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商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_Unit 4 InnovationUnit Overview (单元概览)By studying this unit, you are expected to:●know different aspects of company innovation;●learn Google’s attempt in technological innovation;●learn methods to boost staff creativity and innovation.Lead-in (主题导入)Task 1●Write the word “innovation” on the board and ask the students to brainstormwords or expressions they can think of concerning it.●Ask the students to make sentences out of those words or expressions.●Invite comments and encourage the class to share their opinions or experiencesconcerning innovation.Reading A (精读课文)●Brainstorm different types of swimsuits with the whole class.●Ask the students to compare the swimsuits in the past with today and think ofsome innovative elements. (Whether in product function, product lines or product designs, etc.)Task 1●Ask the students to focus on the top 50 or 100 companies at home and abroad forobservation and summary of successful company innovation rules or principles.●Ask them to pay attention to those companies that went bankrupt, especiallythose failed after their enforcement of the innovative planes.●In either way, ask them to pay special emphasis on the year of the innovativeenforcement, the results that accompanied, especially the sales figures, market share, and the alike.Understanding the TextTask 3●Without referring back to Reading A, ask the students to review different meansof innovation.●Ask them to think of one example at least for each means.●Ask them to turn to Task 3 and finish the categories.Activity 1●Divide the students into 2—4 groups.●Assign them the quotes respectively.●Ask the students to surf on the internet or consult references in the library aboutCoco Chanel and Samuel Johnson.●Select representatives to present their findings, interpretations, and comments onthem.●The answers are open. Try to encourage different interpretations from thestudents as long as they make sense.Reading B (泛读课文)Activity 2●Introduce the IKEA profile to the students.●Ask the students to conduct a reconnaissance after school, out of campus.●If the students do not have personal experiences of using IKEA’s products, askthem to interview shoppers in IKEA, by door-to-door interview or somequestionnaire surveys on the internet.●Ask them to collect the data, analyze them and come up with some findings.Listening (听力练习)Task 1●Ask the students to brainstorm the chief responsibilities of the R&D Department.●Ask them to think of basic procedures that they would follow in developing newproducts.●Ask the students to think of the swimsuits they have used, think of any changesthey found in those products, and the reasons for the changes.Task 2●Divide the students into pairs, and give each of them a role as being Messi Kingor Victoria Laura.●Allow the students to listen to the dialogue one more time and to take notes of thewords uttered by their respective roles.●Ask them to act out the conversation and exchange the ideas.●Allow them to add whatever other means they could think of concerning thesame topic.Communication Project (商务沟通)●Write the phrase “internal communication” on the board and ask the students tothink of different means for internal communication.●Ask them to compare those different means and think of their effectiveness. Task 3●Ask the students to compare and select one, or at most two means (this alsoserves as a warming-up for Writing).●Ask them to list reasons why this one or those two are superior to the others. ●The answer to this question is open.Writing(商务写作)●Refer to the teaching tips listed above in Communication Project, Task 3.●Ask the students to think of Tip No. 3, and consider whether the company and itsproducts would influence the means they’ve chosen and why.Moral Reflections (补充教学资源)Unit Overview苟日新，日日新，又日新。
商务英语综合教程4课文解析English:The text "Business English Integrated Course 4" covers a wide rangeof topics related to business English, including business correspondence, meetings, negotiations, presentations, and socializing. The course provides practical language training for business purposes, helping students improve their English skills in various business contexts. The text also includes case studies, role-plays, and real-life business scenarios to enhance students' understanding and application of the language. Additionally, the text offers valuable insights into international business practices and cross-cultural communication, preparing students to effectively navigate the global business environment.中文翻译:《商务英语综合教程4》涵盖了与商务英语相关的广泛主题，包括商务信函、会议、谈判、演讲和社交。
该课程为商务目的提供实用的语言培训，帮助学生在各种商务环境中提高英语技能。
