外研社2023新视野商务英语综合教程4:第二版教案unit2
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#### 教学目标1. 让学生学会使用英语讨论人们对于美的追求。
2. 深入理解课文内容。
3. 熟练运用课文中的短语和句型。
4. 掌握英语议论文的写作技巧。
#### 教学内容Unit 2:Secrets to Beauty#### 教学时间2课时#### 第一课时##### 第一部分:热身活动(Warm-up)1. 导入(Lead-in)- 提问:What do you think is the secret to beauty?- 引导学生思考并分享自己对美的看法。
2. 预读(Pre-reading)- 观看视频:展示一些关于美的图片或视频片段,让学生进行讨论。
- 复合听写(compound dictation):让学生听一段关于美的录音,并跟随录音写下听到的内容。
##### 第二部分:课文学习(Text Study)1. 深入阅读(Reading in Depth)- 结构分析:分析课文的整体结构,了解作者的观点和论据。
- 概括:让学生总结课文的主要内容。
- 难句分析:解释课文中的一些复杂句子,帮助学生理解。
2. 语言焦点(Language Focus)- 词汇解释:解释课文中出现的生词和短语。
- 句型练习:练习课文中出现的句型,如:“The secret to beauty lies in...”。
- 有用表达:总结课文中出现的常用表达,如:“The beauty of nature is undeniable.”。
##### 第三部分:写作技巧(Writing Skill)1. 分析议论文的结构:介绍议论文的三个基本部分:引言、主体和结论。
2. 引导学生练习写作:以“美的秘密”为题,写一篇短文,要求包含引言、主体和结论。
#### 第二课时##### 第一部分:复习与巩固(Review and Consolidation)1. 复习课文内容:让学生回顾课文中的重点词汇、短语和句型。
2. 小组讨论:分组讨论课文中的观点,如:“外在美和内在美哪个更重要?”。
新视界大学英语综合教程4 Unit 2 PPT 课件简介本文档是针对《新视界大学英语综合教程4》第二单元的PPT课件进行介绍和分析的文档。
PPT课件是英语教学中常用的辅助教学工具,帮助教师向学生传递知识和信息。
本文档将以Markdown文本格式输出,旨在提供一个清晰简洁的可视化学习材料。
一、PPT课件的概述PPT课件是指通过微软PowerPoint或其他类似软件制作的用于演示教学内容的文档。
它通常包含文字、图片、图表、动画等元素,通过幻灯片的形式展示。
PPT课件能够帮助教师更好地组织教学内容,同时也能够激发学生的学习兴趣,提高教学效果。
二、《新视界大学英语综合教程4》Unit 21. 单元概述Unit 2是《新视界大学英语综合教程4》中的一个单元,主要介绍了有关社交活动、聚会和庆祝活动的话题。
学生通过本单元的学习,可以提高他们的口语表达能力和交际能力,并了解不同文化背景下的社交礼仪。
2. PPT课件内容PPT课件的内容通常包括幻灯片标题、图片、文字等元素。
在《新视界大学英语综合教程4》Unit 2的PPT课件中,可能包括以下内容:- 单元主题介绍第一张幻灯片通常用来介绍单元主题,可以使用一张图片来概括单元内容,并用简洁的文字说明单元的学习目标。
- 生词学习可以使用一张或多张幻灯片来展示本单元的重点生词,包括单词、词组和常用表达。
每个单词或短语可以配上例句和音标,帮助学生理解和记忆。
- 对话练习根据教材中的对话内容,可以设计幻灯片展示对话情境和角色。
可以使用文字、图片或动画来呈现对话内容,以帮助学生更好地理解和模仿对话。
- 语法与表达对于本单元中的重点语法和表达,可以使用幻灯片来讲解和练习。
可以通过例句、图表、箭头等方式来解释句型结构和用法,并设计一些练习题来巩固学生的理解。
- 文化背景在学习社交活动和庆祝活动的过程中,可以加入一些有关文化背景的内容。
通过幻灯片展示不同国家或地区的特色活动和习俗,帮助学生了解不同文化之间的差异。
新视野读写Book4Unit2教案Unit 2 Secrets to beautyText A The confusing pursuit of beautyText B Making the choice to be truly beautifulTeaching Objectives:This unit addresses the topic of beauty, focusing on physical beauty and its relationship to satisfaction and perfection of human life. Text A centers on the differences between women and men in terms of how they perceive physical beauty. Text B introduces a reading skill —identifying the topic sentence. After learning them, Ss should be able to1. talk about people’s pursu it of beauty2. fully understand the text3. apply the phrases and patterns4. master the skill of writing a comparison / contrast essay5. master the reading skill — identifying the topic sentence.Time allotment:1st period------ Pre-reading; While-reading (Para.1-2)2nd period------While-reading (Para.4-8;Part III); Language focus.3rd period------ After-reading: structure analysis and writing.4th period------ Additional reading: Reading skills; comprehend Text B.Teaching Procedures:Pre-reading Activities (15minutes)1. What are these products in the following pictures (Lipstick, Nail polish, Eye shadow, Mascara, Eyeliner, Powder foundation) used for?2. Are beauty products used by women only? What do menusually do with their physical looks?3. Appreciate the following sayings about beauty and then talk about your own understanding of beauty.Beauty outside catches the eyes but the real beauty that lies within captures the heart. ?External beauty disappears as you age but internal beauty is remembered even when you are long gone from this earth.While-reading Tasks (75minutes)1. Students guess the main idea of each paragraph on the basis of the detailed information got by skimming.1) What is the easiest way out when a man is asked by a woman to comment on her looks? And why? (Para. 2)2) Do men and women perceive their own looks in the same way? (Para. 3)3)Why do men and women view their looks so differently? (Para. 6)4)What are the differences between men and women in care for details in women’s appearance? (Paras. 9-10)5)What conclusion does the author draw after contrasting men and women on different points ? (Para. 11)2. Detailed study of the text.●Detailed learning of key vocabulary and useful patterns1) affix value to 认为…有价值如果你真正想要吸引顾客,你就必须十分重视自己店里所卖产品的质量。
UNIT 2 SPACE INVADERSSection One Pre-reading Activities (2)I. Audiovisual supplement (2)II. Cultural background (3)Section Two Global Reading (4)I. Structural analysis of the text (4)II. Rhetorical features of the text (4)Section Three Detailed Reading (5)I. Questions (6)II. Words and expressions (7)III. Sentences (10)Section Four Consolidation Activities (12)I Vocabulary (12)II. Grammar (14)III. Translation (16)IV. Exercises for integrated skills (18)V. Oral activities (19)VI. Writing (20)Section Five Further Enhancement (21)I Text II (21)II Memorable Quotes (24)Section One Pre-reading ActivitiesI. Audiovisual supplementFrom Secrets of Body LanguageWatch the video clip and answer the following questions.Script:Voiceover:But body language is often complex, and easily misunderstood. Here, President Clinton leads the Israeli and Palestinian leaders Ehud Barak and Yasser Arafat up before the press during peace negotiations. It’s all smiles for the cameras, but behind the façade of bonhomie, there’s a power struggle going on. Clinton jokingly explains that none of them will take any questions.Clinton: We promise to each other we will answer no question and offer no comments, so I have to set a good example.Voiceover: The body language then reveals just why that works.Expert A: Wow. It’s almost a physical fight.Voiceover: Many view this apparently light-hearted tussle as a sign that Arafat and Barak were getting on well. Think again.Expert A: There is a great meaning behind who goes through the door first. Now of course here in the West, letting someone through the door first doesn’t really matter. Polite maybe. But in the Middle East, it has significant cultural impact.Expert B: The host, the power person, says, “I’m in control. I’ll help you through the door. I’ll show you the way.”Arafat:Thank you. Thank you.Voiceover: Throw in the fear and tension present in most Middle East negotiations, and suddenly, the desire of both Arafat and Barak not to go through that door before the other starts to make sense.Expert C: This is a classic example in its extreme way of how the last man through the door is the winner. So Barak reaches for Yasser Arafat. Arafat literally grasps his arm, moves on, and starts wagering his finger at Barak, who, then, Barak, uses this opportunity as a wrestling match to move around, to actually be behind Arafat, and then literally grasps Arafat, holds him by the arm, and shoves him through the door.Expert B: So you’ve got fear and power struggle, showing in big big big big bold body language with it.Questions:1. How is the “getting through the door” movement understood by many people?Answer: Many view this apparently light-hearted tussle as a sign that Arafat and Barak were getting on well.2. What is the hidden message behind the scene?Answer: Arafat and Barak are struggling to get through the door after the other party in order to show “I am in control”.3. What does this story tell us?Answer: Body language is very important, but often complex and easily misunderstood.II. Cultural backgroundPersonal spacePersonal space can be imagined as a kind of bubble surrounding a person that protects his or her privacy and which other people may not normally enter. Allowing somebody to get very close and enter your personal space may be a sign of trust or love. On the other hand, intruding other’s personal space can be rather offensive.The amount of space people need to feel around them varies with various factors, such as culture, sex, familiarity between people, crowdedness of the situation, etc. For example:●people from cultures that like a lot of personal space feel awkward and embarrassed when somebody comes too close to them;●people of the same sex may sit or stand closer to each other than to somebody of the opposite sex;●strangers and casual acquaintances usually need more space than friends and members of the same family who know each other well;●in a noisy street people may need to stand closer than they would normally, simply in order to hear each other.Section Two Global ReadingI. Structural analysis of the textIn the text, the writer first points out the fact that nowadays people are more concerned about themselves and want to have a larger personal space than decades ago, and then he analyses the causes of space invasion.The text can be divided into three parts.Part I (Paragraphs 1 – 2): The writer calls the reader’s attention to the invasion of personal space by relating an experience of how his personal space was invaded.Part II (Paragraphs 3 – 7): The writer analyzes some likely causes of the shrinkage of personal space, and attributes the invasion of personal space to the general decline of good manners. Part III (Paragraph 8 – 9): The author presents his view about the essence of personal space, i.e. it is psychological, rather than physical, and urges people to “expand the contracting boundaries of personal space”.II. Rhetorical features of the textA vivid and accurate description of the behaviour of the space invaders and those whose personal space is being invaded is achieved by a delicate selection of verbs. Some of the examples are as follows.Verbs and verbal phrases used to describe the behaviour of space invaders:- a man … started inching toward me … (Paragraph 1)- In elevators, people are wedging themselves in just before the doors close ... (Paragraph 3)- In movie theatres these days, people are staking a claim to both armrests, annexing all the elbow room ... (Paragraph 7)Verbs and verbal phrases used to describe the reaction of those whose space is being invaded:- I minutely advanced toward the woman… in front of me ... (Paragraph 1)- … who absent-mindedly shuffled toward the white-haired lady ahead of him ... (Paragraph 1) Practice:Please find more examples to illustrate the author’s careful choice of verbs.Section Three Detailed ReadingSPACE INVADERSRichard Stengel1 At my bank the other day, I was standing in a line snaking around some tired velvet ropeswhen a man in a sweat-suit started inching toward me in his eagerness to deposit his Social Security check. As he did so, I minutely advanced toward the woman reading the Wall Street Journal in front of me, who, in mild annoyance, began to sidle up to the man scribbling a check in front of her, who absent-mindedly shuffled toward the white-haired lady ahead of him, until we were all hugger-mugger against each other, the original lazy line having collapsed in on itself like a Slinky.2 I estimate that my personal space extends eighteen inches in front of my face, one foot toeach side, and about ten inches in back — though it is nearly impossible to measure exactly how far behind you someone is standing. The phrase “personal space” has a quaint, seventies ring to it (“You’re invading my space, man”), but it is one of those gratifying expressions that are intuitively understood by all human beings. Like the twelve-mile limit around our national shores, personal space is our individual border beyond which no stranger can penetrate without making us uneasy.3 Lately, I’ve found that my personal space is being invaded more than ever before. Inelevators, people are wedging themselves in just before the doors close; on the street, pedestrians are zigzagging through the human traffic, jostling others, refusing to give way; on the subway, riders are no longer taking pains to carve out little zones of space between themselves and fellow-passengers; in lines at airports, people are pressing forward like fidgety taxis at red lights.4 At first, I attributed this tendency to the “population explosion” and the relentlessMalthusian logic that if twice as many people inhabit the planet now as did twenty years ago, each of us has half as much space. Recently, I’ve wondered if it’s the season: T-shirt weather can make proximity more alluring (or much, much less). Or perhaps the proliferation of coffee bars in Manhattan — the number seems to double every three months — is infusing so much caffeine into the already jangling locals that people can no longer keep to themselves.5 Personal space is mostly a public matter; we allow all kinds of invasions of personal spacein private. (Humanity wouldn’t exist without them.) The logistics of it vary according to geography. People who live in Calcutta have less personal space than folks in Colorado. “Don’t tread on me” could have been coined only by someone with a spread. I would wager that people in the Northern Hemisphere have roomier conceptions of personal space than those in the Southern. To an Englishman, a handshake can seem like trespassing, whereas to a Brazilian, anything less than a hug may come across as chilliness.6 Like drivers who plow into your parked and empty car and don’t leave a note, people nolonger mutter “Excuse me” when they bump into you. The decline of manners has been widely lamented. Manners, it seems to me, are about giving people space, not stepping on toes, granting people their private domain.7 I’ve also noticed an increase in the ranks of what I think of as space invaders, mini-territorial expansionists who seize public space with a sense of manifest destiny. In movie theatres these days, people are staking a claim to both armrests, annexing all the elbow room, while at coffee shops and on the Long Island Railroad, individuals routinely commandeer booths and sets of facing seats meant for foursomes.8 Ultimately, personal space is psychological, not physical: it has less to do with the spaceoutside us than with our inner space. I suspect that the shrinking of personal space is directly proportional to the expansion of self-absorption: people whose attention is inward do not bother to look outward. Even the focus of science these days is micro, not macro. The Human Genome Project is mapping the universe of the genetic code, while neuroscientists are using souped-up M.R.I. machines to chart the flight of neurons in our brains.9 In the same way that the breeze from a butterfly’s wings in Japan may eventually producea tidal wave in California, I have decided to expand the contracting boundaries of personalspace. In the line at my bank, I now refuse to move closer than three feet to the person in front of me, even if it means that the fellow behind me starts breathing down my neck.I. Questions1. Is “personal space” a term of the seventies? Is it out of date nowadays? Why or why not? (Paragraph 2)Answer: “Personal space” was a term popularly used in the seventies but seldom mentioned nowadays. However, it doesn’t mean that it is out of date. People, whatever periods they are in, need personal space, which is not to be penetrated. The only problem is that the world is becoming so crowded that it is impossible for people to protect their personal space as well as they used to do.2. What does the author mean by saying “personal space is mostly a public matter”? (Paragraph 5)Answer: Personal space, first of all, is the space you expect and are expected to keep between you and other people in public places in order to maintain an appropriate interpersonal relationship. Edward T. Hall in The Hidden Dimension, for example, describes the social values applied by Americans to certain distances between people as falling into four main categories: “Intimate distance (0 – 1&1/2 feet), Personal distance (1&1/2 – 4 feet), Social/Consultative distance (4 – 10 feet), and Public distance (10 or more feet).”3. Do you agree with the writer’s view that the contraction of the outer, personal space is proportional to the expansion of the inner-space of modern man? (Paragraph 8)Answer: Yes, people in the present society tend to be more self-centered, concentrating on their private affairs and ignoring the outer world around them. They say they have no time or energy to care about others in a society of fast tempo. As a matter of fact, they do not want to bother about it.Class ActivityGroup discussions:Topic A: Is personal space important to you? Why or why not?Topic B: According to your observation, does personal space vary in different places /relations /cultures? Give examples.II. Words and expressionsPart 1: Paragraphs 1-2snake: v. move in a twisting waye.g. The train was snaking its way through the mountains.Synonym: meanderinch: v. move very slow and carefullye.g.Howard inched forward in the crowd.He inched his way through the narrow passage.in mild annoyance: with a little anger or impatiencemild: a. not very great in degreee.g. We looked at each other in mild astonishment.Synonym: slightsidle: v. walk in a timid manner, esp. sideways or obliquelye.g. A man sidled up to me and asked if I wanted a ticket for the match.scribble:v. write or draw (sth.) carelessly or hurriedlySynonym: scrawle.g.He scribbled a note to his sister before leaving.She scribbled down her phone number and pushed it into his hand.Throughout the interview, the journalists scribbled away furiously.n. [U, sing.]careless and untidy writinge.g. How do you expect me to read this scribble?shuffle: v. walk by dragging one’s feet along or without lifting them fully from the grounde.g.He slipped on his shoes and shuffled out of the room.A fat woman was shuffling along with a pushchair.Collocations:shuffle sth. off: avoid talking or thinking about sth. because it is not considered importante.g.He shuffled the question off and changed the topic.shuffle out of sth.: try to avoid some unpleasant task by acting dishonestlye.g.I mistrust the way in which they shuffle out of sustained efforts.Slinky:n. A Slinky (“机灵鬼”,一种用软弹簧做成的会翻跟头的玩具) is a coil-shaped spring invented by mechanical engineer Richard James in Philadelphia, Pennsylvania. Slinkys come in various sizes and shapes. They can “walk” down stairs as the coils stretch and reform as gravity moves them down each step, the spring’s momentum causing it to spill end over end from one step to the next.ring: n. a quality, or an impression of having the quality that is mentionede.g. Her story had a ring of truth about it.The books he mentioned had a familiar ring about them.gratifying: a. giving pleasure or satisfactione.g. The new plan may be gratifying to the President.Derivations: gratify v.; gratification n.penetrate: v. succeed in forcing a way through (sth.)e.g. They penetrated into the territory where no man had ever gone before.The sun’s radiation penetrates the skin.Part II: Paragraphs 3-7wedge: v. force into a narrow space; fix sth. in position by using a wedge or sth. elsee.g. The people sitting close to me wedged me into the corner.Open the door wide and wedge it with a pad of newspaper.zigzag:v. move forward by going at an angle first to one side, then to the othere.g. We zigzagged up the hill.The narrow path zigzags up the cliff.n. a line or pattern that looks like a series of letter W’s as it bends to the left and then to the right againe.g.The path descended the hill in zigzags.a. [only before noun]e.g. a zigzag line/path/patterncarve out: establish or create sth. through painstaking efforte.g. With months of strenuous work, the artist carved out a flower of ivory.Years of failures and setbacks have taught him and carved out a career for him.press: v. push, move, or make (one’s way) strongly, esp. in a crowde.g. He pressed his way through the crowd.So many people pressed round the famous actress that she couldn’t get to her car. Translation:人群挤在她身边,争着要她的签名。
教案
课程名称:___________________________________ 课时:___________________________________ 班级:___________________________________ 任课教师:___________________________________ 教材:_《新视野商务英语综合教程4(第二版)》_
Unit 2 Competition
Unit Overview (单元概览)
By studying this unit, you are expected to:
●learn four ways to outthink competitors in competition;
●earn Adidas’actions in 2012 London Olympics in overtaking its competitor Nike;
●learn how to gain an edge over business rivals;
●write a competitor analysis report.
Lead-in (主题导入)
Task 2
●Ask the students to work in groups.
●Each group is required to look at the photos and discuss what features make the
fastfood chains stand out among so many rivals.
●Elicit ideas with the whole class or ask different groups to report back. Invite
comments and encourage class discussion.
Task 1
Task 1
Listening (听力练习)
Task 2
●Pre-teach enlightenment, compact disc technology, payoff, outlet, customized,
have a cutting edge over, inside out to help smooth listening.
●Allow the students some time to read the exercise. They can predict some answers
based on the context.
●Play the recording once and get the students to fill in the blanks individually,
pausing at relevant sections when necessary to allow them to write down their answers.
●Ask the students to compare their answers in pairs, playing the recording a second
time if necessary.
●Go through the answers with the whole class, referring the students to the audio
script.
Moral Reflections (补充教学资源)
Unit Overview
知己知彼,百战不殆。
Know yourself as well as your enemy and you will know no peril even in a hundred
battles.
To stand out in today’s fierce market competition, a company must fully analyze both the internal and external factors.
Q1: What are the benefits of business competition?
Q2: Can you think of any specific measures to beat competitors in business? Moral Reflections
高质量发展
high-quality development
China has issued an outline to improve the overall quality of its economy amid efforts to promote high-quality development. The country aims to boost its strength in quality and steadily increase the influence of Chinese brands by 2025, according to the document jointly issued by the Communist Party of China Central Committee and the State Council.
【Note】
高质量发展是中国全面建设社会主义现代化国家的首要任务。
中共中央、国务院印发了《质量强国建设纲要》,明确了建设质量强国是推动高质量发展、促进我国经济由大向强转变的重要举措,是满足人民美好生活需要的重要途径。
《纲要》提出的主要目标是:到2025年,质量整体水平进一步全面提高,中国品牌影响力稳步提升,人民群众质量获得感、满意度明显增强,质量推动经济社会发展的作用更加突出,质量强国建设取得阶段性成效。
到2035年,质量强国建设基础更加牢固,先进质量文化蔚然成风,质量和品牌综合实力达到更高水平。
【Related Words】
1.世界第一制造大国
the world's largest manufacturing country
2.新时代的中国绿色发展
China's green development in the new era
3.可持续发展
sustainable development
(见课件内素材)
Watch the video and discuss the following questions in groups.
Q1: What company does the video introduce?
Q2: What kind of measures should be taken to make “Made in China” well accepted in the global market?
Q3: In the Internet era, what should traditional enterprises do to maintain their competitive edge?。