外贸英语函电lesson3
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Lesson 3Replies to Enquiries一、回复询函是商务活动中应有的礼貌大致分几种情况1.肯定答复用平铺直叙法,开门见山的结构,先说最重要的信息。
如果是回答多个问题,要用项目符号将其一一分开。
如果来函中有项目符号,则要一一对应。
2.答复是否定或部分否定的,均采用曲折迂回法。
可以用肯定的部分做缓冲垫。
例1:肯定答复Dear Mr. Long:Thank you for your interest in A&M equipment. We are happy to supply you with the information you requested.The following prices are quoted on FOB basis:If you need more information, just send us an e-mail or you may login Yahoo conference room so that we can chat online. Our ID on MSN messenger is AnMequip@ and we are usually online during office hours.例2:拒绝提供价格信息Dear Mrs. Tong:Thanks for your inquiry. We certainly appreciate your interest in our sportswear.Because we do not sell our garments directly to consumers, we try to keep our wholesale prices between ourselves and our dealers. It is our way of meriting both the loyalty and good faith of those with whom we do business. Clearly, disclosing our wholesale prices to a consumer would be a violation of a trust. So, I am afraid I cannot supply you with the information you request.However, I have enclosed a list of our dealers in your area. A number of these dealers sell Maxine Sportswear at discount.Very truly yours,二、结尾 the closing sentenceAll is well that ends well.avoid such endings:anticipating your favor, I remainanticipating your favorable response, we areanticipation your reply by return mail, I remainassuring you of our sincere cooperation, I am不能用分词短语作为结尾Hoping to hear from you soon.Thanking you for your interest.改为:I hope to hear from you soon.We look forward to your early reply.Thank you for your interest.避免负面信息Please accept our apology again for our inability to grant your request.避免提前致谢Thank you in advance for the favor, I remain.避免罗嗦We trust this is satisfactory, but should you have any further questions, please do not hesitate to contact us.We hope you are happy with this arrangement but if you have any questions, please contact us.三、ExercisesⅠ.Choose the best answer:1. We must__insist hearing from you within the next 10 days.a. inb. overc. ond. to2. All prices must be quoted__US dollars.a. inb. onc. ford. as3.__to your inquiry of 6th September, we are pleased to quote as follows.a. Replyb. Replyingc. For replyingd. To be replied4. AS requested, we are__our quotation and shall appreciate your placing orders with us as early as possible.a. acceptingb. takingc. submittingd. thinking5. As you will note in our illustrated catalog, our plastic kitchenware is superior to any other competing products__the market.a. onb. forc. atd. under6. As you will see from our catalog, we can offer a wide selection of carpets which are well-known __ their unique design and fine workmanship.a. withb. tod. of7. Considering the quality of the goods __ we quoted, we do not feel that the prices are at all excessive.a. whichb. thatc. for whichd. for that8. Mr. Bill Browning, your import manager, wrote us last week that our price was __ and asked us to secure supplies.a. acceptableb. managerialc. impossibled. unfortunate9. Our quotation __ 30 000 tons of corn is valid for 10 days.a. tob. afterc. ifd. for10.Please __ us for the supply of the items listed in the enclosed inquiry form.a.giveb.offerc.quoted.send11.Please keep us posted of the developments in your market __ we can adjust our quotations to the extent you indicate.a.so thatb.such thatc.as long asd.so long as12.Please let us have lowest quotation on CIF Lagos basis __ 500 pieces of 24”electric fans.a.inb.atc.ford.on13.Please reply __ fax if you find our quotation acceptable.a.inb.with ac.byd.with14.We agree to the amendments to the contract __ requested in your letter of May 5.a.to bec.whend.as15.We can not make any offer as the goods are __.a.without stockb.out of stockc.no stockd.not in stockⅡ.Put the following into English:1.鉴于我们在亚洲地区业务的迅速发展,有必要在下列地点设立分公司。
Unit 3 Counter-offersI.Aims and RequirmentsHelp students to learn the concepts of firm offer, and non-firm offer and counter offerHelp students to learn additional sentence patterns about counter offerII. ContentsStudying letters about Counter offerStructure of a business letter about counter offerAdditional sentence patterns about counter offerIII. Focus on and DifficultiesKey words, phrases and sentence patternsStructure of a business letter about counter offerIV. Teaching steps1.Definition of firm and non-firm offereful sentences3.The structure of a business letter about counter offerV. Practical Exercises1.Draft a reply to the above letter in a proper form, mentioningthefollowing:____报盘收悉;____价格太高,歉难接受;____ 建议减价3%;_____其他条款可以接受。
Practice21.June 27, 2009Dear Amy Lee,感谢你们6月26日的报盘以及寄来的餐具样品。
尽管我们很欣赏这些餐具的优良品质,但我们遗憾地说,你们的价格似乎太高。
Lesson 3Replies to Enquiries一、回复询函是商务活动中应有的礼貌大致分几种情况1.肯定答复用平铺直叙法,开门见山的结构,先说最重要的信息。
如果是回答多个问题,要用项目符号将其一一分开。
如果来函中有项目符号,则要一一对应。
2.答复是否定或部分否定的,均采用曲折迂回法。
可以用肯定的部分做缓冲垫。
例1:肯定答复Dear Mr. Long:Thank you for your interest in A&M equipment. We are happy to supply you with the information you requested.The following prices are quoted on FOB basis:If you need more information, just send us an e-mail or you may login Yahoo conference room so that we can chat online. Our ID on MSN messenger is AnMequip@ and we are usually online during office hours.例2:拒绝提供价格信息Dear Mrs. Tong:Thanks for your inquiry. We certainly appreciate your interest in our sportswear.Because we do not sell our garments directly to consumers, we try to keep our wholesale prices between ourselves and our dealers. It is our way of meriting both the loyalty and good faith of those with whom we do business. Clearly, disclosing our wholesale prices to a consumer would be a violation of a trust. So, I am afraid I cannot supply you with the information you request.However, I have enclosed a list of our dealers in your area. A number of these dealers sell Maxine Sportswear at discount.Very truly yours,二、结尾 the closing sentenceAll is well that ends well.avoid such endings:anticipating your favor, I remainanticipating your favorable response, we areanticipation your reply by return mail, I remainassuring you of our sincere cooperation, I am不能用分词短语作为结尾Hoping to hear from you soon.Thanking you for your interest.改为:I hope to hear from you soon.We look forward to your early reply.Thank you for your interest.避免负面信息Please accept our apology again for our inability to grant your request.避免提前致谢Thank you in advance for the favor, I remain.避免罗嗦We trust this is satisfactory, but should you have any further questions, please do not hesitate to contact us.We hope you are happy with this arrangement but if you have any questions, please contact us.三、ExercisesⅠ.Choose the best answer:1. We must__insist hearing from you within the next 10 days.a. inb. overc. ond. to2. All prices must be quoted__US dollars.a. inb. onc. ford. as3.__to your inquiry of 6th September, we are pleased to quote as follows.a. Replyb. Replyingc. For replyingd. To be replied4. AS requested, we are__our quotation and shall appreciate your placing orders with us as early as possible.a. acceptingb. takingc. submittingd. thinking5. As you will note in our illustrated catalog, our plastic kitchenware is superior to any other competing products__the market.a. onb. forc. atd. under6. As you will see from our catalog, we can offer a wide selection of carpets which are well-known __ their unique design and fine workmanship.a. withb. tod. of7. Considering the quality of the goods __ we quoted, we do not feel that the prices are at all excessive.a. whichb. thatc. for whichd. for that8. Mr. Bill Browning, your import manager, wrote us last week that our price was __ and asked us to secure supplies.a. acceptableb. managerialc. impossibled. unfortunate9. Our quotation __ 30 000 tons of corn is valid for 10 days.a. tob. afterc. ifd. for10.Please __ us for the supply of the items listed in the enclosed inquiry form.a.giveb.offerc.quoted.send11.Please keep us posted of the developments in your market __ we can adjust our quotations to the extent you indicate.a.so thatb.such thatc.as long asd.so long as12.Please let us have lowest quotation on CIF Lagos basis __ 500 pieces of 24”electric fans.a.inb.atc.ford.on13.Please reply __ fax if you find our quotation acceptable.a.inb.with ac.byd.with14.We agree to the amendments to the contract __ requested in your letter of May 5.a.to bec.whend.as15.We can not make any offer as the goods are __.a.without stockb.out of stockc.no stockd.not in stockⅡ.Put the following into English:1.鉴于我们在亚洲地区业务的迅速发展,有必要在下列地点设立分公司。
2.祝贺你们亚特兰大市公司开张!我们希望它成为今后我们多年紧密合作的契机。
3.在谈判过程中,我们相互增强了理解,这对我们今后的业务很有意义。
4.我们忠诚的希望不久能为您服务。
5.如果我们采取措施在互利的基础上恢复业务关系,对我们都是有利的。
6.我们对你们的合作态度非常满意。
7.这笔交易的达成当然不是结束。
它仅仅是个开端,一个我们之间长期友好业务关系的开端。
8.市场萧条导致贸易停滞。
9.你们询问的那一家公司证实了他们是有竞争力的,并且是信誉良好的。
10.这两种等级(的货)目前需求甚殷。
Ⅲ.Put the following into Chinese:1.To merit your confidence and goodwill is our aim at all times.2.We are grateful to you for having offered us the information about your local markets.3.We are happy to have concluded the business with you. Our work was not wasted. The time-taking negotiations were worth our while.4.We can get preferential duty rates when we ship to U.S.A.5.We look forward to reactivating our business relationship.6.When looking back, we are happy to see we have come a long way and finally succeeded in securing the transaction.7.Your communication of October 27 addressed to our Head Office has been passed on to us for attention and reply, as the products you require fall within the scope of our business activities.8.Enclosed is our latest catalog in which Page 14 details the unique features of our laser printers.9.I have seen one of your safes in the office of local firm with whom I have regular dealings and they have recommended you as a maker of reliable and inexpensive safes. Please send me a copy of your catalogue. I am particularly interested in safes suitable for a small office.10.We will allow you10% discount if you purchase 5000 dozens or more.Ⅳ.Rewrite the following to make them more effective:1.Awaiting your reply, we are,2.Feel free to contact the undersigned if you have any questions.3.H5.Thanking you in advance for your consideration tendered in its regard, we remain.6.Thanking you in advance for your cooperation, we are,Ⅴ.Situational Writing:1.You have a wholesale in Canada who regularly buy graduation souvenirs from you.2.yours of the 22nd received and contents duly noted. Enclosed please find one copy of our latest catalog as per your request.We are glad to be able to provide you with same.Yours.。