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国际商务英语写作模板：商业计划书篇一：商业计划书模板---英文版精编资料商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...商业计划书商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-45671[Your Name][DATE]2TABLE OF CONTENTSExecutive Summary ....................................................................................... (1)Management ................................................................................ (2)[Company] History ............................................................................................ . (5)[Product/Service] Description ................................................................................... .. (7)Objectives....................................................................................... . (9)Competitors ................................................................................. .. (10)Competitive Advantages ................................................................................... . (11)Innovation ..................................................................................... . (13)Pricing ............................................................................................ .. (14)Specific Markets .......................................................................................... . (15)Growth Strategy .......................................................................................... . (16)Market Size and Share ............................................................................................... . (17)Targeting New Markets .......................................................................................... .. (18)Location ......................................................................................... (19)Manufacturing Plan .................................................................................................. (20)Research &Development ............................................................................... (21)Historical Financial Data ................................................................................................. .. (22)Proforma Financial Data ................................................................................................. .. (23)Proforma Balance Sheet ............................................................................................... . (26)Cost Control ........................................................................................... (27)Effects of Loan or Investment .................................................................................... . (28)Attachments ................................................................................. . (29)3Executive Summary [My Company] was formed asa [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution (转载于: 小龙文档网:国际商务英语写作模板：商业计划书)and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial Goals Sales Net Income Earnings pershareYear 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .141Management[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels. Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源：爱词霸资讯官网封面(Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录(Table of contents)1. 概述/总结(Executive summary)2. 行业及市场分析(Industry analysis)对未来的展望和发展趋势(Future outlook and trends)竞争者分析(Analysis of competitors)市场划分(Market segmentation)行业预测(Industry forecasts)3. 企业的描述(The description of the venture)企业的宗旨和目标（Mission statement and objectives）产品或服务的描述(Description of the product or service)企业的规模(Size of business)产品的进一步开发(Future potential/product development)竞争优势(Competitive advantage)办公设备和人员(Office equipment and personnel)创业者的背景(Backgrounds of entrepreneurs)4. 生产计划(Production plan)制造进程/被分包的数量(Manufacturing process / amount subcontracted)选址(Location)厂房(Physical plant）机械和设备(Machinery and equipment）原材料的供给情况(Sources of raw materials to be supplied)生产能力和提高的可能性(Output limitations，if any，and scale-up possibilities）质量控制计划(Quality control plans)5. 营销计划(The marketing plan)定价(Pricing)分销(Distribution)促销(Promotion)产品预测(Product forecasts)预见的涨价(Anticipated mark-up)竞争对手的反映(Competitors’response)市场份额预测(Market share projection)控制(Controls)6. 组织计划(Organizational plan)所有权的形式(Form of ownership)合作者或主要股权所有人的身份(Identification of partners or principal shareholders)负责人的权利(Authority of principals)管理层成员的背景(Management team background)组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价(Evaluate weakness if business)新技术(New technologies)应急计划(Contingency plan)8. 财务计划(Financial plan)各类业绩比率和投资回报(Summary of performance ratios, ROI etc.)销售预测(Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and lossstatement)预测现金流量表(Cash flow projections)资产欠债预估表(Pro forma balance sheet)量本利分析(Break-even analysis)资金来源和运用(Sources and applications of funds)9. 融资需求(Financing requirements)融资前的活动小结(Summary of operations prior to financing)此刻的股东和未付债款(Current shareholders, loans outstanding)资金需要量及时间(Funds required and timing)投资回报(The deal on offer)资本欠债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式(Exit routes for investors)附录(Appendix)1. 管理人员简历(Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸(Technical data and drawings)4. 专利、版权、设计等(Details of patents,copyright, designs）5. 审计的报表(Audited accounts)6. 信件(Letters)7. 市场调研数据(Market research data)8. 租约或合同(Leaser or contracts)9. 供给商的报价单(Price lists from suppliers)10. 客户的定单(Orders from customers)篇三：英文商业计划书模板英语商业计划书（Business Plan）第一讲：概述第二讲：现状分析第三讲：目标肯定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部份，相当于整个商业计划的浓缩，使整个商业计划的精华所在。
1CX hits a wallC ustomer experience CX became the centerpiece of business strategy as companies adjusted to the experience economy.But according to Forrester’s 2017 CX Index, CX quality plateaued or declined for most industries and companies. Why CX initiatives tackled low-hanging fruit to put early points on the board, and most CX initiatives had too little clout to force meaningful operational change.PREDICTIONS Customers’ expectations will outpace companies’ ability to evolve or invent experiences, and the deferred transformation in 2017 means that companies can’t adjust fast enough or well enough.In 2018, 30% of companies will see further declines in CX performance, and those declines will translate into a net loss of a point of growth.Smart executives will intervene to make CX an internal disruptive force, one that is underpinned by the fundamentals of CX management with customer trust at the core; too many executives will continue to ignore evidence of market disruption and procrastinate until the evidence is overwhelming, putting their rms at risk as we enter 2019.PREDICTIONS3Talent widens the digital divideThose strugglingto attract scarcetalent will spendup to 20% above market.T he news reports of a digital talent crisis are overblown. Continued use of H-1B, the gig economy bench, and technical training for the existing workforce have strengthened supply for commodity technical skills. The 2% to 4% growth in wages suggests a relatively balanced market.The real story is the lack of specialized roles like data scientists, information security analysts, high-end software developers, and experience designers that are critical to CX and digital transformation.PREDICTIONSThese professionals want to work for rms further along in their digitaltransformation effort and with more ambitious strategies. They will work for laggards as a last resort or due to geographic necessity. Executives at digital leaders have 90% of the talent they need, while those at self-described digital laggards have only 19% of the talent they need.In 2018, talent issues will widen the divide between digital predator and prey; laggards will need to more aggressively set up digital incubation centers in talent hotspots and pay up to 20% above the market rate to change the game.4 The empowered machine Intelligent agentswill directly in uence 10%of purchasedecisions.PREDICTIONS25% of brandswill lack expertise in thelingua franca of intelligent T he algorithm is foundational to digital platforms like Google and Amazon. It is how platforms make sense of customer preferences, recommend actions, learn, and act. The algorithm is the languageagents.of platforms.Ye t brands have been slow to understand the lingua franca of platformalgorithms, especially when the brand is not part of the customer’sexisting preference and the algorithm is choosing whether to introducethat brand to the customer. It is akin to not understanding search PREDICTIONSalgorithms — but with far greater consequences.It is one thing to be disintermediated by the platform and its associatedintelligent agent; it is another to not understand or have any realin uence on that relationship.In 2018, CMOs will need to source talent to interpret and in uenceAI-driven platforms. Twenty-ve percent of CMOs will fail, resulting intheir brand becoming undifferentiated and silenced in the market.6The intelligent agent cocoon Consumers,representing$24B in spend,will use intelligentagents to escapethe noise. PREDICTIONSAll the signals are clear: customers avoiding ads; the cost of wasted or bad ads; major brands announcing massive cuts in ad spending; and agencies providing downward guidance to Wall Street.This is not an advertising budget crisis but simply changing priorities.CMOs can’t defend underperforming media spend focused on customer acquisition as churn rates escalate or stand idly by as digitalPREDICTIONS platforms threaten to disintermediate their relationship with customers. Instead of plowing money into traditional ad spending, CMOs will increase spend on:1. Revitalizing CX to drive af nity and stem churn.2. Synchronizing loyalty programs to customer expectations.3. Understanding how to decode digital platform algorithms.4. Advancing martech to deliver individualized experiences at scale.The result: Ad spend will be at in 2018 and cause a painful correction in the agency and adtech markets.8The GDPR challengeGDPR challenges how companies balance risk and cost. Full compliancewith all aspects of GDPR, including the ePrivacy Directive, is a highand expensive bar to clear. Non- or partial compliance could createextraordinary costs and damage to the brand. Companies are weighing what it means to fully or partially comply. We predict that 80% of rms affected by GDPR will not comply withPREDICTIONS the regulation by May 2018. Of those noncompliant rms, 50% will intentionally not comply — meaning they have weighed the cost and risk and are taking a path that presents the best position for their rms. The other 50% are trying to comply but will fail.This will be a uid environment; any successful case against awell-known giant will change the risk/cost balance.The sleeper issue of 2018 will not be compliance but how consumer advocate groups use GDPR to prosecute their agendas by using the regulation’s“right to be forgotten” clause — exhausting companies’resources and damaging their brands.More than 50% of banks will start becoming an unintentional utility.PREDICTIONS67% of retailers will be unprepared to exploit intelligent agents.PREDICTIONS11The AI resetA I is rapidly changing how companies create personalized experiencesat scale; how consumers balance privacy and value with brazendemocratization of their data; and how employees shape theirprofessional paths to include greater interaction with machines.The focus of the AI conversation has centered on using AI technologiesto augment intelligence or create conversational interfaces. Ideally, theseinvestments would test how AI reinvents businesses, enabling rms toenter new markets, create new products and services, and drive growth PREDICTIONSthrough a reimagined operating model and an expanded view of digitalecosystems and partnerships.But 2017 investments have focused on discrete use cases and projectsto prove immediate business value. Those bene ts are too narrow andwill be short-lived.In 2018, 75% of AI projects will underwhelm because they fail to modeloperational considerations, causing business leaders to reset the scopeof AI investments — and place their rms on a path to realizing theexpected bene ts.30% of proofs of concept will create a true foundation for blockchain.PREDICTIONS13 Securit y for pro tC ompanies face increasing cyberthreats from hackers who seek tocommit cyberwarfare or industrial sabotage. There is no rest for theweary: The same security, risk, and privacy teams battling hackersencounter internal pushback that security measures negatively affectcustomer experiences.But what if security investments directly enhance customer experiencesand drive growthPREDICTIONSIn 2018, we will start to see security for pro t measures driven bysecurity, risk, and privacy teams with the support of their marketingand product peers. Central to this is identity management.Security and privacy teams need to know exactly who is accessingwhat and resolve identities across entry points. Marketing can use thatsame capability in the martech stack for personalization — transforminga security mandate into a CX enhancement. In the coming year,10% of rms will crack this code and gain new and powerfulinvestment leverage.淘宝店铺“Vivian研报”收集整理获取最新报告及后续更新服务请淘宝搜索“Vivian研报”For more information on the data and research that underpins these predictions, visit 2018-predictions or email usat.Follow Forrester: Become a client:CONTACT US。
营销情报告模板英语Executive SummaryThis marketing intelligence report provides an overview of the current market trends and consumer preferences in order to assist the decision-making process of the marketing team. The report includes an analysis of market competition, target market analysis, and a recommendation for marketing strategies. IntroductionThe purpose of this report is to analyze the latest market trends and gather relevant data from various sources to improve our understanding of the market. By utilizing marketing intelligence, we can identify potential opportunities and make informed decisions to create effective marketing strategies.Market Competition AnalysisIn order to understand our position in the market, it is crucial to analyze our competitors. The analysis includes the following elements:1. Identification of Competitors: We have identified the keycompetitors in our market segment. These competitors include Company A, Company B, and Company C.2. Competitive Advantage: We have assessed the competitors' strengths and weaknesses and compared them to our own. This helps us to identify our competitive advantage and areas of improvement.3. Market Share Analysis: By comparing our market share with that of our competitors, we can evaluate our market position and growth potential.Target Market AnalysisUnderstanding our target market is essential to develop effective marketing strategies. The target market analysis includes:1. Demographics: We have gathered data on the age, gender, income, and location of our target audience. This information helps us to better understand their preferences and needs.2. Psychographics: In addition to demographics, we have conducted surveys and interviews to gain insights into the attitudes, interests, and lifestyle choices of our target market.3. Buying Behavior: By analyzing our target market's buying behavior, such as their preferred channels of purchase and decision-making factors, we can tailor our marketing efforts accordingly.Marketing Strategies RecommendationBased on the analysis conducted, we recommend the following marketing strategies:1. Product Enhancement: After analyzing consumer feedback and preferences, we recommend making improvements to our product to better align with the needs and desires of our target market.2. Digital Marketing: Given the increasing reliance on digital platforms, we propose implementing a comprehensive digital marketing strategy. This includes optimizing our online presence, utilizing social media platforms, and launching targeted online advertising campaigns.3. Personalized Communication: By implementing a personalized communication strategy, such as email marketing, wecan strengthen our relationship with our customers and enhance customer loyalty.4. Influencer Partnerships: Collaborating with influencers who have a significant following in our target market can help extend our brand reach and increase brand awareness.ConclusionThis marketing intelligence report provides a comprehensive analysis of the market competition, target market, and recommended marketing strategies. By implementing the recommended strategies, we can enhance our market position, attract a larger customer base, and ultimately increase our sales and revenue.。
公司近年来销售额呈明显上升趋势英语作文In recent years, our company has experienced a significant increase in sales revenue, indicating a positive trend in our business performance. This upward trajectory can be attributed to a combination of various strategic initiatives, market trends, and product innovations that have collectively contributed to the growth of our sales.One key factor that has driven our sales growth is our focus on customer satisfaction and retention. By providinghigh-quality products and exceptional customer service, we have been able to build strong relationships with our customers and earn their loyalty. This has resulted in repeat business and referrals, leading to steady growth in our sales revenue over the years.Furthermore, our company has invested in expanding our product offerings and entering new markets to capitalize on emerging opportunities. By introducing new and innovative products that cater to changing consumer demands, we have been able to attract a broader customer base and increase our market share. This strategic expansion has helped us diversify our revenue streams and improve our overall sales performance.In addition, our sales team has played a crucial role in driving our sales growth by implementing effective sales strategies and fostering strong partnerships with key clients. Through proactive sales efforts, targeted marketing campaigns, and regular communication with customers, our sales team has been able to identify new business opportunities, close deals, and exceed sales targets.Overall, the upward trend in our company's sales revenue is a testament to our commitment to excellence, innovation, and customer satisfaction. By staying proactive, nimble, and responsive to market trends, we have been able to achieve sustained growth and position our company for continued success in the future.。
中国经济的现状与趋势英语作文The Current Situation and Trends of China's EconomyChina's economy has been growing rapidly over the past few decades, transforming the country into a major global economic powerhouse. With its large population, abundant resources, and government policies, China has been able to achieve impressive economic growth rates and lift millions of people out of poverty.The current situation of China's economy is characterized by continued growth, despite facing challenges such as rising debt levels, trade tensions with the United States, and an aging population. In 2020, China's GDP grew by 2.3%, making it the only major economy to expand during the COVID-19 pandemic. This resilience was largely due to the country's successful containment of the virus and the government's stimulus measures to support the economy.One of the key trends in China's economy is the shift towards a more consumption-driven model. As the country's middle class grows and incomes rise, there is increased demand for goods and services, especially in sectors such as healthcare, education, and technology. This presents opportunities for bothdomestic and foreign businesses looking to tap into the Chinese market.Another trend is the government's focus on developing high-tech industries and promoting innovation. Initiatives such as "Made in China 2025" and the "Belt and Road Initiative" are aimed at positioning China as a global leader in areas such as AI, robotics, and clean energy. This has led to significant investments in research and development, as well as partnerships with foreign companies and academic institutions.However, there are also challenges that China's economy faces. The country's debt levels have been steadily increasing, raising concerns about financial stability and the risk of a property market bubble. Additionally, trade tensions with the United States and other countries have led to tariffs and restrictions on Chinese exports, impacting businesses and affecting supply chains.Looking ahead, the future of China's economy will be shaped by several factors. The government's ability to manage the country's debt levels and promote sustainable growth will be crucial. There is also a need to address issues such as income inequality, environmental degradation, and demographic changes. Innovation and technology will continue to play a keyrole in driving economic development, as well as expanding China's influence on the global stage.In conclusion, the current situation of China's economy is one of growth and resilience, despite facing challenges and uncertainties. By addressing key issues and embracing new opportunities, China can continue on its path towards becoming a more innovative, sustainable, and prosperous economy in the years to come.。
中国消费总结报告英文Report on Chinese Consumer MarketIntroductionChina is the world's second-largest consumer market, with a population of approximately 1.4 billion people. The country's rapid economic development and rising middle class have contributed to the growth of consumer spending. This report aims to provide a summary of the current state of the Chinese consumer market.Key Findings1. Increasing Disposable Income: Over the past decade, Chinese consumers have experienced a significant increase in disposable income. The rising middle class, along with the government's efforts to boost domestic consumption, has played a crucial role in driving consumer spending.2. Shift in Consumption Patterns: There has been a notable shift in Chinese consumption patterns in recent years. Traditionally, Chinese consumers focused on meeting basic needs such as food, clothing, and shelter. However, with the increasing disposable income, there has been a surge in demand for higher-quality products and services. Chinese consumers are now more interested in experiences, personalization, and luxury items.3. E-commerce Boom: China has embraced the age of e-commerce, with online shopping becoming increasingly popular. The rise of major online marketplaces such as Alibaba's Taobao and has revolutionized the way Chinese consumers shop. Theconvenience, wide variety of products, and competitive prices offered by e-commerce platforms have contributed to their success. Mobile payments, such as Alipay and WeChat Pay, have also played a significant role in driving e-commerce growth.4. Growing Demand for Imported Products: Chinese consumers' growing demand for quality and innovation has led to an increase in the purchase of imported products. Foreign brands, particularly those from developed countries, are often perceived as synonymous with higher quality and prestige. This trend has created opportunities for global companies to enter the Chinese market.5. Changing Demographics: China's aging population and the increasing number of single-person households have had a significant impact on consumer behavior. Older consumers, in particular, seek products and services that cater to their specific needs and preferences. Additionally, single-person households have led to the rise of smaller-sized products, ready-to-eat meals, and convenience services.6. Emphasis on Health and Wellness: Chinese consumers are becoming more health-conscious and seeking products that promote wellness. This has led to an increase in demand for organic food, dietary supplements, fitness equipment, and wellness services such as spas and yoga studios. Companies that focus on providing healthy and sustainable products have the potential to succeed in the Chinese market.ConclusionChina's consumer market is evolving rapidly, driven by increasing disposable income and changing consumer preferences. E-commerce has emerged as a dominant distribution channel, while imported products, health, and wellness, and personalized experiences are gaining popularity. Understanding these trends can help companies effectively navigate the Chinese consumer market and seize opportunities for growth.。
营销经验报告模板英文IntroductionThis report aims to provide a comprehensive analysis and evaluation of a recent marketing campaign carried out by [Company Name]. The objective of the campaign was to increase brand awareness and sales for [Product/Service]. This report will highlight the strategies and tactics employed, their effectiveness, and recommendations for future campaigns.Objectives1. Increase brand awareness for [Company Name] by reachinga broader target audience.2. Generate leads and increase sales for [Product/Service].3. Improve customer engagement through effective digital marketing channels.Campaign StrategyTarget AudienceThe target audience for this campaign was predominantly young adults aged 18-35, who are tech-savvy and social mediausers. This demographic was selected based on market research and analysis indicating their interest in similar products/services. Brand Positioning[Company Name] aimed to position itself as a leading provider of [Product/Service], emphasizing its unique features and benefits over competitors. The key selling points were affordability, quality, and innovative design.Marketing Channels1. Social Media: A comprehensive social media strategy was implemented, utilizing platforms such as Facebook, Instagram, and Twitter to engage with potential customers, share product information, and run targeted advertisements.2. Influencer Marketing: Collaborations with popular influencers were established to increase brand awareness and recommendation among their followers.3. Email Marketing: A series of personalized email campaigns were developed and sent out to a segmented database, promoting the product/service features and offering exclusive discounts.4. Content Marketing: Engaging blog posts and articles were published on [Company Name] website, offering valuable information related to [Product/Service] and establishing thought leadership.Campaign Execution1. Pre-launch: Extensive research was conducted to identify target audience preferences and behavior, enabling effective campaign segmentation and messaging.2. Content Creation: Engaging and visually appealing content, including images, videos, and graphics, were developed to captivate the target audience and clearly communicate the key messages.3. Advertising: Strategic paid advertising campaigns were launched on social media platforms, targeted to specific demographics and geographical regions.4. Collaborations: Influencers were carefully chosen based on their relevance and engaged in creating engaging content and promotions related to [Product/Service].5. Email Campaigns: Segmented email lists were created, and a series of personalized campaigns were sent out to engage potential customers and drive conversions.Results and EvaluationBrand AwarenessThe campaign successfully increased brand awareness, as evidenced by a significant increase in social media followers, impressions, and engagements. The collaboration with influencers also boosted brand exposure and recommendation among their followers.Lead Generation and SalesThe campaign generated a substantial amount of leads, resulting in a significant increase in sales for [Product/Service]. The targeted advertising campaigns on social media platforms proved to be highly effective in driving conversions.Customer EngagementThe use of engaging content and personalized email campaigns led to improved customer engagement rates, with ahigh opening and click-through rate. The blog posts and articles published on the website also attracted a significant amount of traffic and interaction.Recommendations for Future Campaigns1. Continuous Market Research: Stay updated with industry trends, preferences, and competitor strategies to ensure ongoing campaign relevance and effectiveness.2. Data Analysis: Collect and analyze campaign data to identify areas of improvement and optimize future marketing efforts.3. Expansion of Influencer Marketing: Collaborate with a wider range of influencers to reach different target audience segments and increase brand exposure.4. Interactive Content: Incorporate interactive content formats such as quizzes, polls, and contests to enhance customer engagement and interaction.5. Personalization: Further refine email marketing campaigns by leveraging customer data to deliver highly personalized content and offers.ConclusionThe marketing campaign successfully achieved its objectives, increasing brand awareness, generating leads, and improving customer engagement. The strategic use of social media, influencer marketing, email campaigns, and content marketing proved to be highly effective. The results obtained provide valuable insights and recommendations for future campaigns, facilitating continued growth and success for [Company Name].。
最近中国的新趋势英文The recent trends in China are as follows:1. E-commerce: The growth of online shopping continues to soar in China, with platforms such as Alibaba's Tmall and JD dominating the market. Consumers are increasingly turning to convenience and competitive pricing offered by e-commerce platforms.2. Digital payment: Mobile payment services, such as Alipay and WeChat Pay, have become immensely popular in China. People are now using their smartphones for transactions at various retail outlets, restaurants, and even street vendors. Cashless payments are becoming the norm.3. Health and wellness: The increasing awareness of health and wellness is driving the demand for fitness centers, sports wearables, and organic food products. Chinese consumers are becoming more health-conscious and are adopting a healthier lifestyle.4. Sustainable and eco-friendly products: With growing concerns over environmental issues, there is a rising demand for sustainable andeco-friendly products in China. Consumers are increasingly looking for products that are manufactured using environmentally friendlyprocesses and materials.5. Smart home technology: The concept of a smart home, where household appliances and devices are interconnected and can be controlled remotely, is gaining popularity in China. People are investing in smart home technology to enhance convenience, security, and energy efficiency.6. Travel and tourism: The Chinese middle class is expanding rapidly, and with it, the desire to explore the world. Outbound tourism from China is growing significantly, as more people are opting for international travel destinations for leisure, education, and business purposes.7. Sharing economy: The sharing economy is gaining momentum in China, with platforms like Didi Chuxing (ride-sharing), Mobike(bike-sharing), and Airbnb (home-sharing) becoming increasingly popular. People are now more willing to share resources to reduce costs and maximize efficiency.These trends reflect the evolving preferences and lifestyles of Chinese consumers, driven by technological advancements, changingdemographics, and a growing middle class.。
中国银发经济的发展趋势英语作文The Development Trend of China's Silver EconomyWith the rapid development of the aging population in China, the silver economy has become an increasingly important area of focus for policymakers and businesses. The silver economy refers to economic activities that target the elderly population, including goods and services that cater to their needs and preferences. In this essay, we will explore the current state and future trends of China's silver economy.First of all, it is important to understand the demographic trends driving the growth of the silver economy in China. The country is currently experiencing a rapid increase in the number of elderly people, due to factors such as increased life expectancy and the one-child policy. According to the National Bureau of Statistics, the population aged 60 and above reached 254 million in 2020, accounting for 18.1% of the total population. This trend is expected to continue in the coming decades, with projections indicating that the elderly population will reach 400 million by 2035.As the population ages, there is a growing demand for goods and services that cater to the specific needs of the elderly.This includes a wide range of products and services, such as healthcare, home care, leisure and entertainment, financial services, and technology solutions. In recent years, we have seen a proliferation of products targeted at the elderly market, such as smart home devices, wearable technology, health monitoring apps, and retirement communities.In addition to the growing demand for products and services, there is also an increasing awareness among businesses and policymakers of the potential economic opportunities offered by the silver economy. According to a report by the China Merchants Bank, the market size of China's silver economy is expected to reach 31 trillion yuan by 2025, representing a significant growth opportunity for businesses across various sectors.One of the key trends driving the development of China's silver economy is the rise of technology and innovation. Technology is playing an increasingly important role in meeting the needs of the elderly population, from health monitoring and telemedicine to smart home devices and digital payment solutions. Companies such as Alibaba, Tencent, and Huawei are investing heavily in developing products and services for theelderly market, recognizing the potential of this growing segment.Another important trend is the emergence of new business models and partnerships in the silver economy. Traditional industries such as healthcare and finance are collaborating with technology companies and startups to develop innovative solutions for the elderly market. For example, insurance companies are offering products tailored to the needs of the elderly, while hospitals are developing telemedicine services for remote consultations.Furthermore, there is a growing emphasis on promoting active aging and healthy lifestyles among the elderly population. The Chinese government has introduced policies and initiatives to encourage seniors to stay active and engaged in society, such as promoting sports and leisure activities, providing financial incentives for retirement planning, and supporting the development of age-friendly communities.In conclusion, the silver economy presents a significant opportunity for businesses and policymakers in China. With the aging population expected to continue growing in the coming decades, there is a growing demand for products and services that cater to the needs of the elderly. By leveraging technology,innovation, and partnerships, companies can tap into this lucrative market and contribute to the well-being and quality of life of the elderly population.。
摩根士丹利184页英文报告《中国消费2030》重点信息梳理最近摩根士丹利发布了一篇关于未来10年中国大消费市场展望的报告——《中国消费2030》。
发现对于不少感兴趣的人来说，直接阅读原版工作量较大，故笔者在此将重点内容梳理出来，方便各位阅读。
本文尽量将重点的信息翻译并摘出，部分内容附带笔者个人的观察或思考等等，将以符号# 并跟以黄色斜体字显示，如 #这是一段笔者个人看法文本结构基本按照原版，部分原文觉得逻辑不是展现得很顺，也做了加工调整，但不影响大体结构，本文最终结构如下：中国消费2030一、宏观消费市场情况摘要二、未来10年消费增长的主要驱动力三、消费类公司的分类框架四、关于各行各业的未来10年预测1.汽车2.银行3.消费物联网4.酒店住宿5.教育6.保险7.互联网（电商）8.娱乐9.互联网（本地生活）10.物流11.地产12.澳门博彩13.旅游及旅游零售以下进入正文。
宏观消费市场情况摘要基本面预测•到2030年，平均每个家庭的可支配收入将从2020年的6000美元翻倍增长，达到12000美元 #也就是从大约4万人民币增长到大约8万人民币，同时也可以看出，国内的基本盘依然是大家普遍不富裕•2020-2030的10年间，我国的个人消费市场将会保持约7.9%的年化增长，世界最高o服务类消费年化增长率9.2%o商品类消费年化增长率4.5%o到2030年，对GDP的贡献，服务将超过商品（现在是45%，2030预计能达到52%） #但服务的供应，天然没有商品容易规模化，市场虽然更大了，但也可能会变得更散。
当然若有公司在某个领域内，能够很好解决服务规模化（比如海底捞那样）的困难，会非常有前景•到2030年，中国的消费市场将跟现在的美国一样大 #跟老大哥终究还是有差距，而且这样看，人均相比美国还是低得可怜，如果我国可以保持发展速度，20-30年之内的消费市场都有增长的后劲我国不同行业的产品与服务各自占消费市场的体量消费类公司四要素•品牌：与定价权、消费者接受度、潮流趋势有关，投资品牌意味着市场营销与广告•渠道：即商品的分发，传统的消费品公司依赖渠道来触达消费者，对渠道的强力掌控意味着竞争优势•技术：技术对于内外部效率的改造，将会是未来10年最重要的变量 #可以观察到现在不少新消费品牌，内部大部分业务系统都是自研，没有老牌消费巨头的传统IT建设历史包袱，所以通过技术对业务的加成效率相对很高•服务：消费来未来10年将会是增长驱动的重要部分基于本报告预测潜藏的风险•反垄断导致的服务退步•消费信用紧缩•社会保障措施不及预期•数据隐私保护加强•技术带来的社会负面效应未来10年消费增长的主要驱动力中国未来10年消费市场将翻一番，并且服务性消费占比将会提升，主要驱动力在于收入、人口结构、技术、政策、文化这五大因素。
格力电器投资价值分析报告-精品2020-12-12【关键字】目录、成就、成绩、空间、领域、质量、增长、计划、战略、继续、整体、稳健、合理、良好、快速、持续、开拓、加大、合作、保持、提升、发展、提出、发现、掌握、措施、位置、突出、关键、支撑、网络、成果、地位、精神、素质、环境、政策、活力、资源、能力、需求、主导、方式、特色、作用、标准、比重、水平、秩序、反映、速度、进取、增强、检验、分析、取缔、逐步、树立、严格、规划、管理、坚持、保证、贯彻、确保、服务、支持、教育、改善、加快、保障、创新、实现、实施、规范、核心、专业化、科学化课程名称证劵投资所在专业财本1班学生名称XXX学号XXXXXXXXX日期2010年6月20日论文题目格力空调2011-2012年投资价值分析目录1.公司简介(000651) ............................................................. 错误!未定义书签。
2.宏观经济分析.................................................................... 错误!未定义书签。
2.1经济增长率对证劵市场的影响 .............................. 错误!未定义书签。
2.2通货膨胀率对证劵市场的影响 .............................. 错误!未定义书签。
2.3汇率对证劵市场的影响........................................... 错误!未定义书签。
3.行业分析............................................................................ 错误!未定义书签。
3.1白色家电市场分析................................................... 错误!未定义书签。
539随着房地产开发企业的日趋成熟，受致命性硬伤的滞销项目日趋变少。
项目一开盘便滞销并不代表项目一定是受到了致命性硬伤，也可能是由一种或多种非致命型影响因素导致的结果。
对此，房地产开发企业不应怨天尤人，而是应该仔细审查产品本身、营销推广、销售策略等多方面的情况，从中找出导因并积极应对。
本部分结合两个典型实例，深度剖析其成功解困的策略。
房地产开发项目开盘即滞销的现象多见于上世纪90年代初期，缺乏市场调查、发展商主观臆断是这类项目的祸源。
操作进阶1 项目前期滞销的应对策略O PER A T E T H E D EG R EE O F P R O G R ES S1（1）市场定位错误；（2）规划设计落后于市场需求；（3）定价偏高；（4）忽视策划包装和营销推广的重要性。
（1）修正市场定位；（2）修改楼盘平面布局，改进房间的功能；（3）改善楼盘外立面及配套条件，提高楼盘的附加值；（4）调低价格；（5）加强策划包装与营销推广力度；（6）引导市场需求取向。
解决“楼盘一开卖就滞销”的最常用策略就是调整价格。
（1）降价后，楼盘更卖不出去，因为消费者买涨不买跌；（2）降价后，消费者可能会持币观望；（3）降价将引起前期购买客户的不满。
（1）本区域楼盘总体价格水平呈下降趋势，可自然而然随之降价；（2）把握暗降的原则，例如可送装修或家用设备等；（3）善待前已购房客户，可给予其适当补偿，避免其因楼盘降价而心理失衡进而影响楼盘的销售。
5402002年下半年，广州市天河北板块楼市呈现出低迷状态，天河北的楼价也很难走高。
进入2003年以后，这种状况依然未能得到明显改善，为了打破这种沉寂的局面，天河北路很多楼盘纷纷根据自身的特点做出调整：或重新进行项目包装，或增强服务功能，或推出特别卖点。
调整之后的市场反应不错，很多楼盘的出货量明显有所提升。
项目T是在此期间最为引人注目的项目：该项目自2002年10月1日入市后，销售业绩平平，呈现出滞销的态势，项目开发商于当年11月份果断封盘，2003年3月项目以新名字Y再度面市，销售速度大大加快，最多的一天销售金额达3000多万元，取得了骄人的战绩。
市场营销英语词汇市场营销英语词汇一、市场分析1.市场研究：market research2.调查问卷：survey questionnaire3.竞争对手：competitors4.市场调查：market survey5.消费者需求：consumer demand6.目标市场：target market7.市场规模：market size8.市场份额：market share9.市场细分：market segmentation10.市场定位：market positioning11.市场的机会：market opportunities12.市场威胁：market threats13.市场趋势：market trends14.市场前景：market prospects二、营销策略1.品牌认知：brand awareness2.品牌忠诚度：brand loyalty3.营销策略：marketing strategy4.产品定位：product positioning5.市场定位：market positioning6.目标市场：target market7.竞争优势：competitive advantage8.市场份额：market share9.销售额：sales revenue10.广告费用：advertising costs11.营销预算：marketing budget12.营销组合：marketing mix13.产品价格策略：product pricing strategy14.市场推广策略：marketing promotion strategy15.营销渠道：marketing channels16.口碑营销：word-of-mouth marketing17.网络营销：digital marketing三、销售管理1.销售经理：sales manager2.销售团队：sales team3.销售目标：sales target4.销售预测：sales forecast5.销售数据：sales data6.销售报告：sales report7.销售额：sales revenue8.销售人员绩效：sales performance9.销售技能培训：sales training10.销售策略：sales strategy11.销售渠道：sales channels12.销售推广：sales promotion13.销售方式：sales method14.市场营销：marketing and sales四、客户关系管理1.客户满意度：customer satisfaction2.客户需求：customer needs3.客户关怀：customer care4.客户忠诚度：customer loyalty5.客户服务：customer service6.客户关系管理：customer relationship management7.客户开发：customer development8.增加客户：acquire new customers9.保持客户：retain customers10.客户反馈：customer feedback11.客户投诉：customer complaints12.客户体验：customer experience13.生命周期价值：lifetime value14.客户分类：customer segmentation五、品牌管理1.品牌形象：brand image2.品牌建设：brand building3.品牌价值：brand value4.品牌忠诚度：brand loyalty5.品牌定位：brand positioning6.品牌延伸：brand extension7.品牌重塑：brand repositioning8.品牌保护：brand protection9.品牌战略：brand strategy10.品牌知名度：brand awareness11.品牌差异化：brand differentiation12.品牌推广：brand promotion13.品牌严格控制：brand equity14.品牌形象修复：brand image repair六、新产品开发1.产品开发：product development2.产品创新：product innovation3.产品设计：product design4.产品测试：product testing5.市场测试：market testing6.产品定价：product pricing7.产品包装设计：product packaging design8.产品发布：product launch9.产品开发流程管理：product development process management10.产品研究：product research11.产品管理：product management12.产品线策略：product line strategy13.产品生命周期：product life cycle14.产品特点：product features总结以上是关于市场营销英语词汇的介绍，通过了解这些词汇，可以帮助我们了解市场营销的基本知识和规律，从而更好地制定和实施营销战略，提高企业的竞争力和市场占有率。
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[总结范文]销售分析报告(精选10篇)销售分析报告销售分析报告（一）：小家电行业销售分析报告随着我国经济的发展和人们生活水平的提高，人们对品质生活有了更高要求，小家电产品开始跟随彩电、空调、冰箱等大家电之后，成为每个家庭的追求产品。
小编近期精心准备了一份小家电行业销售分析报告，大家如果有需要了解的话，能够阅读一下。
一、行业分析1、市场总量及增长近几年小家电市场每年以15%左右的增长速度快速发展，2007年，中国小家电生产规模到达亿台，同比增长%，全国小家电销售额到达亿元。
2008年销售规模到达1109亿元人民币，同比预计增长%，预计2010年会突破1500亿元，市场潜力巨大。
从市场需求量上看，欧洲平均每家有30多种小家电，而在中国平均每家仅有3～4种小家电。
随着人们经济水平的提高，小家电快速进入消费者家庭，在大家电市场日趋饱和、受人民币升值以及经济发展带来的收入增长、国家鼓励消费政策的出台等环境下，业内人士指出，今后2—5年仍将是我国小家电发展的黄金时期，年需求量增幅在30%以上。
另据中怡康数据显示，2010年前三季度厨卫、小家电行业整体销售额到达1094亿元，同比增长16%，预计全年将到达1500亿元的市场规模。
应对如此巨大的市场机遇，雅乐思、爱庭、浪木等小家电品牌开始借助三四级市场高速成长从而快速崛起。
2、家电行业整体状况最新统计数据显示，在发布2010年度业绩预报的28家家电行业上市公司中，预增的有21家，续盈2家，扭亏1家，首亏2家，预减2家。
整体而言，报喜的上市公司到达24家，占比高达85%，整体大面积盈利，意味着行业景气度持续高涨。
但是分析发布业绩预告的公司数据，却能够发现一个事实:主营冰箱、洗衣机、空调的青岛海尔、美的电器、格力电器等主流大家电公司尽管营收规模都在四百亿元以上，但是业绩增幅都较大，可谓是大象起舞。
而构成鲜明比较的是，近年来持续登陆资本市场的厨卫类小家电上市公司，尽管营收规模多在二三十亿元，其增幅却明显缓慢。
