最新《商务英语阅读》期末考试试卷-B卷

I. True/false questions (10%, 1 point each)Directions: Determine whether each of the following statements is true or false.If the statement is true, write ”T”；if false, write ”F" on the answer sheet.1.The best way to make die right impression in an interview is being prepared, professional,and polite.T2.When someone describes a company, employees' wages or salaries are always provided. F3.“Please hold on and I'll put you through.” is used in telephone conversation.?4.When Mr. Smith is chairing the meeting, he says “So, perhaps we could call ourmeeting to order.” The underlined part means "put the meeting in good ordef'.F5.Business etiquette, which is in essence about building relationships with people, is just thesame from region to region and country to country.F6.Offers used to be divided into two types: definite offer (or firm offer) and indefinite offer(or re-counter offer).F7.L/C is one of the modes of international payment like remittance and collection ininternational trade.T8.It is important fbr international business people to take cross cultural negotiationtraining.T9.Pipelines are special form of transportation used mainly to move bulk cargoes such aswheat, rice and coaLF10.Through negotiations exporters and importers bridge their differences and reach a fair andmutually satisfactory deaLTIL Fill in the blanks in sentences with given words in the tables (10%, 1 point each blank).Part AGood morning and thank you for B to be here with us today. My name is Bob Waterman and I'm E public affairs. A today is to talk about our recent corporate campaign. Hopefully, this brief talk will act as a springboard of discussion.A ・ call them C. corrupt human resources directorsD> visit themI'm going to look at the corporate campaign from three D : firstly, the customers; secondly, the financial institutions; and C the shareholders. If you have any questions Just interrupt me as I go along. PartB1. C is an arrangement by which employees may set their own work schedules, especially their starting and finishing hours-2. We see that your firm specializes in light industrial goods, and we are willing to _D withyou.3. Your E is rather out of line as compared with those of other origins.4. Railroads are best adapted to the B of bulk products that are low in value in relation to theirweight and that must travel great distances. 5.A helps the chairperson to structure the meeting and the secretary or minute-taker to keep track of what is being discussed.III. Multiple choice: choose the best answer to fill the blank of each sentence (20%, 1 point each)1.In applying a job, your application package should include D. A. a curriculum vitaeB. bachelor degree of certificateC. an application letter and bachelor degree of certificateD. an application letter and a curriculum vitae 2. To contact the companies for a job, you should not C . Be writeto them3.OIW shoEd avoid carrying A wh 二 e traveMg abroad，A・三ega一 drugs B ・excess-ve 一uggage c・ excessive cofhes D・ smokes4 - C is fhe highest: ranking person for adminis-rauonm an organ-ZMOrk>General manager B・ Chief financial officer c・Chief execudve officer, D・Shareho一der ardzaHon often uses A as -he ssndard forma- of morna- commun-caHons for Ms own sfaff・A・ memos B,-dnerary c・ agenda D・ presomauon6.Theorm zbrainsrorms-g 二refers -o a specific exercise in D for probom—so 一<.ng・A・healing -he brEn d一 soasesB・ solving meaal problems c・ s-orming in -he brain D・goneraHng poss 一boso-u=o3mzhods by a group of PQOP-P 7.If you occasionally have eye comae- wx-h a strange American beauty in a business pary she〔hen g-ves you a sm=e・ You should A .A. re-urn her a smioB・wave your hand _o her c・say 2can I have your phone number-iD・ move your eyes away andookso-her place8.Moa megngs he一d by organ-ZMOns are used for D ・A・ job morvicws social aaiv 三。

2021国家开放大学电大专科《商务英语阅读》期末试题及答案(试卷号：4050)盗传必究Information for the examinees:This examination consists of three sections. They are:Section One: Grammar and Word Practice (40 points)Section Two: Reading Comprehension (40 points)Section Three: Translation (20 points)The total marks for this examination are 100 points. Time allowed forcompleting this examination is 90 minutes.Section Onr (•rninmur und Word Prucllcc ( 10 p<»inlw)Pnrt I Qu<a«llon i —10t (20Kuch of (hr brlow It followed hy Ihrcr chnlcrs ninrkcd A t II mid hmmc the CHUTun^wcr that complrlc^ tiiir u-nfencc. (2 rm h>L You iihouhl … any(ippurtuniUv<i you hnvc lo pnicnrr 血A. make fun of H. miikc URC ofailing withhrhounc personnel moy hr highly nn>tivntr<l nnrl (it in but tn«ny trn(l io ________ “hli dr n ikA. roprtMr K reprint(\ rrprnof3. rhe good Chinrwr niAfi»|{<a r lintrnw h) fhr ^urkrra and —_ thedr opinion httunccounteA. RCtR & pUUC. tnke»l. Vhr hrm\ _ covtrn nil the products it <4(rr!» (or wdcA. product line 队product rnUC> product Hk5. Mont prcxiiict fmlurcn rcteult inMdci|iititr product plutiniriM sd drvvlnpTnrnt>A. ofB. inC (mtn6・ By HtudyiiiK bumnrm. you can iKrcumc tn<l invewtar A nd be u betterrtnployec#A. more infortnctl u conMumrr It M more inlorminn conatimrra• fi ninrr infornictl cunsumer7. Wc bcllcvr thm buninmn rnn br R powerful for chnnKnA.aK^ni H. nvcncy(X ngendM8・ I huvr divided tin* tulk thrc< nimn pMtfn.A, into A withC. over(人Srcuritiri exchnriHrh ntc mArkrtpUrm incmbrrs buy nnd nrll H^uriticn for their chctnn,A. how K whatC where10, 1 rnnsnMtioiuil compunic* will in Chinn,A. nmiinur loaning H. confinucn to I UCN I C(L continue io loc/i<cl*ari 2 QurMhm 11—20. (20 point%)(hg thr correct word nr M<ird» frnni the bow tn complete the (ollowlnu *rntcncc«. (2 p<dnu efteb)cnntrAct hbor forcr predict mudy internet technolugirH acconntA roinmiMAton cntrrprrncur^corwrptual rnnnnK er911- Carrying out <hc bumneB* of mich n huge cotnpnny rcquirrn12. «re thone people who neccpt I hr opportunittc» and involved tn crcKting And oprrntinK bn・incwu13. A bookkeeper write* dctAiln of hnAncinl trAnH^irtioru in the .I，A ugrcrnimt m n by which ownernhip IN trAnAlcrrcd from a Heller to abuyer.15・ *killw arr the Abilities tu rhmk in thr . to(liAKm)«r und niinly^cdifferent »itii4ition»i And to »cr beyond the present.16. Ecunurnicii is the of how wealth ii created and dwiribmcttI L Undcfnt/indtnK buying hrKaviar hrlp> nuirkrtt r* how buyers will rspond tu Tnnrkcting RtrAtegiestIH. E biiMtncRM K nbout trnn»forminR businvoex and mtcKratiiiK them with •19. Top nrl pobclrut (ormuktr strati-gir*# police* nnd ded^ioik20. 1( you wnnt to grt ”curn心arrvicctt you hfivr to pay n •Section T**<> Reading Comprehension (40 points)Question 21—30Rend Ihv rollowlnic pu«Migr umi doc id v whether the folhtMing wtulcnirntu nrr true <>r fuUr. ( I point* rnrh |MarketingM/irkciitiK IM thr procrMs cd pbinning «nd executing ihr conrrptiont pricing， promotion! And distribution oi idwand Acrvicrs 10 ( rente cxchnnKcii thm MHtHfy individuftl nndorK*niX4itjonnl ob|ccttvrn. MarkrtinK odds viilue in rhe form <4 ultlity• ur thr jxiwcr ol M pro«luci ur ftervicr to NAtmly a ncecL h crcotcM plnce utiliiy hy rtwikinK product» avuil/iblr wherr cuAtomrrR wnnt them, time utility by mnkinK product* •vaildblr whrti c»iRlornir!i wnnl fhrm« nnd po”5inn utility by trnnsferring the ownership of proihicl* <o bnyrrn> HuMnrnA people focused on I he production(4 gnodn froni thr hidunuinl Rcvoluiion unnl thr rnrly twentieth century« and cm thr nelling of 小MH I A (rum the 1920# to the )05On« Markelinft received little nttrntian up to that point. Alter 19SO• however. buNincun peoph? rccogiiiird that their mtrfprinrh Involved nol only production nnd selling hut nUo ihc Mfiiiliirtion of cuHforuvrn f Thvy hr«nn to iniplcmrnt the mnrkHinR concept • M huwnw philnuophy tlut involves <hc entire l)u»tncs» orgnriixntion in thr diud pnncRB of inii^lyinR euAtomcr nrrds nnd Achieving the urgsnhntion V B IrnplerneniAtion ol thr mnrkctinH concept bcuinb and end* with mnrketltiK infurrtuicioft nbout cuMtotucr^ firnt to determine whoi cuttotnrm nrude nnd Inirr to rvnluntr how well thr firm h fnevung thofio ncedN.?l・ Murkctinu add* value in thr farm 况iitiliiy« of thr potvrr □( a product or M rviir tu ti rirrtl22. IhtUncM people for used on (hr production al gaodfi from thr Induytnul Revolution until thv 19 erntury.：!」. Fmm 1^20w tn 195()s・ mnrkrtiny rcvcivrd n lot of intention from public2!• Buhinc^s (>rop|r btHaii «> implement ihr mnrk< tmn cunecpt t phihmuphy'H MI inKTiIvrfu I hr proc<e«» of MUMfyinK euweamer nrrcl< nnd AclMcviriR thr orMMnix/iti(m9R n()nL 25・ Irnpkfucntiittun of the nirtfkciinn concept begin* nnd end» with ni/trkrtmx inforrnutiofi hbuiit cu>tonicrB. Hvnd the (<»Howin« pmvm好and duxmr the hcM Mutrnirnl ( A.虬nr C) hir cuch qurMiom.(4 IHilntn CNC I I )Factors of ProductionTht bnBir r«M>urrrn a buMtru une» tu produce H(XM I B nnd ?irrvicru arr cnilc<l fuctor* o( production, rhey Include natural rrnuurccs^ lnbi)r< captul# and entrepreneurs.L«n(i< wnlrr# mincrnl deponttRa nnd trre^ ttn good cAnnipIvt uf tintural rewurer^ For cxATiipIr• Kixon Curporotioru the world*Inr^ni oil company« rnnken UAT o| A wide? vurirty ■1 nnturai rrmurEd 11 mu»t nhviomly have vnnt qutintitiew of rrudc oil to prng” mh yeah But Ex son N I BO need® the Inml whm the oil I N located < an well “ Und for Ha r«finerie> nnd ptprline»>丁he peoplr who work for A company rtjpreseni the sccand (actor o( production* hlxin Somethnes called human rt wurceuf lubor I* the mental and physical capAbilirie» of people. Exxon employs avtr 150<000 people worldwide. Currying out thr buxincnK ol Ruch a hunt- rompony rrtpiircsi labor iorcr with A wide vnrtcty ol .kill, ranging from nmrwkm to geologiM* to truck drtvrra.OblaiciifiM and using materi/il resourcrs fltid hlxjr requires oipital* thr hindu needed tu optrnte nn enterprise. (Capitol in nctnlrd to Mart any busitiesa* Caprul in A ho netdrd to keep <hc busincsn opcrntinR and growing- ExxonS nnnual drilling cosu alonr run into rhe billion* of dollar**iunnlly• nmny ucunomic fired cntfr|ircnriirt to function. Entrepreneur^ nrcthonr propk who accrpt the opportiinitirR nnrf ri・k・ involved in rrmltnit flfid opfrutiriK bwinrw They nrr the people who 5lnrt new hutdnm心/ind who rtidkr the drci#ionh ihn! nllow uninll liunincR^cn io gmw tnio bir^rr one*. Exxon (w orpornhon Htnrtnl IIH rm entrrprenrurlnl venture. AhhouKh it <l«l not urquirr it* rnrrrni tinnir until 11)73，lift rx>ni»run hr 11AC cd 10 )X62 whrn John IX Rockefeller nnd Murue B. (Inrk derided to r^tnbliwh u petrolciiiirrrfininK firnu26. F/irtor« n( procbirtion refer to.A. ruitural rewurcew unci cupiulK Iftbar nnd rntrrprcneuriC. both A and B27< Thr lnlx>r force itectle<i in Exxon ('orpomtion «rr•A. people who have M variety of »kilh!t only itnd truck driven*(：. murium to run the compnny28> E MXOU S nnnuiil drilling coM^ alone run into I he billionN of dollnrA. •run into1 here mcAnw.A. divide Hw re<ich(L mrrt2V. 1 In lundn nrrdrd to operfttc an enterprise «rc referred toA. mpiul 此resourcesC lubor3(h They Arc the pmplr *«nrt nrw l)u«inc%» «nd make lhe dcddiomi.Fk whomA. whichC・ whoSection Three Tniniilalinn (20 poinU)rrun<i!atr thr Gillowing pazgr into ("hinesr.31. The typical (good) Chint?se maiiiigrr operates in n very hand-on Mtyle nnd 15 fAmilinr with all aspects of the business. He or she delegates fnr less thnn his or her Wcntem counterpartt spends less time in merting5e ics* rime consulting and more time actually making dedsionoi and implementing policy. Somr revenf survey* havesiiRgrstrd that Chinese nianagrrs believe that traveling and meetings are the lca<<t bn partant a^pret^ of their)D I>MS they would rather spend more time doing denkwork. assessing and evaluoiing information and mnking deciMnn^ It is interesting thnt only 31 percenl of the sample hrlirvrd that scheduled meeiing^ were an important octivify and only t pcrrrm believed that unscheduled meetrntfA werr imnnrtHnt.试题答案及评分标准(仅供参考)Srcthm (>nr Grammar mid Word PrMCticv (10 p<»lnt«)Purl I Viirtlhm* I —1(1. (20 points)Each of the wcnlctKeB lirlnw h followed by three choIccB marked B and G ( hmHc thr <mr Mn»wrr Ihiit iiesl complrtm the sentence. (2 point# each)I.B 2. A 3.C 4. B 5.C6. C7. A «. A 9.C 10. CPart 2 Qtte*tiim 11—20> (20 polnln)C h<Mwe the rurrrel wcircl or wordi fnim the box In cnmplctc lhe following wcntcnccc (2 poin" rurh)I L Inluir forte12. EntrrprcnrumKt »rcounisH. contnirt15. (\inccplunl16. utudy17. |>redirtIR. internet frchnol<»Kic»19. miumRUn20. commiMkmSection I wn Reading Ciimprcbrn^ion Question 21—30 (tO points)Head <hc rollowinc paAfvigr and decide whether the following MtatrmcnU ure true or fahr. { 1points rHch)2hT 22-F 23. F 24. T 25-THwd Ihr following pst'Migt land chuosr the best statcmcnl (A. B f C ) for each question. ( 1 points each) 26-C 27. A 28. H 29. A 30. CSection I hrtr Irnnslation (20 pointi)Irnn^lutv the rollowinu paragraphs into Chinese3!•旅型的(好的)中国管理者以一神串必躬亲的风格进行管理，熟患企业的方方面血・他比他或她的西方"手较少将工作交给下圾.花校少时间开会•花股少时间咨询，实际匕，他花了更暮时间作出决殖.成菊方针.最近的一些示.中国的曾理者们相信先行和会议是他们工作中整不柬要的部分.他们宁可花更多的时间做案头工作道和评估信息并作出决策. 有理的是•仅有31 %的管理者相信脚些安措蚌了时间的会仗是重要活动•而仅占4%的管理者俐信未安排好时间的会议是重要的.。

封线密《商务英语阅读( 二)》课程期末考试试卷（ B 卷）考试专业商务英语 班级 1801-1803班 考试形式闭卷 考试时间 120 分钟 考试学期2018-2019学年第二学期 考试类型考查 命题教师题号 一 二 三 四 五 总分 分 值1020202030１００I. Choice question(本大题共2小题，每小题5分，共10分） 1.Which of the following brand adopts coffee-centric experience?A. KFCB. MacDonald ’sC. StarbucksD. Amazon 2. Which of the following brand makes cosmetics?A. DiorB. H&MC. UniqloD. MacDonaldII. Match the following words with their corresponding meanings. (本大题共5小题，每小题4分，共20分）3. inflation A. an official document that identifies that you as a citizen o f a particular country, andthat you may have to show when you enter or leave a country4.opportunity cost B. the benefits you could have received by taking an alternative action5. passport C. the great boy of the people, as contrasted with the higher classes6. curriculum D. the rise in prices resulting from an increase in demand for goods and services7. the masses E. the subjects that are included in a course of study or taught in a school, college, etc III. Insert the following sentences into the appropriate blank. (本大题共5小题，每小题4分，共20分）Do not cut tax on luxury goodsMany people are debating whether the government should reduce the tax on luxury products. 8 Since consumers of luxury products are generally rich, high taxes will make them part with some of their money, no matter how small that fraction is, and help narrow the wealth gap in the country.The consumption of luxury goods is already high in China. According to the latest report of the World Luxury Association, China's luxury goods market was worth $10.7 billion in 2010, or one-fourth of the world's total. Moreover, China is likely to surpass Japan as the largest luxury goods-consuming country in 2012.9 Compared to China's national GDP, which is less than 10 percent of the total global GDP, its 25 percent share in the global luxury market is irrational.Even without any tax cut, the sales of luxury goods are expected to increase in China. 10 Though many feel a cut in tax will reduce the sales of luxury products, the notion is contrary to thereality in China.There are different definitions of luxury goods. But the most significant characteristic of aluxury product is its high price, which consumers tend to think adds to their social status. 11 By nature, luxury products are targeted at a small section of society. That's why only the high-income groups rush to buy them.12 The government levies taxes on all luxury goods irrespective of whether they are made in China or foreign countries, which reflects the country's unified and fair taxation system. Taxes are levied on imported luxury goods during the import process and on domestic ones at the production and retail stages.According to taxation and Customs laws, Chinese tourists who buy goods worth more than 5,000 yuan ($773) overseas have to declare them and pay value-added and consumption taxes on re-entering the country, which brings the prices of luxury products in overseas and domestic markets on par. But since many travelers do not declare them to Customs, they end up paying less than the actual price.Besides, there is no reason to assume that a reduction in tax on luxury products will boost overall domestic consumption, because most of them are made by overseas companies and, by definition, are imported goods. On the contrary, if we encourage the consumption of such goods, it will harm the competitiveness of domestic enterprises, leading to serious consequences for the Chinese economy.Although many luxury products are made in China, the domestic enterprises making or assembling them receive a tiny amount as "processing" fee, which is just a fraction of the profit that the brand-owning company makes.Take the iPhone for example, which costs $499. The company in China that actually makes them, or the original equipment manufacturer, gets only a few dollars for every product.Therefore, the government cannot expect to boost the domestic market by encouraging the sale of luxury products in China to increase.A. A reduction in tax on luxury goods will only prompt the existing consumers to buy more and/or attract new ones into the market, increasing the already high consumption further.B. In other words, consumers draw satisfaction from the price and show-off factor of expensive products.C. Many Chinese travelers have started buying such products overseas.D. Many luxury brands have intensified their marketing campaigns in China, opening new outlets and even expanding their sales networks in second- and third-tier cities.E. The answer is "no", because luxury goods are not necessities. IV. Fast Reading. (本大题共5小题，每小题4分，共20分）The American economic system is organized around a basically private-enterprise, market-oriented economy in which consumers largely determine what shall be produced by spending their money in the marketplace for those goods and services that they want most. Private businessmen,封 线密striving to make profits, produce these goods and services in competition with other businessmen; and the profit motive, operating under competitive pressures, largely determines how these goods and services are produced. Thus, in the American economic system it is the demand of individual consumers, coupled with the desire of businessmen to maximize profits and the desire of individuals to maximize their incomes, that together determine what shall be produced and how resources are used to produce it.An important factor in a market-oriented economy is the mechanism by which consumer demands can be expressed and responded to by producers. In the American economy, this mechanism is provided by a price system, a process in which prices rise and fall in response to relative demands of consumers and supplies offered by seller-producers. If the product is in short supply relative to the demand, the price will be bid up and some consumers will be eliminated from the market. If, on the other hand, producing more of a commodity results in reducing its cost, this will tend to increase the supply offered by seller-producers, which in turn will lower the price and permit more consumers to buy the product. Thus, price is the regulating mechanism in the America economic system.The important factor in a private-enterprise economy is that individual are allowed to own productive resources (private property), and they are permitted to hire labor, gain control over natural resources, and produce goods and services for sale at a profit. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.13. In Para. 1, “ the desire of individuals to maximize their incomes” means ___. A. Americans never feel satisfied with their incomesB. Americans tend to overstate the amount of their incomesC. Americans want to have their incomes increasedD. Americans want to increase the purchasing power of their incomes14. The first two sentences in the second paragraph clarity the idea to us that ___. A. producers can satisfy the consumers by mechanized production B. consumers can express their demands through producers C. producers decide the prices of productsD. supply and demand regulate prices15. The word “embraces” in Para. 3 probably parallels ___. A. enfold B. hug C. comprehend D. support16. According to the passage, a private-enterprise economy is characterized by ___.A. private property and rights concernedB. manpower and natural resources controlC. ownership of productive resourcesD. free contracts and prices 17. The passage is mainly talking about ___.A. how American goods are producedB. how American consumers buy their goodsC. how American economic system worksD. how American businessman make their profitsV. Reading Comprehension.（本大题共10小题，每小题3分，共30分）Makete Integrated Rural Transport ProjectSection AThe disappointing results of many conventional road transport projects in Africa led some experts to rethink the strategy by which rural transport problems were to be tackled at the beginning of the 1980s. A request for help in improving the availability of transport within the remote Makete District of south-western Tanzania presented the opportunity to try a new approach.The concept of “integrated rural transport ” was adopted in the task of examining the transport needs of the rural households in the district. The objective was to reduce the time and effort needed to obtain access to essential goods and services through an improved rural transport system. The underlying assumption was that the time saved would be used instead for activities that would improve the social and economic development of the communities. The Makete Integrated Rural Transport Project (MIRTP) started in 1985 with financial support from the Swiss Development Corporation and was co-ordinated with the help of the Tanzanian government.Section BWhen the project began, Makete District was virtually totally isolated during the rainy season. The regional road was in such bad shape that access to the main towns was impossible for about three months of the year. Road traffic was extremely rare within the district, and alternative means of transport were restricted to donkeys in the north of the district. People relied primarily on the paths, which were slippery and dangerous during the rains.Before solutions could be proposed, the problems had to be understood. Little was known about the transport demands of the rural households, so Phase I, between December 1985 and December 1987, focused on research. The socio-economic survey of more than 400 households in the district indicated that a household in Makete spent, on average, seven hours a day on transporting themselves and their goods, a figure which seemed extreme but which has also been obtained in surveys in other rural areas in Africa. Interesting facts regarding transport were found: 95% was on foot; 80% was within the locality; and 70% was related to the collection of water and firewood and travelling to grinding mills.Section CHaving determined the main transport needs, possible solutions were identified which might reduce the time and burden. During Phase II, from January to February 1991, a number of approaches were implemented in an effort to improve mobility and access to transport.An improvement of the road network was considered necessary to ensure the import and export of goods to the district. These improvements were carried out using methods that were heavilydependent on labour. In addition to the improvement of roads, these methods provided training in the operation of a mechanical workshop and bus and truck services. However, the difference from the conventional approach was that this time consideration was given to local transport needs outside the road network.Most goods were transported along the paths that provide short-cuts up and down the hillsides,封线密but the paths were a real safety risk and made the journey on foot even more arduous. It made sense to improve the paths by building steps, handrails and footbridges.It was uncommon to find means of transport that were more efficient than walking but lesstechnologically advanced than motor vehicles. The use of bicycles was constrained by their high cost and the lack of available spare parts. Oxen were not used at all but donkeys were used by a fewhouseholds in the northern part of the district. MIRTP focused on what would be most appropriate for the inhabitants of Makete in terms of what was available, how much they could afford and what they were willing to accept. After careful consideration, the project chose the promotion of donkeys - a donkey costs less than a bicycle - and the introduction of a locally manufacturable wheelbarrow.Section D At the end of Phase II, it was clear that the selected approaches to Makete ’s transport problems had had different degrees of success. Phase III, from March 1991 to March 1993, focused on the refinement and institutionalisation of these activities.The road improvements and accompanying maintenance system had helped make the district centre accessible throughout the year. Essential goods from outside the district had become more readily available at the market, and prices did not fluctuate as much as they had done before.Paths and secondary roads were improved only at the request of communities who were willing to participate in construction and maintenance. However, the improved paths impressed theinhabitants, and requests for assistance greatly increased soon after only a few improvements had been completed.The efforts to improve the efficiency of the existing transport services were not very successful because most of the motorised vehicles in the district broke down and there were no resources torepair them. Even the introduction of low-cost means of transport was difficult because of the general poverty of the district. The locally manufactured wheelbarrows were still too expensive for all but a few of the households. Modifications to the original design by local carpenters cut production time and costs. Other local carpenters have been trained in the new design so that they can respond to requests. Nevertheless, a locally produced wooden wheelbarrow which costs around 5000 Tanzanian shillings (less than US$20) in Makete, and is about one quarter the cost of a metal wheelbarrow, is still too expensive for most people.Donkeys, which were imported to the district, have become more common and contribute, in particular, to the transportation of crops and goods to market. Those who have bought donkeys are mainly from richer households but, with an increased supply through local breeding, donkeys should become more affordable. Meanwhile, local initiatives are promoting the renting out of the existing donkeys.It should be noted, however, that a donkey, which at 20,000Tanzanian shillings costs less than a bicycle, is still an investment equal to an average household ’s income over half a year. This clearly illustrates the need for supplementary measures if one wants to assist the rural poor.Section EIt would have been easy to criticise the MIRTP for using in the early phases a “top-down ”approach, in which decisions were made by experts and officials before being handed down tocommunities, but it was necessary to start the process from the level of the governmental authorities of the district. It would have been difficult to respond to the requests of villagers and other rural inhabitants without the support and understanding of district authorities.Section FToday, nobody in the district argues about the importance of improved paths and inexpensive means of transport. But this is the result of dedicated work over a long period, particularly from the officers in charge of community development. They played an essential role in raising awareness and interest among the rural communities.The concept of integrated rural transport is now well established in Tanzania, where a major program of rural transport is just about to start. The experiences from Makete will help in this initiative, and Makete District will act as a reference for future work.Questions 18-22 Do the following statements agree with the claims of the writer? Write YES if the statement agrees with the claims of the writer; NO if the statement contradicts the claims of the writer; NOT GIVEN if it is impossible to say what the writer thinks about this. 18 MIRTP was divided into five phases.19 Prior to the start of MIRTP the Makete district was almost inaccessible during the rainy season. 20 Phase I of MIRTP consisted of a survey of household expenditure on transport.21 The survey concluded that one-fifty or 20% of the household transport requirement as outside the local area.22 MIRTP hoped to improve the movement of goods from Makete district to the country ’s capital. Questions 23-26 Complete each sentence with the correct ending. A-J, below. 23 Construction of footbridges, steps and handrails 24 Frequent breakdown of buses and trucks in Makete 25 The improvement of secondary roads and paths 26 The isolation of Makete for part of the yearA. provided the people of Makete with experience in running bus and truck services.B. was especially successful in the northern part of the district.C. differed from earlier phases in that the community became less actively involved.D. improved paths used for transport up and down hillsides.E. was no longer a problem once the roads had been improved.F. cost less than locally made wheelbarrows.G. was done only at the request of local people who were willing to lend a hand. H. was at first considered by MIRTP to be affordable for the people of the district. I. hindered attempts to make the existing transport services more efficient. J. was thought to be the most important objective of Phase III. Question 27 Choose the correct letter, A, B, C or D.Which of the following phrases best describes the main aim?A. to suggest that projects such as MIRTP are needed in other countriesB. to describe how MIRTP was implemented and how successful it wasC. to examine how MIRTP promoted the use of donkeysD. to warn that projects such as MIRTP are likely to have serious problems 密封线。

商务英语2期末考试试题及答案_2021年1月3936国开电大商务英语2期末考试试题及答案2021年1月3936国开电大商务英语2期末考试试题及答案一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.―___________________ ―We would like to get in with the fall publication，if possible. A.What product are we talking about?B.Which edition would you like your advertisement to appear in?C.How much do you plan to spend on advertisement? [答案]B2.―Your bank is huge!It must have many departments. ―___________________ A.It’s true.Our bank consists of many departments. B.Thank you，our bank is a small one. C.You are kidding!Our bank is a small one. [答案]A3.―___________________ ―It will take at least three weeks. A.When will you finish our TV commercial?B.How long did you finish our TV commercial?C.How soon will you finish our TV commercial? [答案]C 4.―You want to know about the value added tax，don＇t you? ―___________________ A.Yes，you need to introduce it for me. B.Yes，I must know everything about it. C.Yes，could you give me a brief overview of it? [答案]C 5.―So could you make an exception and accept D/P? ―___________________ A.I shall tell you frankly it would drastically increase our risk. B.Thanks，we are inclined to accept your price. C.Yes，we have already tried our best. [答案]A 二、选择填空(每小题2分，共30分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。

2023-2024学年第一学期期末试卷1、-- Did Jim come?-- I don’t know. He _______ while I was out.A．might have come B．might comeC．must have come D．should have come2、After the flooding, people were suffering in that area, ________ urgently needed cleanwater, medicine and shelter to survive.A．which B．whoC．where D．what3、--- I can’t think why he_____ so angry. I meant no offence.---It’s typical of him to be sensitive.A．should have been B．must have beenC．might have been D．can have been4、In the office I never seem to have time until after 5:30 p.m.，many people havegone home.A．whose time B．thatC．on which D．by which time5、I'm sorry you ______ so long, but it' ll still be some time before Jim gets back．A．wait B．waited C．had waited D．have been waiting6、It’s difficult for us to learn a lesson in life ________ we’ve actually had that lesson. A．while B．since C．until D．when7、---Can you tell us your ________ for happiness and a long life？---Living every day to the fullest，definitely.A．recipe B．effortC．content D．demand8、—Next week I will go to a job interview. will you give me some suggestions?—Smiling is a great way to make yourself ________.A．stand out B．turn outC．work out D．pick out9、We are committed to creating a world free from the homeless and the hopeless, a world _______ each and every corner is a true paradise.A．that B．whichC．of which D．from where10、It was not until she got home____Jennifer realized she had lost her keys.A．when B．thatC．where D．before第二部分阅读理解（满分20分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

课程代码：12040083东营职业学院2013---2014学年度第一学期期末考试2012级商务英语专业《商务英语阅读》试题（B）卷2013年12月学号：姓名：班级：注：所有答案均需书写在答题纸上，写在试题上无效I Read passages and choose the best answers. （3’×10）Passage oneIt is easier to negotiate initial salary requirement because once you are inside, the organizational constraints （约束）influence wage increases. One thing, however, is certain: your chances of getting the raise you feel you deserve are less if you don't at least ask for it. Men tend to ask for more, and they get more, and this holds true with other resources, not just pay increases. Consider Beth's story:I did not get what I wanted when I did not ask for it. We had cubicle（小隔间）offices and window offices. I sat in the cubicles with several male colleagues. One by one they were moved into window offices, while I remained in the cubicles, several males who were hired after me also went to offices. One in particular told me he was next in line for an office and that it had been part of his negotiations for the job. I guess they thought me content to stay in the cubicles since I did not voice my opinion either way.It would be nice if we all received automatic pay increases equal to our merit, but "nice" isn't a quality attributed to most organizations. If you feel you deserve a significant raise in pay, you'll probably have to ask for it.Performance is your best bargaining chip（筹码）when you are seeking a raise. You must be able to demonstrate that you deserve a raise. Timing is also a good bargaining chip. If you can give your boss something he or she needs (a new client or a sizable contract, for example) just before merit pay decisions are being made, you are more likely to get the raise you want.Use information as a bargaining chip too. Find out what you are worth on the open market. What will someone else pay for your services?Go into the negotiations prepared to place your chips on the table at the appropriate time and prepared to use communication style to guide the direction of the interaction.1. According to the passage, before taking a job, a person should _____.A. demonstrate his capabilityB. give his boss a good impressionC. ask for as much money as he canD. ask for the salary he hopes to get2. What can be inferred from Beth's story?A. Prejudice against women still exists in some organizations.B. If people want what they deserve, they have to ask for it.C. People should not be content with what they have got.D. People should be careful when negotiating for a job.3. We can learn from the passage that ____.A. unfairness exists in salary increasesB. most people are overworked and underpaidC. one should avoid overstating one's performanceD. most organizations give their staff automatic pay raises4. To get a pay raise, a person should______.A. advertise himself on the job marketB. persuade his boss to sign a long-term contractC. try to get inside information about the organizationD. do something to impress his boss just before merit pay decisions5. To be successful in negotiations, one must_____.A. meet his boss at the appropriate timeB. arrive at the negotiation table punctuallyC. be good at influencing the outcome of the interactionD. be familiar with what the boss likes and dislikesPassage TwoAs is known to all, the organization and management of wages and salaries are very complicated. Generally speaking, the Account Department is responsible for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay. If a firm wants to adopt a new wage and salary structure, it is essential that the firm should decide on a method of job evaluation and ways of measuring the performance of its employees. In order to be successful, that new pay structure will need agreement between Trade Unions and employers.In job evaluation, all of the requirements of each job are defined in a detailed job description. Each of those requirements is given a value, generally in “points”, which are added together to give a total value for the job. For middle and higher management, a special method is used to evaluate managers on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring management work, however, job grades for managers are often decided without reference to an evaluation system based on points.In attempting to design a pay system, the Personnel Department should compare the value of each job with those in the job market. It should also consider economic factors such as the cost of living and the labor supply.It is necessary that payment for a job should vary with any distinctions in the way that job isperformed. Where it is simple to measure the work done, as in the work done with the hands, monetary encouragement schemes are often chosen; for indirect workers, where measurement is difficult, methods of additional payments are employed.6. If a company wants its new pay structure to be successful, it is necessary to _______.A. give the workers extra pay to encourage themB. share the same opinion between the Trade Union and the employersC. consult some problems associated with payD. adopt a special way to evaluate the performance of its employees7. The methods of additional payments are adopted for indirect workers because __________.A. they don't have a higher payB. the firm hasn't enough fundC. the measurement of their work is very difficultD. their work is less important than that of other workers8. What should a firm consider in designing a new pay system?A. The value of each job alone.B. The method of calculating the pay.C. The requirements of each job.D. The labor supply and the cost of living.9. It can be inferred from the passage that _______.A. only the Accounts Department is involved in the management of salariesB. different job performances should be given different paymentsC. an evaluation system based on points is usually used to measure management workD. evaluating management work makes no difference from other work10. The main purpose of this passage is to _______.A. explain how the performance of a job can be measured in pointsB. describe the responsibilities of various departmentsC. tell readers how a firm can succeed in adopting a new pay systemD. tell readers how difficult the management work isII Mark the following statements true (T) or false (F) . (3’×10)Passage OneThe object of market research is to “mange” sales: first to make possible, the n to make them practicable, and, finally, to ensure they are profitable.Many people make fun of market research. To begin with, it often seems to reveal the obvious, such as the case where a bakery chain spent 5,000 pounds discovering that people prefer fresh to stale bread. At other times, it comes up with information which is probably not true. On one occasion, the British Market Research Bureau discovered that one in five rugby players was female. Such investigations can, meanwhile, be very expensive; it is not unusual for an enquiryto cost tens of thousands of pounds.How is market research done? Why is it often unreliable and expensive?At the beginning, any piece of market research must be carefully planned. The first stage is to define the problem. For example, is it the customer who is not buying, or the shopkeeper? Are low sales used by a firm’s inefficiency rather than by faulty prod uct design? At this point, it is important to get as many views as possible, and to examine all sales records thoroughly. Simply going through all the paperwork at this stage could trace（追踪;查出）the source of the problem.After this has been done—and assuming that the source of the problem has not been revealed—the organization can move to “external” research: looking at various materials published by government bodies, trade associations and so on, to see what these reveal about consumer habits and trends.However, most people associate the term “market research”with survey（调查）work, and this is where the major expenses lie. Why is this kind of research so time consuming and expensive? Basically, because it involves several stages, each of which can take quite a while. The first stage is to decide on a sample, since it is obviously not practicable to survey all possible consumers of a particular product or service. This is the business of statisticians (统计学家). There are a number of different kinds of sample: random, area, quota.Following this, a questionnaire (调查表) must be devised and there are many problems in making sure that this is clear and that the questions are likely to elicit (引出) helpful responses. Before the questionnaire is given to all the sample, it tried out on a small group. This is called a “pilot” survey. The responses are used to revise the questionnaire.( ) 1. Market research aims to bring about and promote sales.( ) 2. The discovery made by the British Market Research Bureau is trust-worthy.( ) 3. Market research is carried out in the form of survey work only.( ) 4. The questions in questionnaires should be so designed as to elicit expected responses. ( ) 5. Enquiring sample customers is the last stage in market research.Passage TwoIf sustainable competitive advantage depends on work-force skills, American firms have a problem. Human-resource management is not traditionally seen as central to the competitive survival of the firm in United States. Skill acquisition is considered an individual responsibility. Labour is simply another factor of production to be hired-rented at the lowest possible cost-much as one buys raw materials or equipment.The lack of importance attached to human-resource management can be seen in the corporate hierarchy. In an American firm the chief financial officer is almost always second in command. The post of head of human-resource management is usually a specialized job, off at the edge of the corporate hierarchy. The executive who holds it is never consulted on major strategic decisions and has no chance to move up to Chief Executive Officer (CEO). By way of contrast, in Japan the head of human-resource management is central-usually the second most important executive, after the CEO, in the firm's hierarchy.While American firms often talk about the vast amounts spent on training their work forces, in fact they invest less in the skills of their employees than do either Japanese or German firms. The money they do invest is also more highly concentrated on professional and managerial employees. And the limited investments that are made in training workers are also much more narrowly focused on the specific skills necessary to do the next job rather than on the basic background skills that make it possible to absorb new technologies.As a result, problems emerge when new breakthrough technologies arrive. If American workers, for example, take much longer to learn how to operate new flexible manufacturing stations than workers in Germany (as they do), the effective cost of those stations is lower in Germany than it is in the United States. More time is required before equipment is up and running at capacity, and the need for extensive retraining generates costs and creates bottlenecks that limit the speed with which new equipment can be employed. The result is as lower pace of technological change. And in the end the skills of the population affect the wages of the top half. If the bottom half can't effectively staff the processes that have to be operated, the management and professional jobs that go with these processes will disappear.( )6. The management of human resources in American companies sees the gaining of skills as their employees' own business.( ) 7. The head of human-resource management in an American firm is directly under the chief financial executives in the firms.( ) 8. The money most American firms put in training mainly goes to workers who lack basic background skills( ) 9. According to the passages, the decisive factor in maintaining a firm's competitive advantage is the rational composition of professional and managerial employees( ) 10. According to the passage, the human-resource management strategies of American firms affect their competitive capacity.III Answer the Questions and Translate Sentences. （4’×10）Steps in Entering Business in China1 (6) Foreign manufacturing business in China falls into one of the three categories: foreign equity joint ventures, foreign cooperative joints ventures, and solely owned foreign investment enterprises. To these foreign investments is added direct investment in bonds or shares. Selling is done through a joint venture partner whose business license allows sales within China. Sourcing in China involves a contract agreement with a Chinese partner in order to guarantee quality control and product availability.2 Direct investment in China may be supplying equity for joint venture projects, buying stocks in a joint stock limited company, and buying bonds that are floated for large infrastructure projects, for example. The rate of return on bond investment can be between 15 percent and 17 percent for a 15-year period; however, the investment is not returned.3 The first step in entering China for business is to identify one’s own company’s needs.China is not the right environment for every kind of foreign business. Foreign companies also need to identify goals: (1) to sell to China; (2) to buy from China; (3) to manufacture in China for export only; (4) to manufacture for domestic markets.4 The next step, if the goal is buying, selling, or forming a joint venture, is to identify a partner. The choice of a partner is extremely important and can be accomplished in several ways. Chinese consulates and embassies can offer information about potential partners. Consulting firms in China and abroad can also identify potential partners. Chinese government commissions that approve foreign investment, such as the Shanghai Foreign Investment Commission, can provide lists of partners. Delegates from China may travel to a for eign firm’s head office and initiate talks about partnership.5 (7) The third step is to find out about these potential partners, usually by having one’s own representatives meet with the Chinese in China. Good research is important. Key factors are the Chinese company’s experience with foreign joint ventures and capability in the business. Foreign firms do not usually have more than one partner for each project.6 The fourth step involves three major documents. The first is a Letter of Intent that establishes the agreement reached between partners to work together to accomplish the goals of both sides in this partnership. This is recommended for the linkage between foreign buyers from China with an import-export agent that will oversee the buying, as well as for joint venture partners for marketing and manufacturing. When the partners plan a joint venture company they will next have Articles of Association or a Charter drawn up, detailing how the new company entity will be structured. This leads to a joint venture contract. It may have appendices that specify other specific contract agreements, such as intellectual property rights, patent rights, and export numbers. The documentation is often prepared for foreign companies by foreign law firms operating in China.7 The fifth step in a joint venture is a feasibility study. This document, approximately 20 pages long, follows a specific format and is really a joint justification study, signed by both partners. The feasibility study must be performed by a Chinese-approved organization, usuallya consulting firm in China. In some cases, an environmental impact study is part of this step.8 The final step is approval resulting in the business license. Businesses must operate strictly within the scope specified in the business license. It is renewed every year.9 Within each industry there are specific requirements for the business license as well. Of course, once authority is given for the joint venture to exist, the company has to implement the approvals. This usually results in further negotiations between partners.10 Chinese law. China’s legal system is slowly beginning to develop, but is still in the early stages. (8) The new Company Law, effective July 1, 1994, is the first of its kind since the establ ishment of the People’s Republic of China in 1949. Previously, foreign investors had to rely on vague rules cited by officials and on hearsay from other foreign firms’ experiences, now they can base their decisions on this law, adopted at the Fifth Session of the Standing Committee of the 8th National People’s Congress. The Company Law governs all limited liability and joint stock companies, including those with foreign investment.11 Accounting. Accounting practices are not universal in China; the kind of organization—equity joint venture, cooperative joint venture or solely owned foreign investment enterprise—will determine how accounts are kept. Foreign-investment manufacturing firms are not subject to import duty if their products are exported. Duty-free havens exist to encourage manufacture-for-export by foreign-investment enterprises.12 Marketing. Marketing inside China is very difficult for foreign firms unless they are joint venture partners of Chinese firms already involved in domestic marketing. Distribution channels usually coincide with the governmental administrative regions. Transportation and telecommunication infrastructures limit development also. Nevertheless, the market is so enormous that even one region is enough to sustain a business. Consumer demand for commodities and services is great. (9) Manufacturers can sell with very little promotion, but at the same time name recognition is very important for the appeal to status that is a characteristic of Chinese culture. Billboard advertising is effective, along with television commercials.13 Financing. (10) Financing of foreign business in China may take several forms. Wholly foreign investment enterprises usually export to a subsidiary or trading company in another country. The total investment in joint ventures is registered capital (equity) plus circulating funds (debt). Debt-equity ratios are published and conform to levels set by China. The equity often comes from the foreign partner and working capital from the Bank of China. In large projects, companies can go public. Some enterprises in China float bonds; in 1993 convertible bonds appeared, convertible into common shares. One successful example is the Shanghai Pinkerton Float Glass Plant.14 Equity joint venture operations allow either partner to bring anything into China without duty. Labor is not equity; when the contract is being negotiated, each side inflates its contribution. In a cooperative joint venture, only things used specifically for production are duty free.A. Answer the following questions according to your understanding of the passage:1. Which of the following is true concerning a foreign manufacturing business in China?A. A contact agreement with a Chinese partner is needed.B. Quality control and product availability matter a lot to its success.C. Selling can be done freely both in China and in other countries.D. Both A and B.2. From Para. 4, we know ________.A. Chinese consulates and embassies can appoint a partner for a foreign company.B. Only consulting firms in China have the right to help find a partner.C. The Chinese government grants rights only to the Shanghai Foreign Investment Commission to approve foreign investment in China.D. Delegates from China may stay home or go abroad to hold talks about partnership.3. Three major documents involved in the fourth step are _____.A. a Letter of Intent, Articles of Association and a CharterB. a Letter of Intent, a Charter and a contractC. Articles of Association, a Charter and a contractD. documents of intellectual property rights, patent rights and export numbers4. What does the author mainly discuss in Para.13?A. Shanghai Pinkerton Float Glass Plant.B. Wholly foreign investment enterprises usually export to a subsidiary or trading company in another country.C. Some enterprises in China float bonds.D. Financing of foreign business in China may take different forms.5. According to the passage, which of the following is NOT true?A. Six steps are necessary in entering business in China.B. Foreign investment manufacturing firms are free of import duty if their products are exported.C. Marketing in China will be easier for foreign firms if they are joint venture partners of Chinese firms already involved in domestic marketing.D. Accounting practices for equity joint venture and cooperative joint venture are the same. B. Translate the underlined sentences into Chinese (6) (7) (8) (9) (10).。

商务英语阅读试题B答案集团文件发布号：（9816-UATWW-MWUB-WUNN-INNUL-DQQTY-商务英语专业商务英语阅读试题B答案及评分标准（供参考）Part I Multiple choice ( 20 points)Complete the sentences by choosing from the words below each sentence(每小题1分，本题共20分)1.c2.a3.c4.b5.b6.b7.c8.b9.c 10.a11.a 12.b 13.b 14.c 15.b16. c 17.a 18.c 19.a 20.cPart II Match ( 20 points)(每小题2分，本题共20分)Section A21. idea generation 22. mesh with23. potential buyers 24. initial feelings25. proposed productSection B26. moderation 27. marketing concept28. Internet technologies 29. labour force30. benefitsPart III Reading comprehension( 40 points)(每小题2分，本题共40分)31.b 32.a 33.c 34.a 35.b36.a 37.b 38.c 39.c 40.b41.b 42.a 43.c 44.b 45.b46.a 47.a 48.b 49.a 50.cPart IV Translation ( 20 points)Translate the following passages into Chinese(每小题10分，本题共20分)Passage 1中国在世界贸易组织里的成员身分，经济效能的巨大收益创造了潜能。

确实，这些收益可能比那些大量发表的预测更大，因为那些研究没有充分注意到更多的外国竞争对国内公司可能出现的效果。

汕头大学（纳思教学点）2013级商务英语专科第五学期《实用商务英语阅读》闭卷考试（B 卷）备注：考试时间120分钟。

请考生把答案写在答题卷上,请勿直接在试卷上答题。

ReadingPART ONE (Questions 1-5)●Look at questions 1-5. In each question, which sentence is correct? For each question, mark one letter (A, B or C) on your Answer Sheet. （请按照方框里提供的信息进行作答。

）1A Item 20 is now discontinued.B Item 20 has developed a fault.C Item 20 is unavailable at the moment.2 A Jane Halton is moving from banking to insurance.B Boulder Insurance hopes to appoint a new Chief Executive.C The post of Chief Executive at Curtis Bank has become vacant.3 This organizationA rents luxury office space.B provides conference facilities.C markets other companies’ goods.4 Fine foods requires an agent toA own a suitable vehicle for delivery.B be a specialist in food distribution.C deliver goods all over the country.5Staff should tell Jane FellowsA how many people have enrolled for the course.B if they are interested in doing the course.C which of the courses they have decided to do.PART TWO (Questions 6-10)●Look at the list below. It shows a number of business training courses.●For questions 6-10, decide which training course (A-H) each person on the opposite pageneeds.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.（请在方框内A-H 中选择匹配的信息对应6-10题，A-H 每条只对应一题，请不要多选。

《商务英语阅读》期末考试试卷任课教师朱维学生姓名一、改错（2’×10=20’）:A．在下面这段话中，有的句子中有多余的单词，有的句子完全正确。

找出句子中多余的．．．单词，并将它．．写在句子后面的括号中。

在正确的句子后面打√。

（2’×5=10’）The competition, which there is held every two years, is organized by the International （）Training Organization. All U.K. competitors qualify for the team by getting through （）a tough national competition. Their backgrounds are vary from arts to sciences, （）and students to the self-employed. Since they do not know which skill area they （）will be tested in, they must to train for everything before the start of the competition. （）B．在下面这段话中，每一．．．．．．写．．句．都有错用的单词，找出句子中错误的．．．单词，并将正确的单词在句子后面的括号中。

（2’×5=10’）Before you start a business, it is importance to undertake market research （）and to assess the results with great care: you need to finding out about your （）potential customers and the state of the market, included your competitors. （）The more detailed your market research are, the more profitable your business is （）likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.（）二、完形填空（1’×15=15’）Employment Opportunities for Graduates with the Provincial Bank. The Provincial Bank is one of the biggest financial institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (1) a household name. Almost 4,000 of these employees (2) managerial or executive positions. The bank has an outstanding (3) of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (4). The bank's comprehensive training programme concentrates on (5) the most important skills that graduates need in order to (6) early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (7) courses in management skills. They also receive training in order to increase their knowledge of the bank's (8). The bank supports (9) of staff who wish to take professional examinations, and its Graduate Training Scheme is (10) to the nationally recognized Diploma in Management. Obviously the quality of its mangers is of (11) importance to the bank's performance. It welcomes good graduates in any subject area, (12) they can demonstrate the ability to influence events, and have the potential to (13) both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (14) to work in other parts of the bank and can (15) a varied and flexible working life.（）1 A opened B entered C turned D become（）2 A hold B do C keep D own（）3 A career B catalogue C record D experience（）4 A area B trade C record D market（）5 A making B reaching C developing D heightening（）6 A present B treat C deal D handle（）7 A observing B attending C involving D staying（）8 A services B goods C creations D abilities（）9 A colleague B members C people D persons（）10 A qualified B combined C fastened D linked（）11 A main B vital C necessary D superior（）12 A therefore B thus C provided D only（）13 A succeed B realize C gain D overcome（）14 A choice B chance C likelihood D probability（）15 A forecast B believe C suppose D expect三、英译汉（14’）1、The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.（2’）2、Fewer American workers will get pay rises in the next few months than at any time for the past 30 years. Instead, at one company in 20, wages have been declining, and at three-quarters pay is flat.（2’）3、In recent years, with the increase in globalization and diversity in the workplace, cross cultural management has become an important element of organizational life.（2’）4、The style of the ad is also important, because comparative ads, while acceptable and even common in the United States and Canada, are less commonly used in the United Kingdom, un acceptable in Japan, and illegal in India and Brazil.（4’）5、Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages is greatest——ie, in which it has a comparative advantage——and importing the rest.（4’）四、阅读（3’×17=51’）A．请根据A、B、C、D四个段落，找出1-7这7个句子所指的工作范围，在括号中用A、B、C、D注明，字母可重复使用。

商务英语期末试题及答案Introduction:Commercial English is a vital skill in today's globalized business world. This article presents a set of final exam questions and their corresponding answers related to the field of Business English. The format of the article will be divided into several sections, providing concise and organized information to enhance readability and comprehension. Without further ado, let us delve into the Business English final exam questions and answers.Section 1: Vocabulary1. Define the following terms:(a) Market segmentation: Market segmentation refers to the process of dividing a market into distinct groups of consumers who share similar characteristics, needs, or preferences. This enables businesses to tailor their marketing strategies to target specific consumer segments effectively.(b) Key performance indicators (KPIs): KPIs are measurable values that indicate the performance and progress of an organization towards its objectives. They help evaluate and track the success of various business activities and initiatives.(c) Supply chain management: Supply chain management involves the coordination and oversight of all activities, processes, and resources involved in the production, distribution, and delivery of goods and services from the initial sourcing of raw materials to the final consumption by customers.(d) Intellectual property (IP): Intellectual property refers to intangible creations of the mind, such as inventions, designs, literary works, and trademarks, that are legally protected against unauthorized use or reproduction.Section 2: Reading ComprehensionRead the following passage and answer the questions that follow:Passage:In today's competitive business landscape, effective communication plays a crucial role in building successful relationships with clients, suppliers, and colleagues. Communication skills encompass both verbal and non-verbal aspects.Questions:1. Why is effective communication important in the business world?Effective communication is essential in the business world as it facilitates the exchange of information, ideas, and instructions among individuals and teams. It helps build relationships, resolves conflicts, and boosts efficiency and productivity within organizations.2. What are some elements of effective communication?Some elements of effective communication include clarity, conciseness, active listening, non-verbal cues, and empathy. Clear and concise messages help ensure understanding, while active listening and non-verbal cues (such as body language and facial expressions) enhance comprehension and fosterrapport. Empathy allows individuals to understand and relate to the emotions and perspectives of others, facilitating effective communication.Section 3: GrammarIdentify and correct the errors in the following sentences:1. The company's success depend on its employees' dedication and hard work.Correction: The company's success depends on its employees' dedication and hard work.2. Each of the managers were asked to submit their reports by the end of the week.Correction: Each of the managers was asked to submit his or her report by the end of the week.3. We should avoid using jargons and acronyms that might confuse the clients.Correction: We should avoid using jargon and acronyms that might confuse the clients.Section 4: Business WritingCompose an email to a potential client, introducing your company and services, and inviting them to a meeting:Dear [Client's Name],I hope this email finds you well. My name is [Your Name], and I am a representative of [Your Company]. I recently came across your company's profile and was impressed by its industry reputation and achievements.At [Your Company], we specialize in providing comprehensive business solutions tailored to meet the unique needs and challenges of our clients. With a team of experienced professionals and a proven track record of success, we have helped numerous businesses optimize their operations and maximize their growth potential.I would like to take this opportunity to invite you and your team for a meeting where we can discuss how [Your Company] can support and contribute to the success of your organization. Our team is well-equipped to provide strategic insights, innovative solutions, and personalized guidance to address your specific goals and objectives.Please let me know if you would be available for a meeting at your earliest convenience. I would be more than happy to schedule a time that suits your busy schedule. I am confident that our partnership can yield mutually beneficial results.Thank you for considering [Your Company] as your trusted business partner. I look forward to the opportunity of meeting you in person and discussing our potential collaboration.Warm regards,[Your Name][Your Title/Position][Your Company]Conclusion:In conclusion, Business English is a vital skillset for professionals in today's interconnected and fast-paced business environment. This article provided a sample set of final exam questions and their corresponding answers to help enhance understanding and knowledge in the field of Business English. By mastering vocabulary, reading comprehension, grammar, and business writing, individuals can excel in effectively communicating and conducting business in the global marketplace.。