible,while “to choose” is possible.Do you understand?Ss:Yes.T:And now look at the fourth sentence.The“v.-ing”form here emphasises the continuous action.If we want to emphasis the whole of an action or an event,we should use an infinitive without “to”.For example,I heard him shut the door.At last,look at the fifth sentence.Here“catch sb. doing sth.”means“happen to see sb. doing sth.”It’s a fixed expression.Are you clear about that?Ss:Yes.(Bb:The Object plement:S+V.+O+OC infinitive/v.-ing/noun/adjective/adverb/past participle/prep-phrase.)T:OK.Now let’s do an exercise on the screen.(Show the following on the screen.)Choose a word or a phrase from the box to plete each of the following sentences.C.employing advertisersD.influence the behaviour of customerseful and entertainingF.make informed choicesG.to making wrong decisions and buying things we don’t needH.decorated with old photos on the walls1.Some people find advertisements_________.2.As my neighbour Mr White is a troublemaker,I have to keep myself_________from him.3.Defenders claim that ads help consumers_________.4.panies hope to see ads_________.5.panies spend a large amount of money_________.6.The UN employed famous people to make its programmes_________to the public.7.Misleading ads could lead us_________.8.We found the room_________.(After a while,ask some students to read their sentences.One student,one sentence.)Suggested answers:1—E2—A3—F4—D5—C6—B7—G8—HT:Well done.Now open your books at Page 43.Look at Exercise 2 in Grammar.Fill in the blanks with the proper form of the verbs in brackets.Then underline the Object plement.You may do it by yourselves.If necessary you can discuss it with your partners.After a while,check the answers,with the ones on the screen.(Show the following on the screen.)Answers to Exercise 2.(1)find(2)feel(3)encourage(4)employ(5)consider(6)influenced(7)aren’t misled(8)help(9)(to)makeObject plements:1.feel unfortable2.to buy their products3.believe that we are not good enough...4.misleading or even dangerous5.feel ugly and poor6.to analyse ads7.draw their own conclusions8.take a critical attitude towards advertisements.Step Ⅴ ConsolidationT:Now let’s do an exercise to consolidate the grammar—the Object plement.Please look at the screen.(Show the exercise on the screen.)Change the sentences,as in the example.Example:She never paints the walls.→She never has the walls painted.1.She is going to translate the book on Marxism.2.I am checking all the electrical wiring in the house.3.I was repairing my car that week.4.We are going to change all the locks in the house.5.She has made a copy of the agreement between her and the manager.6.She had cut her hair short.Suggested answers:1.She is going to have the book on Marxism translated.2.I am having all the electrical wiring in the house checked.3.I was having my car repaired that week.4.We are going to have all the locks in the house changed.5.He has had a copy(made)of the agreement between her and the manager(made).6.She had her hair cut short.Step Ⅵ Summary and HomeworkT:In this class,we’ve revised the words learnt in the first two periods.And we’’s all for today.Class is over.Step Ⅶ The Design of the Writing on the Blackboard Unit 5Getting the messageThe Third PeriodGrammar:The Object plement⎪⎪⎩⎪⎪⎨⎧+++phrase-prep..n/adj./adv ing/p.p -v.inf OC O V S Step Ⅷ Record after Teaching______________________________________________________________________________________________________________________________________________________________。

Unit 5 Getting the messageStep I1. Greetings2. Lead-inT: Dear class, have you ever noticed we are living in a world of advertisements? Wherever we are, we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. Then would you like to know how to make an advertisement? What their functions are? And what attitude should we have towards advertising and advertisements? Today let's come to ADVERTISING.Step II Pre-reading1. Work in pairs and fill in the chart1. Fast readingThis step is designed to train the students to scan the text to get the main idea.Suggested answers:1.Ads are found almost everywhere.2.People react to advertisements in different ways.3.The basic principle of advertisements is to influence customers' choices.4.Ads help companies and customers in a variety of ways.5.The most important function of advertising is to introduce new products.ernments and other organizations use ads to make people aware ofgovernment policies and social problems.7.Customers should be careful of illegal ads.8.Customers should learn to protect themselves from false ads and make smart choices.Careful readingThis step is designed to get the students to read the text carefully to find out more details about the whole text.1.The development of media has gone hand hand the development of advertising.A.by;byB.by;withC.in;withD.in;by2.People react to advertisements in different ways.Because .A.ads are useful and entertaining to some people while annoying to othersB.ads are useful and entertainingC.ads are annoyingD.ads are not only useful and entertaining but annoying3.When we buy an expensive product, can help us make the right decision.A.sellersB.adsC.our friendsD.defenders4.“Not all ads are used to promote a product or to increase a company’s profits”means .A.all ads are used to promote a product or to increase a company’s profitsB.few ads are used to promote a product or to increase a company’s profitsC.no ads are u sed to promote a product or to increase a company’s profitsD.all ads are not used to promote a product or to increase a company’s profits5.In order not to become easy target for ad makers,we must .A.distinguish between fiction and factsB.watch TV more oftenC.believe all the adsD.never believe any ads6.The best chance to reach customers for the advertisers is to .A.appeal to their emotionsB.make interesting picturesC.give customers proper pricesD.send messages to customers7.Paragraph 4 is mainly about .A.ads must increase the productionB.ads must reduce the price of the productionC.ads must help companies and customersD.ads must make a product more expensive8.Which sentence tells us the main idea of Paragraph 5?A.The most important function of advertising is to introduce the prices of the products.B.The most important function of advertising is to introduce the types of the products.C.The most important function of advertising is to introduce new products.D.The most important function of advertising is to introduce the company where the products come from.9.We can infer from the last sentence of the text that .A.we must learn to believe adsB.we must learn to accept adsC.we must learn to analyse adsD.we must learn to accuse ads Language pointsⅠ. Words and Expressions（课文前面部分出现的）1.convey ---- to take or carry from one place to another; transport. 运送；运输----to communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车把机器运往全国各地。