【精品】高中英语(人教大纲)第三册：Unit5 Getting the message(第二课时)

The Second PeriodTeaching Aims:1.Learn and master the new words and phrases appearing in this period.2.Improve the students’ reading ability.3.Let the students learn to protect themselves from misleading ads. Teaching Important Points:1.Master the following phrases:hand in hand accuse...of get...acrossappeal to aware of keep an eye out for2.Improve the students’ reading ability.3.Enable the students to understand the passage better.Teaching Difficult Points:1.How to help the students understand the reading material exactly.2.How to help the students finish the concerned exercises after reading. Teaching Methods:1.Discussion method to talk about the advantages and disadvantages of ads.2.Fast-reading to help the students get the general idea of the passage.3.Careful reading to help the students get the detailed information about the passage.4.Individual,pair or group work to make every student work in class. Teaching Aids:1.the multimedia2.the blackboardTeaching Procedures:Step Ⅰ Greetings and RevisionGreet the whole class as usual.T:In the last period,I asked you to make some sentences using the three important phrases.Now,who’d like to make a sentence using“take...into consideration”?S:I’d like to.When you are l ooking for a job,you should take working condition into consideration.T:Good.Next phrase“in charge of”.S:Mr Wang is in charge of our class.T:Now the last phrase—be to blame.S:Mr Brown is to blame for the car accident.Step Ⅱ Preparation for Readin gT:Very good.With the development of market economy,advertisements have become a dominant feature in television,radio and newspaper industry.Ads are used to persuade us to buy things.They can be useful when we are trying to decide what we should buy.But some ads can be misleading when they give incorrect or false information.Are ads good or bad for people?Please make a list of advantages and disadvantages of ads.Work in pairs.You’re given two minutes to prepare it.After that,share your list with the rest of the class.(Two minutes later,teacher asks some students to read what they wrote.) T:Now,Li Jun,do you think ads are good or bad for people?S:I think they are good for us.They have some advantages.Firstly,they can help us buy and sell goods.Secondly,they can wid en people’s stly,they can make people more experienced.T:Good.Sit down,please.What’s your opinion,Wu Dong?S:I think ads are bad for people.Firstly,ads always persuade people to buy their poorly made products.Secondly,they give people some stly,they waste people too much time.Step Ⅲ ReadingT:OK.Sit down,please.Today we’re going to read a passage about advertising.It will tell us the advantages and disadvantages of ads.Before we read the passage,we’ll learn the new words f irst.(Teacher deals with the new words with the students.)T:Now open your books and turn to Page 40.Read the passage as quickly as possible.Please underline the advantages and disadvantages of ads mentioned in the text while reading.(Teacher gives the students four minutes to read the passage and then asks two students to read the advantages and disadvantages of ads in the text.) T:(Four minutes later.)Have you finished?Ss:Yes.T:Wang Li,what are the advantages of ads mentioned in the text?S:First,they help people make informed choices.Second,they increase product sales and make products cheaper.That’s all.T:Li Ming,can you say some other advantages?S:Let me have a try.I think they introduce new products and help people make the right decision.T:Right.Who’d like to say the disadvantages mentioned in the text?S:I’ll try.Ads mislead people by making them believe that a certain product is better than it really is or that they will be happier if they buy the product.What’s more,they are annoyi ng.(While the students read out the answers,teacher writes them on the blackboard.)T:Well done.Sit down,please.Now read the passage again.This time you should read it as carefully as possible.Then answer some detailed questions on the screen.Of course,you can discuss them with your partner ifnecessary.Now,begin.(Teacher shows the following questions on the screen.)1.Where can you find advertisements?2.Why is advertising popular?3.What’s the basic principle behind advertisements?4.How does advertising help consumers and companies?5.Why do advertisers often have to work hard to attract people’s attention?6.What is a “bait-and-switch”ad?7.How can we protect ourselves from misleading ads?(Several minutes later,teacher checks the answers.)Suggested answers:1.Ads are broadcast on TV and over the rodio,posted on the Internet and printed in newspapers and on posters in our cities.2.Because truthful advertisements provide good information that helps customers to decide whether they want or need the advertised product and frequent advertising increases product sales.What’s more,advertising can make a product cheaper.3.By introducing a brand name to potential customers and by associating the product with the customers’ needs,companies are a bout to influence the choices customers make.4.Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.By explaining the features,functions and costs of a product or service,ads also allow customers to compare prices and quality before they actually go to the store.Good ads make it possible for companies to introduce new products and increase sales.5.Because there are many ads every day,advertisers must work hard to get their passage across.6.A“bait-and-switch” advertisement is an ad,containing a trick,where the customer is shown one product and then given another.7.We must be careful when we read ads and we must learn to analyse ads. T:OK.Now you have understood the detailed information.Please pick out the phrases or the sentences you don’t understand.First have a discussion with your partner and exchange different points.Then I’ll explain some language points to you.(Teacher goes among the students and collects the difficult points that the students don’t understand after the discussion.)T:Now look at the screen.I’ll explain some language points to you. (Show the following on the screen.)1.highly developed:extremely developed,using many different techniques2.has gone hand in hand with:has progressed at the same time as3.accuse...of:say that sb. has done wronge.g.The boy was accused of stealing in the bookstore.4.get...across:be communicated or understoode.g.He’s not very good at getting his ideas across.5.appeal to:be attractive/interesting(to sb.)e.g.The idea of camping has never appealed to me.6.aware of:having knowledge of realization ofe.g.Are you aware of the time?7.keep an eye out for sb./sth.:watch fore.g.I’ve lost my ring—could you keep an eye out for it when you clean the house?Step Ⅳ Listening and ReadingT:Now I’ll play the tape.You can follow it in a low voice.Pay attention to your pronunciation and intonation.Then read it aloud by yourselves and try to understand the phrases learnt just now.See what I mean?Ss:Yes.(Teacher plays the tape for the students to listen to.Then the students read the passage for a while.)Step Ⅴ DiscussionT:OK.Here are two advertisements on Page 41.Work in pairs and analyse the ads.Talk about which of the techniques described in the reading are used to sell the product and which of the claims in the ads may not be truthful.I’ll give you three minutes to discuss them.Then I’ll ask some of you to talk about the ads.(Three minutes later,teacher asks the students to analyse the ads.)T:Now who’d like to analyse the first ad?Tell the class what the ad is about and which of the techniques are used to sell the product.S:Let me have a try.The first ad is trying to persuade people to buy Bullet shoes.In order to get its message across,the Bullet Company has invited a famous international basketball star—Steve Hanks to be their spokesman. T:Right.Which of the claims in the ad may not be truthful?S:I think the fact that Steve uses only Bullet shoes and the statement “Bullet makes you better”may not be truthful.T:Good.Now look at the second ad.A mother is feeding her son something.Who’d like to talk about it?S:I’d like to.I think the ad is trying to persuade people to buy BIGBRAIN—a so-called nutriment.The ad is to appe al to people’s emotions.Because every mother cares for their children.Every mother wants their children to be cleverer.So the ad says,“Doctors recommend BIGBRAIN,the only nutritionalsupplement that has been proven to improve your child’s performance in sc hool.”T:Right.Which of the claims in this ad do you think may not be truthful? S:“BIGBRAIN,the only nutritional supplement that has been proven to improve your child’s performance in school”and“on sale for a limited time”. T:Very good.Now you have know n how to analyse ads.You’ll not be easily taken in in future.Step Ⅵ Summary and HomeworkT:In this class we’ve learned something about advertising.We’ve learned the advantages and disadvantages of ads,the basic principle of advertising and the effects o n companies and consumers.At the same time,we’ve learned some useful phrases.After class,try to make some sentences using these phrases.Try to collect some slogans.That’s all for today.Class is over. Step Ⅶ The Design of the Writing onthe BlackboardUnit 5 Getting the messageThe Second PeriodAdvertisementsAdvantages Disadvantages1.Help people make informed choices.2.Increase product sales.3.Reduce the prices of products.4.Help people make the right decisions. 1.Mislead people2.Be annoyingStep Ⅷ Record after Teaching________________________________________________________________________ ________________________________________________________________________ _____________。