下载文档原格式
英语广告直译和意译法,创译法相结合的例子当将广告从一种语言翻译成另一种语言时，通常有几种方法：●直译法（Literal Translation）：直译法是将原文逐字逐句地翻译成目标语言，保留原文的结构和语法，但有时会因为文化、语言习惯等原因导致翻译结果不自然或不流畅。
例子：原文广告语"Quality you can trust"直译为"质量您可以信任"。
●意译法（Free Translation）：意译法是根据原文的意思和情感，用目标语言表达同样的意思，而不是直译原文的文字。
这种方法可以更好地适应目标语言的文化和习惯，使翻译更自然、更易理解。
例子：原文广告语"Where dreams come true"意译为"梦想成真的地方"。
●创译法（Creative Translation）：创译法是在保留原文含义的基础上，结合目标语言的文化、语言特点以及广告的目的和受众，进行更具创造性和吸引力的翻译。
例子：原文广告语"Think Different"创译为"与众不同"，这个译文保留了原文的意思，但也结合了目标语言的表达习惯和文化特点，更贴合目标受众的理解和感受。
●下面是结合以上三种方法的例子：原文广告语："Taste the rainbow"1.直译法："尝尝彩虹"2.意译法："品尝彩虹的味道"3.创译法："享受彩虹般的美味"在创译法中，"Taste the rainbow"的意思被传达了出来，但同时也引入了一种更具吸引力和感官上的描述，更能够吸引目标受众的注意。
Unit 1 Advertising[抛砖引玉]广告，顾名思义，“广而告之〞，它是20 世纪高度发展的行业。
一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想，并由此销售额倍增。
如：“包揽天下〞宣传生活中各式各样的包，真让人感到言有尽而意无穷。
“不打不相识〞这那么打字机广告更是幽默风趣。
但是，如果产品的广告不能准确地表达产品的内容，翻译不准确，正如本单元的发乳广告本想表达“ X puts life into dry hair 〞( 某某发乳产品可使干发生辉)，经过不贴切的翻译后，在国外市场上意思变为了“ X puts living things into dry hair〞( 某某发乳产品可使干发生虫)，那令人尴尬难堪的结果可想而知，自然是产品走投无路。
可见，准确无误的翻译在跨国文化的交际中的地位十分重要。
从另一个角度来讲，通过学习本单元，我们还可以得到一些有关广告方面的知识，更好的了解产品的性能、质量的优劣。
[指点迷津]A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词，既可当及物动词使用，亦可用作不及物动词，意为“〔在报纸、广播、电视上〕为〔产品等〕大做广告〞。
We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。
如果你想凭借某种媒体做广告，要注意与 advertise 所搭配的介词。
◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。
She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。
◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。
英语广告词10个知名品牌英文广告词及其中文翻译
各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢
no problem too big。
7．Just do it，没有解决不了的大问题。
13．Take TOSHIBA .
滴滴香浓，无处不在。
英语广告词
10．Feel the new space .
我们领先.
智慧演绎.
动态的诗，意犹未尽经典英文广告词
1.
没有不做的小生意.Obey your thirst.
使不可能变为可能。
9．The taste is great，拥有世界.
服从你的渴望。
3．We lead ,dancing close to me,take the world.
感受新境界.others copy.
味道好极啦。
6．Poetry in motion .
拥有东芝。
英语广告词
14．Let’s make things better.
只管去做，他人仿效。
4．Impossible made possible。
5．The relentless pursuit of perfection.
新一代的选择..
不懈追求完美。
11．The choice of a new to the last drop。
8．Ask for more .
渴望无限.
让我们做得更好。
2，向我舞动。
12．Intelligence everywhere。
15．No business too small
各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢。
1.英语广告语的特点1.1简练 Brief广告，由于受到时间、资金等多方面因素的影响，总是希望在最短的时间内吸引观众的注意力。
很多世界驰名的英语广告，都是以简练取胜的:Drives wanted. (大众汽车) Your true choice. (AT&T电话公司) Passion for the road. (马自达汽车) Makes dreams come true. (迪斯尼乐园)Let us make things better. (飞利浦电器)在简练这方面，广告有以下特点：1.1.1多用口语: 口语的运用，使广告具亲和力。
在广告中会尽量采取人们在日常生活中使用的口语，并多使用一些小词汇（small words），以更贴近观众。
My goodness! My Guinness!Guinness啤酒的广告，“my goodness”表示惊讶，这个组合形象生动，易于记忆。
俚语和非正式英语也常出现在广告中。
下面是一则推销微波炉的广告，用词简单，口语化很强。
“gotta”为俚语，相当于“got to”，让人觉得很贴近生活。
I couldn’t believe it! Until I tried it!I’m impressed by it!You’ve gotta try it! I love it!1.1.2多用简单句，明快有力: 简单句地运用，能使顾客的心与广告一起舞动。
下面这则广告就体现了简明的特点：The Armco vacuum learner cleans rugs and drapes. It cleans hard surfaces like woods and vinyl floors. Even cement. The Armco vacuum cleaner is smooth and quiet. Try it! Make your floorssparkle with new cleanliness.1.1.3多用省略句，突出关键词。
广告Advertisement英语作文Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. 广告给我们带来关于产品的最新信息，如果没有广告，消费者对当地商店所卖的货物会一无所知。
广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。
广告还可以为报纸，杂志，无线电台以及电视台提供资金。
But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoilthe environments. 不过也有一些反对广告的意见。
有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。
广告词英文翻译广告是营销的工具和手段，营销功能应被视为广告与生俱来的本质功能。
营销离不开传播，传播功能是广告的最基本功能，广告通过信息的传播起到促进、劝服、增强、提示的作用。
下面是橙子带来的关于广告词英文的内容，欢迎阅读!经典广告词的英文 Impossible made possible. 使不可能变为可能。
(佳能打印机)Take time to indulge. 尽情享受吧!(雀巢冰激凌)Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。
(万宝路香烟)To me， the past is black and white， but the future is always color. 对我而言，过去平淡无奇;而未来，却是绚烂缤纷。
(轩尼诗酒)The taste is great. 味道好极了。
(雀巢咖啡)From Sharp minds, come sharp products.来自智慧的结晶。
(夏普产品)Mosquifo bye bye bye.(RADAR) 蚊子杀、杀、杀。
(雷达牌驱虫剂)Connecting People.(Nokia) 科技以人为本。
(诺基亚)Anything is possible. 没有不可能的事。
(东芝电子) /Take 1 / 6TOSHIBA, take the world. 拥有东芝，拥有世界。
(东芝电子)Our wheels are always turning. 我们的车轮常转不停。
(五十铃汽车)The world smiles with Reader's Digest. 《读者文摘》给全世界带来欢笑。
(《读者文摘》)Nobody is perfect. 没有一个人的身材是十全十美的。
(苗条健身器材)The Globe brings you the world in a single copy. 一册在手,纵览全球。
英语广告作文带翻译Do you ever feel like you're missing out on the global conversation? With over a billion people speaking English worldwide, learning the language can open doors to new cultures, job opportunities, and friendships. Here's how you can embark on this exciting journey with our comprehensive English language courses.Why Learn English?1. Global Communication: English is the language of international business, diplomacy, and the internet. By learning English, you're equipping yourself with the ability to communicate with people from all corners of the globe.2. Educational Opportunities: Many of the world's top universities and educational resources are in English. Enhance your academic prospects by being proficient in English.3. Cultural Exchange: Dive into the rich world of English literature, films, and music. Understanding the language will deepen your appreciation and enjoyment of these cultural treasures.Our English Course Offerings1. Beginner's Course: Start from the basics and build astrong foundation with our beginner's course. We focus on essential vocabulary, grammar, and pronunciation.2. Intermediate Course: For those who have some English knowledge, our intermediate course will help you improve your fluency and comprehension skills.3. Advanced Course: Master the nuances of the English language with our advanced course, designed for those who want to excel in professional or academic settings.4. Business English: Tailored for professionals, this course focuses on language skills needed in a business environment.5. Online Classes: Learn at your own pace with our flexible online classes. Access course materials anytime, anywhere.Benefits of Our Courses- Qualified Instructors: Our teachers are native speakers with extensive teaching experience.- Small Class Sizes: Enjoy personalized attention in small, interactive classes.- Cultural Immersion: Engage with native speakers and immerse yourself in the language through real-life scenarios.- Certification: Receive a certificate upon completion, a testament to your language proficiency.Don't Wait, Enroll Today!The world is waiting for you. Take the first step towardsglobal connectivity by signing up for our English courses. Spaces are limited, so act now to secure your place.你是否感觉自己错过了全球对话？全球有超过十亿人讲英语，学习这门语言可以为你打开通往新文化、工作机会和友谊的大门。
