国际商务礼仪(第二版) Unit One Posture Etiquette

Part II
ChaLpOGtOer 1
Basic requirements of Business Manners
1. Professional Image Positive impression
2. Dress Codes
Clean and professional
3. Communication
Succeeding in business today requires not only mastery of one’s job but also mastery of the common courtesies of give and take and of consideration for others. Put them to work today, and you will find
A. immediately pass them your business card B. look at the card and acknowledge it
5. When expressing thanks to a business client who has given you a gift, you should
look at the current situation and assess how it affects everyone involved
◇ The essence of etiquette:
sincerely considerate, respectful and honest
◇ Functions: 1. Allow
3. How to resolve different situations in interpersonal relationship

• In Germany, use titles.在德国，要使用头衔。
Business Cards：名片
• In Japan, present a business card with both hands; in Arabic countries, use the right hand only. 在日本，要用双手将名片递给对方；在阿拉伯国家，要用右手。
• Include your pany’s address and telephone numbers; include foreign headquarters, as appropriate. 包括你公司的地址、；合适的话，还可以包括国外总部的联系地 址。
• Include your fax number and e-mail address. • 写上你的传真号和电子邮件地址。
FAX Transmissions:传真
• Call ahead to confirm fax number and to alert the person that you are sending a message; message should follow within 15 minutes. 先打个过去确认传真号码,并通知对方你将要发送传真。传真应 在15分钟之内发送。
性别与地位和身份有关系。在美国女性被认为和男性一样平等。 在其他国家（中东）女性就不平等。
Position and Status:地位与身份
Age and hierarchy are important in such countries as Japan. Age takes precedence over rank, but rank is important. The higher the rank of the person you are introduced to, the lower you bow. The person of lower rank bows first and lowest; junior persons stop bowing first. You are also expected to sit and to go through the door in rank order. 在像日本这样的国家，年龄和社会阶级是很重要的。职位级别 很重要，但年龄更重要。越是将你介绍给职位比你高的人，你 鞠躬就要鞠的越低。职位低的人要先鞠躬，而且要鞠得低并先 停止鞠躬。坐下或进门的时候也要讲究级别。

国际商务礼仪双语在当今全球化的商业环境中，国际商务交往日益频繁。

了解和掌握国际商务礼仪对于成功开展国际业务至关重要。

国际商务礼仪不仅涉及到个人的形象和素养，还关系到企业的声誉和合作的顺利进行。

本文将从多个方面探讨国际商务礼仪的双语知识，帮助您在国际商务场合中展现出专业、自信和尊重。

一、仪表与着装在国际商务场合，仪表和着装是给人留下第一印象的关键因素。

男士的着装通常要求正式、整洁。

一套深色的西装搭配纯色的衬衫和领带是常见的选择。

西装的剪裁要合身，面料要优质。

衬衫的颜色以白色、浅蓝色为主，领带的图案和颜色要与整体搭配协调。

皮鞋要保持干净光亮，袜子的颜色要与西装相配。

女士的着装可以有更多的选择，但也要遵循正式、得体的原则。

可以选择套装、连衣裙或裤装。

套装的颜色以深色为主，如黑色、深蓝色。

连衣裙的长度要适中，避免过于暴露或过于花哨。

裤装要搭配高跟鞋，展现出优雅的气质。

在不同的国家和文化中，对于着装的要求可能会有所差异。

例如，在一些保守的国家，女性需要遮盖头部或穿着长袖长裤。

因此，在进行国际商务活动之前，了解目的地国家的文化和习俗是非常重要的。

英语表达：In international business settings, appearance and dress are crucial factors in making a first impressionFor men, formal and neat attire is often required A dark suit paired with a solidcolored shirt and tie is a common choice The suit should be welltailored and made of highquality fabric Shirt colors are mainly white or light blue, and the pattern and color of the tie should coordinate with the overall outfit Leather shoes should be kept clean and shiny, and the color of the socks should match the suitFor women, there are more options for dress, but the principle of formality and appropriateness should still be followed One can choose a suit, a dress or pantsuit The color of the suit is mainly dark, such as black or dark blue The length of the dress should be moderate, avoiding being too revealing or too fancy Pantsuits should be paired with high heels to show an elegant temperamentIn different countries and cultures, the requirements for dress may vary For example, in some conservative countries, women need to cover their heads or wear longsleeved and longpants outfits Therefore, it is very important to understand the culture and customs of the destination country before conducting international business activities二、见面礼仪见面时的问候和介绍是建立良好关系的开端。

Text APostures (体态)Want to succeed in business? New research reveals that your posture could be the key .Posture is the way you hold your body against gravity while standing, walking, sitting or lying down. Gravity is pulling down your body all the time while you are trying to hold it upright. Good posture involves training your body to move in a way where least pressure is placed on muscles. Good or correct posture is not something you have to force upon yourself ; it is the natural way your body is meant to be. Align your body and you will feel a positive change in you instantly. Good posture means less strain and more energy. Good or correct posture is where your body is in proper alignment, the joints and muscles are working without unnecessary strain.想在商业上成功吗？新的研究表明，你的姿势可能是关键。

站立，走路，坐着或躺下时，姿势是你的身体的姿势。