人教新课标英语选修9Unit5Insideadvertising--period3教案

Unit 5 Inside advertising

Part 1 Teaching Design

第一部分 教学设计

Period 3 A sample lesson plan for Using Language

(KEPPING ADVERTISERS HONEST)

Introduction

Language is learned to be used in and for communication. So in this period we shall have the students read, listen,

speak and write in English, focusing on the advertising, making use of the words, expressions, structures and topic

ideas covered in this unit.

Objectives

■ To help students listen, write and speak about advertising

■ To help students read the passage KEPPING ADVERTISERS HONEST

■ To help students rewrite what has read

Procedures

1. Warming up by seeing looking at a photo of radio advertisement

Hello, class. Look at this photo. It is one of the Coca

Cola Radio Advertisement Tapes. This one is

entitled Coke is It!

These Coca Cola Advertising Tapes, Radio Ads

are from 1980's. They are Prepared by

McCabb-Erickson as part of the Coke is it!

advertising campaign.

You see radio advertising has a long history in the West.

2. Listening

Go to page 47. You are to listen and tick and listen and write.

● Pre-listening exercises

What service businesses often advertise over the radio? What points are important to consider when making a radio

commercial?

● While -listening exercises

Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the

questions. Press the "Final Score" button to check your quiz.

●Post-listening exercises

What are your opinions about these questions?

○What elements make a radio commercial really great?

○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?

○How does radio advertising differ from other forms of media including television, newspapers, billboards, and

magazines?

3. Write an Advertisement

Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going

to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words

from your spelling lesson in your advertisement.

Tips for Writing an Advertisement

Before you write, think about the reasons that people should use your business. Do you charge

less than your competition? Do you have experience? Are you more reliable than others in the

same business? Decide what makes your business the best and focus on those points in your ad.

Be honest. Customers will use your business again if they can trust you, so don't promise to do

something you can't do. You should also list a price (or price range) so your customers will

know what to expect before you begin the job.

Be friendly, persuasive, and specific. Instead of writing "I have experience baby-sitting

children of different ages," write "I have been baby-sitting children from the ages of 1-8 for the

last two years."

Tell potential clients why you are qualified for the job. Did you take a baby-sitting class?

If you are going to care for pet, have you volunteered at an animal shelter? Customers need to

know why they should hire you.

4. Speaking about advertisements around you

Now it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your

partners your experiences with advertisements around you.

Emergency contraceptive pill advertisement, Student Union Building, VUW

Girlfriend magazine billboard, Wellington Railway Station

So, it'd appear that Girlfriend magazine has an NZ edition now.

'Girl available for only $3.50.'

Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.

'Your Blonde, only brighter' -- Sunsilk, VUW Pipitea

5. Reading for forms

Go to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups,

blacken the predicative, darken the connectives and underline all the useful expressions.

6. Copying useful expressions and making sentences

Expressions from: KEPPING ADVERTISERS HONEST

keep advertisers honest, persuade sb. to do sth., behave in certain ways, buy a certain brand of

rice，see a movie at one’s cinema, go to a lot of trouble, make adverts, make sure that…,

achieve one’s purpose, have ways to protect one selves，develop ways to control advertising,

prevent false or unsuitable advertising, make laws, prevent sb.(from)doing sth., have an adult

theme, advertise alcoholic drinks or tobacco, make false statements about one’s products,

promote immoral or harmful behavior, make rules for sb., say bad things about other people’s

products, get made, examine complaints about, complain to…，give reasons for…, make sb/