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Section ⅡLanguage points(Ⅰ)(Welcome to the unit &Reading)Ⅰ.单词拼写根据汉语或首字母提示，写出下列单词。
1．I talked with my parents and persuaded(说服)them to let me play once a week.2．The boy was charged with stealing，but he insisted that he was innocent(清白的，无罪的)．3．The singer has gone on tour to promote(宣传)his new song.4．Due to longtime overwork，his physical and mental(心理的)health got worse.5．All necessary expenses are drawn from the public welfare(福利)funds.6．Thanks to her skillful handing of the affair，the problem was solved.7．I don't know whether this policy will benefit the local people.8．We must pass an intelligence test before being hired by the company.9．I'm considering consulting my doctor about my headache which is getting worse.10．Every packet of cigarettes contains poisonous chemicals that affect people's health.Ⅱ.拓展词汇根据词性和汉语提示写出下列单词。
Unit 1 Advertising[抛砖引玉]广告，顾名思义，“广而告之〞，它是20 世纪高度发展的行业。
一个妙趣横生、令人回味无穷的广告可使产品的品牌留给观众或读者无限的遐想，并由此销售额倍增。
如：“包揽天下〞宣传生活中各式各样的包，真让人感到言有尽而意无穷。
“不打不相识〞这那么打字机广告更是幽默风趣。
但是，如果产品的广告不能准确地表达产品的内容，翻译不准确，正如本单元的发乳广告本想表达“ X puts life into dry hair 〞( 某某发乳产品可使干发生辉)，经过不贴切的翻译后，在国外市场上意思变为了“ X puts living things into dry hair〞( 某某发乳产品可使干发生虫)，那令人尴尬难堪的结果可想而知，自然是产品走投无路。
可见，准确无误的翻译在跨国文化的交际中的地位十分重要。
从另一个角度来讲，通过学习本单元，我们还可以得到一些有关广告方面的知识，更好的了解产品的性能、质量的优劣。
[指点迷津]A. 单元重点新词透视1. 谈谈 advertise、advertisement和advertising 的用法● advertise 是动词，既可当及物动词使用，亦可用作不及物动词，意为“〔在报纸、广播、电视上〕为〔产品等〕大做广告〞。
We should advertise for someone to look after our children .我们应登广告找一个照看孩子的人。
如果你想凭借某种媒体做广告，要注意与 advertise 所搭配的介词。
◆ advertise in newspapers / magazine 意为在报纸或杂志上做广告。
She advertised for her lost son in the evening paper .他在晚报上登广告寻找丢失的儿子。
◆ advertise on / radio / TV 意为“在广播电台或电视上做广告。
Unit 1 Advertising●Section 3 Words and expressions● Wele to the unit1. You may have seen pictures similar to the ones below... (P1) 你可能看过和下面这些类似的图……similaradj.looking or being almost, but not exactly, the same:My father and I have similar views on politics.I bought some new shoes which are very similar to a pair I had before.Paul is very similar in appearance to his brother.similarityn.[C or U]I can see the similarity between you and your mother.The book bears several striking similarities to last year's bestseller.similarlyadv.The children were similarly dressed.Cars must stop at red traffic lights: similarly (= in a similar way), bicycles should stop too.●Reading1. We are so used to them that we often do not even realize how many we see and hear in a day.我们对此是如此熟悉以至我们根本意识不到我们一天看到听到多少〔广告〕。
so much butter, so much sugar, so many eggsThere were so many that we didn’t know where to put them all.He's so careless that he always leaves his school things at home."He's so positive, so hardworking, that he's counseling other kids now.He is quite used to hard work/working hard.I’m not used to being spoken to like that.This is a woman who's used to working long hours and traveling extensively.I suppose Tommy wasn't used to being disturbed during his rages, because his first response when I came up to him was to stare at me for a second.be used to do sth. 被用来……Wood is used to make paper.Cotton is used to make over 40% of the world's textiles. India and Pakistan are two of the top producing countries.Obviously it is very convenient for plastic bags to be used in people’s everyday life. ... This causes the white pollution to our environment, which is very harmful because plastic bags can not disappear by natural deposition.used to do sth. 过去常常……You used to drink, usedn’t you (didn’t you)?I used to be funny, but now I'm boring and self-conscious. What happened to me?要的知识同大家分享。
