新电子商务英语 教学课件 978 7 302 16880 5 Tutorial_7

seller/exporter
buyer/importer
Germany
China
Warm-up Questions:
2. How can a buyer find out about manufacturers and their goods?
Some possible ways to find out about manufacturers and their goods:
B. embroidery D. business class F. booth H. fare J. cash
Vocabulary
1. clerk 4. discount
2. cash
3. garments
5. economy class
6. booth
7. credit card
8. catalogue
Learning Objectives
In this unit, you’ll ➢ learn to make the airline reservation by phone. ➢ learn to negotiate in a trade fair. ➢ learn the basic processes in international business. ➢ learn how to write an offer and a counter-offer.
√
Book the ticket beforehand in the busy season
√
Making Air Ticket Reservation
• What information should you give the reservation clerk or travel agent when making airline reservation?

进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.

• Some researchers define a fourth category of electronic commerce, called consumerto-consumer (or C2C), which includes individuals who buy and sell items among themselves.
• All of these communication, control, and transaction-related activities have become important parts of electronic commerce. Some people include these activities in the B2B category; others refer to them as underlying or supporting business processes.
To understand these categories better, consider a company that manufactures stereo speakers. The company might sell its finished product to consumers on the Web, which would be B2C electronic commerce.
学习指导 电子商务在现代生活中的位置越来越重
要，它的出现不仅为企业提供了创造效益的 平台，而且也极大的方便了用户的使用，逐 渐成为商务活动中占主导位置的形式。随着 计算机及通信技术的发展，为电子商务发展 提供了更加广阔的空间。
本章主要介绍了以下内容： • 什么是电子商务 • 电子商务的类型 • 电子商务的发展 • ·com的繁荣、破灭和重生 • 电子商务的优势 • 电子商务的劣势

《电子商务英语》教案(特殊条款版)教案《电子商务英语》一、教学目标1.让学生了解电子商务的基本概念、分类和运作模式。

2.培养学生在电子商务环境下的英语听说读写能力。

3.提高学生运用英语进行电子商务活动的能力。

4.培养学生的跨文化交际意识和团队协作能力。

二、教学内容1.电子商务概述：介绍电子商务的定义、分类、发展历程和未来趋势。

2.电子商务运作模式：讲解B2B、B2C、C2C、O2O等电子商务模式。

3.电子商务平台：介绍国内外知名电商平台，如阿里巴巴、亚马逊、京东等。

4.电子商务支付系统：讲解、支付、PayPal等支付工具的使用。

5.电子商务物流：介绍电子商务物流体系、仓储与配送、国际物流等。

6.电子商务营销策略：分析网络营销、社交媒体营销、搜索引擎优化等策略。

7.电子商务法律法规：讲解电子商务合同、知识产权、消费者权益保护等法律法规。

8.跨境电子商务：介绍跨境电商平台、运营模式和策略。

三、教学方法1.讲授法：讲解电子商务的基本概念、分类、运作模式等理论知识。

2.案例分析法：分析典型电子商务案例，使学生了解电子商务的实际应用。

3.情景模拟法：模拟电子商务活动场景，培养学生的实际操作能力。

4.小组讨论法：分组讨论电子商务相关话题，培养学生的团队协作能力。

5.角色扮演法：让学生扮演不同角色，体验电子商务活动中的沟通与协作。

四、教学安排1.课时安排：本课程共计32课时，每周2课时。

2.教学进度：根据教学内容，合理安排教学进度，确保教学质量。

五、考核方式1.平时成绩：包括课堂表现、作业完成情况等，占比30%。

2.期中考试：闭卷考试，考查学生对电子商务基础知识的掌握，占比30%。

3.期末考试：闭卷考试，考查学生对电子商务英语综合运用能力，占比40%。

六、教学资源1.教材：《电子商务英语》教材。

2.辅助资料：电子商务相关书籍、案例、视频等。

3.网络资源：国内外电子商务平台、相关论坛、资讯等。

七、教学效果评估1.学生对电子商务基本概念、分类、运作模式的掌握程度。

• Extensive Reading You don’t need a wallet in China, just your
smartphone!
FORWARD WITH E-COMMERCE
• Further Practice
Mobile payment platforms
• My Learning Log
choose to top up their student cards as we
have come together with more than 500
universities and colleges. All you need to
do is to add these mini-programs to the
Step 5 Use various mini-programs
There are more than 60 mini-programs on
BDE, which will satisfy almost all your daily
needs. First, you can simply pay for utilities
JOURNEY WITH E-COMMERCE
• Practical Reading
Getting started with mobile payment
• Intensive Reading
The era of mobile payment
• Comparative Reading NFC payment vs. Internet payment
But don’t worry, your privacy will be well protected.

Lesson Nine
A strong focus on relevant and innovative research and teaching programmers, wideranging professional/industrial links and interaction with research institutions worldwide have established Surrey's reputation as an international university. There are currently some 7.000 full-time students at the University of Surrey, in subject areas within Engineering, Science. Business/Management. Social Sciences, Health/Medical Sciences and Performing Arts. About 15% of these are from overseas, 112 countries currently being represented amongst its student body. Surrey is consistently in the top three UK universities in its annual employment record.
By the end of this lesson, you should be able to have a good command of
□ e-commerce terms given in the lesson □writing a brief introduction to an organization or products □ useful words and sentences By the end of this lesson, you should be able to □summarize the article Internet Site Agrees to Settle FTC Charges of Deceptively Collecting Personal Information in Agency’s First Internet Privacy Case □prescribe the features of an organization and products

电子商务英语课件1引言随着全球化的加速和互联网技术的飞速发展，电子商务已经成为当今世界经济发展的重要引擎。

本课件旨在为英语学习者提供电子商务领域的专业词汇和表达方式，以便更好地理解、参与和推动电子商务的发展。

第一部分：电子商务概述1.1电子商务的定义1.2电子商务的分类（1）企业与消费者之间的电子商务（B2C）：企业通过网络向消费者销售商品或提供服务。

（2）企业与企业之间的电子商务（B2B）：企业之间通过网络进行商品或服务的交易。

（3）消费者与消费者之间的电子商务（C2C）：消费者通过网络平台进行商品或服务的交易。

1.3电子商务的优势（1）便捷性：消费者可以随时随地通过互联网进行购物，不受时间和地点的限制。

（2）成本节约：电子商务减少了实体店铺的租赁、人员等成本，降低了商品价格。

（3）信息对称：电子商务平台为买卖双方提供了丰富的商品信息和评价，降低了信息不对称的风险。

（4）个性化服务：电子商务可以根据消费者的购物喜好和需求提供个性化的推荐和服务。

第二部分：电子商务的关键技术2.1互联网技术互联网是电子商务发展的基础。

它为电子商务提供了信息传输、数据存储和处理等基础设施。

随着5G技术的普及，互联网速度将进一步提升，为电子商务带来更广阔的发展空间。

2.2数据库技术数据库技术是电子商务中存储、管理和处理大量数据的关键技术。

通过数据库技术，企业可以实现对消费者数据的挖掘和分析，为市场营销和决策提供有力支持。

2.3网络安全技术网络安全是电子商务发展的重要保障。

电子商务平台需要采用加密技术、身份认证、防火墙等技术来确保交易安全，保护消费者隐私和权益。

2.4移动支付技术移动支付是电子商务的重要组成部分。

随着智能方式的普及，移动支付技术为消费者提供了便捷的支付方式，进一步推动了电子商务的发展。

第三部分：电子商务的发展趋势3.1跨境电子商务随着全球化的发展，跨境电子商务将成为电子商务的重要组成部分。

企业可以通过跨境电子商务拓展国际市场，实现全球化经营。

同时，学习者还可以对事物进行上下义分类，如animal (动物)可分为家禽类cow、hen等；野兽类monkey、wolf等； 飞禽类stork、owl等；爬行类snail、crocodile等及水中 动物shark、eel等。利用分类联想，可将分散的知识联系 起来，使知识系统化，起到复习和巩固所学知识的作用。 依照上述规律记忆单词，不但不会感到枯燥乏味，而且印 象深刻
后
缀
后缀是加在词根或单词后面的成分，一般只改变词性，不 影响词义，可分为四种：名词后缀、形容词后缀、动词后 缀和副词后缀。以下略举数种为例： 名词后缀：-er (teacher，表示人)、-ant (coolant，表 示物)、-hood (childhood，表示抽象名词)、-ery (piggery，表示场所地点)、-age (mileage，表示集合名 词)、-let (streamlet，表示 小)、-ine (heroine， 表示阴性)、-ade (blockade，表示行为)、-dom (beggardom，表示身份地位)、-logy (zoology，表示-----学)；
比如目前时兴的一种类比构词法，即仿照原有的词创造出 其对应词或近似词。例如：speak (说)类比出 doublespeak (假话，欺人之谈)、old-speak (常规用语)、 computerspeak (计算机语言)、netspeak （网络语言)、 sportspeak (运动语言)、college-speak (校园语言)， 甚至还有China-peak (按国人的说法)、Olympspeak (按 奥运会的说法)等。总之，通过构词记忆法，不仅可以较 快地记住新词、巩固旧词，而且还可以通过推理思考，使 有限的词i汇知识转化为无限的生成单词的能力。

Unit 5 LogisticsStart with E-commerce Journey with E-commerce Forward with E-commerceSTART WITH E-COMMERCELogistics for different goodsJOURNEY WITH E-COMMERCE•Practical Reading Delivery services •Intensive Reading Modern logistics in the era of e-commerce •Comparative Reading Inbound logistics vs. outbound logistics •Extensive ReadingLogistics: the secret ingredient of China’s e -commerceFORWARD WITH E-COMMERCE•Further Practice Compare logistics services•My learning logUNIT 5LogisticsLEARNING OBJECTIVEAfter studying this unit, you’ll be able to:• choose appropriate logistics for different goods• know the delivery services a courier company may provide• know the diverse forms of modern logistics in e-commerce transactions• distinguish inbound logistics from outbound logistics• understand why logistics is so developed in ChinaSTART WITH E-COMMERCEChoose appropriate logistics for the following goods.☐1cold chain logistics ☐2medical logistics ☐3international logistics ☐4alcohol logistics ☐5chemical logistics ☐6large-sized commodity logistics A FEDCBC A FDE BPractical ReadingJOURNEY WITH E-COMMERCEEstablished in2005,our company now manages more than50,000professional delivery men covering over300cities,and we are dedicated to fulfilling our motto of“being your reliable friend”and giving the best possible price to our clients.The following text details the services we provide.1Ordinary deliveryCommodities that can be delivered through ordinary delivery include daily necessities,processed foods, documents and so on.Within three days,we guarantee that you will receive your delivery.This service is provided in any of our express stations.As for the cost,delivering anything less than1kg will cost you10to20yuan.If your delivery weighs more than1kg,extra fees will be charged.Delivery services—From the official website of a courier company2Delivery of large-sized commoditiesThis service will help you deliver large-sized commodities from one city to another at a very reasonable cost.So what constitutes a large-sized commodity? Actually,anything that exceeds a weightof20kg will be classified into this category.For example,office equipment, household appliances,furniture,and even vehicles are included as common large-sized commodities.Please note that the delivery time is slightly longer than thatof our ordinary delivery.译Practical Reading3Cold chain logisticsDo you want to buy vegetables,fruits,seafood as well as fresh meat online?Then you definitely need our cold chain logistics!With specially designed stay-fresh packaging and a special delivery channel,the nutritional value and full flavor of the food will be retained,and you will receive an order which is perfectly fresh. Compared with other delivery types,the maximum weight is20kg in one order.If the commodities you send weigh more than20kg, another order will be required.4Delivery of international commoditiesMore than160countries and regions are covered by this kind of delivery service.Tomeet customer needs for cross-border online shopping,we have maintained stable cooperation with many popular overseas shopping websites.As international delivery usually takes a longer delivery time,clientscan search the status of their commoditieson our international information platform.译—From the official website of a courier companyPractical Reading译—From the official website of a courier company5Extra servicesTo give our clients the best possible experience,we also provide extra services.Firstly,the privacy of our clients is well protected.Any personal information will not be present on the packaging.Secondly,to protect the environment,we call on all our clients to reuse packaging boxes,and coupons will be given out to encourage the reuse of packaging.Thirdly,you can place an order on your mobile phone,choosing the appropriate time for the delivery man to deliver the order.For those who can’t receive their orders on the same day,we promise to keep them for you,free of charge,for three days.Reading comprehension Read the text and complete the dialog. 1E:Hi Laura,this is Emily.Could you do me a favor?As I will move to Shanghai next month,some of my personal goods need to be sent before I leave.I don’t know what type of delivery service I should choose.L:Well,I see.I think we can search for some information on the official website of the courier company.Look,here’s an introduction to their delivery services.What do you want to deliver?E:Some skincare products,furniture and other things.L:It says you can deliver1daily necessities,processed foods and documents through2_____________________.Your skincare products can be delivered in this form.E:That’s great!What about furniture?Can I use ordinary delivery too?L:I don’t think so.It says commodities with the weight3 _________________should be sent through delivery of large-sized commodities.And it says the4____________ is slightly longer than that of ordinary delivery.E:I see!I also have frozen foods to be sent,but I worry about the preservation of them during the delivery.?L:Well,the company provides5_____________.With specially designed stay-fresh packaging and a special delivery channel,the nutritional value and full flavor of the food will be retained.E:That’s very considerate.Recently I wanted to buy a new rice cooker from an overseas shopping website.Can I choose this courier company?L:Maybe.They say that they maintain6________________ with many popular foreign shopping websites.You can go to check out whether they cooperate with the website you shop on.E:How convenient it is!What else should I know about the delivery service?L:Here,check“Extra services”.They call on clients to7 ___________________.In this way,you may get a coupon. E:OK,I get it.That’s all my questions.Thank you very much for your help,Laura!L:You’re welcome!(Emily wants to deliver some commodities to another city. She asks her friend Laura for help.)ordinary deliveryof over 20kgdelivery time cold chain logisticsstable cooperationreuse packing boxesTask 2 Group discussion Read the following questions and share your answers with your group members.21 How often do you use online shopping websites?2 What kind of commodities do you usually purchase online?1What do you care about most when choosing a delivery service?____________________________________________________________________2Which courier company do you use most often in your daily life? Why?____________________________________________________________________3 Will the level of delivery service affect your choice of online shopping platforms?____________________________________________________________________Practical ReadingWords & Phrases课Practical ReadingWordsmaximum adj. 最大值的，最大限度的motto n. 格言，座右铭necessity n.必需品reuse v. & n. 再使用，重复使用Phrasescold chain logistics 冷链物流courier company 速递公司delivery man 送货员processed food 加工食品Practical Reading课配送服务——快递公司用户手册作为中国最大的快递服务公司之一，我司以向客户提供最好、最便捷的快递服务为荣。

电子商务的许多优点都源于其降低交易成本的能力，而公司 和个人的交易成本之所以能够降低，是因为电子商务提供了 更为便宜、更为快捷的通信。除了使用方便和价格低廉 外，Internet和web还使不同地域的人们能前所未有地紧密联 系在一起。
Tutorial 1
SESSION 1.1——Traditional Commerce vs. Electronic Commerce
• Evolution of Electronic Commerce
By 1995, the rapid growth of the Internet and the Web had combined with the proliferation of personal computers (PCs) in homes and businesses to create a new communications network that could support business transactions as nothing ever had before. These three factors—the commercialization of the Internet, the invention of the Web, and the proliferation of networked PCs—combined to make electronic commerce possible.
• Advantages of Electronic Commerce
Businesses can use electronic commerce in their purchasing processes to identify new suppliers and business partners. Negotiating price and delivery terms is easier because the Web can provide competitive bid information very efficiently. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions.

e.g. )
• Kinds of portals
– Personal portals – Regional web portals – Government web portals – Corporate web portals – Hosted web portals – Domain-specific portals – Sports portals
• GeoCities: links to entertainment information Web sites.
• Tripod: free web page space, chat rooms, news and weather updates, health information pages.
Virtual Communities and Online Auctions
Chapter 5
Objectives
In this chapter, you will learn about: • Social networking and online business
activities
• Using mobile devices to do business online
• Esty : a marketplace for people who want to sell handmade items. /
• Idea-based virtual communities:create communities based on the connections between ideas.(社区成员群策群力构造出思想 的共享知识库）
• 成立于2007年的Zynga是第一家通过出售虚拟产品成功建立商业 模式的美国公司。它的创始人马克·平克斯（Mark Pincus）让华 尔街相信，真的有数百万人愿意花钱在虚拟水族馆里买一条特别 的章鱼，或者在农场里买一头拉风的猪。

provides access to an online global marketplace which operates on a
24 hour basis，with millions of customers and thousands of products
and services.It also provides companies with new，more cost effective
Unit 16
Electronic
Commerce
Text
A
The term electronic commerce is heard frequently in modern
society.It is one of the most common business terms in use
as we embark on the 21st century.So what exactly is Ecommerce? It tends to mean different things to different
to place an order along with delivery and payment details directly into the
merchants inventory system.The wine is then dispatched from the supplier's
warehouse and in theory is delivered to the consumer without delay.
information.The intranet is usually accessed through the

种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Warm-up Questions

• The service provider is responsible only for providing a reliable power supply and a connection to the Internet through its routers and other networking hardware. You can find service providers by looking in your local telephone directory or by using a Web directory such as The List.
• For example, running shoes can be listed as both footwear and athletic gear.
• A small commerce site can have a simple static catalog. A catalog is a listing of goods and services. A static catalog is a simple list written in HTML that appears on a Web page or a series of Web pages. To add an item, delete an item, or change an item's listing, the company must edit the HTML of one or more pages .
• Enterprise application integration • Web services • Integration with enterprise resource planning (ERP) software • Supply chain management (SCM) software • Customer relationship management (CRM) software • Content management software • Knowledge management software

本套书均附赠多媒体学习课件，教师 配电子教案。
3
新编商务英语泛读（1～4册）
• 本教材共分4册，每册10个单元。每单元分两个部分：第1部
分由课文及相应练习组成，第2部分为快速阅读部分，培养 学生在有限的时间内快速准确地获取信息的能力。
• 语言材料新颖、地道，文章均选自当代英美报刊杂志以及某
些商务专著；内容丰富、涉及面广，涵盖金融、财经、企业 管理、国际贸易、电子商务等诸多领域。
教学理念，本国际贸 易教材以实用性为特 色，编入国际贸易中 常用的标识和表格， 集结了各项操作中所 需的文本样式，以及 法律条款。既适合课 堂教学，对实际工作 也颇有裨益。
17
国际商务文秘
• 特色：教材运用英国NVQ
教学理念，就秘书工作中 所涉及的办公程序、会议 组织、商旅组织、信息收 存、基本财务活动以及商 务关系等立章，辅以各种 工作表格、文本模版等教 学工具，以助教师授课。 每章还设有自学内容，供 学生课后自学。
6
新编商务英语写作（1～2册）
• 依据从基础写作逐步过渡到商务应用文写作的原则，共分
2册。第1册为基础英语写作，内容涵盖选词、造句、段落 的写作以及各类体裁文章的写作。第2册为商务英语写作， 分两大部分：一部分为商务文件的写作，包括一般的商务 信函，如推销信、询问信、订货信、投诉信等；另一部分 为公司内部的报告和合同等，其中部分应用文配有英汉对 照的样本，供师生参考。
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国际商务管理
• 特色：本教材运用英国NVQ教学理念，着眼国际
商务管理，从企业文化、管理沟通、运营管理、 人力资源管理、财务管理、市场管理、信息系统 管理、项目管理等方面设置教学，以多家跨国公 司为案例分析，在案例分析中实施教学。
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一则来自报纸的消息报道，34％的美国家庭有使用互联网的经历 ，其中有5400万人利用互联网或万维网做生意。
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E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地， 深切地 alter v. 改变 competitive adj. 竞争的， 比赛的 setting n. 环境 radical a. 根本的， 基本的， 彻底的 Internet n. 因特网， 互联网 network n. 网络 vendor n. 卖主， 商家 awareness n. 意识， 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式，译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So， as you can see， in traditional business surroundings， people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.

click *klɪk+
portal *'pɔ:tl+
v.
n.
门户网站
电子商务零售商 [计算机] 虚拟的 基础设施，在电子商务中 Infrastructure 模 式无线局域网是指通过AP互连工作模式， 把AP看作传统局域网中集线器功能
e-tailer *'i:'teɪlə+ virtual *'vɜ:tʃuəl+
n.
n.
inventory *'ɪ来自vəntri+ warehouse *'weəhaʊs+
logistics *lə'dʒɪstɪks+
n. n.
n.
6
New words and Expressions
infrastructure *'ɪnfrəstrʌktʃə(r)+ n. 基础设施，在电子商务中 Infrastructure 模 式无线局域网是指通过AP互连工作模式， 把AP看作传统局域网中集线器功能 [计] （鼠标）点击
5
New words and Expressions
start-up *stɑ:t ʌp+ n. 创业者；新成立的企业 制造商；厂商 批发商；分销商 库存清单；财产目录；存货总值 仓库；货栈 物流；后勤
manufacturer *'mænju'fæktʃərə(r)+
distributor *dɪ'strɪbjətə(r)+
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Think: After clicking the websites, could you try to give a picture of(描述) what the e-commerce is? Electronic commerce(e-commerce, EC) describes the buying, selling, transferring or exchanging of products, services or information via computer network, including the internet.