大学旅游商务英语教材IntroductionTravel and tourism play a significant role in today's global economy, creating countless opportunities for businesses and individuals alike. With the increasing demand for professionals in the travel and tourism industry, it has become crucial for universities to provide students with comprehensive education in this field. This article introduces a proposed textbook for teaching travel and tourism business English at the university level.Chapter 1: Introduction to Travel and Tourism Industry1.1 Definition and Scope1.2 Major Players in the Industry1.3 Current Trends and Challenges1.4 Importance of Business English in the IndustryChapter 2: Travel and Tourism Vocabulary2.1 Commonly Used Terminology2.2 Key Expressions and Phrases2.3 Vocabulary for Different Travel Segments (e.g., airlines, hotels, tour operators)2.4 Role-playing Activities for Vocabulary PracticeChapter 3: Communication Skills in the Industry3.1 Effective Speaking and Listening Skills3.2 Business Writing Skills (e.g., emails, reports, proposals)3.3 Cross-cultural Communication in a Globalized Industry3.4 Role-playing and Simulation Exercises for Communication Practice Chapter 4: Marketing and Advertising in Travel and Tourism4.1 Understanding the Marketing Cycle4.2 Market Segmentation and Targeting4.3 Promotion and Advertising Strategies4.4 Case Studies and Group Discussions on Tourism Marketing Chapter 5: Managing Customer Service in the Industry5.1 Customer Expectations and Satisfaction5.2 Effective Customer Service Strategies5.3 Conflict Resolution and Customer Complaints5.4 Role-plays and Scenarios for Customer Service TrainingChapter 6: International Business Etiquette in Travel and Tourism6.1 Cultural Awareness and Sensitivity6.2 Greeting and Networking Etiquette6.3 Dining and Social Etiquette6.4 Role-playing Activities for Practicing International Etiquette Chapter 7: Sustainable Tourism Practices7.1 Understanding Sustainable Tourism7.2 Environmental and Social Impacts of Tourism7.3 Responsible Tourism Strategies7.4 Case Studies and Group Projects on Sustainable TourismChapter 8: Negotiation and Contracting in Travel and Tourism8.1 Principles of Effective Negotiation8.2 Contracting and Agreement Terms8.3 Legal and Ethical Considerations in the Industry8.4 Role-playing Exercises for Negotiation and Contracting SkillsConclusionThis proposed textbook aims to provide university students with a comprehensive understanding of travel and tourism business English. Through a combination of theoretical knowledge, practical vocabulary, communication skills, industry insights, and interactive exercises, students will be well-prepared to enter the dynamic world of travel and tourism. By incorporating essential topics such as marketing, customer service, international etiquette, sustainability, and negotiation, this textbook fulfills the need for a modern and relevant educational resource in the field of travel and tourism.。
旅游商务英语第二版教材答案1、Neither she nor her friends ______ been to Haikou. [单选题] *A. have(正确答案)B. hasC. hadD. having2、If we want to keep fit, we should try to _______ bad habits. [单选题] *A. keepB. haveC. getD. get rid of(正确答案)3、It’s so nice to hear from her again. ______, we last met more than thirty year ago [单选题] *A. What ‘s wordB. That’s to sayC. Go aheadD. Believe it or not(正确答案)4、21 In a few years' time, there ________ thousands of trees on the hill. [单选题] *A．will haveB．will be(正确答案)C．are haveD．have5、The book is very _______. I’ve read it twice. [单选题] *A. interestB. interestedC. interesting(正确答案)D. interests6、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)7、The teachers don't make us wear a school uniform and we can wear _____ we like. [单选题] *A. anyB. thatC. asD. what(正确答案)8、Leave your key with a neighbor ___ you lock yourself out one day [单选题] *A. ever sinceB. even ifC. soon afterD. in case(正确答案)9、She passed me in the street, but took no（）of me. [单选题] *Attention (正确答案)B. watchC. careD. notice10、8．—Will she have a picnic next week?—________. And she is ready. [单选题] * A．Yes, she doesB．No, she doesn'tC．Yes, she will(正确答案)D．No, she won't11、The street was named _____ George Washington who led the American war for independence. [单选题] *A. fromB. withC. asD. after(正确答案)12、33．Will Mary's mother ______ this afternoon? [单选题] *A．goes to see a filmB．go to the filmC．see a film(正确答案)D．goes to the film13、If you know the answer, _______ your hand, please. [单选题] *A. put up(正确答案)B. put downC. put onD. put in14、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery15、—Excuse me, how long does it ______ to walk to the library? —About 15 minutes, I’m afraid.（）[单选题] *A. take(正确答案)B. spendC. costD. pay16、I often _______ music from the Internet. [单选题] *A. download(正确答案)B. spendC. saveD. read17、Don’t talk _______. Your grandmother is sleeping now. [单选题] *A. happilyB. nearlyC. loudly(正确答案)D. hardly18、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if19、_______ hard, _______ you’ll fail in the exam. [单选题] *A. Studying; forB. Study; or(正确答案)C. To study; andD. Study; and20、Li Jing often helps me ______ my geography.（）[单选题] *A. atB. inC. ofD. with(正确答案)21、She returns home every year to _______ the Spring Festival. [单选题] *A. celebrate(正确答案)B. shareC. watchD. congratulate22、—John, How is it going? —______.（）[单选题] *A. It’s sunnyB. Thank youC. Well doneD. Not bad(正确答案)23、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)24、30．I want to find ______ and make much money. [单选题] *A．worksB．jobC．a job(正确答案)D．a work25、70．Would you like ________，sir? [单选题] * A．something else(正确答案)B．nothing elseC．else somethingD．else anything26、The rain is very heavy _______ we have to stay at home. [单选题] *A. butB. becauseC. so(正确答案)D. and27、On Easter children _______ eggs around the house. [单选题] *A. hunt for(正确答案)B. send forC. prepare forD. ask for28、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着29、The market economy is quickly changing people’s idea on_____is accepted. [单选题] *A.what(正确答案)B.whichC.howD.that30、I hope Tom will arrive _______ to attend the meeting. [单选题] *A. in timesB. on time(正确答案)C. at timesD. from time to time。
商务英语口语观光旅游对话商务英语口语观光旅游对话sightseeingUseful sentences1.Would you recommend some place for sightseeing?2.Please show me some places of fun.3.Let's go to the summer palace.4.How about we walk there?5.Shall we visit Tiananmen Square now?6.What is place special interested here?7.What is this place famous for?8.Sorry,I know nothing about it.9.What kind of scenes do you have?Fashion conversation.Conversation 1A:What is the weather like today?B:It stops snowing, but it's a bit wind.A:And the streets are covered with ice. Do you know what the temperature is today?B:I missed today's weather for cast in the radioA:It seems 10 degree below zero at least.I don't mind the cold weather, but do hate when it get slippery.B: The ice is soon be thick for skating.I'm so fine to want a sportA:That's fine.let's go skating together tomorrow.Conversation 2A:I'm free on Sunday.I'd like to take a look in BeijingCity,could you tell me where to go?B:Sure,no problem.I'll ring to have a city tour.on sunday morning we can go to the Great Wall,then we can go to the summer palace in the afternoon. In the evening we can have typical dinner in restaurant in Beijing. Quanjude,a restauant serving roast ducks. However if you don't like above trips,we can go some famous places outside of Beijing.A:Any place will be fine.you make the decision.B:What time shall we start?A:I will pick you up at your hotel at 8:00 in the morning.B:Ok,then see you in sunday morning.Conversation 3A:I have two day holiday here.can you tell me where to go?B:If you have longer holiday.you can take a trip to middle or south ofTaiwan,such as @ lake,you can also take a plan to some other small islands,like@ @.they are quite worth to see.A:It sounds good,where can I get information on sightseeing to us?B:You can get in the front desk in your hotel.A:What of kind night life do you have here?B:There are lots of night markets,night clubs,and KTVs here.or you can also goon the mountain to get the bird's eye view of the city.Conversation 4A:what time does meseum @ open?B:At 9:30am.A:How much the emission fee?B:About 50 dollars each person.A:How many museum do you have here?B:The main museuns you can go to visit are history museum,and TaiBei gallery.A:Thank you for your information.B:You are welcome.have a nice day.Conversation 5A:We are free this afternoon,aren't we,Mr John?B:Yes,we are visiting the exhibition this afternoon,and look around Beijingcity,wouldn't we?A:It's very kind of you,Mr John.the sightseeing trip between our business talkwill be sort of our work division.business can be make for pleasure.what kindof exhibition we're going to see?B:It's industrial exhibition,in origin show the results of new industrialproducts in the city.a lot of products there to meet the needs of home andexportA:Could you give more detail imformation about some of the industries you justmentioned?B:Yes.take the oil industry for instance.you know there are twenty oil resourcesin China.you can see many chemical products in the exhibition.such as chemical。
