产品推销 英文版_图文.ppt

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产品宣传推广ppt英文
汇报人：某某某
树叶儿一阵阵的颤动，那是鸟儿们在林间嬉戏。游人们
产品宣传简介 不时抬头，望向空中，那一只只掠过的鸟儿，轻盈得好
像精灵，却富含生命的气息。 继续前行，来到叉路 口。一条路是沿着主干道修建，平坦且宽阔；另一条路
在林间穿行，地面起伏不平。 我自然是选择了小路，
得开心，要尽兴而回才对。大路虽然好走，可却缺少了
周围的美丽景色。”外公顿了顿，继续说道:“我虽然年
纪大了，但是并
03 重点开发项目
不代表我失去了对于自然的挚爱。恰恰相反，我一向很
喜欢自然，如果能偶尔出门游耍一次，即使累一点，又
有什么关系呢。毕竟，头，看着那条小路，像
目录 而我还年轻，以后会有许多的机会在小路上玩，我应该
先把机会给外公外婆，陪同0他1 们企。业整体可概我述正想说话， 04 主要合作意向
却被外公给打断了，他摆摆手，笑着说：“那么我们就
走小路吧C。ON”TE我N感TS到惊讶，正想说些什么，可外公继续
说：“没关系，难得出来玩0一2 趟主，要最经重营要业的务事情就是玩 05 合作共赢未来
business publicity introduction financing cooperation publicity introduction financing cooperation business
重点开发项目
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输入标题
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是自言自语：“我现在是已经老了，但我也曾经年轻 过。”他的眼睛似乎焕发出某种光彩，“我已经很久没
01 企业整体概述 有过年经的感觉了。” 说罢，也不待我回话，外公

select the marketing tools
Tips for business trips
3 use effective words 4 patience, patience and patience
Structure of promoting a product
Statement of objectives Today, I’d like to talk
Answering questions Are there any questions?
Points to consider when promoting
1. Brand / Model Target market Appearance Color, shape, size, weight --Features (selling points ) User-friendly, energy-saving, Warranty 6 months, a year, --Price Competitive, high, expensive, cheap, Delivery within ---days After-sale service Free check 1 year after purchase
Task (p. 79)
Work in pairs, one is the consumer, the other is the salesperson. Choose one of the products below to promote. And then change your role with your partner.
Describing the style
➢ Antique ➢ Distinctive ➢ Fantastic ➢ Elegant ➢ Ornamental ➢ Conventional ➢ Exotic ➢ Showy ➢ Dated ➢ Extravagant ➢ Stylish

Sales consultants
• we have many sales consultants offering free and professional advice for you , you can tell them what you want and how much you are willing to pay and they find what satisfies your requirement most.
• More over, our company also produces accessories , like Bags ,shoes ,hats ,jewelry, which go well with the clothes
service
• our sales person are specially trained , we will provide you with all-sided service and we fully respect your own opinions and choices.
FUNCTIONS
• we produce various clothes of different functions, for example, casual sports wear, fashionable clothes ,fancy dresses, working suits….
STYLE
Our company laid much effort in following the fashion trade, creating and leading the fashion. Dressed on our clothes, you’ll

about--
Outline of structure I’ve divided my talk
into--
Part 3 Finally,----
Part 2 Secondly, --
Part 1 Let’s start with --
Summary
To sum up, the product has / is--
of your product? What is it made of?
Language focus A: Giving general information about a product
1. This is one of our latest/ top brands. 2. This is one of our latest designs / top brands 3. It’s our best-selling --4. It can be used for --5. This is equipped with----. 6. This is priced at--This type of product comes in --- colors / flavors
Task (p. 79)
Work in pairs, one is the consumer, the other is the salesperson. Choose one of the products below to promote. And then change your role with your partner.
In the show time, students show evaluate their presentations.
Asking for product information

2. Explain services classifications and discuss the marketing of services.
2
Product
3
In your opinion， what is product？
4
Definition
A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
8
The level of products cont.
Augmented product means additional consumer services and benefits built around the core and actual products.
9
Figure 1.1: Three Levels of Product
Products may classes based on the types of consumers that use them
Consumer products Business-to-business products
13
Consumer product
Consumer products are products brought by final consumers for personal consumption.
Chapter 1 Developing and maintaining knowledge of products and service

• More over, our company also produces accessories , like Bags ,shoes ,hats ,jewelry, which go well with the clothes
service
• our sales person are specially trained , we will provide you with all-sided service and we fully respect your own opinions and choices.
TARGET MARKET
• no matter you are kids , adults or white collar workers, you can always find something to buy in our store.
Sales On line
• Today ,on line shopping is getting more and more popular . It is a convenient way of making purchase. We also sell our clothes online.
•THANKS FOR YOUR ATTENTION
Our company laid much effort in following the fashion trade, creating and leading the fashion. Dressed on our clothes, you’ll
feel completely in date, and special.
from15to45
QUALITY

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What
Wants are the form taken by human needs and are shaped by culture and individual personality.
As a society evolves, the wants of its members expand.
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Unsought products
Consumer goods and services that the consumer either does not know about or know about but does not normally think of buying.
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The level of products cont.
Augmented product means additional consumer services and benefits built around the core and actual products.
2021/10/10
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Consumer product
Consumer products are products brought by final consumers for personal consumption.
Base on how consumers go about buying them, it include: convenience, shopping, specialty and unsought products
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Task (p. 79)
Work in pairs, one is the consumer, the other is the salesperson. Choose one of the products below to promote. And then change your role with your partner.
of your product? What is it made of?
Language focus A: Giving general information about a product
1. This is one of our latest/ top brands. 2. This is one of our latest designs / top brands 3. It’s our best-selling --4. It can be used for --5. This is equipped with----. 6. This is priced at--This type of product comes in --- colors / flavors
•Language focus A: •Giving general information about a product
• The main selling point of it is --• Our product is elegant, durable, small in size,
light in weight and reasonable in prices. • It’s 20 inches long / wide / high/ thick/ deep. • We have a large range of sizes. • Its safety features are state-of-the-art. • This item is far above standard quality.

of your product? What is it made of?
Language focus A: Giving general information about a product
1. This is one of our latest/ top brands. 2. This is one of our latest designs / top brands 3. It’s our best-selling --4. It can be used for --5. This is equipped with----. 6. This is priced at--This type of product comes in --- colors / flavors
select the marketing tools
Tips for business trips
3 use effective words 4 patience, patience and patience
Structure of promoting a product
Statement of objectives Today, I’d like to talk
How to iБайду номын сангаасtroduce a new product
1 prepare for war 2
Who are your target customers? Where will you engage the customers? When will you engage the customers? What tools of marketing will you use?
•Language focus A: •Giving general information about a product

7
The level of products cont.
Actual product is a product’s parts, quality level, styling, features, brand name, packaging and other attributes that combine to deliver core product benefits
17
Specialty products
Consumer goods and services that have unique characteristics or brand identification for which a significant group of buyer is willing to make a special purchase effort.
Unsought Goods
Specialty
15
Convenience products
Consumer goods and services that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort
Chapter 1 Developing and maintaining knowledge of products and service
1
Chapter Objective
1. Define the term product, including the core, actual and augmented product, product line.