商务英语第三版 95页 Report

How to write an abstract
先写报告主体部分，待完成后，再写摘要。 从导言（主要是报告的目的部分）、正文（选出最重要的 部分加以高度概括）、结论和建议（报告的结果）三方面 提炼出摘要的内容。 确保摘要短小精悍，简明扼要，同时富含信息，可读性强。 比如，不要笼统地说 “Conclusions are drawn and a recommendation is made”，而应该具体说明主要的结论 是什么，应当做什么、怎样去做的建议是什么。 让你的读者清楚地明白：你要讲述的是他们最想知道的内 容，最想听到的消息。 使用简洁、普通的词汇，不要使用专业术语，以便任何阅 读摘要的人都能理解报告的主旨。 对该部分多做修改，已充分达到其目的、发挥其作用。


I&D Investment Company Ltd. set up a new branch in Guangzhou and you are working in the HR Depart. Recently the Personnel manager Ms Wang discovered that many staff are not punctual for work. She asked you to submit a report to her.


Long Formal Report
Cover Letter（转送函） Cover Page（衬页） Title Page（主题页） SUMMARY Table of Contents（目录） INTRODUCTION DISCUSSION CONCLUSIONS RECOMMENDATIONS Reference or Bibliography（参考文献） APPENDIX Back Cover（底页）

商务英语第三版95页Report剑桥商务英语第三版95页reportWriting exerciseYou work for a market company.Your client, a soft drinks company, wants to launch a new flavored drink.You tested two possible flavors with focus group. You also asked people to compare normal and diet versions of the two drinks.You have been asked to write a report on your findings and make recommendations to your clientsReport on findings from focus group researchIntroductionThe aim of this report is to make recommendations based on the findings from the focus groups.FindingsFirstly, 73% of the respondents said that the cherry flavor were very positive .Only 9% being strong dislike about the product.On the other hand, about two-thirds said they disliked the strawberry flavor because of the sugar and the flavor tastes not real.Finally, with regard to the normal and diet version, more than 20 % people preferred the diet cherry version and nearly three times as many preferred the diet strawberry version.RecommendationsBased on these findings, I would recommend that the company launches two types of cherry flavor drink. While I wouldn’t suggest a normal strawberry version, the companycould consider producing a diet version which was clearly more popular.。

Business Reports
2
Communicative Activity 1 What is a business report? Could you explain it in your own words? A business report plays a crucial role in business practice as most major decisive actions are based on business reports. If reports are well written – data collected thoroughly, analysis done perceptively, comment made correctly, solution can be expected to draw in a wise way.
Business Reports
2
Communicative Activity Notes:
What is a business report? Could you explain it in your own words? What are the most common types of business reports? List some examples.
Business Reports
A Sample
Business Reports
Sample Analysis
Possibility of Practicing the Flextime Working System
Terms of Reference Mr. Jiang has requested a report on the research about the possibility of practicing the flextime working system. The report should be ready for the next Board of Director’s meeting.

tuition and fees at colleges.
Part A Sample News Reading
Notes:
1. The World Economic Forum 世界经济论坛
世界经济论坛是以研究和探讨世界经济领域存在 的问题、促进国际经济合作与交流为宗旨的非官 方国际性机构。总部设在瑞士日内瓦。论坛会员 是遵守论坛“致力于改善全球状况”宗旨，并影 响全球未来经济发展的1000多家顶级公司。
2. How much did tuition and fees increase at public four-year colleges and universities in the past academic year? More than 8%. / Seven percent if you exclude California.
Lesson 24
News Report 4
Aims
Learn about： 1. 21st World Economic Forum held in Thailand; 2. “Rio + 20” Conference on Sustainable Development. Talk about:
3. Klaus Schwab started what came to be called the World Economic Forum and is its executive chairman. 译：克劳斯施瓦布宣布世界经济论坛开幕， 他是此次会议的执行主席。
4. But she also pointed to technological progress, democratic reforms and new centers of economic growth as signs of hope.