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Lesson 29 How to push a product教案一、教学目标Knowledge and skills:Master the new word: battle create ad customer already similar sample offer shine quality surely succeedLearn and master the use of the main expressions.Process and methods:1. To master the main idea of this lesson.2. To know how to push a product.3. Finish the exercises in class.Emotion and value:As the saying g oes: “singing bird have food to eat”, so a good product will often shouted.二、重点难点1. Master new words and expressions.2. Understand the text.3. Talk about how to push a product.4. Recognize that a good product will often shouted.三、教学过程活动1【导入】导入揭题1. Greet the class.2. Lead in:(1)By shouting for some fruits inEnglish;(2)with the picture.3. Write down the title.活动2【讲授】Learning aims showing and New words learning（一）Learning aims showingKnowledge and skills:1. Master the new words: battle create ad customer already similar sample offer shine quality surely succeed2. Master the new phrases and expressions:Push a product stand out catch one’s eye have an interest in Process and methods:1. To master the main idea of this lesson.2. To know how to push a product.3. Finish the exercises in class.Emotion and value:As the saying goe s: “singing bird have food to eat”, so a good product will often shouted.（二）New words learning1. Show pictures for the students to learn the new words.The students read the new words together, then remember them quickly.2. Have a checking.活动3【活动】Reading1.R ead and find.Read the text and find out the new expressions.①吸引某人的目光/注意____________②出色;杰出;显眼;引人注目________③push a product____________④have an interest in____________Check the answers.2.F ast reading.Read the lesson and write true (T) or false (F).(1)Making your product is just half the battle. ( )(2)There are only three ways to push a product. ( )(3)Customers learn the advantages of a product by using it. ( )(4)Only excellent advertising can help you succeed. ( )Check the answers.3.R ead and translate.Work in pairs, read and talk to finish the exercises.①记住,要使你的产品引人注目。
冀教版英语八班级下册课文原文及翻译中英对比版Lesson 29 Lesson 29 How to Push a Product第29课如何促销商品After a lot of hard work,在一系列辛苦的工作之后，you finally have your product.你最终生产出了产品。
But that's only half the battle.但那只完成了战斗的一半。
Now you have to get people to buy it.现在你需要让人们来购置它。
Is your product easy to use?你的产品使用便利吗？How can your product improve people's lives?你的产品能怎样改善人们的生活？Why should people buy YOUR product?人们为什么应当买你产品呢？Remember, you need to make your product stand out.记住，你需要让你的产品很精彩。
So tell people what is special about it.所以要告知人们它的特殊之处。
How can you do that?你能怎么做？Here are a few suggestions.这儿有一些建议。
Create an ad.制作一个广告。
First,study your customers' ages,interests and other information.首先，了解你的顾客的年龄、爱好以及其他信息。
Second, choose a type of ad TV,bus,magazine,newspaper or Internet.其次，选择广告的类型——电视、公交、杂志、报纸还是网络。
Third, decide what your ad will tell people about your product.第三，确定你的广告要告知人们你产品的什么信息。
3.What may people do on trade shows?People can have an interest in similar products, then they can experience your product, enjoy it and even come to love it.4.What will get you more customers?Offering samples and deals will get you more customers.5.With a good quality product and excellent advertising, you will surely succeed. (translate)拥有好的产品质量和出色的广告，你将一定获胜。
Language points1.You need to make your product stand out.stand out意为“出色；杰出；更为重要”He wants to make his program stand out.他想使自己的节目突出。
2.Find ways to catch their eye.catch one’s eye意为“吸引某人的目光”3.They already have an interest in similar products.have an interest in…意为“在…方面有兴趣”，与be interested in相近I have an interest in history.=I am interested in history.4.Offering samples and deals will get you…offer意为“提供；供给”①offer sb. sth.=offer sth. to sb. （主动）拿出某物给某人The young man offered the old man his seat on the bus.②offer to do主动提出做某事She offered to lend me her bike.Step5: Enjoy some wonderful ads●Which ad do you like best?●Why?Writing Step6: Writing假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
Lesson 29 How to Push a Product教学目标1.掌握单词:create,customer,already,similar,offer,shine,succeed;短语:push a product,stand out,catch one’s eye,have an interest in,get to do sth2.掌握和运用一些介绍广告宣传的句型:Go to trade shows and present your product.Push your product using samples and good deals.3.通过听力训练,两人一组合作角色扮演的方式,还有小组合作的方式,大家一起交流,通过实物或图片提供的场景练习目标语言,提高英语听说能力。
教学内容1.学会运用本课重点单词或短语:advantage,simple,coin,cause,less,steal,be worried about,in seconds,far away,aside from,take up2.学会一些介绍广告宣传的句型:Go to trade shows and present your product.Push your product using samples and good deals.教学重难点1.正确掌握与广告宣传有关的词:product,present,enjoy,advantage2.了解更多关于广告宣传的方法。
3.掌握和运用以下重点句式: Now you have to get people to buy it.Find ways to catch their eye.People get to know the advantages of your product after they experience using it.These suggestions can make your product really shine.教学思路本课时的教学内容是冀教版八年级下册英语第五单元的第五课时,主要涉及介绍广告宣传。
Lesson 29 How to Push a Product 教案Learning aims:1. Master the words and the phrases2. Master “Adverbial Clauses”3. Write about a passage about “Bill Gates”.Learning important and difficult points:1. The words and phrases2. Adverbial ClausesLearning method:Listen, say, read and writeLearning instruments:Radio, cards, projectorLearning steps:Step 1. Leading-inDo you know why people make ads for their products?Have you pushed a product?Talk about the questions with students.Step 2. ReadingStep 3. Listen to the tape and repeatStep 4.Do exercises in classStep 5.Homework假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
教师的职务是‘千教万教，教人求真’;学生的职务是‘千学万学，学做真人’。
我们发现了儿童有创造力，认识了儿童有创造力，就须进一步把儿童的创造力解放出来。
——好词好句。
