BEC商务英语中级考试真题及答案解析
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BEC中级考试真题第一部分:听力(共4题,每题10分,共计40分)1.题目描述:在接下来的对话中,你将会听到一个员工向他的老板请假的理由。
请你根据听到的对话内容,选择正确的回答。
A. 他将会有一个重要的会议需要参加。
B. 他的孩子生病了,需要请假照顾。
C. 他计划去度假,需要额外的休假时间。
D. 他要去参加一个亲友的葬礼。
正确答案:B题目解析:根据对话中提到的员工的孩子生病,需要请假照顾,可以确定答案为B。
2.题目描述:在接下来的对话中,你将会听到一个销售经理和一个客户之间的交流。
请你根据听到的对话内容,选择最佳答案。
销售经理:我们公司最近推出了一款新产品,可以帮助您提高生产效率。
您有兴趣了解吗?客户:我对您公司的产品很感兴趣,但是我现在已经购买了其他品牌的设备。
我需要考虑一下再做决定。
销售经理:没问题。
如果您有任何疑问或需要帮助,请随时与我联系。
客户最可能会做出以下哪种回应?A. 我很感兴趣,可以给我更多产品信息吗?B. 我需要考虑一下再做决定。
C. 您公司的产品我很满意,我已经购买了。
D. 我已经购买了其他品牌的设备,不需要其他产品了。
正确答案:B题目解析:根据客户的回答“我需要考虑一下再做决定”可以确定答案为B。
3.题目描述:在接下来的对话中,你将会听到一个员工向他的同事请功。
请你根据听到的对话内容,选择正确的回答。
员工:我刚刚完成了一项重要的项目,我想把这个项目的成功归功于团队的合作。
同事:是的,我们团队的配合确实很好,我们都很努力。
员工最可能会说:A. 非常感谢大家的努力,没有你们的支持我无法完成这个项目。
B. 这个项目花费了很多时间和精力,但结果还是令人满意的。
C. 我还要感谢公司的领导对我的支持和信任。
D. 这个项目并不是很困难,我一个人就可以完成。
正确答案:A题目解析:根据员工的表态“我想把这个项目的成功归功于团队的合作”可以确定答案为A。
4.题目描述:在接下来的对话中,你将会听到两个同事讨论市场的竞争情况。
bec中级参考答案BEC中级参考答案BEC中级(Business English Certificate)是由剑桥大学考试委员会开设的一项商务英语考试,旨在评估考生在商务环境中的英语语言能力。
对于想要在商务领域中发展的人来说,取得BEC中级证书是一种重要的资格认证。
本文将提供一些BEC中级考试的参考答案,帮助考生更好地备考和应对考试。
听力部分1. 答案可能是:A解析:在听力材料中,可能会出现一位员工在电话中询问某个产品的价格,而对方回答说是“$20”。
所以,正确答案是A。
2. 答案可能是:C解析:在听力材料中,可能会出现一位员工询问某个产品的交付时间,而对方回答说是“下个星期三”。
所以,正确答案是C。
阅读部分3. 答案可能是:B解析:在阅读材料中,可能会出现一篇关于市场营销的文章,其中提到了“市场调研是了解消费者需求的重要手段”。
所以,正确答案是B。
4. 答案可能是:D解析:在阅读材料中,可能会出现一篇关于公司战略的文章,其中提到了“公司计划扩大国际市场份额”。
所以,正确答案是D。
写作部分5. 答案可能是:In conclusion, effective communication plays a crucial role inbusiness success. It is important for companies to invest in language training programs and encourage employees to improve their language skills. By doing so, businesses can enhance their competitiveness in the global market and build stronger relationships with international partners.解析:在写作部分,可能会出现一篇关于有效沟通在商业成功中的重要性的文章。
商务英语BEC中级试题及参考答案商务英语BEC中级试题及参考答案三人行,必有我师焉。
择其善者而从之,其不善者而改之。
以下是店铺为大家搜索整理的商务英语BEC中级试题及参考答案,希望对正在关注的您有所帮助!Ⅰ 词汇测试题:(2题,每题10分,共20分)1. 该组有10个商务英语英文词或词组,下面均有英文词或词组来进行解释。
请将正确的选项标出,要求英英转换意义准确,符合商务英语规范。
(10分)(1) currencyA. the money in use in a particular countryB. flow of priceC. at presentD. deposit in the bank(2) varyA. to change or be differentB. to chooseC. to apply forD. to refuse(3) tumbleA. to be trapped in difficultyB. to fall quickly and without controlC. to be tired of doingD. to become less in number or smaller(4) breachA. an act of breaking a law, promiseB. a specialized companyC. a part of an institutionD. an agreement or contract(5) take the law into their own hands.A. to solve the problem by themselvesB. to break or violate the lawC. to explain the clauses in the lawD. to understand the law as they think(6) seminarA. survivalB. study of a universityC. sightseeingD. social setting(7) graceA. a person who controls propertyB. a period of time allowed before sth. happensC. a generally accepted opinionD. a way of dealing with a problem(8) vetoA. a refusal to allow sth. to be doneB. a particular right to do sth.C. an amount of money paid to obtain insuranceD. disagreement or unfriendliness(9) priorityA. to pose a threatB. to produce life cycleC. being priorD. to meet expenses(10) to fluctuateA. to add several things togetherB. to produce or provide something officialC. to change or varyD. to judge or decide something2. 该组有10个商务英语英文词或词组,下面均有汉语词或词组来进行解释,请将正确项选出,要求英汉转换意义准确,符合商务英语规范。
BEC中级真题1. 简介BEC(Business English Certificate)中级考试是由英国剑桥考试委员会(Cambridge Assessment English)主办的商务英语考试。
该考试旨在评估考生在商务环境下的英语沟通能力。
本篇文档将提供一些BEC中级真题,并附带答案和解析,帮助考生更好地准备和应对BEC中级考试。
2. 阅读理解2.1 Passage 1QuestionsAnswer the following questions based on the information given in the passage:1.What is the main focus of the passage?2.What are the potential risks for manufacturers inemerging markets?Answers1.The main focus of the passage is the risks faced bymanufacturers in emerging markets.2.The potential risks for manufacturers in emergingmarkets include currency fluctuation, political instability, lack of infrastructure, and inadequate legal protection.2.2 Passage 2QuestionsChoose the statements that are TRUE according to the information given in the passage:1.The gig economy mainly benefits workers.2.Gig economy workers have a stable and predictableincome.3.The gig economy allows individuals to have flexibleworking hours.4.Gig economy platforms are responsible forproviding social benefits to workers.Answers1.False2.False3.True4.False3. 写作3.1 信函写作题目假设你是英国一家电子产品公司的销售经理,请写一封信给一家中国公司介绍你们的新产品并表示希望能与他们建立业务合作。
BEC中级英语真题考试真题及解析1.SHEER GENIUS - OR A WASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan WorthinIf one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.' Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditional organisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up. But if they succeed, your organisation stands only to gain.'2.问题13 It is important for a company to encourage original thinkers becauseA this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should beA helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs toA provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.3.答案及解析《Sheer genius—or a waste of time》,纯粹是天才,还是浪费时间?文章讲的是公司里的那些有创意的人(original thinkers),他们对于公司的存在到底有什么价值,公司又该怎么利用他们?13题,问对于公司来讲鼓励有创意的人很重要的原因是什么。
bec中级真题二辑答案解析BEC中级真题二辑答案解析BEC中级(Business English Certificate, Preliminary)是由剑桥大学开发的考试项目之一,主要针对非英语国家的商业人士。
通过参加BEC中级考试,考生可以提高商务英语能力,增加职场竞争力。
本文将对BEC中级真题二辑答案进行解析,帮助考生更好地理解考试内容和答题技巧。
真题一:Listening SectionIn the listening section of BEC中级真题二辑, candidates are required to listen to a series of business-related conversations and presentations, and answer multiple-choice questions. The key to success in this section lies ineffective note-taking and attentive listening skills.For example, one of the questions asks about the main purpose of a presentation on market research. To find the correct answer, candidates need to pay attention to the speaker's introduction and his/her conclusion. They should also take notes on key points mentioned throughout the presentation, such as the target audience, research methods, and conclusions drawn from the research findings. By understanding the main objective of the presentation, candidates can select the correct answer from the given options.Another question might require candidates to identify the relationship between two speakers. This can be deduced from their tone of voice, personal pronouns used, and the content of their conversation. Effective listening and note-taking skills are crucial in order to accurately determine their relationship, whether it is two colleagues, a supervisor and an employee, or a customer and a sales representative.真题二:Reading SectionThe reading section of BEC中级真题二辑 consists of various business-related texts, such as articles, reports, and advertisements. The key to success in this section liesin efficient reading comprehension and understanding of business terminology.For example, one question might ask about the company's main product or service. Candidates should scan the text for information regarding the company's core business, product descriptions, or statements about what sets them apart from their competitors. By identifying this vital information, candidates can select the correct answer and demonstratetheir understanding of the text.Another question might require candidates to compare and contrast two different companies or products. In this case, candidates should pay close attention to the similarities and differences mentioned in the text. They should also take note of any descriptive adjectives used to describe the companies or products. By analyzing the details provided, candidatescan match the correct information to the corresponding options.真题三:Writing SectionThe writing section of BEC中级真题二辑 requires candidates to demonstrate their ability to write formal business correspondence, such as letters, emails, or reports. The key to success in this section lies in clear and concise communication, appropriate tone, and accurate use of business vocabulary.For example, candidates may be asked to write acomplaint email to a customer service department. To successfully complete this task, candidates should organize their thoughts in a logical manner, clearly state the problem, provide any necessary details or evidence, and propose a reasonable solution. They should also use a polite and professional tone, being mindful of the recipient's perspective.真题四:Speaking SectionThe speaking section of BEC中级真题二辑 requires candidates to engage in a conversation with the examiner on business-related topics. The key to success in this sectionlies in effective communication, fluency, coherence, and appropriate use of business vocabulary.For example, candidates may be asked to discuss the advantages and disadvantages of remote work or share theiropinions on the impact of technology on business operations. To excel in this section, candidates should express their thoughts clearly, support their arguments with relevant examples, and demonstrate a good understanding of business concepts and trends.总结:通过对BEC中级真题二辑的解析,我们可以看到在听力、阅读、写作和口语等不同的考试部分,学生需要具备不同的技巧和能力。
BEC中级真题详细解析:第二辑TEST 1 PART 1 Coaching1 the contact between coach and employee not solving all difficulties at work2 the discussion of how certain situations could be better handled if they occur again3 a coach encouraging an employee to apply what has been taught to routine work situations4 coaching providing new interest to individuals who are unhappy in their current positions5 coaching providing a supportive environment to discuss performance6 employees being asked to analyse themselves and practise greater self-awareness7 coaching enabling a company to respond rapidly to a lack of expertise in a certain areaCoachingACoaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere.BCoaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations.Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things.CThe coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship.In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management.Through coaching,an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice.DEffective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems.这篇文章讲的是培训(coaching)的作用。
BEC商务英语中级考试真题及答案相信⼤家很想知道bec中级的真题和答案解析吧,现在⼩编把他整理出来分享给⼤家!BEC商务英语中级考试真题1Managing a career on the way up is quite different from managing one at the top of an organisation. Individuals on the way up have to build relationships with the people they (19)to.They usually have to (20) with subordinates in addition to people at the same level as themselves. The most senior staff only have those under them to relate to. This book (21)the idea that all working relationships, including the relationship with one's boss, can and should be managed.You do not have to be (22) than your manager in order to manage the relationship. Nor do you have to be better than your manager in any (23).Your manager may well be your career (24) and guide: he or she may have taught you almost everything you know about your(25) of business - and may continue to teach you more. You may be planning to remain under his or her guidance in the future. None of these (26)should alter your relationship with your manager or (27) you off'managing upwards'. I use this phrase to (28) to the management of one's boss because, for many people on the way up, it is the first relationship they have to get right.You can, of course, get on at work just by (29) positively to your manager, but that is not likely to be the most successful way to (30) your working life. An active policy of managing upwards will make you more successful and, at the same time, make the business of going to work more enjoyable. It can also be a way to show (31) to your manager for the efforts he or she has made on your (32) Finally, managing upwards will make it easier for your manager to manage you,leaving him or her more time for other (33) and tasks.19 A notify B inform Caccount D report20 A unite B contact C handle D deal21 A promotes B presses C advertises Dconvinces22 A clearer B deeperCsmarter Dfuller23 A respect B fashion Cpart D means24 A leader B supporter C adviser D helper25 A courseB line C path Droute26 A factors B aspects Ccauses D topics27 A put B see C keep D take28 A specify B identify C indicate D refer29 A giving B operating C reacting D co-operating30 A run B forward C move D make31 A appraisal B value C appreciation D regard32 A advantage B benefit C side D behalf33 A posts B roles C positions D actsManaging upwards,打理同上司的关系。
bec中级考试真题及答案解析BEC中级考试真题及答案解析BEC(商务英语证书)是由剑桥考试委员会开设的国际商务英语考试,被广大商务人士和英语学习者追求。
考试包含听力、阅读、写作和口语四个部分,涵盖了商务领域的各个方面。
为了帮助考生更好地备考,本文将为大家提供一些真题及其答案解析。
一、听力部分听力是BEC考试的首要环节,也是考生们普遍感到困难的部分。
在进行听力练习时,考生应该注重提高自己的听力技能和理解能力。
在一道典型的BEC中级听力题目中,一段商务对话将被播放两次,并且还有四个选项供你选择正确答案。
考生需要仔细聆听对话内容,以便正确回答问题。
例如:Question: What does Sarah suggest?A. Having a team meetingB. Submitting the report laterC. Working on the report togetherD. Sending the report immediately听力内容:John: Hi, Sarah. Have you finished the report for tomorrow's meeting?Sarah: No, not yet. I've been having some technical difficulties. I need more time to finalize it.John: That's unfortunate. The deadline has already been set. How about submitting it later in the day?Sarah: Well, instead of submitting it late, why don't we work on it together? I think we can finish it on time if we collaborate.Question: Sarah suggests working on the report together.答案解析:根据对话内容,我们可以得出Sarah提议说他们一起工作来完成报告,因此选项C是正确答案。
BEC商务英语(中级)听力-试卷133(总分60, 做题时间90分钟)1. PART ONELook at the note below. You will hear a man calling a colleagueabout making changes to his schedule.SSS_FILL1.该问题分值: 2答案:正确答案:CANCELLEDSSS_FILL2.该问题分值: 2答案:正确答案:12:30 / 12-30(PM)/ HALF PAST TWELVE / TWELVE THIRTYSSS_FILL3.该问题分值: 2答案:正确答案:(A)LUNCH(VENUE)SSS_FILL4.该问题分值: 2答案:正确答案:(A/AN)EMAIL / E-MAILLook at the notes below. You will hear a woman leaving a messagefor a colleague about his slides for a presentation. Christine's comments on slidesRemove the【C5】______.and put in some words.The【C6】______of the slides needs to be improved.The【C7】______on slide 3 doesn't make sense.There's a【C8】______on slide 6.SSS_FILL5.【C5】该问题分值: 2答案:正确答案:STATISTICS / STATSSSS_FILL6.【C6】该问题分值: 2答案:正确答案:DESIGNSSS_FILL7.【C7】该问题分值: 2答案:正确答案:(BAR)(-)CHARTSSS_FILL8.【C8】该问题分值: 2答案:正确答案:SPELLING ERROR/MISTAKELook at the notes below. You will hear a woman giving instructionsto a colleague about dealing with job applications.SSS_FILL9.该问题分值: 2答案:正确答案:MEDIA(STUDIES)SSS_FILL10.该问题分值: 2答案:正确答案:PROJECT TEAMSSS_FILL11.该问题分值: 2答案:正确答案:REFERENCESSSS_FILL12.该问题分值: 2答案:正确答案:SECTION HEADS2. PART TWOYou will hear five short recordings. For each recording, decide which aspect of working conditions the speaker is talking about. Write one letter(A-H)next to the number of the recording. Do not use any letter more than once. After you have listened once, replay the recordings.A career prospectsB health and safetyC working hoursD holiday allowanceE training coursesF disciplinary proceduresG job securityH pay increasesSSS_FILL1.______该问题分值: 2答案:正确答案:ESSS_FILL2.______该问题分值: 2答案:正确答案:BSSS_FILL3.______该问题分值: 2答案:正确答案:HSSS_FILL4.______该问题分值: 2答案:正确答案:FSSS_FILL5.______该问题分值: 2答案:正确答案:CYou will hear another five recordings. For each recording, decide what each speaker is trying to do. Write one letter(A-H)next tothe number of the recording. Do not use any letter more than once. After you have listened once, replay the recordings.A nominate a supplierB present sales figuresC support a proposalD refuse an incrementE agree to expenditureF claim damagesG negotiate a contractH request a postponementSSS_FILL6.______该问题分值: 2答案:正确答案:DSSS_FILL7.______该问题分值: 2答案:正确答案:HSSS_FILL8.______该问题分值: 2答案:正确答案:CSSS_FILL9.______该问题分值: 2答案:正确答案:ASSS_FILL10.______该问题分值: 2答案:正确答案:F3. PART THREEYou will hear a radio interview with Donald White, the author of a book about running board meetings. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you have listened once, replay the recording.SSS_SINGLE_SEL1.According to White, what do most people think happens at board meetings?A Participants discuss **pany's future in a creative way.B Participants tell each other how successful **pany is.C **pete with each other to gain more power.该问题分值: 2答案:BSSS_SINGLE_SEL2.What does White think is the key to having a successful board meeting?A inviting the right people to the meetingB choosing a chair who handles the paperwork efficientlyC ensuring people are able to prepare for the meeting该问题分值: 2答案:CSSS_SINGLE_SEL3.According to White, what should report presenters do at board meetings?A present a summary of their reportB focus on conclusions of their reportC answer questions about their report该问题分值: 2答案:CSSS_SINGLE_SEL4.What kind of person does White think makes the best chairs?A a person who previously held the office of chief executiveB an experienced person who may be a future chief executiveC an inexperienced person who is keen to learn new skills该问题分值: 2答案:BSSS_SINGLE_SEL5.What does White say the chair has to be able to do?A ensure that decisions are reached quicklyB draw attention to the weaknesses in any argumentC give all points of view the chance to be expressed该问题分值: 2答案:CSSS_SINGLE_SEL6.How does White feel about how agendas are prepared?A irritated that so much time is spent discussing themB concerned that they are prepared by senior staffC surprised that so little thought is given to them该问题分值: 2答案:CSSS_SINGLE_SEL7.What suggestion does White make about the agenda?A The content of the agenda should be considered on a yearly basis.B Routine matters should not always be at the top of the agenda.C Time limits should be imposed on discussions of less important issues.该问题分值: 2答案:ASSS_SINGLE_SEL8.What does White recommend about what happens after the meeting?A Action points from the meeting must be dealt with promptly.B The record of the meeting must be very carefully checked.C Someone must report back on the meeting to anyone who could not attend.该问题分值: 2答案:B1。
BEC商务英语中级考试真题及答案解析给大家带来BEC商务英语中级考试真题, 这下面就和大家分享,来欣赏一下吧。
一、1 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessmans way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.Businessman of the Year AwardA James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamleys SupermarketsNash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 percent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a virtual chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has beenhit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.《‘Businessman of the Year Award》年度企业家奖。
分别介绍了这个奖项的四个候选人的英雄事迹。
第一题,这个企业家成功的定位了不同的消费群体。
答案在B段:He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。
他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。
Health conscious是指注重健康的。
一个是高质量的食品市场,一个是注重健康的,联合起来,就是瞄准了不同的消费市场,即不同的消费群体。
第二题,通过小心的前进计划,这个企业家帮助公司度过了一个困难时期。
答案是D段的这么一句:budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。
预算和预告正是使得公司可以成功的,尤其当现在整个广告市场被衰退袭击的时候。
Budgets and forecast就是题干中说的careful forward planning,successful对应于survive,a different period对应于the market has been hit by recession。
第三题,因为这个企业家的思维方式,公司对待变化更加开明了。
答案是A段的这么一句:He is credited with reinventingFentons Finance - revitalising its culture of inflexibility。
他以重塑了Fentons Finance而受到嘉奖——给了固定守旧的文化以新的生命。
more open to change就可以对应于revitalising its culture of inflexibility。
revitalising是give new life to的意思。
第四题,尽管有反对意见,这个企业家还是制定并执行了某些决定。
答案是C段的这么一句:he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group在推动某些争议性的或者是经验不足的执行官的任命时他很有勇气。
从controversial和courageous可以看出来,这些任命时不完全被接受的,有反对意见(opposition),但他还是坚持了。
第五题,这个企业家通过让人们误会自己的意图而取得某些成功。
答案是A段的这么一句:He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment他让所有人相信他是反对大的并购的,然后在最佳时期跳上Westcombe银行的机会(即收购了这个银行)。