新视野商务英语视听说(下册)答案【完整版】
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新视野商务英语视听说第三版下册unit 2答案1、Finally,I have _____ interesting to share with you,and I am sure you will be interested in it. [单选题] *A. everythingB. something(正确答案)C. nothingD. anything2、12.That is a good way ________ him ________ English. [单选题] *A.to help;forB.helps;withC.to help;with(正确答案)D.helping;in3、My camera is lost. I am ______ it everywhere.()[单选题] *A. looking atB. looking for(正确答案)C. looking overD. looking after4、There is something wrong with my teeth. I’ve had?a _______. [单选题] *A. toothache(正确答案)B. headacheC. stomachacheD. heartache5、All he _______ was a coat. [单选题] *A. had on(正确答案)B. had toC. had a restD. had a good time6、No writer will be considered()of the name until he writes a work. [单选题] *A. worthlessB. worthy(正确答案)C. worthwhileD. worth7、His new appointment takes()from the beginning of next month. [单选题] *A. placeB. effect(正确答案)C. postD. office8、I’m so tired after _______ walk. [单选题] *A. three hour’sB. three hours’(正确答案)C. three hoursD. three hour9、Amy and her best friend often ______ books together.()[单选题] *A. read(正确答案)B. readsC. is readingD. to read10、For more information, please _______ us as soon as possible. [单选题] *A. confidentB. confidenceC. contact(正确答案)D. concert11、---Excuse me sir, where is Room 301?---Just a minute. I’ll have Bob ____you to your room. [单选题] *A. show(正确答案)B. showsC. to showD. showing12、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable13、—Where are you going, Tom? —To Bill's workshop. The engine of my car needs _____. [单选题] *A. repairing(正确答案)B. repairedC. repairD. to repair14、--_______ do you have to do after school?--Do my homework, of course. [单选题] *A. What(正确答案)B. WhenC. WhereD. How15、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that16、30.It is known that ipad is _________ for the old to use. [单选题] *A.enough easyB.easy enough (正确答案)C.enough easilyD.easily enough17、My dog is very _______. It is safe to touch it if you want to. [单选题] *A. luckyB. deliciousC. friendly(正确答案)D. helpful18、How I wish I()to repair the watch! I only made it worse. [单选题] *A. had triedB. hadn't tried(正确答案)C. have triedD.didn't try19、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what20、My home is about _______ away from the school. [单选题] *A. three hundred metreB. three hundreds metresC. three hundred metres(正确答案)D. three hundreds metre21、Researchers have spent five years collecting data()the study is based. [单选题] *A. on thatB. in whichC. in thatD. on which(正确答案)22、86.—? ? ? ? ? ? ?will it take me to get to the Golden Street?—About half an hour. [单选题]* A.How farB.How long(正确答案)C.How oftenD.How much23、11.________ big furniture shop it is! [单选题] *A.HowB.WhatC.What a (正确答案)D.What an24、While my mother _______ the supper, my father came back. [单选题] *A. cooksB. is cookingC. was cooking(正确答案)D. has cooked25、Tom sits _______ Mary and Jane. [单选题] *A. amongB. between(正确答案)C. onD. next26、He is a student of _______. [单选题] *A. Class SecondB. the Class TwoC. Class Two(正确答案)D. Second Two27、It’s very hot. Please _______ your coat. [单选题] *A. look afterB. take off(正确答案)C. take onD. put on28、( ) You had your birthday party the other day,_________ [单选题] *A. hadn't you?B. had you?C. did you?D. didn't you?(正确答案)29、Study hard, ______ you won’t pass the exam. [单选题] *A. or(正确答案)B. andC. butD. if30、Have you done something _______ on the weekends? [单选题] *A. special(正确答案)B. soreC. convenientD. slim。
新视野商务英语视听说第三版下册答案第九单元Unit 9 MarketingPart I Warm upMarket research / consumer behaviour / distribution channel / product launch /sales figure / advertising campaign / promotional strategyPart II Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3)competitorspotential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3)exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3)customers' supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4)the sales figures (5) monitor the market share (6) maximize profits Task2demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller(7)segmentAdvertising (9) consider (10) budgetPart III1. Checklist: a- c-d-f-g2. Graph 1 Product 004Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part IV1. Checklist: a-c-d-e-g2. (1) market share (2) There have been a number of new competitors(3) youngfashion followers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV the net (9) fashion magazinesPart V1.(1)c(2)b(3)c(4)a2.Agent: Good morning, sir, I' am insurance agent. May I ask you some questions?Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No,not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you' re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about that your family would do if anythinghappened to you? How would they servive?Man: Mm-- I can only hope that won' t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest youbuy some insurance? By this way,you’11 be protected. I promise you that ifthe conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part VI(1) No(2) How many staff members do you have?(3) There do they eat at noon?(4) A limited selection dishes.(5) Yes。
新视野商务英语视听说下Unit 1 A Factory TourPart Ⅰ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPart Ⅱ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)~(5) F F F T FPart Ⅲ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.Part Ⅳ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)93 2(1)20~30 (2)13 (3)15 (4)30~45Part Ⅴ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory.Part Ⅵ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agents are usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-term relationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desiredphotocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromiseon this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)~(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20~30 (2)13 (3)15 (4)30~45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
商务英语视听说2答案商务英语视听说2答案【篇一:新视野大学英语视听说教程第二版第2册答案(全新完整版)】listening skills1. m: why don?t we go to the concert today?w: i?ll go get the keys.q: what does the woman imply?2. w: i can?t find my purse anywhere. the opera tickets are in it. m: have you checked in the car?q: what does the man imply?3. m: are you going to buy that pirated cd?w: do i look like a thief?q: what does the woman imply?4. m: do you think the singer is pretty?w: let?s just say that i wouldn?t/t vote for her in the local beauty contest. q: what does the woman imply about the singer?5. m: have you seen tom? i can?t find him anywhere.w: the light in his dorm was on just a few minutes ago.q: what does the woman mean?1.b2.b3.d4.c5.aiii. listening intask 1: encore!as soon as the singer completed the song, the audience cried, “encore! encore!” the singer was delighted and sa ng the song again. she couldn?t believe it when the audience shouted for her to sing it again. the cycle of shouts and songs was repeated ten more times. the singer was overjoyed with the response from the audience. she talked them and asked them why they were so much audience in hearing the same song again and again. one of the people in the audience replied, “we wanted you to improve it; now it is much better.”1.f2.t3.f4.t5.ftask 2 what are your favorite songs?w: hi, bob! do you want to go to a concert with me?m: a concert? whats it about?w: it features recent pop songs. are you interested?m: hmm, i was crazy about pop songs when i was in high school, but now im no longer a big fan. pop songs go out of fashion too quickly. im beginning to prefer old folk songs.w: many older people find those songs cool, and my parents are hooked on them too. by the way, a program of golden oldies was on tv yesterday evening.m: oh, what a pity! i missed it.w: i have a dvd of oldies. i can lend it to you if you want.m: oh, that would be great. im dying to hear them. many thanks.1.b2.b3.d4.a5.ctask 3 music and your moodtypesslow music examples effects ballads and some forms it often creates a peacefulatmosphere that is good for of classical music.relaxing after a busy day.very slow music jazz and blues. it can create an atmosphere below 50 beats of sadness.per minutefaster music rock,heavy metal and it tends to give us energy dance music. and make us feel full of life. itcan be played at parties,sporting events and in cars.rock music can be used toaccompany physical labor.it does not make sense toblame rock music for roadaccidents .iv. speaking outmodel 1 do you like jazz?laura: hey!bob: hello!laura: do you like jazz, bob?bob: no, not much. do you like it?laura: well, yes, i do. i?m crazy about wynton marsalis.bob: oh, he?s a piano player, isn?t he?laura: no, he?s a trumpet player. so, what kind of music do you like? bob: i like listening to rock.laura: what group do you like best?bob: er, the cranberries. they?re the greatest. what about you? don?t you like them?laura: ugh! they make my stomach turn!sample dialoga: do you like classical music?b: no, i don?t like it at all.a: what type of music do you like?b: i?m a real fan of pop songs.a: who?s your favorite singer or group?b: jay chou. what do you think about him?a: i can hardly bear pop songs. they are all noise to me.model 2 do you like punk rock?max: what kind of music do you like?frannie: well, i like different kinds.max: any in particular?frannie: er, i especially like punk rock.max: punk rock? you don?t seem like the punk rock type. frannie: you should have seen me in high school. i had my hair dyed blue.max: wow, that must have been a sight!frannie: it sure was. what about you? what?s your favorite music?max: i guess i like jazz best. hey, i?m going shopping for cds tomorrow. would you like to come along?frannie: sure, that sounds great.sample dialoga: what sports appeal to you?b: i like almost every kind of sport.a: is there anything you like especially?b: well, i like x-sports in particular.a: x-sports? you don?t look like the extreme sports type.b: i have even tried bungee jumping and surfing.a: wow, you certainly surprised me!b: then how about you? what kind of sport do you prefer?a: i like t?ai chi most. in fact, i?m going to buy some books about t?ai chi. why don?t you come with me?b: sounds good. let?s go.model 3 it just sounds like noise to me.philip: turn down that noise! what on earth is it anyway!laura: but dad…this is metallica1 they?re so cool. they are one of the most famous heavy metal bands.philip: i don?t care. it just sounds likenoise to me. i can?t stand it!laura: i love this kind of music, but if you really hate it that much, i?ll out on something else. what do you want to hear?philip: how about some popular easy-listening music. maybe something like celine dion?laura: not her again! her music isn?t very hip any more. i think she is a bore.sample dialoga: that music is terrible! turn off!b: but, mom, this is backstreet boy?s hit song “get down”! it?s really appealing.a: nonsense. it?s just noise tome. i can?t put up with it anymore.b: it?s my favorite music. but if you hate it so much, i?ll hate something you like. what would like to listen to?a: what about some old songs of the 1970s like “thewhite-haired girl”? b: ha-ha-ha-ha. it?s not fashionable any longer. i?ll be bored to death. v. let?s talkthe origin of the song “happy birthday to you”the story of the song “happy birthday to you” began as a sweet one, but later became bitter. two sisters, mildred hill, a teacher at a kindergarten, and dr. patty hill, the principal of the same school, wrote a song together for the children, entitled “good morning to all”. when mildred combined her musical talents with her sister?s knowledge in the area of kindergartene ducation, ?good morning to all” was sure to be a success. the sister published the song in a collection entitled “song stories of the kindergarten” in 1893. thirty-one years later, after dr. patty hill became the head of the department of kindergarten education at columbia university?s teachers college, a gentleman by the name robert coleman published the song, without the sisters? permission. he added a second part, which is the familiar “happy birthday to you”. mr. coleman?s addition of the second part made the song popular and, finally, the sisters” original first part disappeared. “happy birthday to you” had altogether replaced the sisters? original song “goodmorning to all”. in 1916 patty took legal action against mr. coleman. in court, she succeeded in proving that hey were the real owners of the song.1. good morning to all2.。
商务英语视听说2答案【篇一:新视野大学英语视听说教程第二版第2册答案(全新完整版)】listening skills1. m: why don?t we go to the concert today?w: i?ll go get the keys.q: what does the woman imply?2. w: i can?t find my purse anywhere. the opera tickets are in it. m: have you checked in the car?q: what does the man imply?3. m: are you going to buy that pirated cd?w: do i look like a thief?q: what does the woman imply?4. m: do you think the singer is pretty?w: let?s just say that i wouldn?t/t vote for her in the local beauty contest. q: what does the woman imply about the singer?5. m: have you seen tom? i can?t find him anywhere.w: the light in his dorm was on just a few minutes ago.q: what does the woman mean?1.b2.b3.d4.c5.aiii. listening intask 1: encore!as soon as the singer completed the song, the audience cried, “encore! encore!” the singer was delighted and sang the song again. she couldn?t believe it when the audience shouted for her to sing it again. the cycle of shouts and songs was repeated ten more times. the singer was overjoyed with the response from the audience. she talked them and asked them why they were so much audience in hearing the same song again and again. one of the people in the audience replied, “we wanted you to improve it; now it is much better.”1.f2.t3.f4.t5.ftask 2 what are your favorite songs?w: hi, bob! do you want to go to a concert with me?m: a concert? whats it about?w: it features recent pop songs. are you interested?m: hmm, i was crazy about pop songs when i was in high school, but now im no longer a big fan. pop songs go out of fashion too quickly. im beginning to prefer old folk songs.w: many older people find those songs cool, and my parents are hooked on them too. by the way, a program of golden oldies was on tv yesterday evening.m: oh, what a pity! i missed it.w: i have a dvd of oldies. i can lend it to you if you want.m: oh, that would be great. im dying to hear them. many thanks.1.b2.b3.d4.a5.ctask 3 music and your moodtypesslow music examples effects ballads and some forms it often creates a peacefulatmosphere that is good for of classical music.relaxing after a busy day.very slow music jazz and blues. it can create an atmosphere below 50 beats of sadness.per minutefaster music rock,heavy metal and it tends to give us energy dance music. and make us feel full of life. itcan be played at parties,sporting events and in cars.rock music can be used toaccompany physical labor.it does not make sense toblame rock music for roadaccidents .iv. speaking outmodel 1 do you like jazz?laura: hey!bob: hello!laura: do you like jazz, bob?bob: no, not much. do you like it?laura: well, yes, i do. i?m crazy about wynton marsalis.bob: oh, he?s a piano player, isn?t he?laura: no, he?s a trumpet player. so, what kind of music do you like? bob: i like listening to rock.laura: what group do you like best?bob: er, the cranberries. they?re the greatest. what about you? don?t you like them?laura: ugh! they make my stomach turn!sample dialoga: do you like classical music?b: no, i don?t like it at all.a: what type of music do you like?b: i?m a real fan of pop songs.a: who?s your favorite singer or group?b: jay chou. what do you think about him?a: i can hardly bear pop songs. they are all noise to me.model 2 do you like punk rock?max: what kind of music do you like?frannie: well, i like different kinds.max: any in particular?frannie: er, i especially like punk rock.max: punk rock? you don?t seem like the punk rock type.frannie: you should have seen me in high school. i had my hair dyed blue.max: wow, that must have been a sight!frannie: it sure was. what about you? what?s your favorite music?max: i guess i like jazz best. hey, i?m going shopping for cds tomorrow. would you like to come along?frannie: sure, that sounds great.sample dialoga: what sports appeal to you?b: i like almost every kind of sport.a: is there anything you like especially?b: well, i like x-sports in particular.a: x-sports? you don?t look like the extreme sports type.b: i have even tried bungee jumping and surfing.a: wow, you certainly surprised me!b: then how about you? what kind of sport do you prefer?a: i like t?ai chi most. in fact, i?m going to buy some books about t?ai chi. why don?t you come with me?b: sounds good. let?s go.model 3 it just sounds like noise to me.philip: turn down that noise! what on earth is it anyway!laura: but dad…this is metallica1 they?re so cool. they are one of the most famous heavy metal bands.philip: i don?t care. it just sounds likenoise to me. i can?t stand it!laura: i love this kind of music, but if you really hate it that much, i?ll out on something else. what do you want to hear?philip: how about some popular easy-listening music. maybe something like celine dion?laura: not her again! her music isn?t very hip any more. i think she is a bore.sample dialoga: that music is terrible! turn off!b: but, mom, this is backstreet b oy?s hit song “get down”!it?s really appealing.a: nonsense. it?s just noise tome. i can?t put up with it anymore.b: it?s my favorite music. but if you hate it so much, i?ll hate something you like. what would like to listen to?a: what about some old songs of the 1970s like “the white-haired girl”? b: ha-ha-ha-ha. it?s not fashionable any longer. i?ll be bored to death. v. let?s talkthe origin of the song “happy birthday to you”the story of the song “happy birthday to you” began as a sweet one, but later became bitter. two sisters, mildred hill, a teacher at a kindergarten, and dr. patty hill, the principal of the same school, wrote a song together for the children, entitled “good morning to all”. when mildred combined her musical talents with her sister?s knowledge in the area of kindergarten education, ?good morning to all” was sure to be a success. the sister published the song in a collection entitled “song stories of the kindergarten” in 1893. thirty-one years later, after dr. patty hill became the head of the department of kindergarten education at columbia university?s teachers college, a gentleman by the name robert coleman published the song, without the sisters? permission. he added a second part, which is the familiar “happy birthday to you”. mr. coleman?s addition of the second part made the song popular and, finally, the sisters” original first part disappeared. “happy birthday to you” had altogether replaced the sisters? original song “good morning to all”. in 1916 patty took legal actio n against mr.coleman. in court, she succeeded in proving that hey were the real owners of the song.1. good morning to all2.。
新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)~(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20~30 (2)13 (3)15 (4)30~45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
Unit 1 A Factory TourPart I :warm-up(1) eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPart II : listening practiceTask1(1) f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.("aerospace (2)ma nu facturer (3)services (4)showcase (5)producti on2.(1)〜⑸ F F F T FPart M1. (1) c (2) b (3) c2. (1)6000u nits (2) only 1%(3) First, they will con firm the quality of each part accord ing to the regulati ons at everypointquality-c on trol cen tre for check ing.Part IV1(1)200 markets across six continentsin the process. Also, they have computer-c on trolled equipment to test the qualitysemi-fi ni shed product and of the final product. Lastly, they send some products to theof the public (1)2 0 〜30 (2)13 (3)15 (4)3 0 〜45(6) various (7) producer (8) adva need (9) globe (10) leader(2) about 300000 (3)108 (4)8 (5)93Part V1. (1) c(5) b3. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engin eers and tech ni cia ns. The n Thomas won dered how much the factory spe nt on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spe nt on new product developme nt. He also said that delivery of new products depe nded on the size of the order and the items. Fin ally, Thomas askedRichard to give him some brochures on the products because he wan ted his man ager to know about them. Richard also said that Thomas s manager would be welcome to visit the factory.Part W3.The correct order is: d-g-e-a-c-h-b-f 4. (1)history (2)first (3)c on sumed (4)ma nu facturi ng (5)secretsUnit 2 Trade FairsPart I(1)Chi na Import & Export Fair(Ca nton Fair), Intern atio nal Automotive Exhibiti on, etc.recreati on products, office supplies, shoes, cases & bags, furn iture, etc.(3) See a variety of goods, compare goods of differe nt bran ds. Collect usefulin formati onsuch as catalogues, price list, etc; visit pote ntial bus in ess part ners;place orders. Part nTask1(1) F (2) F (3) T ⑷ F (5) F ⑹ TTask2Chi na Hi-Tech Fair, Beiji ng (2)kitche nware& tableware, gen eral ceramics, home decorations, glassware, foodstuffs,native product, medicines & health products,sport ing, travel &(1)domestic (2)suppliers (3)Customer (4)value (5)services (6)ideas (7)compare (8)specialized (9)i nno vative(10)up-to-date 2. (1) new (2) reputatio n (3) world (4) ra nge (5) latestPart M4. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibiti on (6) arena (7) facilities (8) conj un cti on5. (1) c (2) b (3) c ⑷ c (5) a (6) bPart IVJohn:⑶(2)Mr. Robb ins: (1) (4) (5)5. (1) c (2) b (3) c ⑷ aPart V(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opport un ities (8) quality (9) promoti on (10) volumePart WQuestion 1: Miss Stewart, why did you want to exhibit in North America?Questi on 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair?Questi on 4: How were you able to exploit your bus in ess opport un ities and gen erate new bus in ess?Questi on 5: What did you do after the trade fair?3. (1) a (2) c (3) b ⑷ a (5) bUnit 3 Marking EnquiriesPart I(1) Ask for morn information concerning the product in the advertisement inyesterday ' New York Times.(2) Jacks on Brothers(3) If I am the receiver, I will send the latest catalogue to the writer and answerall the questi ons that in terest him.Part nTaskl ⑴ C (2) B (3) ATASK26. (1) Ge neral (2) articles (3) Specific (4) content (5) specificati ons7. (1) steel screws in all sizes(2) CIFis able to supply larger quantities at more attractive pricesPart M6. (1) b (2) c (3) b ⑷ c7. (1) Export (2) Merchandise(5) 10 o 'lock (6) sample(7) evaluated(8) purchasesPart IV4.(1) speedboats (2) price quote (3) around the corner (4) pay 5. (1) US$6500 (2) 10% (3) shipme nt (4) US$7850Part V1. (1) F ⑵ T (3) F (4)T2. If I were a farmer, the price would concern memost. The reason being that, first, form products do not gen erally sell at a high price so we have to keep producti oncosts down. Secondly, taxes are fairly high at present and we have less support from the gover nment, so our in comes are decreas ing. That' why I think the price is my greatest concern. On the other hand, if we can improve quality bybuying better seeds and improvi ng our handing methods, we can sell at a premium. That could in crease our in come. Part W1.(1) c (2) a (3) c ⑷ b (5) c(3) Because the supplier(4) The supplier'offer.(3) flight ⑷ Production2. Agents n eed to be paid for their work. Sometimes they are paid a perce ntage ofthe order but that hardly in duces them to n egotiate low prices. Therefore, age ntsare usually paid commissi on. This may be paid by the seller or by both sellerand buyer.Unit 4 Negotiating PricesPart I(1) liste n (2) speak (3) in terrupt (4) ask questi ons (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart nTask1(1) disco unt for bulk (2) minimum qua ntity (3) early-settleme nt disco unt(4) commissi on (5) con tract, unit priceTask28. (1) T ⑵ F ⑶ T (4)F ⑸ F9. (1) FOB ⑵ age nts (3)extra ⑷ Korean (5)exceptio nsPart M8. (1) b (2) a (3) c ⑷ a (5) c9. A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first bus in ess, we can provide you with some prefere ntial terms.How about $40 per piece?A: Oh, I 'm afraid that ' way beyond our expectations. It ' even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at thequality? Ours are much better tha n our competitors ' In additi on, the dema nd for this item from ourcompany is very high. We 'e actually temporarily out of stock right now. Curre ntly, dema nd is way ahead of supply in the market.A: We know about that. But don 'you think you should make some con cessi ons to make your price competitive? Can we make it $35 if we place large orders?relatio nship, maybe we can try to reach that bottom line for you.Part IV1. (1) b (2) c (3) c ⑷ b (5) a2. (1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part V10. (1)4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year11. Sample dialogue:A: Mr. Brow n, I 'm an xious to know about your offer.B: Well, we 're been holding it for you. Here it is. Five hundred cases of blacktea, at 30 pounds per kilogram, CIF London. Shipme nt will be in June.A: That 's a steep price! It 'lbe difficult for us to make any sales.B: I 'msurprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I 'm afraid I can' agree with you there. In dia has just come back in to the market with a lower price.B: Ah, but everybody in the tea trade knows that America ' s black tea is top quality. Con sideri ng the quality, I 'd say the price is very reas on able.A: No doubt your tea is of high quality, but still, there s kee n competiti on in the market these days. I understand many countries are lowering theirprices.B: OK. Then we ' make it 28 pounds for this order. Is that ok?A: That ' a very small con cessi on. Still, we want to do bus in ess with you because'go with this price this time we think your packag ing is excelle nt. We but hope fora better deal for any further orders.B: Good, we can talk about further reducti ons later whe n we see how bus in essis develop ing betwee n us.Part(1) F ⑵ T ⑶ F ⑷ F (5) F (6) T ⑺ F(1) the quality of our product is much better tha n that of other suppliers (2) We can talk about that later.(3) if you can give me best price for this first order, we can start aIon g-term relati on ship.(4) That really leaves us with nothing. (5)I 'l make that con cessi on.Unit5 Placing an OrderPart I(1) n egotiate (2) accept and con firm an order (3) sig n the con tract (4) con firm the order (5) con firm further ordersPart n(1) is a request to supply a specified qua ntity of goods (2) an enquiry with subseque nt quotati ons (3) prin ted order forms(4) descripti on, qua ntities, mode of packag ing (5) agreed upon in previous n egotiati ons (6) are legally bound to fulfill their agreeme nt (7) at the agreed time(8) accept the goods supplied and the n pay for them Task210. (1) F ⑵ F ⑶ F ⑷ T6.7.11. (1) b ⑵ c ⑶ a ⑷ bPart M12. (1) Belster XP is the best copier for gen eral use. With a comb in ati on of largecapacity, small size and efficie ncy, it can be con figured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can dow nl oad the order form from the seller ' website, and fill inthe n ame, address, teleph one nu mber as well as the item nu mber of the desired photocopier. Then send the form to the address provided.(3) To make a payme nt, the buyer can write a payable cheque to the seller. En closeit with the mail order form and send it to the address provided.12.A: Hello, I see from the In ter net that you are a trad ing compa ny who deals withsweaters and skirts in Guangdong Provinee. Is that right?B: Yes, that ' right. What can we do for you?A: We 're a Nigerian company, and we 'e looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order?B: Our mi nimum order is set at 5000 pieces.A: OK, that ' fine. I 'e selected two items from your on li ne catalogue: items 6and 18. But I would like to make some cha nges. Will you be able to accommodate me?B: Depending on what type of changes you want, it should n' be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours.Part IV(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes(6) Ion g-dista nee (7) sales (8) in crease (9) retailers (10) logoPart V13. (1) acd ⑵ d ⑶ c ⑷ c14. A: Hello, I ' like the order 1000 DSC-T5 Digital Cameras form your company. But it ' important that we have them before July 31. Can you make it?B: I 'm afraid that we can 'make it in such a short period of time. That ' onlya month away. Would you con sider any other models?A: What do you suggest?B: The DSC-T7. Actually, it ' an updated vers ion of the T5. It has more fun cti ons.A: Would you please tell me the differe nee?B: The DSC-T7 has a 32 MB2 of In ternal Flash Memory. Otherwise it ' the same as the DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part W(1) Bran Gifts (2) ZWS10A (3) 1000 ⑷ US$18 (5) XG7 (6) foil in a brown box⑺ September 10, 2005 (8) Toro nto (9) 110% of the in voice value agai nst All Risks(10) con firmed irrevocable (11) 15th (12) Quality & Qua ntityUnit 6: Terms of PaymentPart IA Japa nese YenC Pou nd Sterli ngD Europea n DollarE Korean WonF Can adia n DollarPart nThe correct order is: c-a-b-e-dTask213. (1) b ⑵ a ⑶ b ⑷ c14. (1) collecti on (2) Docume nts aga inst Payme nt (3) Docume nts aga inst Accepta nee(4) expe nses (5) procedures (6) actual payme nt (7) collect ing (8) non-payme ntPart M15. (1) b ⑵ c ⑶ a ⑷ c (5) c16. A: since we have reached an agreement on the price, quality, quantity and packagingA: Actually, on L/C payme nt is our gen eral practice.A: The excha nge rate is curre ntly rather un stable and an L/C provide a guara ntee of prompt payme nt from the bank.A: It ' also the gen erally accepted intern ati onal practice. B: That ' s right. L/C are very com mon in foreig n trade.B: But this time we suggest D/P payment for the following reasons: B: firstly,a D/P payment can reduce the cost and in turn allow a larger profitfor both of us. Secon dly, the order is quite large and our excha nge quote is in sufficie nt at prese nt. Fin ally, we have a good credit rati ng in several ban ks. You can trust us!A: That sounds good. But we still prefer an L/C since it ' our gen eral practice.A: Do you think you could apply for one?Part IV15. The correct order is: a-i-e-g-b-f-c-j-d-h16. (1) lump sum payment (2) payment by installment (3) cash on delivery (4) adva nee payme nt (5) 25%, final accepta nee (6) one monthPart V17.(1) Ask what provision has been made for signing salary cheques and playing bills. Put pressure on the pers on deali ng with you by stress ing how importa nt your acco unt is.(2) Ask how ofte n these problems occur and how long faults gen erally last. (3) Ask for cheque and postage details(4) Ask for the n ame and address of their debtor and the expected date of payme ntmarginutility18.A: Hello, Becker here.B: I ' sorry to ring you like this.A: That ' all right.B: Did you get the in voice as well?A: Yes, yesB: But the payme nt of the in voice sent to you has not yet bee n made.A: Yes, money is very tight at the mome nt, you see.B: Y es, I thi nk I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would n aturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the mon th.B: That ' one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have.A: Thank you very much for being so un dersta nding. Goodbye.B: Bye.Part(1) SB-87654 (2) fifty thousa nd US dollars(US$ 50000.00)⑶ No.DEF-101 datedJanuary 10,2006 (4) five ⑸ two ⑹ freight prepaid (7) pn eumatic tools (8) drive (9) hose andquick couplings (10) allowed (11) No.IP/79370 (12) ben eficiary s (13) 15 days (14) SB-87654(15)draftsUnit 7 DeliveryPart I1. E^time of establishme nt of the L/C□availability of shipp ing space□amount of orders to fulfill at the producer s side(1) The procedures in volved in the delivery of goods: n egotiat ing the stipulati onsabout delivery, ensuring the production of goods, transporting the goods of shipme nt, check ing in sura nee and other factors in shipp ing, deliveri ng at the port of dest in ati on, etc.(2) The seller ' concerns: producti on and tran sportatio n time of goods meets the requireme nts, shipme nt of goods is carried out as scheduled, etc.The buyer ' concerns: progress of the production and shipment, inspection of thequa ntity, quality and other aspects of delivery, etc.Part nTaskl(1) one mon th after we sig ned the con tract(2) the shipp ing age nt, get the n ecessary shipp ing apace(3) Our supplier, the supplier is short on materialsTask217. (1) Good quality (2) on time (3) marketi ng cha nn els (4) reach the endtheir stocks18. (1) at the beg inning of November (2) before end of September for the Christmasrush (3) manu facturers are work ing in full capacity because they have a lot oforders. (4) give his order top priority (5) the middle of OctoberPart MCon versatio n 1: 3 mon ths after the con tract is sig ned, NoCon versatio n 2: July, mid-J une, no shipp ing spaceCon versati on 3: by the end of September, YesPart IV19. Mr. Aubery in sists on the delivery date should be no later tha n September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurrica ne last mon th,they can only make delivery in the last week in September. Fin ally, they on this and make September 25th the last possible shipme nt date.to the port the goodsusers (5)September 25th (8) complete (9) tran sport (10) possiblePart V20. (1) c ⑵ c ⑶ a ⑷ b21. The appropriate attitude should be polite and understanding, andthe reas ons for the delay. Apologise to your part ner and try to make immediatecompe nsati on.Part W8. The reason: The wrong delivery was caused by a slip-up by the shippingThe solution: Ms. Lester suggested that they would try to find another buyer forthe goods on the condition that Mr. Backer ' scompany would reduce thefor the lot and ship a con sig nment of Al quality immediately.9. (1) T⑵F⑶F⑷T⑸FUnit 8 Complaints and ClaimsPart I(1) damaged (2) claim (3) payme nt (4) docume nts (5) settleme nt(7) i nvoicePart nTask1(1) defective items (2) in sura nee, shipp ing (3) pay compe nsatio n (4) provide a replaceme nt, retur n themoney (5) ask for compe nsati onTask2(1) order (2) breakage (3) 30% (4) withholding payment (5) call me back(1) Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back ⑸ 0181 -993 421 (6) 5:30Part M3. Appropriate resp on ses: 1-3-4In appropriate resp on ses: 2-5 20.(1) c ⑵ a ⑶ b ⑷ c (5) bPart IV(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage priorto shipme nt (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperati onPart V22.(1) A: The quality is different from that of the approved samples (2) A: The pictures of products with the wrong colour (3) A: Send the replacement(4) A: Send the replacement immediately (5) A: No 23.A: we 'e just received our order No.2-H35. We found that there were five pieces miss ing from the con sig nment.B: we 'e sorry to hear that. Did you check with the shippingcompany? Maybe it wasdue to in appropriate han dli ng by the shipp ing compa ny duri ng tran sit.A: The cart on was not damaged. But there were five pieces miss ing from in side the cart on. So the shipp ing compa ny said they had nothing to do with the shortage. Ittry to explainDepartme nt.price by 25%(6) own ershipmust have happe ned duri ng the packag ing process.B: Well, do you have any evide nee?A: Yes, of course. We have a survey report issued by the In specti on Bureau in ourcoun try.B: In that case, please fax us the survey report and we ' deal with your claim.A: OK, I 'fax you the report immediately.Part W10. (1) juice ⑵ HY08/33 ⑶ Hamburg ⑷ PICC11. (1) Fiftee n cases were badly damaged. (2) The con tract was on FOB basis.(3) Turn to the in sura nee compa ny for compe nsati on.Unit 9 MarketingPart iWarm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertis ing campaig n / promoti onal strategyPart II Listening PracticeTask1The Marketi ng Man ager: (1) marketi ng strategy (2) dema nd for the products (3)competitors (4) potential new markets (5) the company ' products (6) potential customersThe Promoti ons Man ager: (1) promotio n programmes (2) advertis ing campaig ns (3)exhibiti ons (4) occasi onal special price reducti on campaig nsThe Public Relatio ns Man ager: (1) publicity programmes (2) the compa ny (3)customers ' supportThe Sales Man ager: (1) sales programmes (2) goals (3) trai ning programmes (4) thesales figures (5) mon itor the market share (6) maximize profitsTask2(1) dema nd(2) competiti on (3) Testi ng (4) samples (5) Divide (6) smaller (7) segme nt (8) Advertising (9) consider (10) budgetPart M1. Checklist: a- c-d-f-g2. Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part IV24. Checklist: a-c-d-e-g25. (1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 millio n ⑸ 1.8 millio n (6) 6% ⑺ radio and TV (8) the net(9) fashi on magaz inesPart V21. (1) c ⑵ b ⑶ c ⑷ a22.Agent: Good morning, sir, I 'm an in sura nee age nt. May I ask you some questi ons? Man: Yes. Go ahead.Agent: Do you have any in sura nee proteeti on for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two ehildre n and me.Agent: Does your wife work?Man: No. She takes care of the ehildre n at home.Agent: Then you 're the only breadw inner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happe ned to you? How would they servive?Man: Mm ? I can only hope that won 't happen?Agent: Well, sir. Noth ing in life is eerta in. Just in ease, may I suggest you buy some in sura nee? By this way, you 'lbe protected. I promise you that if the eon diti ons of your policy are met, the in sura nee eompa ny will pay out.Man: That sounds reas on able. Can you expla in the details?Agent: Sure.Part W(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited seleeti on dishes.(5) YesUnit 10 AdvertisingPart IAmway: outdoor billboard, TV commercialEsprit: fashi on magaz inesIKEA: cataloguesNestle: TV commercials, magaz inesMe Donald ': sports sponsorship, outdoor billboards, TV commercialsStarbucks coffee: word of mouthVolkswag on: magaz in es, TV commercials, outdoor billboardsPart nTaskl(2) E (3) A (4) G (5) D (6) B (7) FTask222. (1) products (2) companies (3) image (4) hear (5) read (6) information (7)resp ond to (8) prospects (9) salespeople (10) customers23. (1) a ⑵ c ⑶ bPart M26.Leaflets & flyers: local shops & fit ness clubsShowrooms: Nokia, ToyotaSports spon sorship: Coca-cola, BenzRadio advertis ing: local restaura ntsTV commercials: Amway, Mc Don ald 'The In ternet: IBMMagaz in es: omega, DellOutdoor billboards: China Unicon, Petro China(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young peoplePart IV24. spon sorship; posters; radio; TV commercials25. (1) c ⑵ b ⑶ a ⑷ c (5) aPart V26. b-e27. (1) office furn iture (2) brand aware ness (3) bus in ess executives self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part W12. Automobile, Marmalade, Fur niture, Ice cream13. (1) c ⑵ a ⑶ d ⑷ b。