大学英语跨文化交际_Introduction

  • 格式:doc
  • 大小:11.48 MB
  • 文档页数:10

IntroductionI. Teaching Objectives1.To understand the definition of globalization and its origin, modern concept as wellas contributing elements.2.To understand the trend of culture merge and the reality of culture diversity.3.To understand the disadvantages of culture diversity and strategies for overcomingthem.II. Leading inIII. Teaching ProceduresStep 1Have the students listen to the lead-in case The Word Car.Ask the students warming-up questions:●What is Mondeo?(A brand of Ford car company.)●Why does Ford source globally?(To reduce the costs by means of specialization so as to be more competitive an intense international competition.)●Can you describe the phenomenon by one word?(Globalization)●What competence is needed in successfully doing business internationally?(Effective intercultural communication competence)Step 20.1.1 Define globalization from different standpoints.From economic standpointViewed purely from an economic standpoint, globalization is considered as a process of increasing involvement in international business operations.From sociological view of globalizationGlobalization occurs when the constraints of geography on social and cultural arrangements recede as people around the world become increasingly aware that they are receding.From Marxist philosophyBased on Marxist philosophy, globalization is what people in the Third World have already experienced for several centuries—colonization.0.1.2 Historical origin of globalizationBarber systemFarming communities traded their surplus produce in exchange for products and services without the medium of money.International tradeHuman society has always traded goods across great distances.English philosopher Jeremy Bentham, coined the term "International" to describe the emerging reality of his day, namely, the rise of nation states and the cross-border transactions taking place between them.0.1.3 Modern concept of globalizationTheory of modernizationGlobalization has many features in common with the Theory of Modernization.Increasing industrialization brought into existence a whole new set of contacts between societies that changed the political, economic, and social processes that characterized the pre-industrialized world. Thus, modernization is a part of globalization.Economic growth theory of industrializationTheory, advocated that economic growth followed a pattern in all economies as they went through industrialization. That is to adopt the free market economy, undergo different stages of economic development, and finally reach the develop economy.Global villageMcLuhan characterized today's world as a "global village" because of the rapid expansion of worldwide transportation and communication networks. The essence is the time and space compression.0.1.4. Elements contributing to the globalizationNew technologyComputers, Internet, planeOpen marketCompanies benefit from large economies of scale. Productivity will be boosted. Living standards have the potential to rise.Overseas job opportunitiesWhat is irrefutable is that the world economic pie is indeed bigger because of globalization —and it is being sliced differently than before.0.2.1 Culture diversityWorld cultureAs traditional barriers among people of different cultures break down, one culture will emerge, a new culture to which all people will adhere.MacrocultureThe term macroculture implies losing ethnic differences and forming one large society.Microculturecultures within cultures (microcultures).Melting-potMelting pot means a sociocultural assimilation of people of different backgrounds and nationalities.DiversityDiversity(多样性)refers to the mix of people from various backgrounds in the labor force.0.2.3 Disadvantages of culture diversityAttitudinal problemsProblems may be attitudinal.For example, the attitudes that American managers have, when they perceive a problem, is different from those of Chinese managers.To Americans: life is a set of problems to be solved—so they perceive problems much earlier. To Chinese: life is a set of situations to be accepted—so problem exists when it has already happened.Perceptual problemsCultural diversity within an organization, without any strategies or attitudes to accommodate it, may create perceptual (stereotyping, status-related problems, gender role conflicts) and communicative (language and misinterpretation) problems.0.3.2 The definition of and need for intercultural communicationIntercultural communication refers to communication between people whose cultural perceptions and symbol systems are distinct enough to alter the communication event.Intercultural business communication allows us to work on the procedural issues of country-to-country contacts, diplomacy, and legal contexts; it allows us to become involved with the substantive, cultural level and helps sensitize us to differences. We must learn to work with each other. The future of any organization depends on it.0.3.3 Key strategies for effective intercultural communication* The understanding and acceptance of differences* High priority of equality* Developing tolerance and acceptance* Developing culture sensitivity* No stifle and ignore on the diversity* Equal distribution of organizational resources* Shared decision-making* Flexible institutional policies, practices, and proceduresStep 3Raising Intercultural Awareness:找错误,“送”牙签:学生通过发现彼此在交际活动中的“冒犯性”行为,来提高交际意识。