AppDelivery for Seminar Apr08

app推广活动策划方案英文Introduction:In a highly competitive mobile app market, it is essential to have a well-planned and executed promotion campaign to attract and retain users. This article outlines a comprehensive app promotion campaign plan consisting of various strategies and tactics, focusing on maximizing visibility, engagement, and conversion rates.Objective:The primary objective of this app promotion campaign is to increase the user base, boost app downloads, increase user engagement, and drive conversions. The campaign aims to achieve a 25% increase in app downloads and a 15% increase in app user engagement within six months.Target Audience:The target audience for this app promotion campaign is young professionals aged between 25-35 years, residing in urban areas with an active lifestyle. They are technology enthusiasts and early adopters of new apps.Campaign Strategies:1. Influencer Marketing:Collaborate with influential bloggers and social media personalities who cater to the target audience to promote the app. The influencers will create engaging content highlighting the app's features, benefits, and user experiences.- Identify and shortlist influencers who align with the app's target audience and brand values.- Develop a mutually beneficial partnership agreement with agreed upon deliverables.- Regularly monitor and track the performance of influencer marketing activities through custom tracking links and unique promo codes.2. App Store Optimization (ASO):Optimize the app's visibility on the app stores to increase organic downloads and improve visibility in search results. Implement the following ASO strategies:- Conduct comprehensive keyword research to target relevant keywords and incorporate them in the app title, description, and metadata.- Optimize the app's icon, screenshots, and videos to showcase its unique features and benefits.- Encourage users to leave positive reviews and ratings by sending push notifications after a successful app interaction.3. Social Media Marketing:Leverage popular social media platforms to create brand awareness, engage users, and drive app downloads.- Develop a content calendar aligned with target audience preferences and trends.- Create engaging and shareable content, including videos, user-generated content (UGC), and interactive polls.- Run paid social media ads targeting the app's primary audience segments.- Collaborate with influencers for social media takeovers and live-streaming sessions to increase app visibility and user engagement.4. Gamification:Add gamification elements to the app to increase engagement, incentivize users, and create a sense of achievement.- Introduce badges, rewards, and leaderboards to encourage users to complete specific actions within the app.- Host contests and challenges with attractive prizes for users who achieve specific milestones or invite the highest number of friends.- Integrate social sharing options to encourage users to share their achievements and invite friends to join the app.5. Referral Program:Implement a referral program to encourage existing users to refer their friends and family to download the app.- Provide incentives, such as exclusive features, discounts, or bonus points, for successful referrals.- Track and reward users who refer the most new downloads or engage the most with the app.- Create viral loops by giving additional rewards for each successful referral made by the referred user.6. Email Marketing:Develop an email marketing campaign to nurture leads, re-engage inactive users, and provide personalized offers and updates.- Use personalized email automation to onboard new users, send targeted updates, and trigger re-engagement campaigns.- Offer exclusive discounts or early access to new features to encourage users to remain active.- Conduct surveys to gather user feedback and suggestions for app improvement.- Segment the email database based on user activity, interests, and preferences to provide relevant and tailored content.7. Strategic Partnerships:Form strategic partnerships with related businesses or brands to cross-promote the app and increase its reach.- Identify businesses or brands that share a similar target audience but complement the app's offerings.- Collaborate on joint marketing campaigns, guest blog posts, or co-branded content to tap into each other's user base.- Develop referral programs or offer bundle deals to encourage users from partner platforms to download and engage with the app.Tracking and Evaluation:Regularly monitor and evaluate the effectiveness of the campaign using various metrics, including app downloads, user engagement, conversion rates, and customer feedback.- Utilize app analytics tools to track key performance indicators (KPIs) and gain insights into user behaviors, demographics, and app usage patterns.- Conduct A/B testing on different marketing strategies to identify the most effective tactics. - Collect user feedback through in-app surveys, customer support channels, and social media listening to make necessary improvements to the app and campaign. Conclusion:A well-planned app promotion campaign is critical for achieving success and growth in the highly competitive app market. By utilizing a combination of influencer marketing, ASO, social media marketing, gamification, referral programs, email marketing, and strategic partnerships, we can increase app downloads, boost user engagement, and drive conversions. Continuous tracking and evaluation of performance metrics will enable ongoing campaign optimization and ensure long-term success.。

商务英语写作考试试题一、选择题（共 20 题，每题 2 分）1、 When writing a business email, which of the following salutations is the most appropriate?A Dear Sir or MadamB To whom it may concernC HelloD Hi2、 Which of the following is the correct format for the date in a business letter?A 05/06/2023B 5th June, 2023C June 5, 2023D 2023/6/53、 In a business report, which section should come first?A Executive summaryB IntroductionC FindingsD Conclusions and recommendations4、 When expressing gratitude in a business letter, which phrase is more formal?A Thank you very muchB I am truly gratefulC Many thanksD I appreciate your assistance5、 What is the correct way to write a subject line in a business email?A Meeting tomorrowB About the meeting tomorrowC Meeting about tomorrowD Tomorrow's meeting6、 In a business proposal, which part should provide detailed information about the solution to the problem?A BackgroundB Proposed solutionC BenefitsD Implementation plan7、 Which of the following is a proper closing for a business letter?A Best regardsB Sincerely yoursC Kind regardsD All of the above8、 When writing a complaint letter, which tone is most appropriate?A Angry and aggressiveB Polite but firmC Casual and friendlyD Indifferent9、 What is the purpose of a cover letter?A To introduce yourself and your qualificationsB To request informationC To follow up on a previous communicationD To express gratitude10、 In a business contract, which clause is essential?A Confidentiality clauseB Force majeure clauseC Termination clauseD All of the above11、 Which of the following is an example of a buffer in a negative business message?A I understand your frustration, butB Unfortunately, we cannotC This is a difficult situation, howeverD We apologize for the inconvenience12、 When making a request in a business email, which phrase is more polite?A I need you toB Could you pleaseC You mustD I want you to13、 What is the correct structure of a business memo?A Heading, date, to, from, subject, bodyB Date, heading, to, from, subject, bodyC Heading, date, from, to, subject, bodyD Date, heading, from, to, subject, body14、 In a business presentation, which visual aid is most effective for presenting data?A GraphsB PicturesC VideosD Maps15、 Which of the following is a common mistake in business writing?A Using jargon and technical termsB Writing in a passive voiceC Failing to proofreadD All of the above16、 When writing a job advertisement, which information should be included?A Job title, duties, qualifications, salaryB Company history, mission statementC Employee benefits, working hoursD All of the above17、 What is the difference between a memo and a letter?A A memo is more formal than a letterB A memo is used for internal communication, while a letter is for externalC A memo is longer than a letterD A memo does not require a salutation or closing18、 In a business email, how many paragraphs are ideal for the main content?A 1-2B 3-4C 5-6D As many as needed19、 Which of the following is an example of a positive message in business communication?A A promotion announcementB A layoff noticeC A price increase notificationD A delay in delivery20、 What is the purpose of a minutes of meeting?A To record the decisions made and actions agreed uponB To summarize the discussion pointsC To provide a detailed account of who attended the meetingD All of the above二、填空题（共 10 题，每题 2 分）1、 The three main parts of a business letter are the ＿_________, the body, and the closing2、 A ＿_________ is a short written message used for internal communication within an organization3、 In a business report, the ＿_________ section provides an overview of the report's purpose and key findings4、 When writing a business email, it's important to keep the message ＿_________ and to the point5、 The ＿_________ is the person or group to whom a business letter or email is addressed6、 A ＿_________ is a formal written offer to supply goods or services at a stated price and under specified conditions7、 In business writing, using ＿_________ language helps to ensure clarity and understanding8、 The ＿_________ of a business email should be specific and convey the main idea of the message9、 A ＿_________ is a detailed written plan for a project or activity10、 In a complaint letter, it's important to include specific ＿_________ to support your complaint三、简答题（共 5 题，每题 8 分）1、 Explain the difference between formal and informal business writing2、 Describe the steps involved in writing a business proposal3、 What are the key elements of a good business email?4、 How can you ensure the clarity and accuracy of your business writing?5、 Discuss the importance of proofreading in business writing and list some common proofreading errors四、写作题（共 2 题，每题 20 分）1、 Write a business letter to a potential client introducing your company and its products or services2、 Write a business report on a problem your company has faced and the solutions you propose。

ESTIMATED DELIVERY DATEUser GuideGeneral Use of Estimated Delivery Date for Magento® 2How does Estimated Delivery Date for Magento® 2 work?The Estimated Delivery Date extension offers you a multi-level lead times management. It allows you to establish and personalize lead times for each one of the products available in your Magento 2 website and on several levels.Estimated Delivery Date is entirely customizable. You have the possibility to display and completely personalize delivery messages.What are lead times?Lead time is the latency between the initiation and the execution of a process. It is the time you need to ship the products.With the Estimated Delivery Date extension, lead times are defined in days. You can specify lead times on different levels (store, product, attribute,configurable product, custom option...). All lead times will then be added together.Below is an example that sums up the main configuration possibilities with Estimated Delivery Date.To configure Estimated Delivery Date go to:STORES CONFIGURATION WYOMIND ESTIMATED DELIVERY DATEFirst of all, be sure that the current configuration scope is Default Config .You can first enable the module.Debug enabledWhen the debug option is set on Yes , the module add debug traces to the Estimated Delivery Date output.You should never use this option in production modeDebug traces are visible only if your IP belongs to the group of IPs defined in the developer Client Restrictions or if no IPs have beendefined. In order to add your own IP go to:STORES CONFIGURATION ADVANCED DEVELOPER DEVELOPER CLIENT RESTRICTIONSStore opening daysWhen selecting opening days the estimated delivery date is calculated from the next opening day .For example, if one order is placed Saturday, it will be shipped only Monday (supposing that Saturday and Sunday are days off).Configure Estimated Delivery Date in 4 stepsSTEP 1: Configure Estimated Delivery Date in a general wayGlobal settingsStore days offWhen orders are placed while the day is off, then the estimated delivery date is calculated from the next working day .You can add an unlimited number of day off using the below format:yyyy-mm-ddThe days must be ordered from the oldest to newest one.Date formatThe date format uses the same parameters as the Php function date().The date appears in the estimated delivery messages depending on that setting.Estimated Delivery Date allows you to display messages in cart, in transaction emails and/or in customer account.You also have the possibility to display a message at the top of the cart and in the checkout.You can use several placeholders:{{from_x_day}}, {{to_x_day}}, {{from_date}}, {{to_date}}, {{from_x_week}}, {{to_x_week}}The estimated delivery date (delays and messages) may differ for in stock products and out of stock products (backorders allowed). That's why the Estimated Delivery Date extension offers the ability to adjust your settings depending on the product availability.Default lead timeThe lead time is the time needed to prepare, ship and deliver the order to the customer.This value is a number of days or it can be a range of days (2 numbers separated by a hyphen).Example of a single value:Estimated Delivery Date MessageDefault settings for in stock productsExample of a time range value:Last Shipping time of the dayWhen an order is placed after the last shipping time of the day, then the estimated delivery date is calculated from the next working day.Shipping daysThe shipping days let you define which days your carriers works and allow to adjust the estimated delivery date consequently.Shipping days offThe shipping days off let you define which days your carriers doesn't works and allow to adjust the estimated delivery date consequently.The dates must be ordered from the former to the more recent and must be formatted as follows:yyyy-mm-ddDisplay a message on the product pagesThe estimated delivery date will appear on all product pages if that option is enabled.You can use several placeholders:{{from_x_day}}, {{to_x_day}}, {{from_date}}, {{to_date}}, {{from_x_week}}, {{to_x_week}}, {{countdown}}Display a message for each item in cartThe estimated delivery date will appear for each item in the cart if that option is enabled.You can use several placeholders:{{from_x_day}}, {{to_x_day}}, {{from_date}}, {{to_date}}, {{from_x_week}}, {{to_x_week}}Display a message for each item in transaction emailThe estimated delivery date will appear for each item in the transaction email if that option is enabled.You can use several placeholders:{{from_x_day}}, {{to_x_day}}, {{from_date}}, {{to_date}}, {{from_x_week}}, {{to_x_week}}Estimated Delivery Date allows to define different settings for out of stock products:1. Case 1 - Product is out of stock and no backorder is allowedThen no estimated delivery date messages show, only the default "Out of stock" message show.2. Case 2 - Product is out of stock and backorders are allowedThen the estimated delivery date messages will show depending on the out of stock settings (see below).3. Case 3 - Product is out of stock, the backorders are allowed and the product has a re-stocking date )Then the estimated delivery date messages will be calculated from the re-stocking date with the in stock settings.The below options must be used exactly the same way as the settings for in stock products and applies to the out of stock products with backorders allowed only.Default lead timeLast Shipping time of the dayShipping daysShipping days offDisplay a message on the product pagesDisplay a message for each item in cartDisplay a message for each item in transaction emailYou can also define additional lead times depending on attributes and define the scope of the additional lead time:In stock and out of stock productsIn stock productsOut of stock productsDefault settings for out of stock productsLead time based on attributesA message will confirm that the attribute values are ready to be mapped.Note that the attributes must be dropdown attributes so that you can manage additional lead time.Estimated Delivery Date also allows you to define how you want to calculate the lead times of all selected custom options:the lead time can be the sum of all custom optionsT-Shirt S : 5 daysT-Shirt Orange : 2 daysWhen a customer orders an orange T-shirt in size S, it will require 7 days to be shipped.the lead time can be the highest value of all custom optionsT-Shirt S : 5 daysT-Shirt Orange : 2 daysWhen a customer orders an orange T-shirt in size S, it will require 5 days to be shipped.The countdown format can be displayed as textual or graphic.You can define your own settings for:Lead time based on custom optionsCountdownCountdown format:daysdays, hoursdays, hours, minutedays, hours, minute, secondsCountdown in real time:yes/noCountdown display time:You can choose between textual or graphic as the example below.Note that the {{coundown}} variable is only available for the messages in the product pages.You can also define lead times for each shipping method and rate. For that, select the method or the rate and click on .There you can choose to add lead times and display a message for specific shipping methods and rates.Shipping method codeyou can use regular expressions. For example, for all methods starting with ups_, write:ups_.*Lead timeFor the lead times, you can use lead time range separated by hyphen. For example, from 1 to 2 shipping days:1-2MessageYou can use the following placeholders:{{title}}, {{from_x_day}}, {{to_x_day}}, {{from_date}}, {{to_date}}, {{from_x_week}}, {{to_x_week}}The estimated delivery date will then be calculated accordingly.Estimated Delivery Date allows you to customize the messages and date display according to your needs.Leadtime by shipping method and shipping rate codesSTEP 2: Personalize the messages and the date formatMessages can be displayed in different places:on the product pages (in stock/out of stock products)in the cart and the checkoutin the transaction emailin the customer account for each shipping method/rateYou have the possibility to personalize each one of these messages including some specific syntax just as below in order to display the lead times, the availability date and the time left before the order is received.You can use several placeholders according to the type of message.{{from_x_day}}Number of minimum lead times (+ days off).{{to_x_day}}Number of maximum lead times (+ days off).{{from_date}} = d-day + minimum lead times (+ days off).{{to_date}}D-day + maximum lead times (+ days off).{{from_x_week}}Minimum number of weeks from which the order will be delivered (+ days off).{{to_x_week}}Maximum number of weeks from which the order will be delivered (+ days off).{{countdown}}Number of hours, minutes and seconds before the last shipping of the day.Only for the Message on the product pages.{{title}}Title of the shipping method.Only for the Message for each shipping method.Below are a few examples of messages including placeholders:{{title}} - Your order will be delivered in {{to_x_week}} weeks.This item will be ready to ship on {{from_date}}.For quick delivery, order this item in the next {{countdown}}.You can also add PHP directly in your messages:<php if({{leadtime_from}}>1){return "Whatever you want with any placeholder you want";}else{return "something else";}>Below are some examples of what you could do with PHP:For the message in the product page :<?php if ("{{from_x_day}}" <=2) {return "For quick delivery, order this item in the next {{countdown}}";Messages displayPlaceholdersPlaceh PHP scripts} else {return "For delivery on {{from_date}}, order this item in the next {{countdown}}";}>For the message in the checkout :Your order will be shipped <?php if ("{{from_x_day}}" == 2 || "{{from_x_day}}" == 1) {return "quickly";} else {return "in {{from_x_day}} days";}>.Estimated delivery date: {{from_date}}.For the shipping methods/rates messages :Note that you can define a message for each shipping/method/rates. For example :Flat Rate message:With the Flat Rate, your order will be shipped <?php if ("{{from_x_day}}" <= 1) {return "today.";} else { return "in {{from_x_day}} days.";}>Estimated delivery date: {{from_date}}.Free Shipping message:Benefit from the Free Shipping, your order will be shipped <?php if ("{{from_x_day}}" <= 1) {return "tomorrow.";} else return "in {{from_x_day}} days.";}>Estimated delivery date: {{from_date}}.Estimated Delivery Date also allows you to display the format of the date as you want.Indeed, as the date format is often different from a country to another, you can refer to the following table in order to create your own date format.Date displayDate formatBelow are some examples:for Sunday 5st of July 2014, write:l jS \of F YYou can also define some date formats for each store view:for the English Store view, l jS \of F Y will give:Tuesday 26th of August 2014for the French Store view, l j F Y will give:Mardi 26 Août 2014There are different ways to manage lead times.You can define different lead times for each:store viewproductproduct attribute custom optionEstimated Delivery Date allows you to configure lead times according to the store view. Have a look at the Store view configuration at the top of the admin from:STORES SETTINGS CONFIGURATION WYOMIND ESTIMATED DELIVERY DATEWhen choosing a configuration scope, you have the possibility to use default data or to change the settings as you want.For example, if you need 3 additional days to send in stock goods to a specific store view, you can define it in the Default lead time field for thatspecific store view.STEP 3: Manage lead timesBy store viewInstead of using the global settings for all products you can use specific values for some products.Go to:PRODUCTS INVENTORY CATALOGChoose a product and click on . Go to the Estimated Delivery Date tab.And then apply the settings that will override the global settings.For out of stock products you have the possibility to define the re-stocking date, then the estimated delivery date will be calculated from that date and will use the settings of the in stock products.All settings can be configured at the website, store and store-view level.Note that backorders must be allowed (either as global settings or at the product level) otherwise the product will be considered as out of stock and no message will display.By productBy product attributeFirst of all, you need to choose the attributes to which you want to add additional lead times as well as the scope of these lead times in:STORES SETTINGS CONFIGURATION WYOMIND ESTIMATED DELIVERY DATE LEAD TIME BASED ON ATTRIBUTESA message will confirm that the attribute values are ready to be mapped.Note that the attributes must be dropdown attributes so that you can manage additional lead time.Then go to:STORES ATTRIBUTES ESTIMATED DELIVERY DATEThere, you will be able to assign additional lead times for each one of the value of these attributes. As on the example below, where we added 4 lead time days for products available in silver color.Save all your modifications by clicking on .If you want to increase the lead times for a specific custom option of a given products you can map the custom option with an additional lead timeunder the Customizable Options tab, from:PRODUCTS INVENTORY CATALOGBy custom optionOnly the custom options from the drop down type can be used for additional lead times.STEP 4: Check your settingsEstimated Delivery Date includes a previewing tool that help you to check if your settings are correct and if they give the expected results.Go to:STORES SETTINGS CONFIGURATION WYOMIND ESTIMATED DELIVERY DATE ESTIMATED DELIVERY DATE PREVIEWEstimated Delivery Date PreviewEnter the SKU of the product to check and click the Go button. The preview of the messages will display.。

商务英语口语900句Pａｒｔ１1、Ｗe＇d lｉｋe to ｅxpress our ｄesirｅto establisｈbusiｎesｓrelationｓhｉｐwiｔh you on ｔheｂasｉｓｏf quaｌｉty，mutual beｎefｉt ａnd exｃhaｎge oｆneedｅd goods、我们希望在保证质量、互惠互利以及交易彼此需要得货物得基础上与您们建立业务关系。

２、Iｎorｄer to eｘtenｄｏuｒexport busｉnｅss tｏyｏｕr couｎtry we wisｈto entｅr inｔo direct buｓｉｎess relａtioｎs ｗiｔh ｙoｕ、为了扩大我们在贵国得出口业务，我们希望与您们建立直接贸易关系。

3、Our hope iｓto ｅstａｂlisｈｍuｔuallｙbｅnｅficｉａl ｔｒａｄing relatｉonｓbeｔween us、希望在我们之间能够建立互惠互利得贸易关系。

4、We looｋｆoｒｗａrｄｔo further extensions ｏf pleasanｔbｕｓiness relａtiｏns、我们期待进一步保持愉快得业务关系。

5、Iｔ’ｓour hoｐe tｏｃontiｎue wiｔh conｓｉderable businesｓdｅalingｗith yｏｕ、我们得希望就是与您们保持可观得生意往来。

６、Ｗｅｌooｋforwaｒd tｏreceｉvinｇyouｒｑuotaｔｉon ｖeｒｙｓｏoｎ、我们期待尽快收到您们得报价单。

7、I hoｐeｙou sｅe ｆrom the rｅduction that ｗe ａrｅreally ｄoing our utｍｏst、我希望您能够瞧到我们事实上已经作出了最大程度得让价.8、We hopｅtｏdiscｕss ｂusinｅｓｓwith yｏu at ｙour earliesｔconveｎｉence、我们希望在您方便得时候与您洽谈业务.9、We wｉｓh to express ouｒｄｅsire to ｔｒade withｙou in leａｔher shｏes、我们非常希望与您进行皮鞋得买卖生意。