剑桥商务英语试卷
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（试卷A）
20 -20 年 第 学期
《剑桥商务英语》期末考试试卷
班级： 姓名： 学号：
题号 I II III IV Ⅴ 总分
得分
Ⅰ. Fill in the blanks with the proper expression from A to J according to the context. (10
points)
1. A: Can you tell me how to get to the White Swan restaurant?
B: Sure. Keep straight on this road and turn left. _______.
A: Thank you.
2. A: Can you tell me _______?
B: Very nice rooms. They have balconies and bathrooms. They are on the sixth floor
overlooking the city.
3. A: ___________________?
B: Yes. I’d like a cup of coffee, if we’ve got time.
4. A: ____________?
B: Yes, certainly. These are starters, and these are main courses and these are desserts.
5. A: Hello, I think __________________.
B: Oh dear, what seems to be the problem?
6. A: Mr. Brown, _______________?
B: In my own case, I think there should be flexible time management. It is efficient.
7. A: Miss Castle, I think you may have forgotten to send us the invoice for last order.
B: Really, let me check--- Oh, dear! I am sorry. ______________. I’ll send them at once.
A: It’s perfectly all right.
8. A: Miss Jones, _______________?
B: I have a good relationship with my present employers. But I feel that my prospects are
limited there and that there would be more scope for my talents with a larger company.
9. A: Excuse me, ________________.
B: Certainly. You can take the number 89 bus, and get off at the fifth stop. Then walk
about 100 meters.
A: Thank you.
10. A: Sarah, what do you think of the next year’s sales campaign in Canada?
B: Well, there is a chance that it will succeed. ________________.
A Can you help me with the menu?
B It’s my fault.
C May be or may not, it’s hard to tell. 第 1 页
共 8 页 D There may have been some misunderstandings about our last order.
E What kind of rooms are the double rooms.
F What are your views on this?
G Which bus should I take to get to the Hilton Hotel?
H Would you like to have a drink before we leave for the city?
I Why you’d like to leave your present company and join us?
J You can’t miss it.
Ⅱ. Fill in the blanks with the correct meaning of the conceptions and the abbreviations.
(10 points)
11. Four Ps’ of The Marketing Mix: _______, ______,_______,________.
12. Four Stages of Promotion (AIDA): ________,________,________,________.
13. S.W.O.T stands for:________,__________,____________,___________.
14. The USP stands for: ______________________.
15. CIF is the abbreviation of _____________________.
Ⅲ. Reading comprehension.(35 points)
Part 1: Fast reading. Look at the statements below and the information about job
advertisements in the square. Which job (A, B, C, D) does each statement 16 -20 refer to?
You need to use some of these letters more than once.
16. Experience in advertising would be helpful in this job.
17. This job would probably suit somebody who has worked in the purchasing department of
a large chain of stores.
18. Three years’ experience would not be enough for this job.
19. For this job it would be useful if you have studied how to carry out surveys into consumer
attitudes.
20. In this job you would take charge of a product which has been on the market for many
years. A
B
第 2 页
共 8 页
Product manager
This company has at present about 30% of the market and a remover of more than 500
million. The person appointed will have responsibility for a long-established product
which is a household name. Experience in the insurance market is necessary, and a
background in accountancy would be helpful.
Group Product Manager
This is a rare opportunity to work at a senior level for a market leader in the food
industry, located in the north of the country. The person appointed will report
directly to the Marketing Director and take full responsibility, for a turnover in
excess of 80 million and a team of three managers. Applicants need to have a
minimum of five years’ experience in product management. A market research
qualification would be an advantage.
C
D
Part 2: Comprehensive reading. Read the article below about recruiting and managing
staff, and choose the best answer to the question from A,B,C and D.
As a manager in the service industry sector, I’ve looked at hundreds of CVs in my time. They
are not necessarily the bland documents some bosses might think they are! They are full of
little pointers towards individuals’ personalities and suitability for the job. The first thing I
always look at is an applicant’s employment record. I check for continuity and stability. If
somebody has a long list of previous jobs, all of varying length, alarm bells start ringing.
