托福TPO21听力Conversation2文本+题目+答案解析

托福TPO21听力Conversation2文本+题目+答案解析

为了帮助大家高效备考托福，为大家带来托福TPO21听力Conversation2文本+题目+答案解析，希望对大家备考有所帮助。

托福TPO21听力Conversation2文本

Narrator: Listen to a conversation between a student and her

public relations professor.

Student: Hi, professor Gordin. I really learned a lot from your

lecture, the one about analyzing all those different segments of

the population. Oh, the official term is audience, right? I never

imagine that one company could have over thirty audiences to

communicate with.

Professor: Yeah, a lot of students are taken aback by this, and

some public relations consultants don’t figure it out until

they’ve worked in the field a while.

Student: Everyone thinks, public relations, eh, PR is easy, but

there’s a lot to it. You really got to know what you are doing.

Professor: Absolutely. So, Stacy, your email implied that you

needed my advice about graduate school?

Student: No, since my undergraduate degree will be in public

relations, I’ve already decided to get a master’s degree in

marketing. Sorry, I wasn’t clear. My issue is, I have got two

require courses and two electives. I am trying to figure out which

elective course is to take. My advisor suggested economics and

accounting, but I am not really sure.

Professor: About?

Student: Well, I endured accounting and economics in high

school and barely stayed awake, they were so ...

Professor: Ok, Ok. I hear you. Eh... you say you wanted a

master’s in marketing, you have got one more semester till graduation. Have you taken any marketing courses yet?

Student: No, I figured I’ve got the marketing basis already

since I have taken every PR in communication courses offered

here.

Professor: Well, there’s some overlap between PR and

marketing, but there are important differences too. Marketing

focuses on selling your product or service, eh, you know,

attracting customers through advertising, and also building

relationships with customers. That’s what a marketing

department does. PR is all about, it involves

relationships too.That’s why I am saying the two fields

overlap. But in PR, you are developing relationships with a wider

range of audiences.

Student: Right. Like employees, suppliers, the media. I do

understand this in theory, but aren’t you still selling your

product, just in a different way?

Professor: Not necessarily. Ok, do you remember that PR

strategy I alluded to the other day? The one our university uses,

a strategy that doesn’t overlap its marketing strategy?

Student: You mean how the university invites local residents

to attend certain lectures and classes for free?

Professor: Yeah, this cultivates a sense of good will and helps

the university avoid becoming isolated from the larger

community. Bringing neighbours into our classrooms is good PR,

but it is not marketing since our neighbours aren’t our

customers, for the most part.

Student: That’s why I want to focus on marketing in

graduate school. Wouldn’t having expertise in PR and

marketing giving me more career options?

Professor: Yeah, but you’ll also want to enjoy your work. So for you electives, why don’t you take advertising principles and

intro to marketing, which I teach? This way, you’ll find out if

marketing is something you really want to pursue. Graduate

School tuition is expensive, and these courses will give you a

good overview of the field before committing yourself.

Student: I wish my advisor had suggested those courses.

Professor: Well, I am someone who has worked in both

marketing and PR, so I can offer a different perspective than

someone who only teaches.

托福TPO21听力Conversation2题目

1.Why does the woman go to see the professor?

A. To ask which elective courses he will be teaching next

semester.

B. To get more advice on which elective courses to take next

semester.

C. To find out the difference between public relations and

marketing

D. To get help deciding whether to pursue a graduate degree

in marketing