旅游英语试卷

旅游英语一、单项选择题〔在每题列出的四个备选项中只有一个是符合题目要求的，请将其代码填写在题后的括号内。

多项选择无分。

每题1分，共20分〕1. This book is worth _____. CA. to read itB. reading itC. readingD. to read2. Beijing is well __________ its beautiful scenery and the Great Wall. DA. known asB. known toC. known aboutD. known for3. This question is too hard, it is __________ my comprehension. BA. belowB. beyondC. overD. without4. The workers are busy __________ models for the exhibition. DA. to makeB. with makingC. being makingD. making5. Do you think Tommy is________the truth? CA. sayingB. speakingC. tellingD. talking6. No sooner had she entered the house ________the telephone rang. BA. whenB. thanC. asD. while7. .--____________? C-- We are looking for a pair of sports shoes.A. What do you doB. What do you likeC. Can I help youD. Do you need help8. It was not__ midnight that they discovered the children were not in their beds. DA. beforeB. atC. afterD. until9. We look forward to _____ to the opening ceremony. DA. inviteB. be invitedC. having been invitedD. being invited10. Excuse me, but it is time to have your temperature______. BA. takingB. takenC. tookD. take11. “__________ does Mr. Johnson go to London on business?〞At least once a month.〞BA. How manyB. How longC. How oftenD. How12. _____ is known to all, too much smoking will cause lung cancer. CA. ThatB. ItC. AsD. What13. The new system contained a large _____ of information about an daily life. BA. dealB. amountC. numberD. account14. I don’t like to disturb you, because you’re quite tired ________ working hard today. AA. ofB. onC. outD. with15. The teacher asked his students to leave enough _____ on the page for correction. AA. roomB.marginC.placeD.paper16. Having heard so much about Mr. Smith, they were_______ to meet and have a chat with him. AA.eagerB.desperate Carnest17. We all feel sorry for _________ for so long after your arrival. BA. keep you waitingB. having kept you waitingC. waiting for youD. keep you wait18. Both the teachers and students can get a _____ on air fares during vacations. A A．discount B．advantage C．profit D．bargain19.My sister is used to _____ with all the windows open. BA. sleepB. sleepingC. the sleepingD. have slept20. Most Chinese like to drink tea. But some prefer coffee _____ tea. AA. toB. forC. withD. against二、完形填空〔每题1分，共20分〕以下短文有20个空，每个空有4个备选答案，请选择最适合的答案，填入每题前的括号中。

历年四级段落型翻译真题Roger Li2014年6月大学英语四级翻译试卷一：中餐许多人喜欢中餐，在中国，烹饪不仅被视为一种技能，而且也被视为一种艺术。

精心准备的中餐既可口又好看，烹饪技艺和配料在中国各地差别很大。

但好的烹饪都有一个共同点，总是要考虑到颜色、味道、口感和营养(nutrition)。

由于食物对健康至关重要，好的厨师总是努力在谷物、肉类和蔬菜之间取得平衡，所以中餐既味美又健康。

译文：Many people like Chinese food. In China, cooking is viewed as not only a skill but also a form of art. The well-prepared Chinese food is both delicious and good-looking. Although cooking methods and food ingredients vary wildly in different places of China, it is common for good cuisine to take color, flavor, taste and nutrition into account. Since food is crucial to health, a good chef is insistently trying to seek balance between cereal, meat and vegetable, and accordingly Chinese food is delicious as well as healthy.试卷二：信息技术信息技术(Information Technology)，正在飞速发展，中国公民也越来越重视信息技术，有些学校甚至将信息技术作为必修课程，对这一现象大家持不同观点。

湖南一师范旅游管理专升本英语试卷Ⅰ. Phonetics(10 Points)Directions:In each of the following groups of words, there are four underlined letter combinations marked A, B, C and D. Compare the underlined parts and identify the one that is differentfromthe others in pronunciation. Mark your answer by blackening the corresponding letter on the Answer Sheet.1.A. head B. horizon C. honour D. human2.A. city B. bicycle C. face D. climb3.A. think B. these C. breathe D. with4.A. ground B. country C. thousand D. found5.A. pour B. hour C. course D. four6.A. both B. post C. cold D. son7.A. altogether B. talk C. always D. also8.A. suggestion B. nation C. dictation D. satisfaction9.A. started B. closed C. waited D. needed10.A. rare B. fare C. scare D. areⅡ.Vocabulary and Structure(40 points)Directions:There are 40 incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose one answer that best completes the sentence and blacken the corresponding letter on the Answer Sheet.11. _______ idea of _______ sounds much better than Clare’s.A. The, hersB. That, herC. That, hersD. One, her12. China is famous ________ the Great Wall.A. aboutB. forC. asD. of13. Our school ________ new facilities.A. is equipped withB. equips withC. will be equip withD. has equip with14. I made this myself but it was _______ who taught me.A. heB. himC. himselfD. by him15. He had his bicycle _______ yesterday.A. repairB. repairingC. repairedD. be repaired16. It was a ________ room, with beautiful wall paper, waxed floor and nice furniture.A. pleasedB. pleasantC. pleasingD. preasant17. He regretted _______the decision too hastily.A. makeB. to makeC. makingD. have maked18. The professor insisted that we _______ our homework before next month.A. handed inB. will hand inC. hand inD. must hand in19. It ______ me of the country which we visited last summer.A. remembersB. recallsC. remindsD. tells20. He _______ smoking at last.A. gave upB. gave outC. gave inD. gave off21. John was _______ he lay down for an hour before dinner.A. so tired asB. so tired thatC. too tired thatD. too tired so22. Your answer is different ________ the teacher’s.A. toB. atC.fromD. with23. It would be _______ a risk to leave the baby alone.A. runningB. passingC. carryingD. obeying24. The fact _______ his health is bad is not true.A. whichB. thatC. asD. what25. These ______ did unusually well in the contest, so the judgesdidn’t know whom to give prize to.A. woman singersB. women singersC. women singerD. womans singers26. Man must stop _______ the earth’s atmosphere.A. fillingB. wastingC. pollutingD. blackening27. We can’t _______ another 100 kilometers any more.A. haveB. turnC. makeD. reach28. Is Mary ______ to join in us?A. supposedB. exposedC. supportedD. indicated29. I want to be told all _______.A. which happenB. which happenedC. that had happenedD. that had been happened30. We’ve all heard of Thomas Edison, _______ who invented the electric light and many other things.A. manB. a manC. the manD. men31. Don’t tell me such things _______ you are not certain.A. thatB. whichC. thoseD. as32. _______ a microscope we can see different kinds of things that are unable to be seen by our naked eyes.A. In terms ofB. In place ofC. By means ofD. By far33. Jackson went to work ______ his illness.A. besidesB. even thoughC. in spite ofD. although34. Anybody will do, _______ he is responsible for that.A. as far asB. so far asC. as long asD. as soon as35. I suppose they have known about it, _______?A. am IB. am not IC. have theyD. haven’t they36. It ______ him ten years to write that novel.A. tookB. spentC. costD. costed37. The students are looking forward to _______ their holidays in Japan.A. spendB. spendingC. for spendD. spent38. They all ______ mentioning that girl.A. avoidedB. got awayC. ran awayD. escaped39. Human beings should find a new _______ of energy.A. orientB. sourceC. originD. souse40. The couch is comfortable to _______.A. sitB. be satC. sittedD. sit on41. So loudly _______ that all the people in the room got a fright.A. he shoutedB. shout heC. did he shoutD. he did shout42. He is the only one of the sons in the family who ______ received high education.A. areB. isC. haveD. has43. We think of Mr. Li ______ our good friend.A. isB. to beC. asD. has been44. The mountain is 1,000 feet _______ the sea level.A. overB. higherC. aboveD. high45. The road will be blocked if there _______ another snow.A. isB. will beC. to beD. will have46. David like country life and has decided to _______ farming.A. get hold ofB. get along withC. go in forD. go thorough47. These children have an advantage _______ those in calculation.A. overB. thanC. toD. with48. Shanghai has a larger population than _______ in China.A. any cityB. any other citiesC. other cityD. any other city49. In some countries there are a lot of young people now need_______teeth.A. falseB. untrueC. wrongD. erroneous50. This book costs ______ that one.A. twice moreB. twice more asC. two times more asD. twice as much as Ⅲ. Cloze (20 points)Directions:For each blank in the following passage, there are four choices given below and marked A, B,C and D. Choose the one that is most suitable and mark your answer by blackening the corresponding letter on the Answer Sheet.Smoking, which may be a pleasure for some people, is a serious source of discomfort for their fellows. _51_, medical authorities express their concern about the effect of smoking _52_ the health not only of those who smoke but also of those who do not. In fact, non-smokers whomust involuntarily inhale (吸入) the air _53_ by tobacco smoke may suffer more than the smokers _54_.Smoking is prohibited in the theatres and in halls used for showing films _55_ in laboratories _56_ there may be a fire hazard(危险). Elsewhere, it is up to your good _57_.I am _58_ asking you to maintain “No-Smoking” in classrooms and seminar rooms.This will prove that you have the _59_ health in mind, which is very important to a large _60_ of our students.51.A. Still B. Further C. More D. Again52.A. in B. to C. on D. with53.A. polluting B. be polluted C. polluted D. to be polluted54.A. them B. themselves C. their own D. they55.A. and B. but C. as well as D. also56.A. where B. which C. that D. how57.A. feeling B. sense C. realize D. think58.A. so B. next C. therefore D. and59.A. non-smokers B. non-smokers’ C. non-smoker’s D. non-smoker60.A. number B. amount C. many D. muchⅣ. Reading Comprehension (60 points)Directions:There are four reading passages in this part. Each passage isfollowed by five questions. For each question there are four suggested answers marked A, B, C and D. Choose one best answer and blacken the corresponding letter on the Answer Sheet.Passage OneAll the housewives who went to the new supermarket had one great ambition: to be the lucky customer who did not have to pay for her shopping. For this was what the notice just inside the entrance promised. It said: “Remember, once a week, one of our customers gets free goods. This May Be Your Lucky Day!”For several weeks Mrs. Edwards hoped, like many of her friends, to be the lucky customer. Unlike her friends, she never gave up hoping. The cupboards in kitchen were full of things which she did not need. Her husband tried to advise her against buying things but failed. She dreamed of the day when the manager of the supermarket would approach her and say: “Madam, this is Your Lucky Day. Everything in your basket is free.”One Friday morning, after she had finished her shopping and had taken it to her car, she found that she had forgotten to buy any tea. She dashed back to the supermarket, got the tea and wenttowards the cash-desk. As she did so, she saw the manager of the supermarket approach her. “Madam,” he said, holding out his hand, “I want tocongratulate you! You are our lucky customer and everything you have in your basket is free!”61. The housewives learnt about the of free goods _______.A. on TVB.fromthe managerC. at the supermarketD.fromthe newspaper62. Mrs. Edwards ________.A. is always very luckyB. had no friendsC. hoped to get free shoppingD. gets disappointed easily63. Mrs. Edwards’s husband tried to ________.A. make her unhappyB. cheer her upC. buy things with herD. stop her buying things64. Mrs. Edwards went back to the supermarket quickly because she had to _______.A. buy another thingB. talk to the managerC. pay for her shoppingD. find her shopping65. Mrs. Edwards must have been ________.A. pleasedB. delightedC. proudD. disappointedPassage TwoDeep inside a mountain near Sweetwater in East. Tennessee is a body of water known as the Lost Sea. It is listed by the Guinness Book of Would Records as the world’s largest underground lake. The Lost Sea is part of an extensive and historic cave system called Craighead Caverns.The caverns have been known and used since the days of the Cherokee Indian nation. The cave expands into a series of huge roomsfroma small opening on the side of the mountain. Approximately one milefromthe entrance, in a room called “The Council Room,” man y Indian artisfacts have been found. Some of the items discovered include pottery, arrowheads, weapons, and jewelry.For many years there were persistent rumors of a large underground lake somewhere in a cave, but it was not discovered until 1905. In that year, a thirteen-year-old boy named Ben Sands crawled through a small opening three hundred feet underground. He found himself in a large cave half filled with water.Today tourists visit the Lost Sea and ride far out onto it in glass-bottomed boats powered by electric motors. More than thirteen acres of water have been mapped out so far and still noendto the lake has been found. Even though teams of divers have tried to explore the Lost Sea, the full extent of it is still unknown.66. The Lost Sea is unique because it is ________.A. part of a historical cave systemB. the biggest underground lake in the worldC. listed in the Guinness Book of World RecordsD. the largest body of water in Tennessee67. The Craighead Caverns have been known ________.A. through historyB. since the time of the Indian nationsC. since 1905D. since divers explored them68. Who located the Lost Sea in recent times?A. The Cherokee Indians.B. Tourists.C. Ben Sands.D. Scientists.69. What was found in “The Council Room”?A. A small natural opening.B. A large cave.C. Another series of rooms.D. Many old Indian objects.70. It can be inferredfromthe passage that the Craighead Caverns presently serve as __A. an underground testing siteB. an Indian meeting groundC. a tourist attractionD. a motor boat race coursePassage ThreeGenerations of Americans have been brought up to believe that a good breakfast is one life’s essentials. Eating breakfast at the start of the day, we have all been told, and told again, is as necessary as putting gasoline in the family car before starting a trip.But for many people the thought of food first thing in the morning is by no means a pleasure. So despite all the efforts, they still take no breakfast. Between 1977 and 1983, the latest year for w hich figures are available, the number of people who didn’t have breakfast, increased by 33 percent.For those who feel pain of guilt about not eating breakfast, however, there is some good news. Several studies in the last few years indicate that, for adults especially, there may be nothing wrong with omitting breakfast. “Going without breakfast does not affect performance,” said Arrold E. Bender, former professor of thenutrition at Queen Elizabeth College in London, “nor does giving people breakfast impr ove performance.”Scientific evidence linking breakfast to better health or better performance is surprisingly inadequate, and most of the recent work involves children, not adults, “The literature”, says one researcher, Dr. Erresto at the University of Te xas, “is poor”.71. The latest year for which figures could be obtained is _______.A. the year the author wrote the articleB. 1977C. any year between 1997 and 1983D. 198372. For those who do not take breakfast, the good news is that _______.A. several studies have been done in the past few yearsB. the omission of breakfast does no harm to one’s healthC. adults have especially made studies in this fieldD. eating little in the morning is good for health73. “…nor does giving people breakfast improve performance” means ______.A. anyone without breakfast does improve his performanceB. not giving people breakfast improve performanceC. having breakfast does not improve performance, eitherD. people having breakfast do improve their performance74. The word “literature” in the last sentence refers to _______.A. stories, poems, plays, etc.B. written works on a particular subjectC. any printed materialD. the modern literature of America75. What is implied but NOT stated by the author is that _______.A. breakfast does not affect performanceB. Dr.Erresto is engaged in research work at an institution of higher learningC. not eating breakfast might affect the health of childrenD. Professor Bender once taught college courses in nutrition in LondonPassage FourAbout 35% of all high school graduates in America continue their education in an institution of higher learning. The word college is used to refer to either a college or a university. These institutions offer four-year programs that lead to a Bachelor of Arts (B.A.) or Bachelor Science(B.S.) degree. Some students attenda junior college (providing only a two-year program) for one to two years before entering a four-year college as a sophomore (二年级生) or junior (三年级生).It is generally easier to be accepted at a state university than at a private one. Most private schools require strict entrance examinations and a high grade point average (GPA), as well as specific college prep classes in high school. Private schools cost considerably more than state colleges and famous private schools are very expensive. Poorer students can sometimes attend, however, by earning scholarships. Some college graduates go on to earn advanced masters or doctoral degrees in grad (graduate) school. Occupations in certain fields such as law or medicine require such advanced studies.Since college costs are very high, most students work at part-time jobs. Some have full-time jobs and go to school part-time. Often some will take five or more years to complete a four-year program because of money / job demands on their time.While the college and work demands take up the great part of a student’s time, most still enjoy social activities. Sports, dances,clubs, movies, and plays are all very popular. However, gathering together for long, philosophical talks at a favorite meeting place on or near the university is probably the most popular activity.76. College education is _______ in America.A. quite commonB. very rareC. something difficultD. almost impossible77. Which of the following is NOT required for entering most private schools.A. entrance examinationsB. taking part in many activitiesC. GPAD. college prep classes78. How can poor students attendprivate schools?A. Only by working at part-time jobs.B. Only by working at full-time jobs.C. Only by earning scholarships.D. All of above.79. The American college students like to _______ most of all.A. discuss problems on philosophyB. play ballsC. earn enough moneyD. go to the cinemas or theatres80. The best title for this passage is _______.A. Part-time jobsB. American collegeC. Popular activityD. A new systemⅤ. Writing (20 points)Directions:For this part, you are allowed 20 minutes to write a composition of about 80 words according to the following topic.金钱是一切吗？(Is Money Everything?)。

三年级下册期末英语试卷Name___________ Class____________ Score______________一、选出不同类的单词。

（5分）( )1、A. ten B. too C. three( )2、A. in B. on C. At( )3、A. grape B. grandpa C. good( )4、A. feet B. cakes C. face( )5、A. two B. go C. cone( )6、A. ship B. home C. school( )7、A. his B. they C. her( )8、A. who B. what C. how( )9、A. boy B. girl( )10、A. family B. father C. mother二、根据汉语提示写单词。

（10分）嘴（）鼻子（）妈妈（）手（）毛衣（）眼睛（）爷爷（）脚（）帽子（）在…下面（）三、按要求改写下列单词。

（12分）1、bus(复数)__________2、do(三单否定形式)____________3、father(反义词)____________4、he(宾格)______________5、eleven(下一个数字)__________6、feet(单数形式)___________7、you are(缩写)_______________ 8、are(第一人称单数)___________ 9、has(原形)___________ 10、do(三单形式)_____________11、isnˋt(扩写)____________ 12、big(反义词)_______________四、四、将下列单词分类，把序号写在横线上。

（7分）A、thirteenB、catC、coatD、grapeE、skirtF、tigerG、car H、pear I、fifteen J、eleven K、eighteen L、momM、bear N、brother动物类：____________________水果类：__________________人物类：___________________交通工具：_________________数字类：__________________衣服类：____________________五、根据〈A〉栏中的问句，在〈B〉栏中选出正确答语。

Part I: WritingSection A: Short Answer Questions1. What is the main purpose of this essay?A. To describe my experience during the summer vacation.B. To promote a specific tourist destination.C. To compare and contrast different tourist attractions.D. To share my advice on how to plan a successful trip.Answer: A2. How did I feel about the travel agency's service?A. DisappointedB. SatisfiedC. AnnoyedD. IndifferentAnswer: B3. What did I learn about the local culture during my trip?A. It is similar to my own culture.B. It is completely different from my own culture.C. It is a blend of various cultures.D. It has not changed much over the years.Answer: BSection B: EssayWrite an essay of about 150-200 words on the following topic:Describe a memorable trip you have ever taken. What made it memorable? How did it change your perspective on life?During my high school summer vacation, I embarked on a journey to the Land of Wonders, a picturesque destination nestled in the heart of the mountains. The trip was not only a memorable one but also a transformative experience that forever altered my perspective on life.What made this trip unforgettable was the breathtaking scenery, the warm hospitality of the locals, and the cultural immersion. As we traversed through the lush green valleys and towering peaks, the beauty of nature took my breath away. The vibrant colors of the flowers, the crisp mountain air, and the serene sound of a flowing river created an enchanting atmosphere that I will never forget.Moreover, the locals went above and beyond to make us feel at home. From the moment we arrived, they welcomed us with open arms, offering us delicious local cuisine and sharing their rich traditions and stories. This cultural exchange broadened my horizons and allowed me to appreciate the diversity of the world.The trip also taught me the importance of embracing change and stepping out of my comfort zone. Being in an unfamiliar environment pushed me to be more adaptable and open-minded. I realized that life is full of unexpected adventures, and we should be ready to embrace them with an open heart.In conclusion, my journey to the Land of Wonders was a truly unforgettable experience. It not only provided me with beautiful memories but also taught me valuable lessons about the world and myself. This trip will always hold a special place in my heart, reminding me to cherish the beauty of nature, appreciate cultural diversity, and embrace the unknown.Part II: Reading ComprehensionRead the following passage and answer the questions that follow.The travel agency, "Adventures Unleashed," specializes in organizing unique and exciting travel experiences for adventure enthusiasts. Their latest offering is a 10-day trekking tour through the Himalayas, a region known for its breathtaking landscapes and rich biodiversity.The tour begins with a scenic flight to the starting point, followed by an overnight stay at a cozy mountain lodge. Participants will be accompanied by experienced guides who will ensure their safety and provide them with valuable insights into the local culture and flora. The itinerary includes hiking through lush forests, crossing crystal-clear streams, and visiting ancient monasteries.One of the highlights of the tour is the sunrise view from the summit of Mount Everest Base Camp. Participants will also have the opportunity to interact with the local community, learn about their traditional lifestyle, and contribute to conservation efforts.The tour is designed for both beginners and experienced trekkers, with options for different levels of difficulty. Accommodation is provided in comfortable tents, and all meals are included in the package.Questions:1. What is the main purpose of the passage?A. To inform potential travelers about the Himalayas trekking tour.B. To promote the travel agency "Adventures Unleashed."C. To describe the experience of trekking in the Himalayas.D. To provide travel tips for trekkers in the Himalayas.Answer: A2. What is one of the highlights of the tour?A. Hiking through lush forestsB. Visiting ancient monasteriesC. Interacting with the local communityD. Viewing the sunrise from the summit of Mount Everest Base CampAnswer: D3. What is the tour designed for?A. Only beginnersB. Only experienced trekkersC. Both beginners and experienced trekkersD. Those who have never been on a trekking tourAnswer: CPart III: TranslationTranslate the following sentences from English to Chinese:1. The journey to the Land of Wonders was a truly unforgettable experience.2. The beauty of nature took my breath away, and the warm hospitality of the locals made me feel at home.3. This trip not only provided me with beautiful memories but also taught me valuable lessons about the world and myself.4. The tour is designed for both beginners and experienced trekkers, with options for different levels of difficulty.5. The local community welcomed us with open arms, sharing their rich traditions and stories.Part IV: Grammar and VocabularyComplete the following sentences using the appropriate form of the given verbs:1. I _______ (to plan) a trip to Paris next summer.2. They _______ (to travel) around the world for a year.3. She _______ (to visit) her grandparents every weekend.4. He _______ (to read) a book every day.5. We _______ (to watch) a movie together last night.Part V: ListeningListen to the recording and answer the questions that follow.1. What is the main topic of the talk?2. What are some of the reasons why people choose to travel?3. What are some of the challenges that travelers may face?Part VI: SpeakingPrepare a short presentation on the following topic:Describe your dream vacation. What kind of place would you like to visit, and why? What activities would you like to do there?Part VII: WritingWrite a letter to a friend describing your recent trip to a foreign country. Include the following points:1. The destination you visited2. The reasons for choosing that destination3. Your experiences and observations4. What you learned about the local culture5. Your overall impression of the trip。

旅游英语期末考试试卷及答案参考试卷1I. Multiple Choice:(0.5×20=10)Directions: In this section, you are given 20 questions, beneath each of which are four choices marked A, B, C, and D. You are to make the best choice either to complete the incomplete statement or to answer the question.1. According to WTO's definition of tourism, outbound tourism refers to ____.A. visits to country by nonresidentsB. visits by residents of a country to another countryC. visits by residents of a country to their own countryD. internal tourism plus outbound tourism2. As the domestic tourism industry ____, competition will become increasingly ____.A. grows, intentB. develops, intentC. matures, intenseD. strengthens, intense3. Thomas Cook was considered the father of ______.A. modern tourismB. railway industryC. hotel industryD. aviation industry4. The most immediately apparent form of environmental pollution is _____.A. physical rather than aestheticB. aesthetic rather than physicalC. psychological rather than technologicalD. technological rather than psychological5. Tourism contributes to both ______ of the world's cultural heritage.A. knowledgeB. preservationC. developmentD. B and C6. In 1981 the WTO has urged national tourism organizations ______ foreign nationalsin their country as domestic travelers.A. to includeB. includedC. not to includeD. including7. Local people usually see tourism as _______.A. an opportunity to make a profitB. an opportunity to create jobsC. a cultural and employment factorD. a wealth factor in the economy of their jurisdictions8. In October 1970, the Rail Passenger Service Act ______.A. put into practiceB. was put into practiceC. was practiceD. practised1739. In 1995 China ranked ______ in the world in terms of tourism dollars.A. seventhB. eighthC. ninthD. tenth10. _______ came into service in the early 1980s.A. The cometB. The Boeing 747C. The Boeing 757D. The Boeing 76711. There is a real _____ in China that minority traditions will be lost.A. threatB. thrillC. transferD. trend12. In the seventeenth century English inns set _______ for accommodations in otherparts of Europe.A. the modeB. the wayC. the standardD. the taverns13. The uniquely combined natural and cultural resource base has become a major______ for China in its effort to develop tourism.A. assessB. assetC. assertD. assent14. For the limited-capacity tour programs, the use of _____ isa convenient way toreduce cost.A. shell foldersB. umbrella brochuresC. regular tour brochuresD. booklets15. Resources are a fundamental _______ in the development of tourism.A. comparisonB. compositionC. complimentD.component16. When going on holidays, which group will think more about their social status?A. Tourists taking holidays for educational purposes.B. People going on adventure holidays.C. Those travel for travel's sake.D. Those who travel for cultural events.17. The most important factors for the travel agents to succeed are ______.A. good management and good serviceB. good officesC. computer reservations systemsD. fare quotations and ticketing skills18. According to Maslow's need theory,______.A. lower needs and higher needs should be satisfied after an individual travelsB. higher level needs take more efforts to fulfillC. an individual is motivated to travel after he has lower and higher needsD. lower needs should be satisfied before higher level needs are demanded attention19. WTO is _____ that represents all national and official tourist interests.A. the only organizationB. one of the organizationsC. a regional international organizationD. a national organization20. As China's economy shifts to a more market system, the domestic travel industry will 174face increasing _____ in a more highly competitive environment.A. changesB. chargesC. challengesD. chancesII. Reading Comprehension:(2×15=30)Directions: Read the three following passages and then choose the best answer to each question.(1)On November 17,1997,He Guangwei, director e of the National Tourism Administration(NTA), signed an agreement in Washington with Jonathan Linen, vice-chairman of the American Express, designating the American Express Card as China's tourist credit card for 1998 to 2000. This is the second time the card has won this honor.“Since the American Express Card was designated for the first time in 1994, it has played an important role in China's tourism,”said Director He at the signing ceremony.Over recent years, the number of tourists using the American Express Card to handle business, tourism and activities related to work in China has increased. According to Bank of China statistics,the amount of business using American Express Cards occupies 45 percent of the accounts signed with foreign credit cards. In addition, the number of accounts signed with the card by overseas tourists stands at 15 percent of China's tourist income in foreign exchange.In order to develop China's tourism, the American Express and the NTA carried out a series of market promotion activities in North America, including distributing a million copies of the 24-page World of Wonders ——Hong Kong and China in North America. The American Express has enthusiastically supported China's tourism education and training. In 1992, in cooperation with the Beijing Tourism College, it established the tourism training center which has successfully trained more than 600 tourism administrative personnel.The new agreement marked the further strengthening of cooperation between the American Express and the NTA. It is also one of the important plans by both parties to boost the long-term development of China's tourism. “The American company has a wide tourism network in China and we are very honored to be a ble to make contributions to China's tourism,”said Linen.At present, the company has four offices in Beijing, Shanghai, Guangzhou and Xiamen and 30 tourist service centers in 22 cities offering tour and credit card services, including reissuing lost cards, reporting missing travel checks, consultation, settling of card accounts, handling customers' post and other services.17521. According to the information given, we can safely say the American Express Cardhas been used in China for ______.A. three yearsB. four yearsC. six yearsD. eight years22. According to the article, the following statements are true except ____.A. American Express Card has won the honor of being assigned the credit card foruse in China for the second timeB. 55 percent of the accounts signed with foreign credit cards are not occupied byusing American Express CardC. the number of tourists using the American Express Card in China in tourism andother areas has been on the riseD. only the American Express Card is being permitted to use in China in business,tourism and other related activities23. The American Express is doing the following services in China except ____.A. handling customer's post servicesB. dealing with loans to businessesC. settling of annual card accountsD. reporting missing travel checks24. We can infer from the article that one of the best ways for tourism market promotionis to ____.A. send out large numbers of brochuresB. designate only one foreign credit cardC. increase the use of American Express CardD. handle business in foreign exchange25. We can predict that the effect of the signing of the agreement with the AmericanExpress on China's tourism will be _____.A. temporaryB. complicatedC. superficialD. long-termed(2)In recent years, we have seen great progress in houses building. The type of houses found in a certain part of the world depends to a certain extent on the building materials available there. Countries where stone is abundant tend to have more stone houses than a place where there is plenty of timber for example. However, climatic conditions affect the houses built to a greater extent.In equatorial countries like Singapore and Malaysia, two main factors are responsible for the type of houses built: the heat of the sun and the fierceness of rainstorms. Our houses are light and airy but have steep roofs. In some places, houses are built on stilts because they may be in lowlying areas which get flooded easily.In a hot and dry country such as Arabia, the houses are often box-shapeD. They 176have thick stone walls which are painted white. White surfaces radiate heat while dark surfaces absorb it. The houses have no windows, only gaps with shutters over them. Even the door openings are very small and narrow. It is cool inside such houses. The roofs are also flat, so that when the sun goes down, one can sit on the roof and catch any cool breeze that is blowing. Sometimes, a water tank may be placed on the roof to catch thelittle rain that falls.In cold regions, where there is heavy snow, the roofs, of the houses slope steeply so that the snow can slide off easily. If the roofs were flat, the snow would build up and the roofs might cave in under the weight. The houses also have thick stone walls so that the cold is kept out.Some countries are more likely to be affected by earthquakes. In such places, the houses are made of light building materials. If the houses collapse in an earthquake, few people will get hurt and less damage is caused.In some parts of the world, people take their homes along with them as they travel. These people are called nomads. The Bedouins of Arab lands wander over the desert, setting up tents wherever they stop to rest.26. Houses in equatorial countries _______.A. are light and airyB. have steep roofsC. are always built on stiltsD. are built to shelter from the harsh elements27. Houses in Arabia _______.A. have thin walls painted whiteB. are box-shapedC. have many windowsD. always have water tanks on the roof28. In cold countries roofs slope steeply ______.A. so that people can build caves under itB. so that the roofs won't become so heavyC. because people do not need snow to build the houseD. so that the snow can slide off easily29. In earthquake-affected countries, light building materialsare used because _____.A. people there can move more easilyB. the houses won't hurt people in an earthquakeC. less damage will be caused in an earthquakeD. people will not be affected by the earthquake30. Nomads are people who _____.A. live in tentsB. travel over the desertC. wander from place to placeD. set up tents over the desert177(3)The art of growing dwarf trees, or “bonsai”as their Japanese creators call them, is increasing in popularity in the Untied States. Growing bonsai can make a fascinating hobby for anyone who enjoys plants and creating beautiful effects with them; elaborate equipment is not required to grow these lovely and tiny trees, but time, patience, and a sense of natural beauty are.There are four important guidelines to follow in growing bonsai. First, one must be careful in choosing the type of tree. Not all species of trees can be made into bonsai, since the growing conditions are unusual. Varieties of pine with small needles and hardwood trunks are especially suitable.Second, one must be careful in choosing the size of the container the bonsai will be in. This is necessary because the major growth of bonsai is kept confined to the tree's trunk and leaves, not its root system——a process quite unlike what is done with other plants.Another thing the bonsai-grower must do is trim the rootsand branches of the tree periodically. Unless this is done, the plants will not have the proper proportions and will look unnatural. The Japanese ideal for bonsai is to have trees which are just like normal trees in everything but size.The last thing one most do is to be careful to keep the miniature trees well-watered. Because bonsai are grown in smaller-than-usual containers, they often need more water than ordinary houseplants do.As one can see from the above, the art of bonsai-growing is one which requires a certain amount of time and effort. The satisfactions that growing bonsai brings can be great, however. Imagine a stately pine tree, 100 years old, standing two feet high; imagine having such a tree in your living room and passing it down through several generations of your family. That is actually what bonsai-growing is all about: establishing a tradition of beauty which lasts for years and years and is a symbol of the beauties of the natural world.31. Bonsai are _____.A. extremely popular in the United StatesB. trees which have been made to grow in miniature formC. a kind of natural art form originating in the U.S.D. very beautiful but not very long-lasting32. Compared to other houseplants, bonsai often require _____ than one might expect.A. less lightB. more waterC. a large containerD. less care17833. What does the ideal bonsai look like?A. It has abnormally large leaves.B. It has an unusually thick trunk.C. It has many more branches.D. It is not mentioned in the passage.34.What is the implied meaning of “a certain amount of time and effort”(lastparagraph)?A. More time and effort than ordinary houseplants do.B. A definite and exact amount of time and effort.C. More time and effort than most people can expend.D. A constantly changing amount of time and effort.35. Which of the following would be the most appropriate title for this passage?A. Japanese Art Forms.B. Bonsai——A Marriage of Art and Nature.C. The Problems of Growing BonsaiD. Four Ways to Grow Bonsai.III. Fill in the blanks with the proper phrases given below. Make some changes if necessary:(1×10=10)pay attention to take on appropriate for come up with consist of contribute to bring to indulge in go bankrupt endow with36. Domestic tourism _____ leisure and business travel activities conducted by citizenswithin their own country.37. He is expecting _______ some ideas after he considers the problem.38. China ____ a variety of tourism resources.39. This kind of clothes is not _____ school wear.40. He is a busy man and seldom ______ a holiday.41. One must also point to the evident benefits which tourism _____ the culture of manycountries.42. He offered _____ the work himself.43. Between 1930 and 35, almost 85 percent of all hotels in the United States ______.44. We hope your suggestion will ______ solving the problem.45. We also need _____ the management and protection of our accessible touristresources.IV. Cloze test:(0.5×20=10)Directions: Fill in the blanks with proper words or phrases.179Many people 46 know the cost of food at local markets believe that 47 make a large 48 ；they see only the 49 between the prices they pay for their own 50 and the prices charged by restaurants. 51 they do not see are the direct and overhead 52 of the business. Overhead is usually 53 as indirect business costs that cannot be assigned to 54 product or operation. In the foodservice 55 overhead includes 56 such as rent, insurance, taxes other than direct sales taxes, and utilities (gas and electricity). 57 costs include not only the food itself but 58 paid to employees, many of 59 are seldom seen by the patrons of the restaurant. Direct and indirect costs must 60 in menu planning. Pleasing the 61 is usually described as merchandising——making a 62 interesting so that customers will 63 it. The restaurant's 64 , location, and cuisine must be designed to 65 _ to a particular and available clientele.V. Phrase translation:(1×20=20)Part One: Translate the following phrases into English.66.旅游胜地67.生态旅游68.旅行支票69.社会主义市场经济70.国际旅游年71.购买力72.入境旅游73.联号经营的标准74.噪音污染75.负面因素Part Two: Translate the following phrases into Chinese:76. a study tour 77.Tourism Income Multiplier78. trekking holiday 79.local art and crafts80. air transport 81.railway excursion82. car hire 83.industry code of conduct84. skyscraper hotel syndrome 85.brilliant ancient civilizationVI. Translate the following passages into Chinese (10×2=20)86Proper maintenance and provision of hotel services have a significant effect on the attitude of a guest toward the hotel. A lobby, elevator, or room that has not been maintained properly, that looks shabby, or that contains items requiring reqair creates a bad impression on the guest. And of course, inadequate air conditioning, poor heating, or improper plumbing will result in immediate complaints. The guest pays a substantial amount of money for accommodations and expects the equipment to function at least as well as it does at home. Therefore, the chief engineer and staff have an important role to fulfill in satisfying the guests' demands and thus helping to maintain the profit level for180the hotel. At the same time, the engineering department's cost must be properly monitored and controlled.87Often the large hotel corporation that builds the hotel doesnot actually operate, or run it. Some hotels are operated as special right, which means that the building corporation sells or rents to someone else the right to operate the hotel. The operator runs the hotel according to certain standards set by the corporation and pays a percentage of the income to the corporation. Other large hotels are run on management contracts. The builder agrees to let another company manage and operate the hotel. The builder and manager get a share of the money earned by the hotel. This is often how large hotels that are built by governments are run. Many other types of accommodations besides hotels are available to tourists. They are guest houses or tourist homes, which provide a “c ontinental breakfast”of coffee and rolls as well as sleeping accommodations.181参考答案I. Multiple Choice:(0.5×20=10)1.B2.C3.A4.B5.D6.A7.C8.B9.C 10.C11.A 12.C 13.B 14.A 15.D16.C 17.A 18.D 19.A 20.CII. Reading Comprehension: (2×15=30)21.C 22.D 23.B 24.A 25.D26.A 27.B 28.D 29.C 30.C31.B 32.B 33.D 34.A 35.BIII. Fill in the blanks with the proper phrases given below. Make some changes if necessary:(1×10=10)36.consists of 37.to come up with38.is endowed with 39.appropriate for40.indulges in 41.has brought to42.to take on 43.went bankrupt44.contribute to 45.to pay attention toIV. Cloze test:(0.5×20=10)46.who 47.restaurants 48.profit 49.difference50.food 51.what 52.costs 53.defined54.particular 55.Industry 56.items 57.Direct58.wages 59.whom 60.be considered 61.customers62.product 63.buy 64.appearance 65.appealV. Phrase translation:(1×20=20)66.tourist attractions 67.ecotourism68.traveler's cheque 69.socialist market economy70.international tourist year 71.purchasing power72.inbound tourism 73.standards for chain operations74.noise pollution 75.negative factors76.修学旅游/教育旅游77.旅游收入增值18278.徒步旅行79.地方工艺美术80.航空运输81.火车短程游览82.轿车出租83.行业行为规范84.摩天宾馆综合症85.灿烂的古代文明VI. Translate the following passages into Chinese: (10×2=20)86适时维修饭店设施会极大地影响顾客对饭店的看法。

考试试卷Part I Reading Comprehension (10 points)Directions: Reading the following passage and choose the correct answersThe ways in which products are put together, that is product formulation, are the most important responses marketing managers make to what they know of their customers' needs and interests. Product decisions, with all their implications for the management of service operations and profitability, reflect all aspects of an organization's management policies, including long-term growth strategy, investment, and personnel policy. They largely determine the corporate image an organization creates in the minds of its existing and prospective customers.To a great extent, the design of products determines what prices can be charged, what forms of promotion are needed, and what distribution channels are used. For all these reasons, customer-related product decisions are the basis of marketing strategy and tactics. As the most important of the four P's in the marketing mix (product, price, promotion and place), product formulation requires careful consideration in any branch of marketing. Because of the particular nature and characteristics of travel and tourism, the subject is especially complex in the tourism industry.Any visit to a tourism destination comprises a mix of several different components, including travel, accommodation, attractions and other facilities, such as catering and entertainment. Sometimes all the components are purchased from a commercial supplier, e.g. when a customer buys an inclusive holiday from a tour operator, or asks a travel agent to put the components togetherfor a business trip. Sometimes customers supply most of the components themselves, e.g. when a visitor drives his own car to stay with friends at a destination.Conveniently known as a "components' view", the conceptualization of travel and tourism products as a group of components or elements brought together in a 'bundle' selected to satisfy needs, is a vital requirement for marketing managers. It is central to this view that the components of the bundle may be designed, altered and fitted together in ways calculated to match identified customer needs.As far as the tourist is concerned, the product covers the complete experience from the time he leaves home to the time he returns to it. Thus the tourist product is to be considered as an amalgam of three main components of attractions, facilities at the destination, and accessibility of the destination. In other words, the tourist product is not an airline seat or a hotel bed, or relaxing on a sunny beach, but rather an amalgam of many components, or package. Airline seats and hotel beds, etc. are merely elements or components of a total tourist product which is a composite product. Without detracting in any way from the general validity and relevance of this overall view of tourism products, it has to be recognized that airlines, hotels, attractions, car rental and other producer organizations in the industry, generally take a much narrower view of the products they sell. They focus primarily on their own services. Many large hotel groups and transport operators employ product managers in their marketing teams and handle product formulation and development entirely in terms of the operations they control. Hotels refer to 'conference products', for example, or 'leisure products'; airlines to 'business class products'; and so on. For this reason, the overall product concept sets the context in which tourism marketing is conducted but it has only limited value in guiding the practical product design decisions that managers of individual producer organizations have to make. A components' view of products still holds good, however, because it is in the nature of service products that they can be divided into a series of specific service operations or elements, which combine to make up the particular products customers buy.It is usually highly instructive to analyze any service producer's operations in terms of the full sequence of contacts between customer and operator, from the time that they make initial inquiries, until they have used the product and left the premises. Even for a product such as that provided by a museum, there is ample scope to analyze all the stages of a visit and potential points of contact that occur from the moment the customer is in sight of the entrance until he leaves the building, say two hours later. Putting the components' view in slightly different terms, individual service producers designing products must define service concept in terms of the bundles of goods and services sold to the customer and the relative importance of each component to the customer.To bring the two distinctive aspects of tourist products together —the overall view and that of individual producer organizations —it is possible to consider them as two different dimensions. The overall view is a horizontal dimension in the sense that a series of individual product components are included in it, and customers, or tour operators acting as manufacturers, can maketheir selection to produce the total experience. By contrast, the producers' view is a vertical dimension of specific service operations organized around the identified needs and wants of target segments of customers. Producers typically have regard for their interactions with other organizations on the horizontal dimensions, but their principal concern is with the vertical dimension of their own operations.From the standpoint of a potential customer considering any form of tourist visit, the product may be defined as a bundle or package of tangible and intangible components, based on activity at a destination. The package is perceived by the tourist as the experience available at a price, and may include destination attractions and environment, destination facilities and services, accessibility of the destination, images of the destination, and price to the customer.Destination attractions and environment that largely determine customers' choice and influence prospective buyers' motivations include natural attractions, built attractions, cultural attractions and social attractions. Combined, these aspects of a destination comprises what is generically, if loosely, known as its environment. The number of visitors the environment can accommodate in a typical range of activities on a typical busy day without damage to its elements and without undermining its attractiveness to visitors is known as its capacity.Destination facilities and services are elements within the destination, or linked to it, which make it possible for visitors to stay and in other ways enjoy and participate in the attractions. These include accommodation units, restaurants, transport at the destination, sports activities, retail outlets, and other facilities and services.Accessibility of the destination refers to the elements that affect the cost, speed and the convenience with which a traveler may reach a destination, including infrastructure, equipment, operational factors and government regulations.The attitudes and images customers have towards products strongly influence their buying decisions. Destination images are not necessarily grounded in experience or facts, but they are powerful motivators in travel and tourism. Images and the expectations of travel experiences are closely linked in prospective customers' mind.Any visit to a destination carries a price, which is the sum of what it costs for travel, accommodation, and participation in a selected range of services at the available attractions. Because most destinations offer a range of products, and appeal to a range of segments, price in the travel and tourism industry covers a very wide range. V isitors traveling thousands of miles and using luxury hotels, for example, pay a very different price in New Y ork than students sharing campus-style accommodation with friends. Y et the two groups may buy adjacent seats in a Broadway theater. Price varies by season, by choice of activities, and internationally by exchange rates as well as by distance traveled, transport mode, and choice of facilities and services.With a little thought it will be clear that the elements comprising the five product components, although they are combined and integrated in the visitor's experience, are in fact capable ofextensive and more or less independent variation over time. Some of these variations are planned, as in the case of the Disney World developments in previously unused areas around Orlando, Florida, where massive engineering works have transformed the natural environment and created a major tourist destination. By contrast, in New Y ork, London, or Paris, the city environments have not been much altered for travel and tourism purposes, although there have been massive planned changes in the services and facilities available to visitors. Many changes in destination attractions are not planned, and in northern Europe the decline in popularity of traditional seaside resorts since the 1960s has been largely the result of changes in the accessibility of competing destinations in the sunnier south of the Continent. Changes in the product components often occur in spite of, and not because of, the wishes of governments and destination planners. They occur because travel and tourism, especially at the international level, is a relatively free market, with customers able to pursue new attractions as they become available. Changes in exchange rates, which alter the prices of destinations, are certainly not planned by the tourism industry, but have a massive effect on visitor numbers, as the movements between the UK and the USA since 1978 have demonstrated. It is in the promotional field of images and perceptions that some of the most interesting changes occur, and these are marketing decisions. The classic recent example of planned image engineering may be found in the "I Love New Y ork" campaign, which, based on extensive preliminary market research, created a significant improvement to the "Big Apple's" appeal in the early 1980s.The view of the product taken by customers, whether or not they buy an inclusive package from a tour operator or travel wholesaler, is essentially the same view or standpoint as that adopted by tour operators. Tour operators act on behalf of the interests of tens or hundreds of thousands of customers, and their brochures are a practical illustration of blending the five product components.The overall view is also the standpoint of national, regional and local tourist organizations, whose responsibilities usually include the coordination and presentation of the product components in their areas. This responsibility is an important one even if the destination tourist organizations are engaged only in liaison and joint marketing, and not in the sale of specific product offers to travelers.In considering the product, we should note that there is no natural or automatic harmony between components, such as attractions and accommodation, and they are seldom under any one organization's control. Even within component sectors such as accommodation there will usually be many different organizations, each with different, perhaps conflicting, objectives and interests. Indeed it is the diversity or fragmentation of overall control, and the relative freedom of producer organizations to act according to their perceived self-interests, at least in the short term, which makes it difficult for national, regional and even local tourist organizations to exert much coordinating influence, either in marketing or in planning. Part of this fragmentation simply reflects the fact that most developed destinations offer a wide range of tourism products and deal with a wide range of segments. In the long term, however, the future success of a destination must involvecoordination and recognition of mutual interests between all the components of the overall tourism product.The overall view of tourism products is highly relevant to the marketing decisions taken by individual producers, especially in establishing the interrelationships and scope for cooperation between suppliers in different sectors of the industry, e.g. between attractions and accommodation, or between transport and accommodation. But in order to design their product offers around specific service operations, there are internal dimensions of products for marketers to consider; these are common to all forms of consumer marketing and part of widely accepted marketing theory. Marketing managers need to think about the product on three levels:The core product, which is the essential service or benefit designed to satisfy the identified needs of target customer segments.The tangible product, which is the specific offer for sale stating what a customer will receive for his money.The augmented product, which comprises all the forms of added value producers may build into their tangible product offers to make them more attractive to their intended customers.The following example of an inclusive weekend break in a hotel will help to explain what the three levels mean in practice. The product offer is a package comprising two night's accommodation and two breakfasts, which may be taken at any one of a chain of hotels located in several different destinations. Because of the bedroom design and facilities available at the hotels, the package is designed to appeal to professional couples with young children. The product is offered for sale at an inclusive price through a brochure, which is distributed at each of the hotels in the chain and through travel agents. The example reveals the three product levels.Core product is intangible but comprises the essential need or benefit as perceived and sought by the customer, expressed in words and pictures designed to motivate purchase. In the example under discussion, the core product may be defined as relaxation, rest, fun and self-fulfillment in a family context. It should be noted that the core product reflects characteristics of the target customer segments, not the hotel. The hotel may, and does aim to, design its core product better than its competitors, and to achieve better delivery of the sought benefits. But all its competitors are aiming at the same basic customer needs and offering virtually identical benefits. Customers' core needs usually tend not to change very quickly, although a hotel's ability to identify and better satisfy such needs can change considerable. Since customer perceptions are never precisely understood, there is ample scope for improvement in this area.Tangible product comprises the formal offer of the product as set out in a brochure, stating exactly what is to be provided at a specified time at a specified price. In the example under discussion, the tangible product is two nights and two breakfasts at a particular location, using rooms of a defined standard, with bathroom, TV, telephone, etc. The provision(if any) of elevators, coffee shops, air-conditioning and swimming pool are all within the formal product and the name ofthe hotel is also included. In the case of hotel products generally, there is often very little to choose between competitors' tangible product offers, and price may become a principal reason for choice. Blindfolded and led to any one of, say, twenty competitors' premises, most hotel customers would not easily recognize the identity of their surroundings. The brochure description of the tangible product forms the basic contract of sale, which would be legally enforceable in most countries.Both tangible and intangible, augmentation is harder to define with precision. It comprises the difference between the contractual essentials of the tangible product and the totality of all the benefits and services experienced in relation to the product by the customer from the moment of first contact in considering a booking to any follow-up contact after delivery and consumption of the product. The augmented product also expresses the idea of value added over and above the formal offer. It represents a vital opportunity for producers to differentiate their own products from those of competitors. In the example under discussion there may be up to twenty 'add ons', some fairly trivial, such as a complimentary box of chocolates on arrival, and some significant, such as entrance tickets to local attractions or entertainments. Some of the added benefits are tangible as indicated, but some are intangible, such as the quality of service provided and the friendliness of staff at reception, in bars and so on. Also intangible is the image or 'position' the product occupies in customers' minds. In the case of a hotel group this will be closely related to the corporate image and branding of the group. In the example under discussion, the augmented elements would be purpose-designed and developed around the core product benefits in ways calculated to increase the appeal to the target segment's needs. There is, inevitably, an area of overlap between the tangible and augmented elements of the product, which cannot be defined with any precision.1. Which of the following is not included in the four P's in the marketing mix?A. productB. priceC. promotionD. people2. According to the overall view, the tourism product is to be considered as an amalgam of the following elements except _______.A. attractionsB. facilities at the destinationC. touristsD. accessibility of the destination3. Which of the following is not considered part of the destination facilities?A. HotelsB. RestaurantsC. Sports activitiesD. Schools4. The carrying capacity of a destination is defined as _______.A.the number of visitors the environment can accommodate in a typical range of activities ona typical busy day without damage to its elements and without undermining itsattractiveness to its visitors.B.the number of travelers the destination can put up for its daily activities without damage toits facilities.C.the number of tourists a destination can contain in a typical range of daily activities withoutdamage to its surroundings.D.the number of people a park can hold in a typical busy day for its entertainment activitieswithout damage to its installations and without harming its image.5. The Big Apple refers to _________.A. New Y orkB. Washington, D.C. C. Los AngelesD. Boston6. Which of the following is not one of the three levels on which marketing managers need to think about the tourism product?A. The core productB. The tangible productC. The intangible productD. The augmented product7. Accessibility of a destination refers to the elements that affect the cost, speed, and the convenience with which a tourist may _____ a destination.A. stay inB. get toC. leaveD. contact8. The core product is _______.A. tangibleB. intangibleC. physicalD. invisible9. The design of tourism products largely determines the following except ______.A. the priceB. the form of distributionC. the distribution channelD. the customers' buying decision10. The augmented product is the difference between _________.A. the formal offer and the actual total experience of the touristsB. the contractual essentials and the totality of tourists' expectationsC. the add-on values and the real valuesD. the tangible product and the follow-up activitiesPart II Terms Used in Tourism Industry (30 points)Directions: Spell out the following initials and acronyms1.LBO2.MBO3.CRS4.ROI5.EDI6.ERPTA8.CEO9.ADR10.POSDirections: Define the following terms 1.synergy2.Delphi Analysis3.Intellectual Property4.Seven-S Framework5.mission statementPart III Questions and Answers (20 points)Directions: Give a brief answer to each of the following questions1.What is the significance of the Airline Deregulation Act of 1978 to the American tourismindustry?2.What are the differences between GDP and GNP?3.What are the key management functions?4.How does yield management work in hotel management?Part IV Translation (30 points)Directions: Translate the following passage into Chinese.According to advance figures from the U.S. Bureau of Economic Analysis, the national economy (as measured by gross domestic product) contracted at an inflation-adjusted 0.4 percent annual rate in the third quarter—the first quarter of negative growth in more than eight years. Most economists predict an even larger contraction in the fourth quarter of 2001. If there is negative growth in the fourth quarter of 2001, then the economy officially will be in a recession. Within the restaurant industry, the employment picture also looks bleak. On a seasonally adjusted basis, eating-and-drinking places cut 42,000 jobs in October, which followed a 43,000 job reduction in September. This marks the worst restaurant-industry employment performance on record for those two months.Directions: Translate the following passage into English.管理从19世纪末才开始形成一门科学，但是管理的概念和实践已经存在了数千年。

Part I Listening Comprehension (15 points)Section A (5 points)Listen to the following dialogues and choose the best answer to each question.1. A. The hotel is too far from the beach. B. The beach is too far from the hotel.C. The hotel is not on the beach.D. The beach is beautiful.2. A. The restaurant is closed now. B. They can go to the restaurant later.C. They will have dinner at the hotel.D. They will go to the beach for dinner.3. A. The train station is near the hotel. B. The hotel is near thetrain station.C. The train station is far from the hotel.D. The hotel is far from the city center.4. A. The airport is close to the hotel. B. The hotel is close to the airport.C. The airport is far from the hotel.D. The hotel is far from the city center.5. A. They will visit the museum tomorrow. B. They will visit the museum today.C. They will not visit the museum.D. They will go to the beach instead.Section B (10 points)Listen to the following passage and fill in the blanks with the correct words.Last weekend, I went on a trip with my friends. We decided to visit (1) _______ and have a (2) _______. We took a (3) _______ to the city and arrived there in the morning. The city is famous for its (4) _______ and (5) _______. We spent the whole day exploring the city, visiting famous landmarks and trying local cuisine. In the evening, we went back to the hotel, exhausted but happy.Part II Reading Comprehension (20 points)Read the following passage and answer the questions.The Great Wall of China is one of the most famous tourist attractions in the world. It is a series of walls and fortifications built to protect the Chinese empire against invasions. The wall runs for about 21,196 kilometers and was built over several centuries. The most famous part of the wall is the section near Beijing, which is about 7,818 kilometers long.The Great Wall is made of bricks, stones, and wood. It was built using traditional Chinese techniques and labor. The wall has many watchtowers, which were used to signal enemy attacks. The Great Wall is not only a historical site but also a symbol of Chinese culture and strength.In recent years, the Great Wall has become a popular tourist destination. Every year, millions of people visit the wall to see its grandeur and learn about its history. The Chinese government has also taken steps to preserve the wall and make it more accessible to tourists.1. What is the Great Wall of China famous for?2. How long is the Great Wall?3. What materials were used to build the Great Wall?4. Why were watchtowers built on the wall?5. What is the Great Wall's significance to Chinese culture?Part III Writing (15 points)Write a short essay on the following topic:"Traveling Abroad: The Benefits and Challenges"Your essay should include the following points:- The benefits of traveling abroad- The challenges of traveling abroad- Your own experiences or opinions about traveling abroad Part IV Translation (10 points)Translate the following sentences from Chinese to English:1. 中国的旅游景点吸引着来自世界各地的游客。

Paper 1I. Reading Comprehension (2’*15=30’)Directions: After reading the three following passages, you will find 15 questions and make the correct choice to each question.Passage 1When Chinese and Western customs associated with dinner invitations are compared, it can easily be seen that there are many differences between the two cultures. This may easily result in problems and misunderstandings for Chinese and Westerners.From the Western point of view, there are the following difficulties associated with eating a Chinese meal. Firstly, Westerners may be unused to using chopsticks, and for reasons of hygiene they may feel uncomfortable at everyone eating out of a communal dish with their own chopsticks. Moreover, they may not know what to do with unwanted items such as bones. To keep them in their bowl or dish is impractical, yet to simply place them on the table seems impolite. But perhaps the biggest problem relates to the quantity of food. Most Westerners feel quite overwhelmed by the vast amount of food that is served. When the host continuously offers them more and more and often actually places it on their own dish, they may not know what to do. According to their Western custom, they should eat everything that is served. Yet the quantity is so great at a Chinese meal that this is almost impossible. Normally uneaten, and so may try to refuse the host’s offers. When this has little effect and they are still given more, they may feel they have no choice but to eat it all. Indigestion is often the result!It is often helpful for Westerners if a Chinese host understands these differences. Placing serving spoons on the table and giving the guests their own spoon and fork (as well as chopsticks) is often appreciated, especially if a simple comment is made like “You can use your spoon if you prefer”. Then the Westerners can choose to use whichever they prefer. It is also helpful if the host does not place too much food on the guests’ plates and if they say they have had sufficient food, to accept their comments. Telling the guests where to put items such as bones may also be appreciated.From the Chinese point of view, it may seem that a Western host is not very hospitable. Much less food is provided than at a Chinese dinner, and it may seem that the host has taken relatively little trouble over preparing the meal. Moreover the host does not offer the food very often, and so may appear ungenerous. As a result of all this, Chinese guests may feel unwelcomed. However, this does not mean that Westerners do not really welcome their guests. Perhaps it is simply the differing importance of food in the two cultures that accounts for these differences.1. Which of the following is not the problem or misunderstanding that may occur when the Western guests have a meal with Chinese host together?A. the use of tablewareB. how to do with unwanted items such as bonesC. problem relates to the quantity of foodD. the number of people who have a meal together2. How can the westerners do with the food that the Chinese host continuously offers when they are full?A. They should eat everything that is served.B. They can refuse the host’s offer or keep the uneaten in their bowl or dish.C. They can throw it away.D. They can place it on the table.3. When inviting Westerners to have a meal at home, a Chinese host who understands the differences between the two cultures may not _______.A. Place serving spoons on the table and giving the guests their own spoon and fork (as well as chopsticks)B. place too much food on the guests’ platesC. tell the guests where to put items such as bonesD. accept their comments if they say they have had sufficient food4. The reasons that Chinese guests may feel unwelcomed in a Western host’s home are _______.a. everyone use his own spoon and forkb. the Western host is ungenerousc. much less food is provided than at a Chinese dinnerd. the host does not offer the food very oftenA. a and bB. b and cC. c and dD. a and d5. The best title for this passage is _______.A. An Introduction to Chinese and Western CustomsB. Potential Problems & Misunderstandings for Dinner InvitationsC. Dinner Invitations in ChinaD. The Difference and Similarities between the Chinese and the WesternersPassage 2MEETING THE GUESTSWhen overseas tourists travel to us, you need to be extra attentive. From the moment they arrive, your guests should feel welcome. You should be waiting at the airport to greet your tourists when the plane lands, take them to hotel, and make sure they settle in comfortably. The purpose of greeting is to establish or maintain friendly contact, and the purpose of manners is to make your tourists feel comfortable. There is some preparation work to do before receiving the group. You should be familiar with the schedule, call first and reconfirm when and where the group will arrive. You can ask the information office at the airport for actual arrival time of the flight two hours ahead of the schedule. You should be familiar with the group’s tour leaders and the travel agency. You need get the data of group from the travel agency, preparing the tools such as tour guide card, microphone, guiding banner and the like. The most important thing is to take the busy trafficked situation into account, reaching the meeting place at least half an hour ahead of the schedule and wait for the guests to come.There are some activities for you to do while waiting for the guests. It is necessary to meet the bus driver in advance, double-check the route, and sign the bill of renting bus. Keep in contact with the driver and check the place where the bus is parked and inform the driver the itinerary. Make sure that your tour bus can find a place to park close enough to the terminal so that the tourists don't have to walk far. Also, you need to get in touch with the porters, confirm the places where the checked luggage will be handed over and where the luggage will be delivered. It is always essential for the tour guide to be familiar with the airport terminal, including the lost luggage claims.1. The purpose of greeting is to _______.A. establish or maintain friendly contactB. pick up your clientsC. take your clients to hotelD. recognize your clients2. The guide should prepare some tools before receiving the group, such as _______.A. flowerB. IC card for tour guideC. tour guide card, microphone, guiding banner and the like.D. loudspeaker3. The guide must reach the meeting place at least _______ ahead of the schedule and wait for the guests to come.A. two hoursB. half an hourC. four hoursD. two and half hours4. While waiting for the guests the guide must check _______ and inform the driver the itinerary.A. numbers of the ticketsB. bills of the hotelC. next sightseeingD. the place where the bus is parked5. Why does guide need to be familiar with the lost luggage claims?A. Wait for the luggage of his/her clients.B. Deliver the luggage of his/her clients.C. Find out the lost luggage of his/her clients there.D. Find out his/her luggage there.Passage 3Dear Jim,It is a pleasure to receive your letter of March 10th and to learn that you are interested in our plan for the vocation trip, and I certainly hope you can join us.To make your first visit to U.S. both enjoyable and successful, we have made this suitable plan after discussion.The first meeting is at the Maple Hotel at six p.m. on April 15. Then, early in the next morning, we’ll leave for Washington by train and arrive there at about ten o’clock. The first thing we’ll do there is to go to the hotel and have lunch. Then after lunch, we’ll travel around the city of Washington. We’ll spend two days visiting Washington, including a visit to the White House and George Washington’s home. In the afternoon of the 18th, we will go to the airport and take a plane for Chicago. There we’ll visit two or three museums, the University of Chicago and some other interesting places. Then we’ll take the plane again to go to Boston. On the 23rd of April, we will be back in New York.Please let me know if there’s anything else you’d like to know about this plan.If you can come, please let us know the time of your arrival here. We’ll then go to meet you at the airport.We are looking forward to seeing you on the 15th.Sincerely yours,BillDecide whether the following statements are true (T) or false (F).( ) 1. This is a eight-day trip.( ) 2. On April 17, they may be visiting Boston according to the plan.( ) 3. Four cities may be visited during this trip.( ) 4. They will spend three days visiting Washington.( ) 5. This is a letter Jim wrote to Bill.II. Cloze (1’*15=15’)Directions: Fill in the missing words.Presents If you are invited to someone’s home to have a __________ (1), it is usual to take some flowers or a box of chocolates. It is not usual to take a bottle of __________ (2) unless you know your host well. Although flowers and chocolates are quite __________ (3), it would be very nice if you could take something from your country. It is different if you are invited to a party, and it also __________ (4) on what kind of party it is. Many parties these days are “bring a bottle” parties. __________ (5) your host is very rich then a bottle of wine is always welcome if it is a big party of say 30 or more people. Ask whether or not you should bring a bottle when you are invited if you aren’t sure. Say something like, “Can I bring a bottle?” And your __________ (6) will tell you what to do.Punctuality If you are invited to dinner at someone’s home, you shouldn’t arrive __________ (7) than the time given and you shouldn’t arrive more than about 15 minutes late. If you are going to be __________ (8), telephone and let your host know so that the meal can be __________ (9). Dinner is usually served __________ (10) 8 p.m. and 9 p.m. Very often guests are invited to arrive earlier than this so that they can have a drink and be introduced to the other __________ (11).How long should you stay? Watch other guests. But __________ (12) before midnight if it is a weekday evening and if you or your host must __________ (13) the next day. If the conversation is really full of life at midnight and you would like to stay __________ (14), say, “What time do you usually go to bed?” And then your host can tell you whether they would like to finish the evening. Bigger parties are usually held at __________ (15) and often go on until 2 a.m. or even later.III. Translation (30’)Section A (1’*10=10’)Directions: Translate the following phrases and expressions into English or Chinese.inbound travel _________________________outbound travel _________________________sightseeing trip _________________________business trip _________________________optional tour _________________________package tour __________________________________________________ 正式邀请_________________________ 非正式邀请_________________________ 口头邀请_________________________ 书面邀请Section B (2’*5=10’)Directions: Complete the following dialogue by translating the Chinese in the brackets.Situation: Mr. Bob is going to book an air ticket with a receptionist.A: Receptionist W: BobA: Good morning! Can I help you?W: Good morning! ____________________________________________（我想预订从伦敦到巴黎的航班。

XXXXXXXXXXX学院2011—2012学年第一学期经济与管理系旅游专业《旅游英语》期中（末）考试试题A卷考试说明：本课程为闭卷考试，可携带文具（或课程为开卷考试可携带文具和资料）Ⅰ、Match the words given under A with the meanings given under B. List B has extra items.（10 points）A B1）tour guide a）workplace where clothes are washed and ironed 2）reservation b）A very tall building3） laundry c）a document attesting to the truth of certainstated facts4）lobby d)A photographic image transferred to paper or asimilar surface, usually from a negative.5） skyscraper e）a district that is reserved for particularpurpose6）vegetarian f) large and often sumptuous tent7）pavilion g) a guide who leads others on a tour8）print h）a large entrance or reception room or area 9）calligraphy i）eater of fruits and grains and nuts; someone whoeats no meat or fish or (often)10）certificate j) beautiful handwriting1) 2) 3) 4) 5)6) 7) 8) 9) 10)Ⅱ、Choose one answer that best completes the sentences.（20 points）1._______who would like to go on the trip should put their names on the list.A. ThoseB. TheseC. SomebodyD. The ones2.The only thing _______ is that you consult your lawyer abort it.A. which I can suggestB. which can suggestC. that I can suggestD. that can suggest3.She must know what’s happening _____ a complete idiot.A. so is sheB. or she isC. and she is D .nor is she4.For ten years he did not see Sophia _______to her.A. or to telephoneB. nor telephoningC. or telephoneD. nor telephone 5.The children were eventually found ______in an old mine shaft.A. to hideB. hidingC. hide D hid6.After two hours’ waiting, her patience was beginning to .A. break upB. pass byC. run outD. give away7.One of the of foreign travel is learning how to cope with the unexpected.A. benefitsB. interestsC. profitsD. services8.So much for a brief _____ to this university.A．talk B．summary C．information D．introduction9. Some people have birthday cakes ________noodles.A. InsteadB. instead forC. instead toD. instead of10.A hotel's____ comes from payments made for the use of its rooms and other facilitiesA reservations B. File C. income D. responsibility11.All of the following are located in Xi'an except____ .A.The Bell TowerB. Tang ParadiseC. Fubo HillD. The Big Wild Goose Pagoda12.____ examine the travel and identification documents of all people entering a country.A. Customs officialsB. First officersC. Customs inspectorsD. Immigration officers13.Is there anyone allergic ______ the monosodium glutamate?A. ofB. toC. inD. With14.Which of the folloing is NOT included in the fabled Five Mountains in China?A. HuashanB. LushanC. SongshanD. Taishan15. The department manager ________ a new plan to promote sales at the meeting.A. took awayB.put forwardC. looked afterD. got on16. Location is the first thing customers consider when ________ to buy a house.A. planningB. plannedC. to planD. having planned17. Car was put into production in 2007, ________ helped to provide another 1400 jobs.A. thatB. whenC.whatD. which18. I don’t regret ________ her what I thought about her proposal, even if it upset her.A. tellB. to tellC. toldD. Telling19. They will not start the project until the board chairman ________ back from South Africa.A. will comeB.is comingC. camees20. To obtain a visa to enter that country for the first time, you need to apply ________.A.in partB.in personC. in turnD. in placeⅢ、Reading Comprehension（20 points）Directions: Read the following two passages and then choose the best answer to each question.(1)F alls are the number one cause of death to old people at home. Most old people can live safely at home if they make a few changes. Falls are common as people are getting older. Up to half of home accidents could be prevented simple changes. Here are a few suggestions:Mark trouble spots with bright tapes. The first and last steps on stairs are usually high-risk accident areas. Applying bright tapes and using bright light in these areas would make these spots easier to see.Put grab bars (扶手) in the bathroom. A large number of falls occur in the bathroom. This is unfortunate (不幸的) because it’s easy to make the area safe from accidents. Putting grab bars in the bathroom gives people something to hang on to.Invest in a personal alarm. A personal alarm can be started if a person falls or otherwise gets in trouble. With the push of a button, the alarm automatically sends a signal, which gets someone to call and see if the person needs help.1. By making some very simple changes at home, old people ________.A) are free from home accidentsB) can improve their healthC) are likely to live longerD) can live more safely2. Last steps on stairs may become a high-risk accident area if they are ________.A) not painted in a different colorB) not marked with bright tapesC) fixed with grab barsD) very brightly lit3 Falls in the bathroom are considered to be unfortunate because ________.A) they can easily be avoidedB) old people seldom fall in bathroomsC) grab bars do not help to prevent fallsD) bathroom accidents are difficult to prevent4 A personal alarm is designed for old people to ________.A) detect safety conditions at homeB) avoid falls in the bathroomC) send out signals for helpD) make phone calls easily5The purpose of this passage is to tell people that ________.A) most old people die from accidents at homeB) up to half of home accidents could be preventedC) falls at home can be avoided by taking some simple measuresD) protection be the first concern for the public(2)In recent years, we have seen great progress in houses building. The type of houses found in a certain part of the world depends to a certain extent on the building materials available there. Countries where stone is abundant tend to have more stone houses than a place where there is plenty of timber for example. However, climatic conditions affect the houses built to a greater extent.In equatorial countries like Singapore and Malaysia, two main factors are responsible for the type of houses built: the heat of the sun and the fierceness of rainstorms. Our houses are light and airy but have steep roofs. In some places, houses are built on stilts because they may be in lowlying areas which get flooded easily.In a hot and dry country such as Arabia, the houses are often box-shaped. They have thick stone walls which are painted white. White surfaces radiate heat while dark surfaces absorb it. The houses have no windows, only gaps with shutters over them. Even the door openings are very small and narrow. It is cool inside such houses. The roofs are also flat, so that when the sun goes down, one can sit on the roof and catch any cool breeze that is blowing. Sometimes,a water tank may be placed on the roof to catch the little rain that falls.In cold regions, where there is heavy snow, the roofs,of the houses slope steeply so that the snow can slide off easily. If the roofs were flat, the snow would build up and the roofs might cave in under the weight. The houses also have thick stone walls so that the cold is kept out.Some countries are more likely to be affected by earthquakes. In such places, the houses are made of light building materials. If the houses collapse in an earthquake, few people will get hurt and less damage is caused.In some parts of the world, people take their homes along with them as they travel. These people are called nomads. The Bedouins of Arab lands wander over the desert, setting up tents wherever they stop to rest.6.Houses in equatorial countries _______.A.are light and airyB.have steep roofsC.are always built on stiltsD.are built to shelter from the harsh elements7.Houses in Arabia _______.A.have thin walls painted whiteB.are box-shapedC.have many windowsD.always have water tanks on the roof8.In cold countries roofs slope steeply ______.A.so that people can build caves under itB.so that the roofs won't become so heavyC.because people do not need snow to build the houseD.so that the snow can slide off easily9.In earthquake-affected countries, light building materials are used because _____.A.people there can move more easilyB.the houses won't hurt people in an earthquakeC.less damage will be caused in an earthquakeD.people will not be affected by the earthquake10.Nomads are people who _____.A.live in tentsB.travel over the desertC.wander from place to placeD.set up tents over the desertⅣ、Words and Phrases Translation（15 points）Translate followings into English1.入境签证2.特别服务要求3.路线图4.文化遗迹5.游廊6.办理入住7.讨论日程Translate following into Chinese8.moat9.airport tax10.front office11.sightseeing tour12.green bean cake13.traveling palace14.Chinese Cuisine15.Minority NationalitiesⅤ、Translate the following sentences into English.（20 points）1.我将确保你们有充足的时间轻松。