可口可乐的英文广告语
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1971可口可乐广告英译中-回复在此文章中,我将逐步回答一个关于1971可口可乐广告的英译中命题。
可口可乐于1971年推出了一支经典广告,引发了广泛的讨论和热议。
这支广告以“我希望世界上所有的人都可以共享一个可口可乐”为主题,强调其无国界、无种族差异和所有人皆可享受的特性。
下面是我对该广告歌词的英译中:[广告中的歌词:I'd Like to Teach the World to Sing]我希望世界上所有的人都能够共同欢唱,分享他们心中的钟爱与欢愉。
我希望能够将这份喜悦献给每一个人,让他们共享这股美好的情感。
让世界变得更加圆满,和平与友爱充满其中,从我们的心灵中传递出真挚的温暖和关爱。
这是我心中的梦想,也是我的愿望,让每个人在这个世界上都能够快乐无忧地生活。
我们没有国界,也没有分别,只有一个世界,共同创造属于我们的繁荣。
我们共同努力,为了这个梦想,让每个人都能够获得快乐和自由。
可口可乐,我将把你的美味带给每一个人,无论他们来自哪里,无论他们属于哪个阶层。
让我们所有人都团结起来,用可口可乐弥合分歧和差异。
这支广告在传达其核心信息的同时,通过描绘人们团结共唱、摒弃分歧和喜悦相聚的场景,强调了可口可乐的团结力量和其产品作为融合因素的重要性。
这支广告在当时引发了巨大的共鸣,被视为一种积极向上的表达,并持续影响了可口可乐的品牌形象。
这则广告通过歌曲的方式将其理念传达给观众,利用音乐的力量来扩大其影响。
歌词中强调了平等、和谐和全球共享的价值观,使得观众能够产生共鸣,并在脑海中形成可口可乐与这种无国界的理念的联系。
广告的最后一句“Let's buy the world a Coke”成为了广为人知的口号,表达了消费者的需求和他们对世界的愿望的统一。
这个标志性的口号与可口可乐品牌形象的亲和力以及广告中整体表达的愿景相匹配,成功地传达了产品的全球性和其品牌的普世价值。
总结来说,1971年可口可乐广告以其鼓舞人心和团结共享的理念,在观众中引发了积极的共鸣。
可口可乐经典广告词在超市或者商店里,我们经常能看到各种饮料,可口可乐就是常见的一种饮料,通过因为广告的宣传,一种在人们心中占有一席之地。
下面是小编带来的关于可口可乐经典范文的内容,欢迎阅读!可口可乐经典广告词英文(最新篇)Please drink Coca - Cola1904 Fresh and Delicious Satisfied - is Coca-Cola1905 Coca-Cola - Keeping and Restoring Your Strength Whether you are there, you will find Coca-Cola 1906 high quality drinks1907 Coca-Cola - Bringing energy to your energies1908 Coca-Cola, bring sincerity1909 No matter where you see the arrow mark, you will think of Coca-Cola1911 Enjoy a flow of laughter1917 There are three million a day! (Person-time)1920 Coca-Cola - A good thing to pour a cup from nine places1922 There is no season for thirst1923 Enjoyment when thirsty1925 The real charm1925 Six million a day (person-times)1926 The closest distance between thirst and cooling - Coca-Cola1927 in any corner1928 Coca-Cola - natural charm, pure drinks1929 The world's best drinkThe cold under the sun1933 swept away fatigue, hunger and thirst1935 Coca-Cola - bringing friends together momentsAmerican Happy Hour1938 Thirst does not need the other1939 Only Coca-Cola1940 Most easy to understand thirsty1941 The vitality of the work Coca-Cola belongs to ----1942 only Coca-Cola, Coca-Cola is always only buy the best 1943 American lifestyle the world symbol ---- Coca-Cola1945 A symbol of happiness in a life of friendship1946 World Friendship Club - just 5 cents1946 yes1947 The quality of Coca-Cola, you are always trusted friends 1948 Where hospitality, where there is Coke1949 Coca-Cola ---- Walk the road along the road1850 thirst, the same pursuit of quality1951 Hospitality and family options1952 What you want is Coke1953 full of energy --- safe driving Midsummer dream1955 is as exciting as the sun1956 Coca - Cola - to make things better and better lightly in one fell swoop, bringing light1957 A symbol of good taste1958 Cool, relaxing and cola1959 Coca-Cola's joyful life is truly alive1961 Coca-Cola, to bring you the best1963 with Coke, you will be the truth1964 Coca-Cola gives you a lively and special energy1965 Full enjoyment of Coca-Cola1966 Coca-Cola, you will never feel tired1968 wave after wave, cup and cup1970 This is the real, this is authentic Coca-Cola really make you feel fresh 1971 I had the world of Coke1972 Coca - Cola - with the good times1975 overlooking the United States to see what we get1976 Kologar lives1980 A cup of cola, a smile1982 This is Coca-Cola1985 a kick; a blow; Coca-Cola1989 can not stop the feeling1993 is always Coca-Cola1994 is always Coca-Cola1995 This is Coca Cola1996 This is Coca-Cola可口可乐经典广告词英文(热门篇)Coca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan. Favorite favorite friends to be useful, you can rootCoca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan.Like a collection of friends very useful, according to the can body to determine the jar of the year, but also better understand our favorite Coca-Cola.1886 drink coca-colaThe earliest slogan, and the liberty (stayue of liberty) was born the same year, is also the most frequently used slogans, Cheong Hang more than a hundred years enduring.1904 delicious and refreshingBetween 1941 and 1917, Coca-Cola was in the midst of a period of steady growth in domestic sales. The functional slogan suggested the American people and Coke's air, and at the same time Einstein published the theory of relativity in the Western world. Know the correct definition of genius. Eastern China at the moment is a dramatic transition from the monarchy to the national republican stage.1917 three million a dayWait three years, the neutral United States finally joined the ranks of the World War, three million bottles of daily sales, Coca-Cola announced sales began to surge in the starting point, as well as the status of the world's brand.1922 thirst knows no reasonCoca-Cola at this time to convince the public, latitude 30 to 45 degrees around the United States, the four seasons are a good time to drink Coca-Cola.Hollywood (hollywood) issued the first human color film "sea bell", but unfortunately the production cost is too high, can not continue to produce color film.1925 six million a dayThis slogan and the cola Ritz boy (ritz boy) advertising launched simultaneously, is the advertising genius A Qi. Li (arch lee) classic masterpiece, the same year, Sun Yat-sen's father died.1927 around the corner from everywhereFrom 1927 to 1929, Coca-Cola's first wave of expansion, Central and South America and Europe is its main focus, China is also among them, this slogan is showing the globalization of the authoritiesattempt. The same year the sound film came out, Coca-Cola also broadcast radio advertising this year. 1929 thepause that refreshesThe Wall Street stock market crash on October 24, 1929, opened the worst depression in human history, and a devastating stock market crash did take a moment's cool. At the same time, Germany joined the Coca-Cola production ranks. 1932 ice cold sunshineWaiting for the dawn of economic recovery came at the same time, the East of Japan and the West of Germany is expanding military ideas to the extreme, tight emotions will be down to the freezing point of the relationship between countries. Look forward to Coca-Cola bring peace to the dawn. . ..1963 it's the refreshing thing to doand Coca-Cola Company is the most commonly used, but also the most confident of the functional words, in addition to Coke's icy heat, Chaplin's "Modern Times" also let you cool cool.1938 the best friend thirst ever hadThirsty throat needs Coke, then the face of economic crisis of confidence?Superman (superman) choice was born at this time, the United States had to rely on self-confidence. In the same year Australia, Austria and South Africa joined the Coca-Cola family.1939 whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold coca-cola This is the longest slogan over the years, containing twenty-one words, as in the love of the dialogue, the whole sentence will need to spend a little time to finish. The classic business card "gone with the wind" (successfully with the wind) successfully swept the world, Superman's rival Batman (Batman) is also born in this turbulent era.1942 the only thing like coca-cola is coca-cola itselfConsists of ten words, appears twice in succession. From1942 to 1944, during the fervor of the Second World War, the Coca-Cola Company launched the slogan, saying that there were fake goods (afri-cola) in Germany because of the lack of genuine Coca-Cola. The German army to respect the rights and interests, to prevent piracy.1944 global high signFrom the words between the lines can be seen, the United States on the Second World War confidence and expectations. The heart of war propaganda is also the first time with the beverage image of Coke slogan from the image.1948 where there's coke, there's hospitalityfor the first time in the ad slogan - warmth and cola with. In the same year Cola stationed in Hong Kong, "India's conscience" Gandhi was also stabbed at this time, let his worship of God with him.1949 coca-cola along the highway to anywhereThe end of the four o's and even the whole of the five o is the beginning of the mainstream car culture, highway Coke faster service every corner of the same year the Cold War with the establishment of the NATO launched the psychological distance between the two lineup is very need Coke To resolve. Macao opened in this year Cola stationed.1952 what you want is cokeSony (Sony) development of transistor radio, this revolution makes the appliance into a new field (Walkman, tape recorders are its descendants), but at this time the general unit price is still high, Coca-Cola or get the best choice. Love and blue in the United Kingdom this year to stop the domestic Coke, rolled up the cuff to their own.1956 coca-cola makes good thing taste betterElvis Presley, Elvis Presley released the first album , immediately get the top results, good flavor of Coca-Cola is the best rock and roll companion. Iran also met Coca-Cola in the same year. 1957 sing of good tasteLi Zhengdao, Yang Zhenning won the Nobel Prize in Physics, a symbol of the wisdom of the Chinese began to bloom in the world stage. Coca-Cola bottle at a time when the development of new varieties of the critical period, 1956-59 years, four consecutive launch slogans, confirmed the high-level attention. In the same year Chinese Taiwan began to produce Coca-Cola.1958 the cold, crisp taste of cokeis Coca-Cola's most favorite use of the five o verbs, as the "football god" Billy was the movement of the world's verbs, the World Cup in 1958 for its debut version, he also brought back Remy Jinbeimotherland. The same year Angola (angola) began to drink Coca-Cola.1959 be really refreshedBarbie dolls appear, the little girl and parents have a constructive discussion topic. For the little boy, we are Recommended car. From this year, Ethiopia has its own Coke factory. 1963 thing go better with cokePresident Kennedy was assassinated in Dallas. Hong Kong launched the "relaxed and happy all things victory", which is the earliest local slogans.Coke factory in Cambodia also began operation in the same year.1969 it's the real thingThe American space shuttle landed on the moon, the most wild dream of mankind in this century reached by Armstrong, Hongkong then slogan is "really good".1975 look up americaThe end of the Vietnam War to bring unforgettable frustration the United States, Coca-Cola is the emergence of timely assistance to the people healing pain. 1976 coke adds life Coke began to pay attention to the image of daily life, Hong Kong called the "Coca-Cola Tim love Tim fun." Mao died the same year.1976 have a coke and a smileThe United States and the People 's Republic of China to establish diplomatic relations, the same year re - enter the Chinese cola. Hong Kong 's local advertising language was "Coca - Cola laughter.1982 coke is itHong Kong called , is another very popular slogan, especially its widely printed on the Coke derivative products.1986 coca-cola red, white and youIn addition to 1949, five years two years, four to eight or six years, jumped the main character of the slogan. Coke Centenary Anniversary launch of as the beginning, as the beginning of its restoration.In the mid-eighties, it was a white mark on the red bottom and was used in the vigorous stage of the bottle. The same year the Challenger blasted off after seventy-three seconds, leaving the world stunned the audience before the TV.1987 can not beat the feelingChinese Taiwan, known as the "unstoppable feeling", Hong Kong known as the "unstoppable feeling". In terms of Chinese Taiwan is the most popular, but also impressed by a deepest Coke advertising language, when the endorsement of Chinese advertising song is Harlem Yu and Ye Qianwen.1990 can not beat the real thingContinuation of a good feeling, only the to , but the sequel'spopularity and popularity is often not the first song, and this law is clearly not only apply to the film. The collapse of the Berlin Wall symbolized democracy as the "real thing" of East Germany.1993 always coca-colaShort and powerful propaganda, creating the most successful slogan in the history of Coke, Chinese Taiwan has become "always Coca-Cola", Hong Kong called "always Coca-Cola." The longevity slogan lasted eight years, across the 92, 96 Olympic Games, nineThe World Cup, as well as the millennium, is the most enduring propaganda since 917. The same year nba Bulls (chicago bull) to complete the first three years of tyrants, bull dynasty determined. (1998Football, drink coca-cola> Football-specific slogan) 20xx coca-cola. EnjoyHong Kong called , for the continued , the most popular verbs consumers. The same year Coca-Cola into North Korea. 可口可乐经典广告词英文(经典篇)20xx life tastes goodCoca-Cola company product image from the essence of the beverage away from the feelings between people starting to create a warm atmosphere, from the website, print ads, television media to promote the integration of molding, look forward to creating another wave of the peak of three articles : Coca-Cola and Pepsi past years classic adCoca - Cola calendar year classic adCoca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan. Onthe collection of friends very useful, you can root ...Coca-Cola is a world-class beverage brand that is popular around the world, and it grows with us. Coca-Cola Company in order to better promote their own brand, every other world on the back with the then historical events related to the slogan.Like a collection of friends very useful, according to the can body to determine the jar of the year, but also better understand our favorite Coca-Cola.1886 drink coca-colaThe earliest slogan, and the liberty (stayue of liberty) was born the same year, is also the most frequently used slogans, Cheong Hang more than a hundred years enduring.1904 delicious and refreshingBetween 1941 and 1917, Coca-Cola was in the midst of a period of steady growth in domestic sales. The functional slogan suggested the American people and Coke's air, and at the same time Einstein published the theory of relativity in the Western world. Know the correct definition of genius. Eastern China at the moment is a dramatic transition from the monarchy to the national republican stage.1917 three million a dayWait three years, the neutral United States finally joined the ranks of the World War, three million bottles of daily sales, Coca-Cola announced sales began to surge in the starting point, as well as the status of the world's brand.1922 thirst knows no reasonCoca-Cola at this time to convince the public, latitude 30 to 45 degrees around the United States, the four seasons are a good time to drink Coca-Cola.Hollywood (hollywood) issued the first human color film "seabell", but unfortunately the production cost is too high, can not continue to produce color film.1925 six million a dayThis slogan and the cola Ritz boy (ritz boy) advertising launched simultaneously, is the advertising genius A Qi. Li (arch lee) classic masterpiece, the same year, Sun Yat-sen's father died.1927 around the corner from everywhereFrom 1927 to 1929, Coca-Cola's first wave of expansion, Central and South America and Europe is its main focus, China is also among them, this slogan is showing the globalization of the authoritiesattempt. The same year the sound film came out, Coca-Cola also broadcast radio advertising this year.1929 the pause that refreshesThe Wall Street crash on October 24, 1929, opened the worst recession in human history, and a devastating stock market crash took a moment of cool moments. At the same time, Germany joined the Coca-Cola production ranks. 1932 ice cold sunshine Waiting for the dawn of economic recovery came at the same time, the East of Japan and the West of Germany is expanding military ideas to the extreme, tight emotions will be down to the freezing point of the relationship between countries. Look forward to Coca-Cola bring peace to the dawn. . ..1963 it's the refreshing thing to doand Coca-Cola Company is the most commonly used, but also the most confident of the functional words, in addition to Coke's icy heat, Chaplin's "Modern Times" also allows you to cool off.1938 the best friend thirst ever hadThirsty throat needs Coke, then the face of economic crisis of confidence?Superman (superman) choice was born at this time,the United States had to rely on self-confidence. The same year in Australia, Austria and South Africa to join the Coca-Cola family.1939 whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold coca-cola This is the longest slogan over the years, containing twenty-one words, as in the love of the dialogue, the whole sentence will need to spend a little time to finish. The classic business card "gone with the wind" (successfully with the wind) successfully swept the world, Superman's rival Batman (Batman) is also born in this turbulent era.1942 The only thing like coca-cola is coca-cola itselfConsists of ten words, appears twice in succession. From 1942 to 1944, during the fervor of the Second World War, the Coca-Cola Company launched the slogan, saying that there was a counterfeit (afri-cola) in Germany because of the lack of genuine Coca-Cola. The German army to respect the rights and interests, to prevent piracy.1944 global high signFrom the words between the lines can be seen, the United States on the Second World War confidence and expectations. The heart of war propaganda is also the first time with the beverage image of Coke slogan from the image.1948 where there's coke, there's hospitalityfor the first time in the ad slogan - warmth and cola with. In the same year Cola stationed in Hong Kong, "India's conscience" Gandhi was also stabbed at this time, let his worship of God with him.1949 coca-cola along the highway to anywhereThe end of the four o's and even the whole of the five o is the beginning of the mainstream car culture, highway Coke fasterservice every corner of the same year the Cold War with the establishment of the NATO launched the psychological distance between the two lineup is very need Coke To resolve. Macao opened in this year Cola stationed.1952 what you want is cokeSony (Sony) development of transistor radio, this revolution makes the appliance into a new field (Walkman, tape recorders are its descendants), but at this time the general unit price is still high, Coca-Cola or get the best choice. Love and blue in the United Kingdom this year to stop the domestic Coke, rolled up their own cuff.1956 coca-cola makes good thing taste betterElvis Presley, Elvis Presley released the first album , immediately get the top results, good flavor of Coca-Cola is the best rock and roll companion. Iran also met Coca-Cola in the same year.1957 sing of good tasteLi Zhengdao, Yang Zhenning won the Nobel Prize in Physics, a symbol of the wisdom of the Chinese began to bloom in the world stage. Coca-Cola bottle at a time when the development of new varieties of the critical period, 1956-59 years, four consecutive launch slogans, confirmed the high-level attention. In the same year Chinese Taiwan began to produce Coca-Cola.1958 the cold, crisp taste of cokeis Coca-Cola's favorite use of the five o verbs, as the Billy was the sport of verbs, the World Cup in 1958 for its debut version, he also brought back to the Remy Golden Cup motherland. The same year Angola (angola) began to drink Coca-Cola.1959 be really refreshedBarbie dolls appear, the little girl and parents have aconstructive discussion topic. For the little boy, we recommend the "Coca-Cola" car.From this year, Ethiopia has its own Coke factory.1963 thing go better with cokePresident Kennedy was assassinated in Dallas. Hong Kong launched the "relaxed and happy all things victory", which is the first localOf the slogan. Coke factory in Cambodia also began operation in the same year.1969 it's the real thingThe American Space Shuttle landed on the moon, the most wild dream of mankind in this century reached by Armstrong, the slogan of Hong Kong was "really good".1975 look up americaThe end of the Vietnam War to bring the United States unforgettable frustration, the emergence of Coca-Cola is timely to help the people healing pain. 1976 coke adds lifeCoke began to pay attention to the image of daily life, Hong Kong called the "Coca-Cola Tim love Tim fun." Mao died the same year.1976 have a coke and a smileThe United States and the People 's Republic of China to establish diplomatic relations, the same year re - enter the Chinese cola. Hong Kong 's local advertising language was "Coca - Cola laughter.1982 coke is itHong Kong called , is another very popular slogan, especially its widely printed on the Coke derivative products.1986 coca-cola red, white and youIn addition to 1949, five years two years, four to eight or sixyears, jumped the main character of the slogan. Coke Centenary Anniversary launch of as the beginning, as the beginning of its restoration.In the mid-eighties, it was a white mark on the red bottom and was used in the vigorous stage of the bottle. In the same year the Challenger blasted off after seventy-three seconds, leaving the world stunned the audience before the TV.1987 can not beat the feelingChinese Taiwan, known as the "unstoppable feeling", Hong Kong known as the "unstoppable feeling". In terms of Chinese Taiwan is the most popular, but also impressed by a deepest Coke advertising language, when the endorsement of Chinese advertising song is Harlem Yu and Ye Qianwen.1990 can not beat the real thingContinuation of a good feeling, only the to , but the sequel's popularity and popularity is often not the first song, and this law is clearly not only apply to the film. The collapse of the Berlin Wall symbolized democracy as the "real thing" of East Germany.1993 always coca-colaShort and powerful propaganda, creating the most successful slogan in the history of Coke, Chinese Taiwan has become "always Coca-Cola", Hong Kong called "always Coca-Cola." The longevity slogan lasted eight years, across the 92, 96 Olympic Games, nineThe World Cup, as well as the millennium, is the most enduring propaganda since 917. The same year nba Bulls (chicago bull) completed the first three years of tyrants, bull dynasty determined. (1998 for soccer-specific slogan) 20xx coca-cola. EnjoyHong Kong called , for the continued , the most popular verbs consumers. The same year Coca-Cola into North Korea.。
可口可乐百年经典广告语每个人的记忆里,总有那么一句印象深刻的可口可乐广告语,她会在你畅饮之时,浮现脑中,成为你选择可口可乐的最坚定的理由。
为大家盘点了可口可乐百年经典广告语,欢迎阅读。
1886-Drink Coca-Cola1886年,第一瓶可口可乐问世,需要更多的人去品尝这一款新产品,“请喝可口可乐”,成为了可口可乐的第一句广告语,并在这之后的十多年里一直存在着。
1904-Delicious and Refresh从1904年起,可口可乐在美国进入了巩固发展期,“美味畅爽”道出了可口可乐的产品特质,也是可口可乐使用频率最多的广告语,畅行百年,经久不衰。
1927-Around the Corner from everywhere1927年,可口可乐开始了第一波的全球扩张,中国位列其中,一句“任何角落,随手可得”道尽可口可乐的霸气外漏和全球化战略。
1963-Things go better with Coke可口可乐用“心旷神怡,万事胜意”来安抚每颗落寞的心。
1971-I'd like to buy the world a Coke可口可乐当年的电视广告《Hilltop》的播出引起巨大反响,在片中,来自世界各地的孩子们齐聚一堂,用最纯真的声音唱出” I'd like to buy the world a Coke“,表达出了可口可乐世界大同的心愿。
1979-Have a coke and a smile1979年中美正式建交,可口可乐也重返中国。
为了表达内心的澎湃,可口可乐广告语也变成了“Have a coke and a smile”。
2009-Open Happiness2009年,伴随着一系列脍炙人口的快乐营销活动,可口可乐启用了广告语“Open Happiness”(畅爽开怀),奠定了可口可乐制造、分享、传递快乐的使者形象。
2016-Taste the feeling2016年,可口可乐推出全新营销主题“Taste the feeling”,回归产品本身,强调“畅饮任何一款可口可乐所带来的简单快乐,让那一刻变得与众不同”。
国外饮食品牌英语广告词以下是一些国外知名饮食品牌的英语广告词示例:1. McDonald's:- "I'm lovin' it." - 这是麦当劳全球统一的品牌口号,意思是“我就喜欢”。
2. Coca-Cola:- "Taste the Feeling." - 尝尝这份感觉。
- "Open Happiness." - 打开快乐。
- "Share a Coke." - 分享一瓶可乐。
3. Nescafé:- "It all starts with a Nescafé." - 一切从一杯雀巢咖啡开始。
- "Good food, good life." - 美味食品,美好生活。
4. KFC (Kentucky Fried Chicken):- "Finger lickin' good." - 吮指回味,美味无比(注:由于卫生原因,此口号已不再使用)。
- "So good." - 如此之好。
5. Starbucks:- "A place for everyone and every occasion." - 每个人的每种场合,星巴克都在。
- "Great coffee, responsibly sourced." - 优质咖啡,负责任采购。
6. Red Bull:- "Red Bull gives you wings." - 红牛给你翅膀,寓意赋予能量和活力。
7. Nestlé KitKat:- "Have a break, have a KitKat." - 休息一下,吃块奇巧巧克力。
8. Subway:- "Eat Fresh." - 吃得新鲜。
可口可乐——The coke side of life广告内容:2006年3月底,可口可乐揭开新的广告口号:“生活中的可乐一面(The Coke Side of Life)”,并把主题定为“一只瓶子里的快乐(Happiness in a Bottle)”“我们生活在一个每天面临多种选择机会的世界,这种选择造就了我们自己的生活,‘生活中的可乐一面’就是鼓励人们选择正确、开心的生活。
”可口可乐公司高级副总裁马克·玛蒂厄(Marc Mathieu)说,“我们新的口号就是号召人们认识自己的真实生活,倾听自己的自然心声,感到生活充满色彩。
” 新广告系列的核心形象是可口可乐的曲线玻璃瓶,部分广告突出刚刚倒出来的可乐滋滋冒泡的声音。
评论界的一些观点认为,可口可乐品牌整体战略似乎又回归传统风格。
在传统的可口可乐广告中,“那鲜红的颜色、飘扬的丝带、曲线的玻璃瓶,这些都有着无可估量的魔力。
”广告时代(Advertising Age)传媒的鲍勃·加菲尔德(Garfield)说:“一瓶软饮料倒出来的时候那滋滋冒泡的声音是这个世界上最迷人、最引人遐思、最让人垂涎欲滴的声音。
”而现在的广告也正在强调过去曾经重视的东西。
广告背景:在可口可乐的历史上,创造了许多可以永载史册的好广告:1969年的那句著名的“这可是真家伙”(Its the Real Thing)被普遍认为是有史以来最具广告效应的广告语;而1971年的那部《山顶》(Hilltop)广告片更是因为赋予了其中的主题歌《我想教世界齐声歌唱》以世界和平的主题而成了不朽之作;1993——1999年间的“永远的可口可乐”(Always Coca-Cola)口号更是家喻户晓。
但可口可乐也曾用败笔之作毁了自己的广告:它曾经将《山顶》主题歌《我想教世界齐声歌唱》改编后用在号称零卡路里的Coke Zero,广告语改成了“我想教世界感受凉爽”,这遭到了外界的猛烈抨击。
关于可乐的经典句子英文1. "A sip of cola a day keeps the boredom away."2. "Life is too short to drink bad cola."3. "Happiness is an ice-cold cola on a hot summer day."4. "Cola: the perfect companion for movie night."5. "Make mine a cola, with a twist of lemon."6. "You can't buy happiness, but you can buy a cola, and that's pretty close."7. "When life gives you lemons, add cola and make a refreshing drink."8. "Cola: the fizzy fuel that keeps me going."9. "Cola is the secret ingredient that makes everything better."10. "In a world full of choices, always choose cola."11. "Cola is like a carbonated hug for your taste buds."12. "Cheers to the simple pleasure of a cold cola."13. "Cola: the original sparkling sensation."14. "Cola: the perfect balance of sweet and fizzy."15. "Cola is the ultimate thirst quencher."16. "Cola-the solution to any problem, big or small."17. "A can of cola is a small joy that fits perfectly in your hand."18. "Cola: the taste of nostalgia in every sip."19. "Let's raise a glass (or can) to the timeless taste of cola."20. "Cola is the ultimate pick-me-up when you need a boost."21. "Cola is like a little black dress - timeless and always in style."22. "Cola: the fizzy elixir of life."。
可口可乐英文广告文案(经典版)编制人:__________________审核人:__________________审批人:__________________编制单位:__________________编制时间:____年____月____日序言下载提示:该文档是本店铺精心编制而成的,希望大家下载后,能够帮助大家解决实际问题。
文档下载后可定制修改,请根据实际需要进行调整和使用,谢谢!并且,本店铺为大家提供各种类型的经典范文,如总结计划、党团报告、合同协议、策划方案、演讲致辞、规章制度、条据文书、教学资料、作文大全、其他范文等等,想了解不同范文格式和写法,敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays, such as summary plans, party and youth league reports, contract agreements, planning plans, speeches, rules and regulations, doctrinal documents, teaching materials, complete essays, and other sample essays. If you would like to learn about different sample formats and writing methods, please stay tuned!可口可乐英文广告文案可口可乐的广告语的创作是一项需要灵感与不断创新工作,广告语的文体形式并无定式,需要从业者在具体工作中不断创造和完善。
可口可乐的英文广告语篇一:可口可乐英语广告的语言特点分析摘要:可口可乐饮料行销世界200多个国家和地区,产品质量及口感得到了公众的认可。
除此之外,笔者认为可口可乐公司的英语广告也独具特色,它包含了浓厚的公司文化,在产品的销售过程中起到了不可忽视的作用。
文章着力分析了可口可乐英语广告语言的使用特点及其跨文化传播的成功之处,希望能对今天的广告制作者有所启发。
关键词:英语广告可口可乐跨文化广告analysisaboutEnglishadvertisementforcoca--colaabstract:coco-colaissopopularinmorethan200countriesandregionsintheworld.inadd itiontoitsqualityandtaste,theadvertisementinthecompanyhasalsoitscharacte risticsandplaysanimportantroleinthemarketing.Thearticleanalyzethefeatur eoftheEnglishlanguageuseintheadvertisementanditssuccessofthecross-cult uretransfertothecustomers.mostpeopleintheworldaccepteditsproductandad vertisement,sotheadvertisementproducershouldlearnsomethingfromit.Key words:Englishadvertisementcoca—colacross—culturaladvertisement 内容来自dedecms导言1886年,亚特兰大的一位药剂师约翰·S·潘伯顿(JohnS.Pemberton)对自己新研制的糖浆兑碳酸水进行了测试,并宣布这种碳酸水会令人感觉清爽,随后这种饮料立即投入销售。
潘伯顿的记帐员弗兰克·罗宾逊(FrankRobinson)以流畅优雅的字体写下了这种饮料的商标名称----可口可乐(coca—cola),就这样,可口可乐碳酸饮料诞生了。
经过一百多年的文化沉淀,可口可乐以其特有的魅力在世界各地大行其道,原因很多,但笔者发现可口可乐不同时期的广告语都有着丰富的文化内涵,在受众者中产生了良好效果,这对产品销售无疑产生了至关重要的作用。
因此,本文从不同的角度剖析了可口可乐的广告特点,希望对国内有关企业有一定的借鉴意义。
2可口可乐英语广告语句简洁、用词精炼先从可口可乐的英文商标coca—cola谈起吧,它既简短又简洁,虽然有8个字母,但只是用了4个字母,而且重复了”co”的发音;它还运用了修辞法中的押韵法,coca与cola首韵和尾韵都是相同的,读起来容易上口,便于记忆和传播;在广告中,这两个“c”字母用流畅的斯宾塞字体书写,看起来十分美观,给人一种亲切感和跳动感,闭上目,我们也可以想象到红底白字,荡漾着清凉水波的coca—cola。
有了朗朗上口的名字之后,潘伯顿积极投入到可口可乐的广一,从下面的这句话中能反映出潘伯顿在广告宣传中的力度:Pembertongrossed$50oncoca-colahavingspent $73.96onadvertising;by1872advertisingexpenditureshadreached $1100;by1920theyreached $2million.in1927coca-colawasfirstadvertisedonradioandin1950ontelevision.其实,当彭伯顿在悬挂于药店前的遮棚上刷油漆时,就开始了广告尝试,他在雅各布药店前的一块油布上就写着:“drinkcoca--cola”(请喝可口可乐)。
在其后的十几年里,新的广告语不断出现,如:“deliciousandRefreshing”(美味又清新),分析这两则广告,他们有一个共同特点,那就是广告词通俗易懂,前者运用动宾词组,无主谓结构,读起来轻松自然,有鼓励消费者尽情享受生活的感觉,这正符合可口可乐的宗旨,至今在注册的可口可乐商标上保留着EnJoY的单词。
后者是一个形容词短语作句子使用,简单明了,语意贴切,使读者尽快得到信息。
很多现代广告仍然使用这些方法,比如这则宾馆广告:GoingEast.Stayingwestin.(到东方,住westin宾馆),选词对称,紧凑明快,给人以美感。
再如:FreshupwithSeven-Up.(君饮七喜,提神醒脑。
)寥寥数词,道出了饮料Seven-Up对人的好处,鼓动读者购买。
但这个时期的可口可乐广告主要还是从产品的功能层面去宣传---解渴、好味道、清凉,能给人们带来精力,使人充满活力。
在1982年,可口可乐公司推出了“cokeisit!”(这就是可乐)coke产品的探求,首先,消费者禁不住会问:“what’scoke?”“whatdoes‘it’refertohere?”,其实coke就是coca—cola,那么“it”在这里包含的意思就不这么简单了,它需要顾客对coke产品做进一步的了解,这正是广告所要达到的效果---让消费者自己熟悉产品,引起消费者对产品的兴趣,从而产生购买的欲望。
一般来讲,产品的生命周期分为五个阶段,每个阶段产品的广告应该是有区别的。
八十年代初期,可口可乐产品已经进入了成熟阶段,无论是产品的质量还是品牌的形象都形成自己的特性,这个时期,人们了解的是被市场认可的coca—cola,为此,本则广告十分简单。
第二点:“cokeisit!”传达了可口可乐公司的一种自信,一种霸气,“这就是可乐”,“it”的意思应该很明了,coca—cola已经走进消费者的心中。
第三点就是广告语的标点符号“!”,它是否给顾客传达这样的信息:如果以前没有尝试coke,那非常的遗憾。
应该说广告---“cokeisit!”字字千斤,寓意深刻,笔者十分欣赏。
1995年,可乐公司又有了新的广告语“alwayscoca-cola”(永远的可口可乐),先看广告的语言结构:“副词+名词”,十分简洁;词汇也很口语化、生活化;广告语中“always”的运用非常经典,是任何副词所不能替代的,“always”有两个音节,正好与后面的coca-cola相协调,其次,“always”(永远、总是)突出了可口可乐产品的品牌核心内容(既有传统和古典,又不乏激情怀,透视着可口可乐的企业文化,有着中国的知名品牌海尔的“真诚到永远”的韵味。
可口可乐公司的广告语都极其简短,做到了用最精炼的语言,传递最多的信息,读起来轻松活泼,给人留下深刻的印象。
比如:cokeaddsLife---可乐加生活,HaveacokeandaSmile---一杯可乐,一个微笑,LifeTastesGood----生活是美好的。
内容来自dedecms3可口可乐英语广告的语言与文化的充分结合下面赏析可口可乐的另外两则广告:“ThingsGoBetterwithcoke。
”(有可乐相伴,你会事事如意)和“it'stheRealThing。
”(这可是真家伙),二者有着很密切的关系。
1971年,公司的“山峰聚会”广告制作组,把来自全世界的一群不同肤色、不同国籍的年轻人汇集在意大利的山顶上,镜头在直升飞机拍摄的俯景和角色的特写间切换,气势恢弘,每人手里举着一只可乐瓶子,唱着:“i'dLiketoBuytheworldacoke!”(我要给世界买杯可乐),作为对“ThingsGoBetterwithcoke”的一个结束。
从这部片子开始,可口可乐的口号开始变为“it'stheRealThing!”(这可是真家伙),这句广告词还有其它的翻译,“这才是地道货。
”“可口可乐真正令你心旷神怡。
”试看这两句广告词,后者的语意更深刻:coke经过近百年的发展,事实已经证明它确实是真篇二:可口可乐广告语综合可口可乐广告语:1886年请喝可口可乐1904年新鲜和美味满意——就是可口可乐1905年可口可乐—保持和恢复你的体力无论你到那里,你都回发现可口可乐1906年高质量的饮品1907年可口可乐—带来精力,使你充满活力1908年可口可乐,带来真诚1909年无论你在哪里看到箭形标记,就会想到可口可乐1911年尽享一杯流动的欢笑1917年一天有三百万!(人次)1920年可口可乐---一种好东西从九个地方倒入一个杯子1922年口渴没有季节1923口渴时的享受1925真正的魅力1925六百万一天(人次)1926口渴与清凉之间的最近距离--可口可乐1927在任何一个角落1928可口可乐--自然风韵,纯正饮品1929世界上最好的饮料1932太阳下的冰凉1933一扫疲惫,饥渴1935可口可乐--带来朋友相聚的瞬间1937美国的欢乐时光1938口渴不需要其它1939只有可口可乐1940最易解你渴1941工作的活力可口可乐属于----1942只有可口可乐,才是可口可乐永远只买最好的1943美国生活方式的世界性标志----可口可乐1945充满友谊的生活幸福的象征1946世界友谊俱乐部---只需5美分1946yes1947可口可乐的品质,是你永远信赖的朋友1948哪里好客,哪里就有可乐1949可口可乐----沿着公路走四方1850口渴,同样追求品质1951好客与家的选择1952你想要的就是可乐1953充满精力---安全驾驶仲夏梦幻1955就像阳光一样带来振奋1956可口可乐---使美好的事情更加美好轻轻一举,带来光明1957好品味的象征1958清凉,轻松和可乐1959可口可乐的欢欣人生真正的活力1961可口可乐,给你带来最佳状态1963有可乐相伴,你会事实如意1964可口可乐给你虎虎生气,特别的活力1965充分享受可口可乐1966喝了可口可乐,你再也不会感到疲倦1968一波又一波,一杯又一杯1970这才是真正的,这才是地道货可口可乐真正令你心旷神怡1971我原拥有可乐的世界1972可口可乐---伴随美好时光1975俯瞰美国,看我们得到什么1976可乐加生活1980一杯可乐,一个微笑1982这就是可口可乐1985一踢;一击;可口可乐1989挡不住的感觉1993永远是可口可乐1994永远是可口可乐1995这是可口可乐1996这是可口可乐2000coca-cola.Enjoy20XXLifetastesgood20XX年尽情尽畅,永远是可口可乐20XX年要爽由自己20XX年每一个回家的方向都有可口可乐20XX要爽由自己20XX你想和谁分享新年第一瓶可口可乐20XX可口可乐,爽动美味。