BEC商务英语高级-口语考试说明与例题

BEC高级口语OverviewPart 1•Format---- Examiner talks to each candidate individually •Input---- Examiner asks questions•Task---- Speaking about yourself•responding to questionsPart 2•Format---- Candidate talks to candidate•Input----Written prompt•Task---- Giving a one-minute talkPart 3•Format----Candidates discuss a topic together•Input----Written prompt•Task---- Completing a collaborative task一、BEC考试口语介绍•I Introduction to BH Speaking•两人一组面试，考生出现奇数时后三位一组。

两名考试时间16分钟，三名考试为22分钟。

两个考官，一位提问考官（interlocutor）负责与考生对话交谈并打出总体表现分（Global Achievement）, 另一位评分考官（Assessor）,旁听并从语法与词汇（Grammar and Vocabulary）,话语组织（Discourse Management）, 语音（Pronunciation），互动交际（Interactive Communication）四个方面分项评分。

•考试内容分为3部分16min（22min for 3）•Part 1 Personal information•考官向每个考生分别提问，考生无需互动。

有两个阶段：（1）询问考生个人情况：专业志向，为何学英语，工作学习情况和业余爱好等。

（2）提问一般商务问题。

•每个考生需要回答2个问题，即第一阶段和第二阶段分别回答1个不同问题。

考生直接回答问题没有准备时间。

两个人一组为3分钟，每人一分半钟。

回答3-5个问题：学习，工作，爱好，未来计划等。

3个人一组为5分钟。

•Part 2 Short talk 6分钟•一分钟简短发言。

考官分别给每个考生一张题卡，上面各有3个不同题目（一个为日常话题，一个为一般性商务话题，另外一个为专业商务话题），由考生任选一题。

题目涉及：企业管理，员工培训，顾客关系，市场营销，经济热点等话题。

不提供论点提示词。

考生有一分钟准备时间，两位考生同时准备。

允许做笔记。

一个同学发言结束，另一个同学问1-2个问题，因此在发言时要注意听并在头脑中想好提问的问题。

该部分虽是1分钟的简短发言，但要求内容完整，有开头，有结尾。

能围绕题目组织并提供论点，并加以论证。

两个考生6min 三个考生8min 除掉构思准备时间和另一个考生提问题的时间，每个考生只有一分半钟，最多讲十几句话，考生做简短发言时论点要紧扣主题，给出2，3条论据即可，点到为止不必展开议论。

•Show a clear understanding of the task•Make an appropriate introduction and conclusion•The ideas well-organized and logically ordered•Use appropriate signposting （指示）and linking（连接）language •Develop ideas clearly and the ideas given are easy to understand •Speak in a clear and the ideas given are easy to understand •The talk is given an appropriate length•Opening Sentence•Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…•Body （一般讲2-3个要点，根据语速和知识点调整）•First,…Second….Third,…•Closing Sentence•Anyway, that’s why I think so.•Thank you very much.•Thank you for taking your time.•Thank you for listening.•Part 3 collaborative task•考生之间讨论上午语境中的工作话题。

考官发给考生一张讨论题卡，上面有几行提示词，简单描述一个商务情景，以及用圆点标出需要讨论和做出决定的要点。

考生有30秒是共同阅读并准备，根据文字提示做3分钟的讨论。

考生要共同构建一个语境（如他们所在的公司），自然将讨论引入决策，而不仅仅是讨论各种选择方案。

讨论结束后考官会追加一些问题进一步扩展讨论。

两个考生7min 三个考生9min，考生在商讨如何解决问题或完成工作任务时，要积极主动发言，不要抢风头，自己做长篇大论，把partner晾在一边。

自己发表观点或看法之后，应主动征询伙伴的意见。

考生不仅要讨论切题，而且，语言要简洁，自然，流畅，得体。

二、评分标准介绍•（1）Grammar and Vocabulary 语法与词汇•测试考生口头表达时语法和词汇是否正确，得体并丰富多彩，能否避免词汇和句型单一或不断重复相同的词句。

•（2）Discourse Management 话语组织•测试考生运用句子以上语言单位进行口头交际的能力，包括能否恰当的展开话题，话语是否连贯，流畅，切题（如在提出观点时能有条理的论证，善于使用衔接词语等）。

口试第一部分，考生要完整回答考官提问；第二部分考生可充分利用机会扩展话语（Your main points Your supporting ideasHow to order and link your ideas ）；第三部分讨论中，要求考生围绕规定题目表达论证自己观点。

我们以后讲解真题的时候会给大家模板，这里就不再举例子了。

•（3）Pronunciation 语音•测试考生清晰发音的能力，根据各个单音，单词及句子重音，语调节奏的正确性打分。

考生要避免母语口音给交际带来的困难，恰当使用重读，节奏，语调，清晰发音。

•Speak clearly and at a natural speed•（4）Interactive Communication 互动交际•测试考生在两人或3人小组中积极参与，相互合作，有效交际的能力。

打分依据主要看考生能否有能力恰当得体主动引入话题，应答自如，轻松转换话题，充分参与讨论，最终圆满完成题目要求。

要注意：考生避免在口试中表现咄咄逼人，不给对方留说话机会；有效的交际应该注意在话语的产出和接受之间能够轻松转换。

•Listen carefully to all instructions•Ask the examiner to repeat any instructions you are not sure about•Give full appropriate answers, not just one or two words Keep to and complete the task. Do not talk about other things. *Good communication means working with and not competing with the candidate考试准备preparations for 3 phases•（1）应对第一部分（第一部分是可以准备的）•口试前充分考虑如何回答一些可能问到的问题，例如工作学习情况，所在国家的商务概况及内容广泛的商务话题。

•口试过程中集中注意力，听清考官所问问题，回答要切题。

必要时请考官重复一遍。

•回答时要尽量全面有深度，并简单举例说明。

•切记：口试考察是考生说英语的能力，而不是某个商务领域的专业知识，如果不清楚某个答案，尽管直说，并力图陈述理由加以弥补。

•（2）应对第二部分（也可以练到）•充分利用1分钟准备时间。

写下要点和关键词，使发言结构紧密，层次清晰，并借助关键词扩展成句。

•注意使发言条理清晰。

例如开头结尾简明扼要，能用连接词衔接各部分内容。

•（3）应对第三部分（也有结构可寻）•讨论必须严肃认真，互相交换意见的方式必须符合实际工作环境。

•两位考生应努力通过想像，将自己置身于真实工作环境，讨论提示卡上提示的某个实际工作问题，并尽量达成某个决策。

•注意听另一位考生发言并就其观点做出回应。

不要只陈述自己的观点，或只是对对方的观点表示赞同。

•尽量详细，深入陈述自己的论点。

•讨论结束后考官回问一些follow-up questions。

回答并以论据加以说明。

注意听另一位考生发言。

三、Part 1-Part 3 真题讲解•Part 1 Interview•Examiner: Good morning. My name is X, and this is my colleague, Y. And your names are A and B?•A: Yeah. B: Yeah.•E: Thank you. Now, first of all, we’d like to know sth about each of you. A, Can you tell me a bit about yourself. A: My pleasu re.……•E: Now B, can you tell me sth about your ambitions? B: Yes,…•E: Thank you, B. And A, could you tell me about your ambitions? A: A big question for me indeed.•E: Do you think business English is difficult to learn?•A: ….E: How about you, B? Is it diff icult to you?Part 1 模板•direct answer + more information•RED------reason example detailNo more than 30’’ better between 15-25’’•Other possible questions:•Life: What’s your name? Where are you from? Do you think the place you are living in is an ideal place for living? Where do you like to live, in the city or in the countryside? Do you live near here? How did you come here?•Work: Where do you work? What kind of work do you like? Who do you work for? What do you like best about your work? Whatdo you think of your present job? What do you think of working at home? Do you like your boss? What kind of boss do you like best?•Study: Where do you study? What kind of subjects do you like best? Do you like your school? How do you like exams at school? •Hobbies: What do you often go shopping for? Do you like sports? What kind of sports do you like best? Do you think football is more popular in China than before? What are you hobbies? What kind of extracurricular activities do you like best? Why are you interested in golf?Hobbies•Movie•Music•Sports•Food•ReadingTypes of Movies•Action & Adventure•Animated Cartoons•Comedy•Drama•Horror•Martial Arts•Musicals•Romance•benefits: healthy, refreshing, good exercise, relaxing, enjoyable, wonderful, good experience, sight-seeing, building strength.Types of Music•General•Children’s music (incl. nursery rhymes)•Latin Dance music (e.g., Flamenco, Tango)•Electronic (Digital) music•Ethnic & national music (incl. Traditional Chinese music, Chinese opera, Folk songs)•Film music•Religious music•Classical European Music•Chamber music•Orchestral music•(such as composed by Mozart, Beethoven etc.)•Opera•Ballet music•Modern Popular Music•Blues•Country & Western music•Disco music (techno…)•Hip-hop•Jazz (e.g., big band, ragtime)•Pop songs•Rap music•Rhythm & Blues•Rock ‘n roll (incl. heavy metal)Things to Read •For News•Newspapers•News magazines•Company & organization newsletters•Magazines•Fashion magazines•Movie magazines•Computer magazines•News magazines•Sports magazines•Hobbyist magazines•Technical & professional journals•Art magazines•Home decoration magazines•Women’s magazines•Literature•Autobiographies•Biographies•Novels (Historical novels, Thrillers, Mystery stories, Romance novels, Detective Stories, Science Fiction)•Poetry•Plays•Short Stories•Essays•Literary Criticism•Educational•Textbooks•Reference books•Encyclopaedias•‘How-to’ books•'Self-help' books• Entertainment•Comic books•Puzzle books• Personal Correspondence•Letters•Emails•Postcards•Faxes•Cell-phone text messages•On-line chattingFood•menu•hotpot•seafood•Cantonese style food•Sichuan style food•American-style fast food•pizza•vegetarian•take-away food (U.S. = food to go)•hot = spicy•salty•Part 1: A study (major & why), B work (position & how do you like it), C learning English, D future plan & ambitions E Hot issues•(1) Can you tell me about your work and why you are learning English? •(2) Can you tell me about your studies and what you like best about them? •（3）Can you tell me about your present job and your plans for the future?•(4) Can you tell me about your course of studies and why your chose this course?•(5) Can you tell me about the work experience you have had and your ambitions?•(6) Can you tell me about why you are learning English and how much you use English at work?•Hot issues:•(1) What effects does the tourism industry have on your country?•(2) How important is English in your country?•(3) What impact does technology have on business in your country?•(4) How important is international trade to your country? •(5) What impact advertising have on consumers in your country?•Part 1 Questions for reference•Can you tell me about yourself?•Can you tell me about your hometown?•Can you tell me about your friends?•Could you tell me about the facilities in your hometown?•Could you tell me about your reasons for learning English?•Could you tell me about your interests outside college or work?•Could you tell me about your ambitions for the future?•Could you tell me why you chose this type of work?/these studies?•Could you tell me how much you use English at work?/in your studies?•Could you tell me what you like best about your work?/studies?•Could you tell me what you like least about your work/studies?•Could you tell me how important you think English is in business life in China?•Could you tell me how important you think imports and exports are to China? •Could you tell me what effect you think technology is having on business life in China?•Could you tell me what effect you think advertising has on people in China? •Could you tell me how working life is changing in China?•Could you tell me how important you think the tourist industry is to China?•Can you tell me about your reasons for choosing your profession or studies?•Can you tell me what you hope to achieve professionally in the next five years? •Can you tell me how important a foreign language is to you in your work or studies? •Can you tell me how you relax from your work or studies?•Can you tell me what you would like to change about your work or studies?•Can you tell me whether you would like to work or study in a foreign country? •Can you tell me which foreign language you think will be most important in the future for business in China?•Can you tell me what you think is the biggest change in working life in China? •Can you tell me how important you think it is for people who work in business in China to be familiar with information technology?•Can you tell me which professions are most useful for China?•C an you tell me how people’s attitudes to work are changing in China?•Can you tell me which you think are the most important new commercial activities in China?Part 2 Mini-presentation•The structure of a good mini-presentation:•I. Introduction: 1. how to…’and 2. ‘the importance of…’，• 1.‘how to…’, -------‘Well, when it comes to xxing…, quite anumber of things can be done.’ or ‘ Well, as is known to all, it is very important to…The question is of course –how?’• 2. ‘ the importance of…’, you can start with‘Well, in my view, you should not underestimate the importance of …’ or ‘Well, as is known to all, it is very important to…The question is of course –why?’•Basically, ‘how to…’ asks about methods, ‘the importance of…’ asks about benefits•II. Main body: 1st point + development sentences•2nd point + development sentences•(3rd , 4th points + development sentences) ……•四种方式发展论点• 1. Explanation of the point（解释）: In this way, To put it another way, In other words, That is to say, …so to speak, …let’s say• 2. Stating Reasons （陈述原因）: As a result, As a consequence, Consequently, Therefore, Due to, Thanks to, On account of（由于）• 3. Giving Examples（举例子）: Say, For instance, For example, As a good example, By way of example• 4. Negative hypothesis（否定假设）: If…not•III. Conclusion: one or two sentences.•All in all, In short, In a word, In brief, To summarise, To sum up, To recap, In conclusion, On the whole, Altogether, In a nutshell, To cut a long story short•You can use the pattern ‘While there are also other considerations in… I believe the factors mentioned above are the most significant ones. ‘ for ‘how to…’ and ‘what is important…’questions. For ‘the importance of…’, you can use ‘While there are also other arguments why… I believe the reasons mentioned above are the most significant ones. ‘Part 2 模板•TCC•1Topic sentence•2 Credits----compare (if…not) explain (example)•3 Conclusion真题•1职业题•Career Development (2) (3) (4)•Recruitment 17• 2 人事题•Personnel Mgt 7 32•HR 36 (5)•Staff Mgt (7)• 3 培训题•Communication skills 10 31•Staff training 14• 4. 营销题Sales & Marketing•Market Research 28 (8) (10)•Product Promotion 22 (12) •Advertising 11•Sales 9 19•Marketing 3 13• 5 客服题Customer Service •Customer Relations 1 (1)• 6 时间管理•Time Mgt 4 34•7 交流题•Communications 26 30•Mgt (15)•8 Company Growth 2 33•9 Production 23•10 Finance 12•Financial mgt 29•11 Purchasing 6•12 Project Mgt 23 5•13 Technology 25•14 Health and Safety 24 35•15 Travel & Transport Mgt (16) (17)•16 Planning•Strategic planning 8•17 International Business•18 Business EthicsPart 2 例题• 1. Career Development: how to fill a key vacancy•When it comes to filling a key vacancy, a company will usually follow the same standard procedure. (开题)•It will begin by producing an accurate job description of what it would like the successful candidate to do. （要点1，关键词job description）From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. （发展1，解释）•Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. （要点2，关键词recruitment method）This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. （发展2，例子）•Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. （要点3，关键词recruitment processes）This might be interviews, psychometric tests or even hand-writing analysis. （发展3，例子）This will then produce the ideal candidate for the company.•The company will then have to negotiate terms with this candidate （要点4，关键词negotiate terms）and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. （发展4，解释）•Even though different companies vary somewhat in their efforts to fill open posts, the steps mentioned above are very much the norm rather than the exception in any industry. （结论）• 2. Recruitment: the importance of having a good CV•Well, in my opinion, you should never underestimate the importance of having a good CV. (开题)•To begin with, in the majority of cases, your CV is the employer’s firstimpression of you. （要点1，关键词first impression）Your first chance to impress your potential employer, let’s say. （发展1，解释）As you should remember to your advantage, you’ve got only 30 seconds to leave a positive impression on someone, whether he is a customer or a potential employer.（发展1，解释）•But more than that, your CV also showcases your essential skills in order to compete in today’s job market. （要点2，关键词skills）In other words, it provides an illustration of your skills to organize, summarize, prioritize and present information effectively, say, as well as your linguistic andcommunicative abilities. （发展2，解释）•But above all, a CV, by its very nature, also indicates how your qualification and experience match your employer’s requirements. （要点3，关键词qualification and experience）In this way, your prospective boss will be able to reach a sound decision on your suitability for the position. （发展3，解释）•Even though employers these days use a variety of selection techniques, such as analyzing your handwriting or psychometric tests, a good CV is still the single most important part of any application. （结论）•3. Career Development: The importance of acquiring a range of skills throughout your career•1. more competitive•2. more likely to work his way to the top of the corporate ladder---promotion•3. easier find a job outside his own company•4. Human Resources: how to select the right staff for promotion•1. qualification eg. an advanced degree high aptitude and a wide range of knowledge and skills•2. experience tell performance, track record, and leadership potential•3. personality eg. Sales—outgoingProduct Promotion •Promotion mix:•Advertising•Sales promotion•Public relations and publicity•Personal selling (emphasize)•Direct marketing•Informative advertising•Persuasive advertising•Reminder advertising•Media selection:•Market research ----Target market--size, geographicdistribution, demographic characteristicsAdvertising•Types of Advertising•TV & radio advertisements (= TV & radio commercials)•Newspaper & magazine ads (including the classified ads)•Billboards (next to main roads, railway lines, on subway station walls etc.) •Cell-phone text messages•Flyers & handouts (e.g., on the street, put into letterboxes etc.) •Internet advertisements (e.g., pop-up ads)•Posters (e.g. wall posters, bus stop posters)•Direct mailadvertising•Visible Logos:•on professional athletes’ clothing•on signs in front of shops etc.•on t-shirts, hats, jackets & other clothing•on handbags and other accessories•on Formula 1 cars•on hot-air balloons•Advertisements in other prominent places:•on the side of buses and trains•Cinema advertising•Sports stadium advertising•The choice of promotion elements•Target market--size, geographic distribution, demographic characteristics•Customer base: existing and potential customers •Word of mouth advertising•When promoting a product•--advertising: it can reach millions of people at a low cost; use different types of media, like TV, radio, newspaper, and magazines etc.•--sales promotion: coupons, rebate, free samples, premiums, trading stamps, loyalty schemes, contest, point-of-sale displays and trade shows• 5. Product Promotion: how to promote an imported brand• 1. show how their product is superior to the local equivalents eg. better quality, more stylish, better image• 2. market a product as sth exotic or unusual you’re bound to attract new clients• 3. cultural stereotypes are a powerful selling tool eg. Cosmetics French, Cars GermanBrand•No idea•Brand awareness•Brand acceptability•Brand preference•Brand insistence•Benefits:•Lower the cost on marketing•Retailers are fond of this kind of brand, no need bargain •High quality, high price, more profit•Brand development•In the fierce market, a sense of security (eg. price)• 6. Advertising: the importance of stereotypes in advertising• 1. stereotype is sth enduring and easily identifiable to a whole national group eg. Products associated with French chic (cosmetics, perfume,fashion) will become an easy sell• 2. stereotypes can make us feel good about our own value systems or customsReinforce the positive qualities in the minds of the viewers• 3. stereotypes make good comedy because everybody wants to laugh at other countries and people who are different•Types of Advertising•TV & radio advertisements (= TV & radio commercials)•Newspaper & magazine ads (including the classified ads)•Billboards (next to main roads, railway lines, on subway station walls etc.)•Cell-phone text messages•Flyers & handouts (e.g., on the street, put into letterboxes etc.)•Internet advertisements (e.g., pop-up ads)•Posters (e.g. wall posters, bus stop posters)•Visible Logos:•on professional athletes’ clothing•on signs in front of shops etc.•on t-shirts, hats, jackets & other clothing•on handbags and other accessories•on Formula 1 cars•on racing yachts•on hot-air balloons•Advertisements in other prominent places:•on the side of buses and trains•Cinema advertising•Sports stadium advertising•7. Marketing: the importance of packaging products appropriately• 1. packages perform many sales tasks—from attracting attention to describing the product, to making the sale• 2. attracting attention is the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand• 3. the packa ge may be the seller’s last change to influence buyers.‘five-second commercial’.•The pic of...appears on the boxes of a certain brand of soft drinks, to convey an image of fitness, energy and vitality. Its sales tripled in one year•8. Customer Relations: how to maintain customer interest in a company’s products• 1. provide our customer with quality good and quality after-sales service, which are the lifeline of any business•Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base• 2. feedback from customers, prompt action should be taken to take care of their needs and demands• 3. provide incentives to repeat customers eg. Grant a certain rebate if their purchases reach a certain amount. Offering coupons and free delivery•Get feedback regarding its performance•Knowing the difference between satisfied and unsatisfied customers•So as to retain customers, get more business from existing customers, attract new customers•Methods:•1 reactive approaches: toll-free customer service telephone lines;•2 proactive approaches: visiting clients, calling, sending out written surveys•(Hire mystery shoppers)•Let customers find it easy to make complaints will benefit the company•Maintaining customer loyalty•---discounts•---quality products•---feedback•---improve R&D•9. Production Development: the importance of R & D to a company• 1. invest funds in R & D in order to design new products. Eg. Procter andGambles’ R&D resulted in its two-in-one shampoo and conditionertechnology used in its famous Panteen, Head & Shoulders products, which enjoy a significant market share in China• 2. to improve the products they already produce. Car: Polo Bora Mazda 6 • 3. allow one firm a huge competitive advantage and therefore improve revenue stream dramatically•10. Health and safety: the importance of a safe working environment for maintaining staff morale• 1. offer peace of mind to staff members and therefore motivate staff to enhance a firm’s productivity, as a result, many l eading firms (Intel, GE) identify workplace safety as one of their main goals• 2. reduce the occurrence of workplace accidents, which are usually a source of staff dissatisfaction and low trust in the mgt. taking safety measures can enhance staff loyalty and in turn morale.•11. International Business: the importance of a global presence for a company• 1. give access to local market knowledge, which can help avoid some very expensive mistakes on account of cultural conflicts. Eg Matsushita firm changed ‘national’ to ‘Panasonic’• 2. a global presence can spread the risk of doing business. As the saying goes: don’t put all your eggs in one basket. If a company seels to more than one market, it can survive a downturn in any one of those markets. • 3. if a company becomes global, the size of the company means it can realize economies of scale, (advertising, distribution, shipping) it can also move its production from country to country and take advantage of the best conditions at any given time.•12. Business Ethics: how to encourage ethical behavior from employees• 1. awareness is key, put ethics high on the training and staff development agenda eg. HR can sponsor workshops or seminars on business ethics or invite external experts• 2. spell out an official code of ethical practice and ensure that all employees have access to it and can understand it easily• 3.their senior managers set a good example, if they don’t behave ethically why should staff.更多真题练习• 1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level ofeffectiveness when representing a company• 4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation onnew projects6. Purchasing: how to evaluate and select new products•7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent companypremises9. Sales: how to ensure that price levels for new products are setappropriately•10. Communication Skills: the importance of foreign language training for selected employees•11. Advertising: how to select a suitable agency to handle a company's advertising12. Finance: how to decide whether to float a company on the stock-market•13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company trainingprograms15. Company Growth: how to decide when it is the right time for a businessto expand•16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use ofinformation•19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date withinternet developmentsPersonnel Management: how to effectively motivate staff •Incentives: Be offered compensation and benefits that are tied to their performance. housing allowance, car allowance,children’s education allowance in addition to salaries. freehealth club and cafeteria. (high tech firms often supplement salaries with stock options)•better job security-- That’s bec ause job security offers peace of mind•--more employee involvement programs. let staff at all levels participate in the improvement of the firm’s management and administration. Many firms have introduced staff suggestion schemes to encourage staff members to express their opinions and concerns.Personnel Management:the importance to a company of havingwell-motivated staff•better productivity: devote himself to the job. be very proactive in the approach to his responsibilities--- reduce wasted timeand effort, which in turn can enhance productivity and overall performance•--show greater loyalty and commitment to your company --Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm.•--staff morale in the firm will be boosted. driven and enthusiastic employees influence, likely to make the most ofour talents and achieveHuman Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance•--written letters and emails informing staff of the feedback. While these are effective, there issomething impersonal about them,• a face-to-face talk between the employee and supervisor would be a much better way, as it allowsopen and direct communication to take place.•--the timing of feedback. Some firms give staff feedback too infrequently to be of any use. Ideally, feedback should be given。