大学英语二(综合教程)第三单元

大学体验英语二（综合教程）

Unit 3 AdvertisingUnit

Listen and Talk

Lead in

Many products for sale seem to scream at us, "Buy me! Buy me!" Advertising is a big business in

our world with many products 1.____for our attention. Think of the last time you bought clothes.

You probably noticed the 2.____of colors, patterns, fabrics and brands you could 3.____from.

Which kind of soft 4.____would you like to have today or what kind of computer do you want?

Advertisers are skilled in the art of making their products look the best to appeal to our senses. But

products aren't always what they seem. Sometimes advertising is deceptive and as 5.____, we

must be careful about what we choose to buy. It is important to learn to 6.____products and

identify our purpose in purchasing the things we need. But the good thing about advertising is that

it helps people to 7.____and refine their choices.

In the United States, the Ad Council creates timely public service messages to the nation.

Their purpose is to raise awareness of public problems that citizens can 8.____to. Inspiring ads

cause individuals to take action and even save lives. 9.____in America, for example has been

reduced over the years because of the creative Public Service advertisements that the council 10.

____"Please, please don't be a litter bug, 'cause every 'litter bit' hurts." Many families have taught

their children to place litter in the trash can in response to this catchy phrase, which has affected

generations as each succeeding generation has taught their children not to litter.

Key:1. competing; 2. variety; 3. choose; 4. drink; 5. consumers;

6. compare; 7. make decisions; 8. respond; 9. Pollution 10. provides

Passage A: The Victim

2.Answer the following questions with the information from the passage.

1. Why do the author’s friends call her a shop-a-holic?

They do so because she likes shopping and keeps a lot of name-brand items in her room.

2.When does the author realize that she is a victim of advertising?

She realizes that she is a victim of advertising when she learns more about marketing.

3. Why is clothing very important to high school girls and not that important to college students?

Because high school girls are defined and identified by their clothing, but college students are

defined by their personality rather than by their clothing.

4.Advertisers portray beautiful models in advertising. Why do they do that?

They use those beautiful models to pass this message to us: if we want to be popular, loved, and

attractive, we should follow these models.

5.Do you think there is a way for us to avoid being the target of advertising?

Answer: Open.

3. Choose the best answer to each question based on the information you obtain from the

passage.

1. It can be concluded that a victim of advertising is one __________.

A) whose choices are influenced by advertising when doing shopping

B) who never questions about the money one pays for one's shopping

C) whose room is cluttered with a lot of expensive clothes

D) who buys a lot of expensive name-brand clothes

2. What does the author mean by calling herself "a 'smart' shopper"?

A) She follows advertisements to do her shopping.

B) She doesn't buy clothes at their original prices, but when they are on sale.

C) She always asks herself if she's getting what she's paying for.

D) She usually buys expensive name-brand items.

3. When in college, the author still sticks to advertising because __________.

A) she wants to identify herself with her friends

B) she wants to find the style that portrays who she is

C) she wants to wear name-brands to show that she is a rich girl

D) she wants to make sure she is always in fashion

4. Advertising influences us in all of the following ways except that __________.

A) it presents the model for us to follow

B) it uses our own insecurities against us

C) it encourages the development of personality

D) it reveals our weaknesses to force us to change

5. We can infer that __________.

A) nobody can avoid being influenced by advertising

B) advertising will go on using our weakness to work against us

C) many people will stop reading magazines to avoid being influenced by advertising

D) knowledge about marketing enables one to see how advertising functions

Anwser: 1. A; 2. B; 3. B; 4. C; 5. D

4. Fill in the blanks with the words given below. Change the form where necessary.