Mcdonald麦当劳英文简介

  • 格式:pptx
  • 大小:3.76 MB
  • 文档页数:37

下载文档原格式

  / 37
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
In 1961 Kroc bought out the McDonald
brothers for $2.7 million, aiming at making
McDonald's the number one fast-food chain in the country.
This corporate university was designed to instruct
• 1970: Having changed hands in 1968, the original "Big M" restaurant closes. It is demolished two years later, with only part of the sign remaining; this has since been restored.
Ray Kroc‘s first ( April 1955) franchised(特许
经营) restaurant in the chain, similar in style to the McDonald brothers 1953 franchised restaurants in Phoenix, Arizona and Downey, California ), Des Plaines, Illinois, USA.
• 1971: The first Asian McDonald's opens in July in Japan, in Tokyo's Ginza district.
• 1971: On August 21, the first European McDonald's outlet opens, in Zaandam (near Amsterdam) in the Netherlands. The franchisee is Ahold.
• The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Richard and Maurice McDonald)
Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant.
more than 34,000 restaurants serving nearly 69
million people every day.
• is a term referring to the spreading of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international 'McDonaldization' of services and commercialization of goods as an element of globalization as a whole.
• 1971: The first Australian McDonald's opens in the Sydney suburb of Yagoona in May.
• 1990: In October, the first McDonald's opens in mainland China, in the city and Special Economic Zone (SEZ) of Shenzhen, Guangdong province.
• 1992: On April 23, the world's largest McDonald's opens in Beijing, China (over 700 seats). Along with adjacent buildings, it is later demolished.
• 1992: The fried apple pie is replaced with a baked apple pie. Fried pies can still be found today in some locations, see the Fried Apple Pie Locator.
personnel employed by McDonald's in the various
aspects of restaurant management. More than
80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility
• Can you imagine a world without the Big Mac? Or Happy Meals? Luckily, back in 1954, a man
namห้องสมุดไป่ตู้d Ray Kroc discovered a small burger
restaurant in California, and wrote the first page of their history. From that humble start as a small restaurant, They have become one of the world's leading food service retailer in 121 countries, with
Ray Kroc
1902.01.14- 1983.01.14
A restaurant empire
An overnight success at the age of 52.
“I was overnight success all right, but 30 years is a long, long night.”